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for longer than a month, other than for a couple of photos to be posted on social media to be accepted into the “chic mob”. Trends run in rapidly rotating cycles, how long will you actually wear those MiuMiu mini skirts? Even the alternative, “slow fashion,” or quality fashion, houses are silently transitioning into fast fashion factories. A Dior t-shirt with the print “We should all be feminists” is priced at 750 euros. Seven. Hundred. What difference does it make as opposed to Zara or H&M? Are you really supporting quality goods? Or have you just spent 750 euros on a t-shirt manufactured the very same way as a pair of Zara jeans or H&M jumper?

And despite all of this, I do not see any change, any advocacy, loud enough for companies to accept their wrongdoings. And what infuriates me the most is how companies green-wash themselves, make themselves look sustainable, make you feel good about purchasing a pair of jeans made by (2%) recycled polyester. Make a change today, for yourself, do research, recycle or donate your clothes, buy quality, long-lasting products, support ethical brands that support the wellbeing of workers, and of our environment.

Making that small change today may just lead to government regulations and international agreements. Make an effort to support just and sustainable fashion–a fashion that will never “go out of style”.

Bibliography

Bain, M. (2021, April 12). Could climate-conscious shoppers kill fast fashion? Quartz. https:// qz.com/1995090/could-climate-consciousshoppers-kill-fast-fashion#:~:text=Many% 20shoppers%20remain%20unaware% 20of,about%20fast%20fashion's% 20environmental%20impact

Glover, W. by S. (n.d.). 93% of brands 'don't pay living wage'. Ecotextile News. https:// www.ecotextile.com/2020062326250/fashionretail-news/93-of-brands-don-t-pay-livingwage.html#:~:text=AMSTERDAM%20%2D% 20Some%2093%20per%20cent,the% 20European%20Union%20

(EU) http://rmg-study.cpd.org.bd/bangladeshfactory-workers-earn-2-garment-made/

Home. watertalks.csusb.edu. (n.d.). https:// watertalks.csusb.edu/how-much-water-dopeople-use#:~:text=How%20Much% 20Water%20Does%20One,and%20182.5% 20gallons%20per%20year

Maiti, R. (2023, March 28). Fast fashion: Its detrimental effect on the environment. Earth.Org. https://earth.org/fast-fashions-detrimentaleffect-on-the-environment/#:~:text=The% 20Dark%20Side%20of%20Fast%

20Fashion&text=It%20dries%20up%20water% 20sources,of%2050%20billion%20plastic% 20bottles

Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020, April 7). The environmental price of Fast Fashion. Nature News. https://www.nature.com/articles/ s43017-020-0039-9