A Quick Guide to Migrate from Universal Analytics to Google Analytics 4

A Quick Guide to Migrate from Universal Analytics to Google Analytics 4 Last year Google released the biggest ever upgrade from Universal Analytics that was originally launched in 2012. The new upgrade, Google Analytics 4 ( GA4 ) has surprised many as Google is using a new naming convention. Though Universal Analytics had major updates in the past like Global Site Tags and Google Tag manager, the release of GA4 is considered to be the biggest move by the search engine giant. This change is much needed, with exponential growth in mobile applications in the last 8 years. Google realized the need to unify the experience between Website + Application to provide accurate data for Google Analytics users. Also, the recent privacy policies over cookies on user tracking, needed the new analytics tool to be compliant.

Let’s explore in this blog… ● ● ● ●

Migrating from UA to GA4 using GTM What will happen to your already existing UA? Key Differences between UA & GA4 Cool Features of GA4

Migrating from UA to GA4 using GTM

It is preferred to set up GA4 using Google Tag Manager (GTM) to optimize on the speed. This is because GTM comes with a number of important built-in tags for UA, Google Analytics, Google Ads, and more. It’s a relatively easy-to-use solution to control tracking codes in one place. This also keeps the page load time optimised as adding more scripts to the website will make the page speed slower.

And now, let’s learn how to install Google Analytics 4 with Google Tag Manager. ● ●

Add a Measurement ID in Google Tag Manager.

After creating GA4 ID go to settings -> Select Data Stream -> and copy the measurement ID which is listed which starts with G-4

The Measurement ID has to be added in Google Tag Manager using below steps

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