2022 PPW Communications Framework for Success

Communications Department

Framework for Success

Vision

Purpose

What We Do

2022

Guiding Principles

Who We Are

How to Reach Out

Commu ni

sion t Vi en

e D p s a n r o t i m t a c

Rely on tools and resources to help resolve issues.

Take ownership of our work.

Be consistent and follow through without being asked for status.

Be responsive, maintain schedules and meet deadlines.

Be prepared and actively participate.

Be creative and implement out-of-the-box approaches.

Continually strive to learn and adopt best practices from others.

Manage expectations.

Share our guiding principles.

Provide clear direction internally regarding roles and responsibilities.

PIERCE COUNTY PLANNING & PUBLIC WORKS DIRECTOR TEAM

OFFICE ASSISTANT DIRECTOR

DEPUTY DIRECTOR

2 PROJECT ANALYSTS

ASSISTANT DIRECTOR

BUSINESS AND FINANCIAL OPERATIONS INNOVATION AND TECHNOLOGY STRATEGY AND PERFORMANCE COMMUNICATIONS

Communications Department Staff Supporting PPW

AIRPORT AND FERRY

DEVELOPMENT CENTER

BUILDING AND CODE ENFORCEMENT

LAND USE AND ENVIRONMENTAL REVIEW

DEVELOPMENT ENGINEERING

MAINTENANCE AND OPERATIONS

LONG RANGE PLANNING

OFFICE OF COUNTY ENGINEER

SEWER

SUSTAINABLE RESOURCES

SURFACE WATER MANAGEMENT

PIERCE COUNTY COMMUNICATIONS DEPARTMENT DIRECTOR OF COMMUNICATIONS

COMMUNICATIONS COORDINATOR

PUBLIC INFORMATION SPECIALIST ED, FACILITIES, AND PARKS

PUBLIC INFORMATION SPECIALIST EMERGENCY MANAGEMENT

PUBLIC INFORMATION SPECIALIST HUMAN SERVICES

COMMUNICATIONS MANAGER DIGITAL COMMUNICATIONS

COMMUNICATIONS MANAGER PLANNING AND PUBLIC WORKS

COMMUNICATIONS MANAGER PCTV

SOCIAL MEDIA SPECIALIST

PUBLIC INFORMATION SPECIALIST

CABLE OPERATIONS SPECIALIST

COMMUNICATIONS ASSISTANT

PUBLIC INFORMATION SPECIALIST

CABLE OPERATIONS SPECIALIST

COMMUNICATIONS ASSISTANT

PUBLIC INFORMATION SPECIALIST

CABLE OPERATIONS SPECIALIST

COMMUNICATIONS COORDINATOR

PUBLIC INFORMATION SPECIALIST

CABLE OPERATIONS SPECIALIST

PUBLIC INFORMATION SPECIALIST

CABLE OPERATIONS SPECIALIST

PUBLIC INFORMATION SPECIALIST

EXTRA HIRE

EXTRA HIRE

PLANNING & PUBLIC WORKS COMMUNICATIONS Communications Team Manager ERIN BABBO Leadership Team Support Strategy and Performance

Public Information Specialists

AARON COPADO

AKIKO ODA

AMANDA HANSEN

ANNE RADFORD

Surface Water Management

Sewer

Graphic and Web Design

Maintenance and Operations

Airport and Ferry

Airport and Ferry

Social Media

Office of the County Engineer

CHRISTINA ROHILA

TARA LONG

Surface Water Management

Building and Code Enforcement

Land Use and Environmental Review

Business and Financial Operations

Development Center

Long Range Planning

Innovation and Technology

Development Engineering

Sustainable Resources

t a W o h e D W • Communication planning and strategy • Community relations • Copy editing • Crisis communication management • Event planning and execution • Graphic design • Internal/external messaging • Media relations • Outreach materials

t a W o h e D W • Photography and video production • Presentation support • Reputation/Brand management • Social media management • Survey design and implementation • Website management

7 Guiding Principles PRINCIPLE HOW

MEASURING SUCCESS

GUIDING PRINCIPLE #1 Respond to change with a positive attitude

Be flexible and continue to adapt to change.

• Talented and Diverse Employees

PRINCIPLE

and utilize available resources to adapt.

Feedback from Director and division managers throughout the year.

Support efforts to evaluate PPW Communications team division assignments

Feedback from mid-year survey sent to clients,

and reorganization.

manager, Director, Leadership Team.

HOW

MEASURING SUCCESS

GUIDING PRINCIPLE #2 Social media analytics and trends as

Increase team’s dedication to tell the PPW story through social media.

• Customer Focused Services

PRINCIPLE

referenced in the annual PPW social media Dedicate 5% of staff meetings to social

report.

media, and one staff meeting each month to brainstorm, develop and discuss

Participation in brainstorming sessions and

comprehensive social media content that

scheduling of content per the content

supports organizational objectives.

calendar.

HOW

MEASURING SUCCESS

GUIDING PRINCIPLE #3 Utilize 2022 project forecast to see where there are opportunities to plan and prepare for upcoming work.

Be proactive in our communications.

Obtain early buy-in on messages and products.

Feedback from mid-year survey sent to clients, manager, Director, Leadership Team.

Look for opportunities to capitalize on existing

• Customer Focused Services

PRINCIPLE

stories or situations.

Cognito forms and feedback.

HOW

MEASURING SUCCESS

GUIDING PRINCIPLE #4 Manage workload through managing client expectations.

Update 2022 Project Forecast schedule quarterly and share with PPW Senior Managers.

Establish, share and review delivery/milestone

Feedback from mid-year survey sent to

schedule with all clients on projects.

clients, manager, Director, Leadership Team.

• Customer Focused Services

Know when to ask for help and bring potential

• Accountability for Results

solutions to manager.

Cognito forms and feedback.

HOW

MEASURING SUCCESS

PRINCIPLE

GUIDING PRINCIPLE #5 Feedback from mid-year survey sent to clients, manager, Director, Leadership

Challenge the status quo.

Don’t assume. Ask questions if you don’t

Team.

understand why something is being done.

Cognito feedback.

• Accountability for Results

Suggest ways a task can be better

• Customer Focused Services

accomplished.

Feedback badges.

HOW

MEASURING SUCCESS

PRINCIPLE

GUIDING PRINCIPLE #6

Use proper division titles.

Maintain focus on accomplishing the PPW Strategic Initiatives.

Support integration of Planning and Public Works.

Feedback from mid-year survey sent to Support Leadership Team philosophy and guidance.

clients, manager, Director, Leadership Team.

Look for opportunities to make connections among

• Customer Focused Services

PRINCIPLE

divisions to create cohesion.

Feedback badges.

HOW

MEASURING SUCCESS

GUIDING PRINCIPLE #7 Be the example.

Strengthen leadership and communications skills through training.

Obtain Bronze Leadership Certification.

Training to support developing/strengthening communications skills.

Bronze Certification is completed.

• Talented and Diverse Employees

Think outside the box. Bring creative

At least two professional trainings are

• Regional Leadership

solutions to the table.

taken by the end of 2022.

HOW

MEASURING SUCCESS

OBJECTIVE

How to Reach Out Contact Your Public Information Specialist

How to Reach Out Submit a Project Request Form on Cognito