Bringing Registrations to an Online Yoga Event with High Visibility Media Campaign

Bringing Registrations to an Online Yoga Event with High Visibility Media Campaign

About Satvic Movement is a non-profit health education platform that offers Health Transformation Workshops with an aim to bring man close to Mother Nature. The workshops include Yoga, healthy living, delightful recipes and overall physical & mental health that comes from Vedas & scriptures. Their aim is to teach optimal health by simply changing food & lifestyle.

About 21 Day Yoga Challenge As a part of their regular workshops, Satvic Movement has their yearly 21-Day Yoga Challenge, an online course. In this workshop, the participants practice Yoga along with an experienced trainer conducted live over zoom for 1 hour every day from

7.30 am to 8.30 am. Every session will have a combination of practising asanas and pranayama along with gaining deep knowledge of the yogic philosophy.

The benefits of participating in this 21-Day Yoga Challenge: ●

Clear, glowing skin

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Increased flexibility

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Abundance of energy

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Weight control

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Excellent strength

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Amazing balance

The workshop fee is INR. 500/-

The Challenge/Goal Having 3000+ registrations the previous year, Satvic Movement aimed for receiving 10,000+ registrations for 2021. The campaign period was for 45 days which included high visibility to the target audience with a clear call to action to register for the workshop

The Solution Storytelling Approach Stories of people who would love to do Yoga but needed help to make it easy to practice on a daily basis caught the attention of the audience.

Video-Based Ads The videos explaining the Yoga Challenge, and the benefits with clear CTA resulted in better conversions.

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Thank you

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