How Startups are Experiencing Good Business Growth Due to the Strategic Location of Siliguri?

Siliguri is situated in the district of Darjeeling, West Bengal, at the Himalayan foothills, and is famous for its timber, tourism and tea gardens.

The city is located at a strategic position, and connects the North Eastern

states to the other parts of India. Find out how the convenient location of this city is driving business growth for startups beyond borders.

Connection To International Borders The city lies near the international borders of Bhutan, Bangladesh, Nepal and China. This makes it easier for startup businesses to send its products across the borders. Indian states such as Sikkim depend a lot on the businesses of Siliguri. The customers of Sikkim depend about 70% on the market of Siliguri, given that it offers a huge base for products due to its trading and international borders.

Untapped Market The market of Siliguri is still more or less untapped, which means that there is significantly less competition for startups and small businesses. All those businesses that have set up newly can find it easier to prosper, as local customers do not have much choice. This leaves room for new entrepreneurs to come in and try various steps to win over buyers. As a matter of fact, not much has to be done to win customers over, given that they have few or limited choices to pick from.

Change In Attitude Towards Business It is also true that the market of Siliguri has a lot of potential, and there is much that needs to be explored, given that no major business has witnessed an expansion here. However, in the recent times, this is undergoing a change. More and more people, due to less strict rules and regulations of the Government as well as a rise in entrepreneurial spirit, are taking up entrepreneurship. However, this business is changing fast.

Of late, the present employment scenario has pushed more and more youths towards establishing businesses. The scenario is also changing due to a desire to be own boss, earn more profits and experience no cap in income potential. The strategic location of Siliguri and its proximity to four different countries with similar sensibilities and demands ensures that

entrepreneurs can use tried and tested business formula to cater to a wider market. There is not much need to tweak strategies, considering the fact that there is not much difference in tastes despite geographical differences. But more support from the Government can be helpful for startup owners.

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