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welcome to our

inside this issue

spring 2008 newsletter Pillory Barn has had a change of scenery for 2008. With three new joiners since Summer 2007 the four walls that have served us well for several years were bursting at the seams – so it was time for a change!

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marketing insight

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it’s in the bag

kent’s big 5 2earlstreet day out newsletter

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knowing me...

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chicken out!

we believe the idea is everything...

We now have more space than we know what to do with, but are certain that we’ll soon spread into it. We remain within the trusty Maidstone TV Studios, and are happily closer to the kitchen and the canteen – what luck!

So if you’re down our way, at a loose-end with time to spare, or nosey by nature (like us) come and pop in for a cuppa, and take a look around our new space.

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a proud moment The Pride in Medway awards were started seven years ago with the aim of rewarding the many residents of Medway who have helped others but have never sought recognition.

For the past four years Pillory Barn has looked after the management of the awards and are looking forward to 2008.

Due to this years vast amount of nominations we are holding two events: a certificate presentation evening in January followed in March by the Gala Dinner at Pilkington Hall in Chatham.

We would like to wish all of the nominees good luck and congratulations for making their community a better place.

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Need help with your events?

2007 was a busy time for the events department at Pillory Barn; starting off with a very successful seminar at Leeds Castle featuring guest speaker Wayne Hemingway, the launch of Culpeper’s restaurant at Chilston Park and helping to launch Kent TV to local companies. 2008 started with the launch of Hop Pickers, Ashford.

If you have any important events that need the professional touch and a stroke of genius to get you noticed this year, please give us a call to see if we can help.

earl street newsletter Pillory Barn have been appointed to write and design a newsletter for Earl Street Employment, Maidstone, for 2008. The quarterly newsletters are a key component to their internal and external marketing. They will report on key trends in the recruitment and employment

sectors, including employment law updates and forecasts for the quarter ahead.

The aim of the newsletter is to get crucial sector news out to the clients and contacts of Earl Street Employment in such a way as to make it a regular publication on people’s shelves as their first point of call for recruitment and employment.

marketing insight Pillory Barn gives you an insight into top marketing trends for 2008 1) Areas set for increased expenditure this year are online and outdoor advertising with its digital enhancements for promotions and incentives.

Pillory Barn Example: Brachers Solicitors “Talk, listen” Campaign - 96 sheet in Maidstone.

2) The customer magazine industry (such as ‘Health’ for Holland and Barrett) is the second fastest growing marketing medium behind online. Mintel predicts that this will reach £1bn by 2011. The customer magazine has been proven to: - Stimulate brand loyalty by an average 32% - Provoke response – 44% of readers were found to interact with a brand as a direct result of reading a customer magazine - Engage the reader for 25 minutes, the same as 50-30 second TV slots 3) Direct marketing will shift and look at customer relationship management. With historically one-third of all DM activity being financial services driven and predictions for a credit crunch, reliance on credit was direct marketing’s driving force.

Now the focus will change to customer retention.

for 2008

4) Green marketing will still grow in 2008 with more consumers making purchasing decisions based around environmental issues. Consumer attitudes over the past four years towards the environment have created a major change in the way businesses market themselves. Being eco focused is not something that companies can ignore and marketers must be able to find ideas that are still innovative but environmentally sound.

Pillory Barn Example: Kent Parks Leaflet - Printed on 75% recycled paper using vegetable based ink.

Proofing stages done via PDF.

5) Targeting customers is taking new strides in the growth of behavioural targeting. AOL are leading the way with their ‘Brand New Britain’ campaign showing how targeting is more about mode and mindset and less about demography.

The digitisation of media is giving new challenges, and new opportunities will emerge.

Behavioural targeting studies a user’s behaviour across a network of sites and then produces the best ad for a relevant consumer.

Pillory Barn Example: MFW DM Mailers

we believe the idea is everything...

If you have any of these marketing requirements Pillory Barn Creative can help. lll#e^aadgnWVgc#Xd#j`

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client focus

angela witcher marketing manager, brachers solicitors

How long have you worked with Pillory Barn? I joined Brachers in July 2007 and have worked with Pillory Barn since becoming Marketing Manager here.

What attracted you to them? I inherited Pillory Barn but that doesn’t mean the agency isn’t attractive! Pillory Barn is very loyal to Brachers and they always go out of their way to get the best deals and opportunities for us.

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What is the best thing they have done for you? Helped me push through the “Talk, Listen” campaign which has been brilliant.

