2 and 2 Challenge

Contents:

2 and 2 Challenge Program Overview Levels and Incentives

Contents:

2 and 2 Challenge Program Overview Levels and Incentives

2 and 2

challenge

The 2 and 2 Challenge is a call-to-action for local associations. It is a blueprint that guides youth hockey leadership through national programs and tools to accomplish their growth goal of acquiring two additional players and retaining two additional players than the previous season’s total.

Message from the President

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By participating in the 2 and 2 Challenge, your program will achieve the following: 1. You will drive participation in the 8 & under age group and ensure that your program continues to grow as these players graduate to older age levels.

Ron DeGregorio President, USA Hockey

2. Your association will establish itself not just as the best hockey program locally, but as the best youth sports option in your community!

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2 and 2 CHALLENGE programs To complete the 2 and 2 Challenge, committed associations will utilize three programs that drive growth — Retention, Acquisition & Conversion.

Retention Welcome Back Week September 17 – 23, 2012*

A National Program to Retain More of Your Youth Hockey Players With almost half of entry-level players leaving the sport by the age of 9, reaching out with a personal invitation to return is vital.

During the week of September 17 - 23, 2012, participating associations will personally call and invite families back for another season.

Local Association Coordinates:

Scroll over icons to hear 2011 Welcome Back messages Tim Thomas & Meghan Duggan Olympic Silver Medalists

A group of enthusiastic volunteers to make phone calls to unregistered families

USA Hockey Provides: Email reminders to unregistered players Reminder phone message from an Olympian Step-by-step instructions List of players that need a personal phone call * Associations in Minnesota, Maine and North Dakota will host Welcome Back Week October 15 - 21, 2012

Key Welcome Back Week dates Try Hockey for Free Day dates Transition Program dates

Recorded phone call from Olympian to previously registered participants

Customizable promotional material available

SeptemBe August r 1 2 4 3 3 2 4 1 5 6 7 8 10 11 9 10 11 12 13 9 8 7 14 15 5 6 18 16 17 18 19 17 16 15 20 21 22 12 13 14 23 24 25 2 5 2 4 2 3 2 2 6 27 28 29 19 20 21 2 30 1 3 0 3 26 27 28 29 Email to 8 & under players that need to register for 2012-13

Try Hockey for Free online training** **Clinic organizers participate in one brief session conducted throughout the week.

click here to accept the challenge!

Achieving the

2 and 2 Challenge:

By taking advantage of all three national programs (Welcome Back Week, Try Hockey For Free Day and host a Transition Program), your association will be recognized as achieving the 2 and 2 Challenge and be rewarded with the following: National recognition on USAHockey.com and in USA Hockey Magazine Banner for display in your rink Web banner for your website Four sets of OneGoal Starter Equipment

2 and 2 Challenge--Silver:

2 and 2 Challenge--Gold:

Capitalize on the 2 and 2 Challenge by participating in one additional initiative below to achieve Silver Status.

Silver Initiatives:

Achieve Silver status and participate in two of the initiatives below to reach Gold Status.

Gold Initiatives: Purchase OneGoal Starter Equipment

Girls’ Hockey Weekend (October 13 - 14, 2012)

Apply for a growth grant

Additional Try Hockey For Free Day during Hockey Weekend Across America (February 16, 2013; tentative)

Host a season kick-off event

Red, White & Blue 8 & under program— American Development Model

Send an 8 & under focused newsletter

Implement your own original growth idea Hold an equipment drive Participate in two online Program Services webinars Send end-of-season postcard Administer female focused initiatives within your coed 8 & under program Send end-of-season survey

Rewards: Eight sets of OneGoal Starter Equipment (Silver) Twelve sets of OneGoal Starter Equipment (Gold) National recognition on USAHockey.com and in USA Hockey Magazine Banner for display in your rink Web banner for your website

click here to accept the challenge!

2 and 2 CHALLENGE programs To complete the 2 and 2 Challenge, committed associations will utilize three programs that drive growth — Retention, Acquisition & Conversion.

RETENTION Welcome Back Week September 17 – 23, 2012*

A National Program to Retain More of Your Youth Hockey Players With almost half of entry-level players leaving the sport by the age of 9, reaching out with a personal invitation to return is vital.

During the week of September 17 - 23, 2012, participating associations will personally call and invite families back for another season.

