PILOT FISH CATALOGUE Long Version

Pilot Fish’s relationship with sharks is a mutualist one.

Pilot Fish gains protection from predators, while the shark gains freedom from parasite.

It was often said by sailors that sharks and pilot fish share something like a “close companionship“.

We, according to the ancients, would navigate a ship to its desired course.

T H I S

I S

P I L O T

F I S H

OUR VALUES Pilot Fish is a model of international distribution for premium emerging brands with strong « lifestyle vibes ».

Our goal is to accompany creative labels in the very complex and diverse EMEA market.

We want to create long-term relationship based on trust and transparency with our partners. We could give brand unified message creating wealth and international synergies.

Most of all, we believe in human stories.

WEBSITE : WWW.PILOT-FISH.FR

STORYTELLING

AGILITY

WE BELIEVE IN STORIES AND PEOPLE

IN BUSINESS AND EVEVERYDAY LIFE

TRANSPARENCY

LONG-TERM VISION

IN OUR PARTNESHIPS

SUSTAINABLE GROWTH AND SUCCESS

SUSTAINABILITY WE BELIEVE IN A SUSTAINABLE AND ECO-FRIENDLY MODEL

EMEA: PILOT FISH OVERVIEW

DIRECT BUSINESS IN EUROPEAN COUNTRIES France, UK, Germany, Italy, Spain, Benelux, Austria, Portugal ...

SPECIFIC COUNTRY DISTRIBUTION Switzerland, Nordics, Russia, Turkey, Greece, Baltics, Israel, Dubai.

PILOT FISH RETAIL Sofisticated own retail and powerful e-com network.

PILOT FISH’S MISSIONS EMEA BUSINE SS

BRAND SET-UP & LONG TERM SUCCESS TRANSPARANCY ONE VOICE FOR EMEA

LOGISTICS

WORLDWIDE TRADING (IMPORT- EXPORT) WAREHOUSE PREMIUM PARTNER EMEA B2B / B2C

WHOLESALE BUSINESS STRONG MEN’S BRANDS PORTFOLIO INTERNATIONAL SALES POLICY SELECTIVE NETWORKS STRATEGY

PILOT FISH’S MISSIONS DIRECT TO CONSUMER BRAND.COM IN ALL EMEA TERRITORY PILOT-FISH.FR PILOT FISH FLAGSHIPS BRANDS FLAGSHIP

MARKETING MARKETING MIX DIGITAL EXPERTISE «THINK GLOBAL, ACT LOCAL»

SUSTAINABILITY & HUMAN VALUES EACH YEAR, PILOT FISH DONATES 1% OF ITS TURNOVER TO CHARITIES ECO-FRIENDLY PRODUCTS HUMAN RIGHTS FOCUS

EMEA DISTRIBUTION SPORTING GOODS • Action Sport • Outdoor • Sport Specialist

LIFESTYLE • Boutiques • Departement Stores • Concept Store

SPECIALIST • Specialist Shops • Travel Retail

D TO C • Online • Retail • Pop-up

PARTNERSHIP MODEL

I STARTING PHASE 0 TO 5 MILLION

• Pilot Fish has the exclusive EMEA distributor/license • Pilot Fish buys goods from factories at cost (FOB) and give Royalties % on net product sold by channels • OR Pilot Fish buys goods from factories at cost (FOB) + fees on net purchase to the brand • Factory payment terms are 45 days+ • Brand follow-up/set-up in EMEA countries • Agencies and sub-distribution agreement • Sample set needed - 1 rainbow sets free- Cost price on extra sample set • Brand investment/support on introduction (Trade shows, international marketing input, flagship store, pop-up..)

• Pilot Fish Marketing investment: 7% of brand turnover • 5 years contract • Brand investment/support on introduction (Trade shows, international marketing input..)

• Online Brand site establishment in EMEA

PARTNERSHIP MODEL II EMERGING PHASE 5 TO 15 MILLION • Same as starting phase • Factory payment terms move to 90 days + after pick-up • Pilot Fish Marketing investment move to 5%

III SUCCESSFUL PHASE 15 MILLION AND MORE • Same as Emerging phase • Ability to move to a joint-venture model – Set up of subsidiary model

To build step by step, a profitable longterm brand sucess in EMEA.

BRAND PORTFOLIO CRITERIA STORY Brand storytelling as a key to differentiation

DESIGN & LIFESTYLE Innovative products on-trend for international development

PRODUCT

Premium quality, sustainability and innovation

FINANCIAL

Be able to follow & support international growth (operations and staff dedicated)

BRANDS’MISSIONS GLOBAL STRATEGY DNA - RULES CORPORATE VALUES WORLDWIDE TRADEMARK WORLDWIDE MARKETING INTERNATIONAL INTERNATIONAL EVENTS, ATHLETES & CELEBRITIES

PRODUCT R&D DESIGN PRODUCTION QUALITY SUSTAINABILITY SOCIAL

BRANDS PORTFOLIO

THE ARTIFACTS OF ADVENTURE Each collection is inspired by stories, culture, climate, people and local textiles from travels to a different point on the map.

The chase for Roark began out of a desire to tell stories born of adventure and discovery in the form of a man - he’s the barbrawling adventurer that disappears into Mexico for six months camping, only to surface in Paris drinking Bordeaux with a diplomat’s daughter.

Each season we find Roark in a different part of the world, telling stories of his exploits within our product, on social platforms and in a printed book at retail. Inspired by the culture and climate of Roark’s destination, we produce two collections per year of clothing, luggage and trinkets - the artifacts of adventure. The product and stories we create empower people to discover self through authentic, irreverent, dangerous and purposeful adventure on the road less traveled.

MODERN ADVENTURE LIFESTYLE eu.roarkrevival.com @roark @roark_europe

MODERN CLOTHING LABEL Banks Journal is a modern clothing label inspired by coastal living and a love of design. Thanks to its founders, it’s infused with a unique blend of Japanese and Australian heritage. Masa Shibahara and Motoo Noda grew up under the neon lights of Tokyo. Tim Cochran and Rama McCabe spent their childhood in the creative hub of Byron Bay. Since day one we wanted to take a sustainable approach to design and development. Growing up in Byron Bay, Tim and Rama were ingrained with a deep respect for their natural surroundings from early on. With this in mind, the choice was simple for us to utilise as many environmentally friendly materials as possible.

CONTEMPORARY COASTAL LOOK

eu.banksjournal.com @banksjournal

A HERITAGE OF MODERNISM Now having existed for 5 decades the Ben Sherman shirt and brand have been adopted by almost every youth culture or style movement of the last 5 decades, from the mods , to 2 tone and ska, to brit pop and is today still worn by the current bands and style leaders of the current decade.

For over 50 years, Ben Sherman has found its foundation in signature styles. We are looking back to the Ben Sherman core ideals - the classic styles, fabrics and shapes from the golden age of Cool Britannia.

THE BALANCE BETWEEN FORMALITY AND FLAIR FOR 60 YEARS eu.bensherman.com @benshermanofficial

WELCOME TO PILOT FISH STORE BIARRITZ contact@pilot-fish.fr +33 547 649 328 www.pilot-fish.fr

WELCOME TO PILOT FISH HEADQUARTER BIARRITZ contact@pilot-fish.fr +33 547 649 328 www.pilot-fish.fr