How we created an optimal digital marketing strategy for India’s Leading Medical Technology Company
Introduction: Trivitron is India’s leading medical technology company that offers affordable healthcare solutions to hospitals, independent clinics and laboratories, extended care facilities, renal care centres and other associated service providers. They consider ‘Quality Healthcare’ a fundamental right and their vision is to make it accessible to everyone. Their dream would only come to fruition if they take advantage of the massive internet penetration in the 180 countries they operate in. There was a gap between the brand and brand recognition when it came to creating whitespace opportunities. The goal that Pixel Studios was tasked with was to increase the website visibility & hence traffic by the end of the year.