
2 minute read
The GOAT Farm at Ponce City Market: A Multifaceted Program Exisiting within Metro Atlanta
from PJR Portfolio
by pjrmaya
The program for this location consisted of a market hall that covered 160 feet by 160 feet, two active spaces that included a climbing wall and indoor achery, arts and crafts factory involving a CNC furniture fabrication and weaving labs, as well as an urban farm highlighting goats. The goats would be one of the primary features of the Farm at Ponce City Market. They would be rented out for landscaping local resident’s homes, they would serve as a composting center for all the local farmers selling at the market hall. Their by-products would also be featured in the market in the form of goat milk, goat cheese, as well as soaps and lotions. Local farmers would also be able to trade in their food scraps for pints of manure for fertilizer. The market would be a unique feature to the Atlanta metropolitan area.
The inspiration of this project was inspired by analysing Sir David Adjaye’s National Museum of African American History and Culture in Washington, DC and the public works of Christo and Jean-Claude, who passed away in 2020 and 2009 respectively. The common characteristic in both Adjaye and Christo and Jean-Claude’s work is wrapping. Whether with metal panels or fabric, the designer and artists created innovative works that dazzled the imagination. Therefore a bubble like form was scripted to unify all aspects of the Farm at Ponce City giving the structure an organic shape and cohesion. In iterations fabric, wire, and rice paper were used as templated to experiment with the wrapping. The goal being to find an organic substance that was decompostable over time.
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Wrapping:
Wrapping:
Wrapping:
Furniture Fabrication Lab
Wrapping: Museum of African American History works of Christo & Jean-Claude, uses rice paper to create a skin elevated by medallions of wood.
Production Place: The CNC Weaving Production and Furniture Fabrication would have an on-site factory to design and construct large scale projects for both the market and for contractual work.
Lab
The Web of Life: The CNC Weaving Company will work on site and build large-scale projects to be sold at market and throughout the city, but will also o er small scale demonstrations featuring hair as a source of the tapestries created.
The GOAT Market
Goat Soap Making special GOAT yoga events, the changing room will be available to transition from sports activities to being seen in the market. In addition lockers will be provided to store yoga mats and personal equipment for the respective sports.
Goat Milk, Yogurt, Cheese, Butter
Composting Feeding
Goat Milking Station
Goat Landscaping
Fine Hair: Under their more course hair lies a layer of cashmere. This more delicate material can be incorporated into the weaving production of the CNC Weaving Lab or sold as yarn or smaller items within the market.
Archery
Hay Storage: As a means to store all the hay that the goats eat, it will be stacked behind the archery targets on the range. In addition, the grass across the 200 feet of land will be grazed and maintained by the goats.
The GOAT of the Market: The underpinnings of this market will be the goat. Its hair, meat, milk, stomachs, anatomy, and skills will be utilized for the market’s success. Considering that each goat drinks up to three gallons of water per day, their home will be close to a natural water source.






