WIV Wine Festival 2016

WIV WORLD

WINE FESTIVAL

"To passionately deliver the most desirable wine experience"

Wine Festival Introduction ......................................................................................................................... PAGE 2 History .................................................................................................................................... PAGE 3 - Pieroth Family - WIV - WIV World Offices Wine Festival ....................................................................................................................... PAGE 5 - The Concept - Advantages - Location - Wine Festival Elements - Organizational Details World Wine Bar by Pieroth ............................................................................................ PAGE 9 - The Concept - Advantages - Location - Great Success in Japan - International Expansion with Strong Partners Vision - Principles - Values ............................................................................................. PAGE 11 Offices & Contact ............................................................................................................... PAGE 14

Message from

Mr. Andres Ruff (CEO WIV Wein International AG) Dear Partners, WIV Wein International AG sees itself as an ambassador for the culture of wine. Our successful strategy is based on wine expertise, exemplary customer service, innovative marketing ideas and a fascinating product. We have about 5,000 employees worldwide in 18 countries, passionately inspiring our customers with the quality of our wines and a unique buying experience. This in conjunction with innovative ideas and offers along with perfect customer service supports the work of our wine consultants on the spot. The Pieroth wine estate has grown into the family-owned company known as WIV Wein International AG, the world’s leading group of direct wine-selling companies.

Personal contact with the customer and the fascination of our product form the basis for the company’s global success, which starts with a wine tasting in the customer’s own home. This marketing idea, which has proved successful for more than 60 years, is still the focal point of direct sales for WIV Wein International AG. At WIV, we believe that being a good wine supplier is about providing our customers with the ultimate fine wine experience with a unique world-class selection.

Yours faithfully

Andres Ruff

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History Pieroth Family wine to his customers. This marked the birth of direct selling, which was improved in 1953 when Elmar and Kuno Pieroth had the idea of offering customers the opportunity to taste the wines in their own premises. This was the start of the company’s growth to its present size and international reputation.

Official records of the Pieroth family date back to the year 1675. The Pieroths have been known as farmers and vintners in Burg Layen since 1705.

The family’s seat near Burg Layen was built in 1731.

In fact, the company is still headquartered at the original mansion house, where friends of Pieroth can visit our traditional wine Estate and small wine museum.

In 1976, an old tradition in glass was revived to great acclaim all over the world: the blue bottle.

Embossed with the Pieroth eagle, the bottle is today an internationally recognized and prized brand, found on the tables of satisfied clients in the finest restaurants in over 20 countries.

Since the year 1926 wine was filled into bottles, which was an innovation at that time after being sold for decades in barrels. At the same time, Philipp Ferdinand Pieroth began to send

WIV The Pieroth wine estate has grown over 300 years into the family-owned company known as WIV Wein International AG, the world’s leading group of direct wine-selling companies with 5,000 employees worldwide and more then 2 million active customers worldwide..

In 2014, WIV recorded annual sales worth € 540 million. The core of WIV’s business is in Europe which totals nearly 75% of group sales, 35% is generated in Germany. A quarter of sales relate to Asia, the US and the Pacific. The most important markets after Germany are France, the United Kingdom, Japan and Switzerland.

Based near Frankfurt, WIV offers: - A great selection of wine brands Pieroth, Hallgarten Druitt, mac, Bacchus, Vino - Financial stability, security, strength and agility - Modern production facilities - Global reach and global distribution - Remarkable buying power

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Since the beginning of the direct sales system 60 years ago, the home visit and the wine tasting have been our classic approach to customers and they have proved their success over and over again.

Today, customers don’t simply want to buy a product – they want to consciously experience their purchase. Our wine consultants bring this experience out to the customers – and therein lies the unique secret of the success of WIV Wein International.

