Branding, Logo, and Signage Examples
BRANDING PACKAGE CONTRA COSTA COUNTY GENERAL PLAN 2040 JANUARY 2019
TYPOGRAPHY HEADINGS
ENVISION CONTRA COSTA 2040 Envision Contra Costa 2040 ENVISION CONTRA COSTA 2040 Envision Contra Costa 2040 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore. Font: Century Gothic (Windows standard font; also available as an option for Esri Story Maps)
BODY TEXT ENVISION CONTRA COSTA 2040 Envision Contra Costa 2040 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Font: Segoe UI (Windows standard font)
CONTRA COSTA COUNTY GENERAL PLAN UPDATE | BRANDING PACKAGE
COLOR PALETTE
C M Y K
70 25 45 35
C 50 M 20 Y 50 K 10
C 30 M 8 Y 50 K 5
C M Y K
12 0 12 0
C 10 M 8 Y 42 K 0
CONTRA COSTA COUNTY GENERAL PLAN UPDATE | BRANDING PACKAGE
C 10 M 25 Y 60 K 0
PROJECT LOGO
ENVISION CONTRA COSTA 2040 CONTRA COSTA COUNTY GENERAL PLAN UPDATE | BRANDING PACKAGE
ENVISION CONTRA COSTA 2040
PROJECT LOGO, SAMPLE USAGE
Month 00, 2019 Name of Recipient Company Name Address Line 1 Address Line 2 To Whom It May Concern: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. Sincerely, Signature
CONTRA COSTA COUNTY GENERAL PLAN UPDATE | BRANDING PACKAGE
BRANDING PACKAGE MODESTO 2050 GENERAL PLAN UPDATE OCTOBER 2021
TYPOGRAPHY HEADINGS
MODESTO 2050 GENERAL PLAN UPDATE Modesto 2050 General Plan Update Font: Montserrat Bold
MODESTO 2050 GENERAL PLAN UPDATE Modesto 2050 General Plan Update Font: Montserrat Medium
BODY TEXT MODESTO 2050 GENERAL PLAN UPDATE Modesto 2050 General Plan Update Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit est laborum. Font: Montserrat Light
MODESTO 2050 GENERAL PLAN UPDATE Modesto 2050 General Plan Update Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit est laborum. Font: Arial Regular
MODESTO 2050 GENERAL PLAN UPDATE | BRANDING PACKAGE
COLOR PALETTE PRIMARY LOGO PALETTE
C 100 M 21 Y 28 K 76
C 56 M 14 Y 16 K 58
C 23 M 6 Y 9 K 25
C M Y K
12 3 5 9
C 0 M 20 Y 43 K 0
C 0 M 45 Y 94 K 0
SECONDARY PROJECT PALETTE
C M Y K
56 8 9 21
C 78 M 0 Y 100 K 2
C 0 M 97 Y 87 K 53
C M Y K
6 7 13 16
MODESTO 2050 GENERAL PLAN UPDATE | BRANDING PACKAGE
C M Y K
44 34 22 77
PROJECT LOGO FULL COLOR
MODESTO 2050 GENERAL PLAN UPDATE | BRANDING PACKAGE
PROJECT LOGO
WHITE
GRAYSCALE
MODESTO 2050 GENERAL PLAN UPDATE | BRANDING PACKAGE
Logos
Logo Alternatives
Logo Option 1
Logo Option 2
Logo Option 3
Interpretive Signage
BEGIN YOUR JOURNEY TO THE SEA... The Saratoga to the Skyline Trail is a 9.7-mile long trail that unites the City of Saratoga’s Quarry Park with Santa Clara County’s Sanborn County Park and offers access for longer hikes to the Pacific Ocean.
LEGEND
The trail begins at the base of Quarry Park, meandering upwards through Saratoga to reach a height of 1,500 feet above sea level. As you crest this initial peak, stay aware of your surroundings while you briefly share a quiet road with vehicular traffic to enter Sanborn. The final 6-mile trek continues through Sanborn Park to Skyline Boulevard, then north on the Skyline Trail to reach a spectacular 3,000 feet above sea level - make sure you take in the view!
Trailhead Campground
Hikers who are prepared to spend several days on the trail can cross Skyline Boulevard to find California State Park’s Skyline-to-the-Sea Trail, which continues for an additional 27 miles and ends at the edge of the Pacific Ocean. Camping is offered at Sanborn County Park, Castle Rock State Park, and Big Basin Redwood State Park to make this multi-day journey possible. You will pass through multiple jurisdictions on your way to the sea, so please be aware of each park’s rules and guidelines, some of which are listed below: Saratoga to the Skyline Trail
P Parking Area R Restroom
Primary Route Other Trail
Picnic Area
Bridge
Creek
Point of Interest
Distance Marker
Road
Potable Water
Parks & Open Space
Highway
See Enlargement
Horses Allowed Leashed Dogs Allowed No Bikes (Except on the Skyline Trail)
Skyline-to-the-Sea Trail Horses Not Allowed in Trail Camps No Dogs No Bikes
N 0.5
1.0
2.0
3.0 mi
f S A R A TO o G TY
A
CI
0
N
CA
1956
LI FO RNIA
0
Enlargement
0.25
0.5 mi
SARATOGA TO THE SKYLINE TRAIL
A
CI
o f S A R A TO Y G T
CA
1956
LI FO RNIA
D
A
TY
o f S A R A TO
G
A
CI
C
CA
1956
LI FO RNIA
B
A
CI
o f S A R A TO Y G T
CA
1956
LI FO RNIA
A
CI
o f S A R A TO Y G T
CA
1956
LI FO RNIA
Trail Signage
NORTHERN GATEWAY WAYFINDING SYSTEM: DRAFT CONCEPT 1 SISTEMA DE SEÑALIZACION: DISEÑO CONCEPTUAL 1
11’ Placeholder graphic for Trail or Sponsor Logo
10’ Northern Gateway
1.2MI 3MI
Northern Gateway
2MI
TRAIL NAME NOMBRE DEL SENDERO
4’ 3’
Rules & Regulations LoreLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Northern Gateway
TRAIL NAME NOMBRE DEL SENDERO COLLEGE, DISTRICT, OR PARK
Major Avenue
First Street
6’
1.2MI
Nom b re d e l r ío Nom bre d el se nder o
Northern Gateway
5’
Northern Gateway
1.2MI
River Na me Trail Name
7’
Destination Destino Destination Destino Destination Destino
Main St
8’
Trail Name Nombre del sendero
Second St
9’
Northern Gateway
o
Optional interpretive text. Lorem ipsum dolor Lorem ipsum dolor sit amet.
Punto de Interés
Normas y reglamentos LoreLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
2’
Rules & Regulations
Normas y reglamentos
LoreLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
LoreLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Northern Gateway
Point of Interest
Point of Interest Punto de Interés
Optional interpretive text. Lorem ipsum dolor Lorem ipsum dolor sit amet.
1’
Bike / Ped Directional
Entrance / Welcome
Map Kiosk
Front
Side
Turn
Confirmation
Mile Marker
Point of Interest
Alt
Direccional para bicicletas y peatones
Entrada / Bienvenid@
Kiosko de mapa
Frente
Perfil
Gira
Confirmación
Marcador de milla
Punto de interés
Alt