“Pillory Barn is very loyal to Brachers and always go out of their way to get the best deals and opportunities for us.”

What do you think could make the relationship better? They never bring me chocolate!

What is your funniest memory to date from working with them? Eating Miranda’s cheese platter at our first meeting, not realising it was ‘special’! Is there a food theme coming out here? (Miranda is wheat and gluten intolerant.)

“Pillory Barn’s people are their biggest asset - they have a really excellent team.”

How do you see them working with you in the future?

Pillory Barn will be working very closely with us on our brand identity over the coming months and developing the firm’s strategy - there are some very exciting projects in the pipeline and I need their creativity!

Which other companies within the industry do you admire? I am a great supporter of Kent based agencies and I think we have some really good ones. The creative industries is a fast growing sector for Kent and I strongly believe more Kent companies should use our homegrown talent instead of taking their business to London.

Pillory Barn’s people are their biggest asset - they have a really excellent team.

Talk, listen, listen, talk.

It’s what we’re good at.

The art of good communication is to talk and listen in equal measure. It’s also the art of being a good solicitor.

TELEPHONE 01622 690691

www.brachers.co.uk

newbie at pillory barn Pillory Barn is joined by another new and talented person to start off 2008, Emilie Cross.. A very clever graduate with a first class degree in Business Studies and Marketing, Emilie is an exciting new addition to our team as Marketing Executive and lives in Charing Heath, Kent.

For those of you who took advantage of this last year, it’s back! For those of you that didn’t, put March 29th in your diary.

Pillory Barn are proud to have designed, for the second year running, the brand identity for the campaign, as well as printing all the promotional postcards and posters.

After a huge success last year, Kent Tourism Alliance are once

again offering free days out to lots of top attractions on March 29th. Kent’s Big Day out gives us all the chance to rediscover what is on our doorstep and remember why we are one of the top visited counties for tourists. With so much rich history and leisure attractions in the county, there is no excuse why we all shouldn’t appreciate Kent on this day, unless you are late logging on as the tickets go fast!

“I graduated in the summer and went straight to work at Eastwell Manor. I had previously been their Saturday tea girl years ago and went to work in the accounts department whilst I was at University. I found it hard to break into the industry as no one would give me a chance without experience. But luckily, Pillory Barn gave me the break I needed.”

Emilie has a love of pilates and horse riding and her motto is “life is too short so embrace it, be around people who make you happy, do all the things you enjoy and don’t have regrets.”

So how does she rate Pillory Barn so far? “Everyone is really down to earth and have been so friendly and welcoming, I feel like I have been here for months already!”

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it’s in the bag Pillory Barn are proud to be working with Maidstone Town Centre Management to design the first bag-for-life for Maidstone in an effort to rid our streets and our lives of the dreaded disposable plastic bag.

The bags are Carbon Zero, as their production and print is off-set with planted trees. The inks used are all eco-friendly vegetable based inks, and the material is a coar Hessian.

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The Maidstone Town Centre bags will be available to buy from Summer 2008 within retail outlets in the Town Centre. Each bag will be priced at approximately £3.

With Modbury, Devon, beating us to the spot of first Plastic Bag Free town in the UK, maybe Maidstone could rise to the challenge of first plastic bag free County town in the country?

Bill Moss, Town Centre Manager said:

As Kent’s County Town, Maidstone is keen to lead the way by announcing that from 31st March 2009 it will become a plastic bag free town.

Many of the town’s 300 independent retailers have already signed-up to the initiative and we believe customer pressure will encourage the town’s 300 multiples to follow suit. The Maidstone Bag is just a starter and we have made the design available to all shops for use on their own paper bags. All of us should do a little bit more to help make planet earth more pleasant, and the Maidstone Bag initiative is Town Centre Management’s contribution.

success with shakespeare Pillory Barn are pleased to have won the marketing campaign for the Hazlitt Theatre and the Changeling’s summer performances of Shakespeare in a three way agency pitch.

Castle, Port Lympne and The Friars at Aylesford.

relations and outdoor advertising to start early summer.

Watch this space for some fantastic performances coming to venues near you.

The summer performances will be taking place across Kent at some of the finest venues, including; Boughton Monchelsea Place, Upnor

Kent will be enchanted with Director Rob Forknall’s performances of Shakespeare classic A Midsummer Night’s Dream.