- Classic home wine tastings at customer’s home or in hotels and at fairs - World Wine Bars - High-quality stationary winebars at airports and shopping malls - Mobile folding-stands at furniture stores, car centres, shopping malls, fairs …

WIV World Offices Australia: WIV Australia Pty. Ltd. Austria: Weinkellerei Pieroth GmbH Belgium: Intervinum BVBA. Denmark: Ferdinand Pieroth A/S France: WIV France SAS Pierre Laforest Pieroth L . Metairie SAS Germany: Pieroth GmbH Bacchus - Internationale Weine GmbH WIV Wein International AG Mac messe-undd ausstellungscenter Service GmbH Reichsgraf von Ingelheim GmbH Top Transport - Organisations -

Partner GmbH Vino - Weine und Ideen GmbH W.K.R. Weinkulturreisen GmbH

Switzerland: Pieroth Romanet SA Laforest Vins fins SA Lucien MĂŠtairie SA

Great Britain: Pieroth Ltd. Hallgarten Druitt & Novum Wines

Tunisia: WIV Tunisia SARL

Hong Kong: Pieroth Hong Kong Ltd.

USA: Baum Wine Imports Inc.

Italy: Conte Ottavio Piccolomini d’Aragona S.r.l.

Duca Bortini di Montebello S.r.L. Netherlands: Intervinum BVBA New Zealand: Pieroth Wines (NZ) Ltd. Poland: Pieroth Polska Sp. Z o. o.

Russia: Pieroth Wine International GmbH 4

Wine Festival The Concept We will entertain your visitors by arranging a WINE Festival within your location. The WINE Festival within your location will attract customers and create an additional benefit for them.

All adults are kindly invited to enjoy a free glass of sparkling wine (or non-alcoholic wine).

Wine will appeal to all five senses and provide enjoyment, culture and fun.

Advantages The following benefits have been perceived: Additional visitors – People like to be entertained and will prefer locations offering additional activities for their customers.

Positive image – Modern and elegant bars, decorative and illuminated shelves, nice exhibits and decorative objects assort well with high class commercial interests.

Stimulation of areas – Our WINE Festivals stand will be an eye-catcher within your location

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and stimulate a positive and promotional atmosphere.

Increase of length of stay of visitors – Well-off consumers like to enjoy a glass of sparkling or wine during their shopping. Additional time will be spent in your location.

Increase of turnover – Customers will be seated looking at other shop window displays which will increase additional demand and result in additional turnover.

Location Big shopping malls for example: • ECE Projektmanagement, Germany → several shopping centres in Germany

• Unibail-Rodamco, Germany → several shopping centres in Germany

• Grand Front Osaka, Japan

• Tokyo Midtown, Japan • Tokyo Roppongi Hills, Japan • Bluewater, Kent, Great Britain • Chatswood Chase Sidney, Australia • Centro Commerciale Gigli, Florence, Italy • Hysan Place Hong Kong

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Wine Festival elements Each day your customers will love to get in touch with us because of: - Many international brands like Pieroth, Grimont, Pierre Laforest, Piccolomini and Duca de monte - A lot of exciting themes such as • Elegant and nicely decorated wine bars showing wines from Germany, South Africa, France, Italy and Spain • Champagne and sparkling from high class international producers • Juice and fancy non-alcoholics to integrate the whole family

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Visitors will taste and experience the large variety of aromas of wines from all over the world - Entertainment. We would love to arrange additional “entertainment” for your visitors such as • Wine seminar or lecturer • Wine & food • Chocolate with wine • Nice music • Wine quiz • Mannequins with scratch card

Organizational details For an entertaining WINE Festival we would discuss in detail with you - Essential space • Centrally located to be well seen in the centre • High frequency to take many visitors fancy • I d e a l l y 4 0 – 5 0 s q m t o b u i l d u p a n appealing stand, eventually more for future cooperation - Ideal period of time • 10 to 14 days (including 2 weekends) are ideal • Extension to 3 weeks possible - Advertising to increase the centres’ frequency and visitors’ perception • Essential: Handing out high quality flyers within sight of the stand by smart promotion STAFF

• Mail shots within the neighbourhood of the shopping centre starting 1 week before • Poster advertising in the shopping centre starting 2 – 4 weeks before • Accessory advertising in our companies’ and your webpage starting 4 – 6 weeks before - Organizational and technical details • Setup and removal of stand (days and time slots) • Directions sketch for stand builder and logistics • Power supply at the stand • Store room incl. water supply (for dishwasher etc.)

