Six pro tips for winning a product experience strategy

Six pro tips for a winning product experience strategy :Kevin McCullagh

1.

Future-proof it

Avoid carving past practice into stone and instantly dating your strategy

2.

Check feasibility Think through the technical practicalities of your experience vision

3.

Sweat the principles Create flexible design principles, rather than tight design guidelines

4.

Craft the copy

Be clear, comprehensive, concise and compelling

5.

Illustrate with examples Use internal and external examples to illustrate your points

6.

Test and refine

Avoid polishing your strategy to perfection before exposing it to reality

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