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STYLE • DESIGN • ART • MUSIC • PHOTOGRAPHY • FOOD • TRAVEL • INVESTMENT • REAL ESTATE

THE DESIGN ISSUE

PART 5 $12.00 CDN

PIE DIGEST | PART 5 | $12 05

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TRAVEL • DESIGN • FASHION • FARE • PEOPLE

B E S P O K E C A N A D A .C O M PIE DIGEST 19


Dear Readers, ​

In 2005, we published our first edition for

Pie Media Group. It was a clear vision of what I wanted the future to look like.

This issue celebrates an evolution. It is a multi

cover issue that will guide you to discover more about relaxed luxury lifestyle and design.  ​

With this part of Pie Digest, you embark on 

a new experience as we journey into the stories and values of designers and brands.  Fashion designer, Stella McCartney teams with Adidas to get women outdoors with her active wear collection, while SGC bikes redesigns the bicycle with the revolutionary Celaris.  ​

We've captured and share in these pages the

spirit of designers working in our community

and beyond like Madison Taylor with her firm's

taking a small space and refreshing it with a hint

integrated designs, Caroline Harrison with her

of organic modernism and motivation using

comfortable and luxe decor tips, and

custom made reclaimed wood furniture and 

Samantha Thomas who creates spaces that

objects, lime paint, innovative lighting, 

resemble boho elegance. All three designers will

succulents and of course outdoor heaters.

inspire you with their style and expertise.

not have it all and get out on the lakes with

Further, we detail the homebuilding history

The Pie team had fun doing a cottage restyle,

And, if the cottage is ready for a social why

of Pratt Homes and help launch their family crest

Executive Yacht Canada and experience

and motto: Welcome to the family. Meanwhile, 

their customized vessels.

Georgian International reveals the 'remarkables'

like pumpkin patches, skating ponds, and corn

home that we inhabit we are inspired by artists

stalk encircled baseball diamonds that highlight

like industrial designer Karim Rashid, who

their communities and make them an attractive

showcases a collection for us. With designs

lifestyle choice.

ever evolving, expect change and innovation

As we continue to explore the concept of the

as drôrs cabinets and furniture make their way

Sandra Roberts

into your home to change your design in all the

publisher

change. Ever.

contact:

publisher@piemagazine.ca

collection of objects; it is a personal narrative. 

published in canada

We encourage you to have a well lived life and

by pie media group

create a comfortable surrounding in which to

right ways. But don't worry, the spirit won't Much like this issue, the home is more than a

dwell - a relaxed luxury vibe.  photo

Scott Cooper

20 PIE DIGEST

Home sweet home


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editor-in-chief

Sandra Roberts design director

contributing writers

April Dawn

Robert Hertwick Leah Simpson Todd Palmer Tamara Rossingnol David Silverberg Shawn Gibson Tania Richardson Melandro Quilatan

copy editor

Aaron Reynolds assistant

Eileen Hicks writers

Corrine Dayman Dave Gordon features photographer

Scott Cooper

photo contributors

Jeff Buchanan Justin Main Andrew Manson Brandon Smith Jennifer Klementti Flypress Nat Caron Lupe de la Vallina Evgeniya Fefelova

Special thank you to all contributors for their work on PIE Digest Part 5. piedigest.com piemediagroup.com

22 PIE DIGEST


“ T H E O N LY R E A S O N PEOPLE BUY OR ““ TTHHEE OONN LY RREEAREAL LYSELL ASSOONN ESTATE ISBUY TO CHANGE THE PEOPLE OR PEOPLE BUY ORSELL SELLREAL REAL QUALITY OF THEIR LIVES ESTATE ESTATEISISTO TOCHANGE CHANGETHE THE OR THE LIVES OF LIVES THE QUALITY OF QUALITY OF THEIR THEIR LIVES POR E OP L E LIVES TLIVES H E Y OF C ATHE R E THE OR THE OF THE ABOUT PPEEOOPPMOST LLEE TT“HHEEYY CCAARREE ABOUT ABOUTMOST MOST“-“THE ONE GROUP

- THE ONE GROUP - THE ONE GROUP

Keller Williams Experience Realty, Brokerage. Independently Owned and Operated

Keller Williams Experience Realty, Brokerage. Independently Owned andand Operated Keller Williams Experience Realty, Brokerage. Independently Owned Operated PIE DIGEST 23


Contents page

26

page

38

page

Pratt Homes page

Executive Yacht page

42

Craig Busch page

60

Stella McCartney

24 PIE DIGEST

70

Karim Rashid 78

Comfortable Luxury page

88

Organic Modernism page

100

Boho Elegance

page

110

Madison Taylor page

120

drĂ´rs page

122

Georgian International


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WELCOME TO THE FAMILY

THE PRAT T HOMES LEGACY

by

Todd Palmer

Pratt Homes is a legacy business that has been building homes of all shapes and sizes for everyone no matter what stage of the family life cycle they're in: from childhood to retirement years. The family's tradition of building in Barrie, Ontario started in 1890, and has continued for six generations.