Local Association Coordinates: A group of enthusiastic volunteers to make phone calls to unregistered families

Scroll over icons to hear 2011 Welcome Back messages

USA Hockey Provides: Email reminders to unregistered players Reminder phone message from an Olympian Step-by-step instructions List of players that need a personal phone call * Associations in Minnesota and Maine hold

their Welcome Back Week October 15 - 21, 2012

Key Welcome Back Week dates Try Hockey for Free Day dates Transition Program dates

Recorded phone call from Olympian to previously registered participants

Customizable promotional material available

SeptemBe August r 1 2 4 3 3 2 4 1 5 6 7 8 10 11 9 10 11 12 13 9 8 7 14 15 5 6 18 16 17 18 19 17 16 15 20 21 22 12 13 14 23 24 25 2 5 2 4 2 3 2 2 6 27 28 29 19 20 21 2 30 1 3 0 3 26 27 28 29 Email to 8 & under players that need to register for 2012-13

Try Hockey for Free online training** **Clinic organizers participate in one brief session conducted throughout the week.

click here to accept the challenge!

Achieving the

2 and 2 Challenge:

By taking advantage of all three national programs (Welcome Back Week, Try Hockey For Free Day and host a Transition Program), your association will be recognized as achieving the 2 and 2 Challenge and be rewarded with the following: National recognition on USAHockey.com and USA Hockey Magazine Banner for display in your rink Web banner for your website Four sets of OneGoal Starter Equipment

2 and 2 Challenge--Silver:

2 and 2 Challenge--Gold:

Capitalize on the 2 and 2 Challenge by participating in one additional initiative below to achieve Silver Status.

Silver Initiatives:

Achieve Silver status and participate in two of the initiatives below to reach Gold Status.

Gold Initiatives: Purchase OneGoal Starter Equipment

Girls’ Hockey Weekend (October 13 - 14, 2012)

Apply for a growth grant

Additional Try Hockey For Free Day during Hockey Weekend Across America (February 16, 2013; tentative)

Host a season kick-off event

Red, White & Blue 8 & under program— American Development Model

Send an 8 & under focused newsletter

Implement your own original growth idea Hold an equipment drive Participate in two online Program Services webinars Send end-of-season postcard Administer female focused initiatives within your coed 8 & under program Send end-of-season survey

Rewards: Eight sets of OneGoal Starter Equipment (Silver) Twelve sets of OneGoal Starter Equipment (Gold) National recognition on USAHockey.com and USA Hockey Magazine Banner for display in your rink Web banner for your website

click here to accept the challenge!

Achieving the

2 and 2 Challenge:

By taking advantage of all three national programs (Welcome Back Week, Try Hockey For Free Day and host a Transition Program), your association will be recognized as achieving the 2 and 2 Challenge and be rewarded with the following: National recognition on USAHockey.com and USA Hockey Magazine Banner for display in your rink Web banner for your website Four sets of OneGoal Starter Equipment

2 and 2 Challenge--Silver:

2 and 2 Challenge--Gold:

Capitalize on the 2 and 2 Challenge by participating in one additional initiative below to achieve Sliver Status.

Silver Initiatives: Girls’ Hockey Weekend (October 13 - 14, 2012)

Achieve Silver status and participate in two of the initiatives below to reach Gold Status.

Gold Initiatives: Purchase OneGoal Starter Equipment

Additional Try Hockey For Free Day during Hockey Weekend Across America (February 16, 2013; tentative)

Host a season kick-off event

Red, White & Blue 8 & under program— American Development Model

Send an 8 & under focused newsletter

Apply for a growth grant Implement your own original growth idea Hold an equipment drive Participate in two online Program Services webinars Send end-of-season postcard Administer female focused initiatives within your coed 8 & under program Send end-of-season survey

Rewards: Eight sets of OneGoal Starter Equipment (Silver) Twelve sets of OneGoal Starter Equipment (Gold) National recognition on USAHockey.com and USA Hockey Magazine Banner for display in your rink Web banner for your website

click here to accept the challenge!

Marketing Tools When you utilize the 2 and 2 Challenge, there are many tools available to help you promote your upcoming growth programs. All of these tools are easily customizable and proven effective.

Customizable Video

Artwork Templates

Online Reg

Press Release

istration W ebsite

Holiday Themed Grassroots Marketing

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To accept the

2 d n a 2 and learn more about the program, visit:

www.2and2Challenge.com or contact

Program Services at 719.538.1124 2and2Challenge@usahockey.org

The National Hockey League and USA Hockey are committed partners in the shared goal of promoting youth hockey participation.