• Maximum height of the stand • Specific regulations

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World Wine Bar by Pieroth The Concept For guests and customers, the World Wine Bar is a place of enjoyment and entertainment, and for us, as operator, it is a wonderful opportunity to make our company better known and attract new customers. Ultimately, our business partners also benefit in many ways, since we increase the attractiveness of local facilities and earn revenues

that are far above the average of other shops and restaurants in the relevant sales area.

Advantages The World Wine Bar concept has tangible advantages for everyone involved: It gives guests the feeling of being made welcome and provides pleasant, stylish surroundings to rest and relax in a particularly hectic environment.

Guests can switch off and enjoy selected wines and tasty culinary delights, whilst being looked after by attentive, expert staff at all times. For

our partners, the World Wine Bar provides, in the first place, added visual value though the elegant bar design and smart furnishings and in the second place, a first-class experience and enjoyment for guests because of what we offer. The sales and revenue opportunities that result from this Wine Bar concept are particularly interesting.

Opportunities for use • Airports

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• Stations

• Shopping centres

• Retail outlets

Great Success in Japan In a pilot project, our Group opened the first World Wine Bar at Haneda Airport in Tokyo in 2010. Within just a short time, this World Wine Bar became a real public attraction, with both visitors and operators providing enthusiastic feedback. We now have extremely successful World Wine Bars at all the major airports in Japan, including Haneda Airport in Tokyo, Kansai International Airport in Osaka and New Chitose Airport in Sapporo. Also in famous Shopping Malls: in the Mitsukoshi Department Store in Tokyo-Ebisu, the Warerras Shopping Mall in Tokyo Ochanomizu and the Knowledge Plaza in Osaka. In all of these, we are achieving excellent success rates, generating high on-the-spot sales and attracting new customers for our wine distribution service.

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International Expansion with Strong Partners What started as a World Wine Bar at Haneda Airport in Tokyo is now a concept that provides a range of tried and tested formats for very different locations, each determined by the individual opportunities on site. Whether it‘s a Wine Bar, a shop or a shop-in-shop, we generate high footfall and high sales levels.

Many of our guests and customers keep coming back to us, and bring their family, friends and colleagues with them. With our on-the-spot wine experience in elegant surroundings, we considerably increase time spent in store and thus also sales per unit area. The sales per square metre of our Wine Bars, for example, are

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four times as high as those of other shops and restaurants at the airport. We recorded sales figures of several million euros in 2012 with our World Wine Bars and would now like to take our tried and tested business models forward internationally. For this, we are searching for partners who will suit us and whom we will suit too. We will then work with our new partner to develop the right concept for the location in question. We are seeking longerterm partnerships, and so professionalism, attention to detail and service are of the utmost importance to us, from the planning phase through to operation of the business.

Vision - Principles - Values Our

VISION

To create the most desirable experience for our customers.

Our vision gives us a direction and a target. It supports our aspirations to be a leader and the preferred partner in all of our business areas.

We delight our customers equally by our passion as well as with our product and consultation Our

competences. Our aspiration is to always keep on surprising our customers with unique and positive purchasing and indulgence experiences, which are remembered for a long time: continually and with every new contact.

PRINCIPLES

Our fundamental targets and criteria for success come alive on paper and in action through our five principles. They contain concrete calls to action and show us how and what we must work on in order to achieve our vision.

To contribute towards customer satisfaction Our customers are to be found both in the market and in the company itself. We maintain a direct and active relationship with each and every one. Attention, listening, understanding and fulfilling wishes are all included in this. All employees, whether they are in direct or indirect contact with the customer, carry out their duties to achieve the target of the highest possible customer satisfaction. This is because customer satisfaction is the most important measure of quality for us and the essential basis for the success of the company.