Pillory Barn have proposed an integrated marketing campaign including core elements of public

If you want to find out about corporate opportunities and entertainment, please contact Jodi Eeles on 01622 684407.

knowing me, knowing you How long have you worked at Pillory Barn? Pillory Barn Ltd was incorporated in 1993 so 15 years and still going strong.

How did you get into the industry?

A traditional art college training then working on the drawing board as a visualiser coming up with ideas!

Where have you worked before here? Various media and design companies including directorships of two leading agencies.

Where do you live in Kent?

Bearsted, Maidstone.

What has been your highlight of the past year and what do you hope to achieve in 2008? My personal highlight, a family trip to South Africa including sleeping in unguarded tents surrounded by lions. Business wise it has to be the continued growth of Pillory Barn into a major regional agency in the South East.

Picture supplied by Crea+ive Maids+one, an Art at the Centre project, Maidstone Borough Council

Employee focus of the month, Roger Hills, Managing Director

“...sleeping in unguarded tents surrounded by lions.”

What frustrates you about this industry? Unpaid pitches.

What particular talents/hobbies do you have? Golf and travel and a combination of the two.

Do you have a motto? My glass is always half full. Employ people who are better than me at doing their job.

it feels like under the spotlights, hearing the knives hitting the wood next to your body.

What other companies/brands do you admire?

Virgin, O2, Aston Martin and Apple.

Funniest moment/experienced or witnessed at work? Arriving early at work and finding a massive guy shouting and swearing into his mobile very loudly – it was Johnny Vegas behaving like he does on the TV – which begs the question, does he act or is he like that all the time?

What has been your most cringemaking moment? Being selected from a large audience for a knife throwing act. You can’t believe what

“You can’t believe what that feels like under the spotlights and hearing the knives hitting the wood next to your body!” we believe the idea is everything...

Favourite thing about working at Pillory Barn? Being able to pass on my ideas, ideals and experience to a great team of up and coming talent.

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chicken out!

Unless you’ve had your head buried in an oversized polo-neck for the past few months in an attempt to keep warm, you will have no doubt seen, or at least heard of, the Chicken Out! campaign, lead

by Hugh Fearnley-Whittingstall of River Cottage fame on Channel4.

Here at Pillory Barn we’ve dredged up the inneractivists in us, veggies and meat-eaters alike, and we’ve signed-up online to support the campaign for Free-Range chickens.

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In a nut-shell the more of us that understand the inhumane conditions in which the ‘2 for £5’ chickens are intensively farmed indoors, the more of us that will switch to buying Free-Range. With this switch comes necessary stock changes in the supermarkets we use, and in time, 2 birds for £5 will be a thing of the past.

To learn more, and to show your support for Chicken Out! go to: www.chickenout.tv/sign-up.html

Feedback: Please let us know what you

think of our newsletter and any suggestions by contacting our editor jodi@pillorybarn.co.uk

To unsubscribe email jodi@pillorybarn.co.uk

‘@’ by any other name Most of us will refer to the ‘@’ symbol as ‘at’ in English – here are a few English translations of other names for it from around the world.

Israel - ‘strudel’ Dutch - ‘monkey’s tail’ Swedish - the ‘A’ with an Elephant’s trunk Greek - ‘a little duck’ Russian -‘a dog’ Italian - ‘snail’ Hungary - ‘little worm’ Finland - ‘a mouse’s tail’ Czech - ‘rolled pickled herring’ Spain & Brazil - ‘arroba’ – which is an old measure for 15 kilos!

we believe the idea is everything... www.pillorybarn.co.uk

the team • Roger Hills, Managing Director, roger@pillorybarn.co.uk • Miranda Chapman, Account Director, miranda@pillorybarn.co.uk • Jodi Eeles, PR & Marketing Account Manager, jodi@pillorybarn.co.uk • Erica Banes, Studio Manager, erica@pillorybarn.co.uk • Meg Huckstep, PR & Marketing Account Manager, meg@pillorybarn.co.uk • Sarah Walters, Marketing & Events, sarah@pillorybarn.co.uk • Oliver Hood, New Media Designer, oliver@pillorybarn.co.uk • Paul Street, Graphic Designer, paul@pillorybarn.co.uk • Emilie Cross, Marketing Executive, emilie@pillorybarn.co.uk

Issue 2

The Maidstone Studios, Vinters Park, Maidstone, Kent, ME14 5NZ tel. 01622 684 407 fax. 01622 684 761 info@pillorybarn.co.uk

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