Seven steers we use when crafting design principles

Seven steers we use when crafting design principles :Kevin McCullagh

1 Universal Frame principles to be applicable across your product range

2 Distinctive Avoid platitudes that few of your competitors would disagree with

3 Clear Use precise and straightforward language that avoids buzzwords

4 Memorable Keep principle numbers to a minimum and use memorable maxims as titles

5 Reasoned Principles are more likely to be adopted if they are backed with a rationale

6 Worldly Principles are more credible if they recognise real-world challenges

7 Actionable Principles can be framed from different perspectives. We prefer action-orientated ones

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