To invest in our people Motivated and trained employees make us what we are. We value and encourage people who work for us. Training and further training are essential compo­n ents of our company policy. We encourage creativity, innovation and company responsibility – and expect this as well: the commitment and loyalty of every single employee are of a central meaning for us. We reward this with exciting tasks, attractive career opportunities and offer space for own decisions.

It is exactly this type of entrepreneurship that makes the difference at market level.

To strive for excellence in execution The constant increase in quality of our products and ser vices, as well as the permanent improvement of our structures, processes and financial results are indispensable for us as a performance orientated family company.

It is our incentive to always think laterally or a bit further, to undertake responsibility, to react quickly to our customer’s wishes and market conditions and to surprise our customers with quality, competence and passion.

Efficiency and excellence lead us in all business areas. Only when our tasks are implemented with perfection are we satisfied. We work on this daily at every level and with our entire commitment.

To deliver outstanding service and value We have always been a trade orientated company: dynamic, lively, focused. We work permanently on improving our wine, product and service of fers for the benefit of our customers. This way, we can meet requirements which could arise today or even tomorrow. We offer surplus values and a convincing cost-benefit ratio which delights our present and future customers. Long-term customer relations are an essential factor for successful growth in all of our markets.

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To create competitive advantage We want to be the driving force in all of our business areas. To achieve this we must work better than the competition in all departments.

We place this aspiration on all of our employees.

Within the consortium, we share knowledge, methods and experience throughout individual and organisational borders.

Our

VALUES

The company values are the basis for the teamwork in our company and outside of it. Values, which have been firmly anchored throughout a more than 340-year family and company history. Values which give orientation to the employees, reliability to the customers and security to the company.

Respect, trust and responsibility Our teamwork is based on trust, respect, responsibility and fairness. Accordingly, an unconditional, honest and direct communication amongst us and across hierarchies is important.

We stand up for our responsibilities, whether they are connected to our company, our colleagues, our employees or our customers.

This esteem is the basis of every sustainable added value and commercial success.

To lead by example We act independently and in a result-orientated manner for the purpose of our collective business success. We carry out our tasks purposefully and with ingenuity, always with the target of fulfilling the expectations of our customers. We understand our customers as entrepreneurs in our company and focus on individual initiatives and self-determined, responsible actions. Since independent decisions about the absolute task do not just promote our company, every individual has the possibility to accept diverse challenges and a high scope of action and to increase it. Every employee contributes to our values being fulfilled in the whole company.

Both inwardly and outwardly, our executives undertake the role of being a role model in this. Through their style, how they implement 13

This gives us the ability to optimally and comprehensively shape ourselves, to have target-oriented work, to have superior results and to procure an additional competitive advantage for ourselves. Our market position improves through mutual information and inspiration and new impulses, innovation and successes – for the benefit of our customers, employees and sales partners.

strategies, how they lead our teams and how they assume their own responsibility of their work and development, they crucially shape the success of the company.

To put our customers at the heart of all our activities Our customers and their wishes determine our actions and are at the centre of our consulting and our work. We maintain for them an open and fair dialogue and convince them with our competence and experience. Service and commitment should be predominant at every contact with the customer. With this attitude, we develop tailor-made solutions, create added value and build meaningful business relations.

Our customers are our most important asset.

Passion for wine, service and our business Wine is our passion. It has grown out of a 340year history and from decades of passionate work in direct contact with our customers. We stand for the outstanding quality of our wines and services. As a family company, we are aware that we have a specific responsibility for our society and environment and feel committed to a sustain-able company policy.

In all aspects of our supply chain it is our wish and obligation to work sustainably and resourcesparingly for the protection of people and nature.

The aspiration for success and the adherence to ethical values do not contradict each other. We see a credible and indispensable synthesis for the long-term success of our company.

Contact & Details

2016.03

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