How we enhanced brand visibility of one of India’s fasted growing agri-tech companies through a resp

Introduction Any firm offering a product or service, needs to get online these days to achieve the desired reach and revenue. The pandemic which led physical stores to shut down was kinder to businesses that had an online presence or were entirely an online entity. The client in question approached Pixel Studios to create a well-rounded Corporate website that would establish their online presence and build them an extensive network of stakeholders.

About the Client WayCool is one of India’s fastest growing Agri-tech companies. It has established itself as the largest food development and distribution services chain. Its aim is to positively impact the lives of India’s farmers with a target to reach at least 5,00,000 farmers.

They are already a well-known name in the industry. Their operations extend across agricultural product sourcing, food processing, branding, marketing, and last-mile distribution of the processed food products.

They control the end-to-end supply chain for the retailers.

Challenges B2B Website targeting GCC Countries WayCool wanted to establish a solid online presence in the form of a professionally designed Website that would target their B2B customers in the GCC Countries. The website would portray their products and USP’s that would attract white-space opportunities.

To reach import/traders in Food products Connecting with new stakeholders is no longer viable only through physical communication. There needs to be an established online communication gateway where importers and traders can reach the relevant POC’s. This should enable them to partner with WayCool.

Increase visibility of products They have various products in the categories of food grains, processed food, and milk, etc. They want to market the same to their B2B and B2C stakeholders in a highly visible format.

Expand to a global presence Going online removes geographical and time boundaries. They can improve their global presence and R&D infrastructure to reach new markets.

Promoting the social impact The wide range of networking works to their advantage in raw material procurement directly from farms. The positive social impact will benefit close to 5,00,000 farmers with inclusion of private equity towards the same.

The Solutions Website wire-frame and UI The initial discussion with the client helped us create a wire-frame and the website navigation plan. It was designed in such a way that the website is accessible to everyone, across a range of devices. Once the design was finalized and approved by the client, the UI was designed and developed. The website has a distinct contemporary look and feel that aligns with the brand guidelines.

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