HCPS PREFER DIGITALLY DELIVERED CONTENT

Our survey respondents across all roles and settings have overwhelmingly embraced digital resources. We asked, “In which format do you prefer to receive medicine information?”, and overall,

86% responded “Digital”. Even for nurses, who have an increased preference for printed materials, no doubt because the availability of digital systems can be patchy on the wards, this only drops to 69%.

WHICH FORMAT DO YOU PREFER TO RECEIVE MEDICINE INFORMATION?

And that’s the point: we should present information in the best way possible for the context of use. For most doctors and pharmacists, digital tools make access to data easier and faster, and minimise errors. Digital also reduces the paper waste of printed marketing materials and the risk that content can go out of date.