POTENTIAL IMPACT OF EFFECTIVE COMMUNICATIONS

Effective communication is a primary source of stewardship; ensuring the District’s point-of-view is clear, concise, consistent, compelling, and easily sharable is necessary to inform public dialogue and encourage stakeholders to engage in solutions The District and its schools must tell their good news stories loudly and implement a strategic approach to expanding two-way communications with stakeholders so that they feel heard and are provided evidence that they have been heard. Communication must be authentic, engaging, consistent, and timely while ensuring opportunities for open dialogue that aligns actions with words. Key constituents must be engaged in solving our challenges with student outcomes and experiences –frequently

Make them aware of the District’s efforts to increase transparency in all areas (i.e. budget development, student outcomes, district partnerships, etc.);

Demonstrate the District’s commitment to truthfulness, accuracy, impartiality, and public accountability; ;

Ensure the promotion of the District brand across all marketing channels is consistent; Expresses the District’s commitment to careful and responsible management in all aspects of good governance;

Motivate all audiences to a call-to-action (e g engage in dialogue, share our story, give us feedback, participate, keep your kids in, or move your family to Pittsburgh Public Schools).