Don Pratt is a Barrie boy, born and raised.

Barrie, Ontario is a thriving real estate market located 45 minutes north of Toronto. Much like the previous generations of his family, Don spent the majority of his life in construction in the Barrie area then passed the family building legacy on to his daughter Karen Pratt-Hansen and son-in law Heljar Hansen.

Don recounts a grade school memory of

being surrounded by peers as his teacher asked questions about career dreams. As the teacher went through the questions, Don didn’t raise his hand. The teacher asked him directly, “What do you want to do, Don?” He simply responded, “I want to build homes.”

The Pratt family has been building homes

in Barrie since 1890 but the company namesake Pratt Homes was founded by Don in the early 1970s. At the heart of the company is building attractive and affordable homes to help people achieve homeownership.

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photo: brandon smith

The Pratt family legacy began when Stephen

Karen Pratt-Hansen and Heljar Hansen are

Pratt emigrated from England in 1890 and

positioned beside each other prepared to recollect

constructed two houses in the Cundles Heights

memories of the pinnacle moments that built the

area of Barrie. Don was inspired by past family

foundation for The Pratt Hansen Group.

generations building new homes. When he took over the family business in the mid ‘70s, he evolved

THE EARLY YEARS

from building houses to creating communities.

Don and his wife Chris Pratt started Pratt

when discussing her childhood in construction.

Homes in their basement. They created the logo

“The family has always been in construction. It’s

and began a new legacy. They carried on the Pratt

been my life. It’s what I know,” says Karen.

family business by growing it and becoming the

largest builder in Barrie. To this day, Pratt Homes

the family business. She remembers her Mom as

continues to be a family business that creates

the chief cook and bottle washer who kept things

meaningful communities while supporting

on track. When Chris was book keeping, Karen

industries, families, charities and organizations.

would wander in and play on the adding machine,

making for a cute distraction. “My Mom was an

Karen and Heljar sit in the boardroom at Pratt

Karen Pratt-Hansen has a proud demeanor

Karen has fond memories of growing up in

Homes’ Head Office. The entire office is meticu-

integral part of Pratt Homes, as well as teaching

lously designed including photography from Peter

me about business,” says Karen. “She showed me

Lik in every room. There is a gorgeous reclaimed

how to dress professionally because a Pratt Homes

barn wood table; wood acquired from the Pratt

representative must care about their presenta-

family farm. As you enter the boardroom you’re

tion.”

greeted by a picture called Sacred Sunrise taken

of Cayonlands National Park in Utah. The photo-

they asked for a withdrawal from the bank of Dad.

graph commands your attention.

The result was different than anticipated.

When Karen and her brother were younger

PIE DIGEST 27


“Mom and Dad gathered up cleaning materi-

Karen wanted to put down roots where her

als, put us in the car, stopped at one of our model

family created a legacy. Karen and Heljar made the

homes and said they’d be back once it’s clean.”

decision together; they would take the risk.

The Pratt’s had a family tradition. They were

first to see new model homes. Proudly they walked

A NEW ERA

through the home their Dad built, praised the

gorgeous decorating their Mom did, then played in

ber of 2002. Heljar remembers it well saying it

the kids room.

snowed five straight months. They returned home

on Friday, then Monday started at Pratt Homes.

Karen remembers her parents steering her

Heljar and Karen moved to Barrie in Novem-

towards the family business. “Even when I was

thinking about practicing Law, my parents encour-

introduced him to the Site Superintendent: “Meet

Don drove Heljar to the construction site and

aged me to be a Real Estate Lawyer.”

my Son-in-Law, teach him about building.” Judging by the look on the Super’s face, Heljar was pos-

HOW IT STARTED FOR THE PRATT-HANSEN’S

itive Don hadn’t informed him until that moment.

Karen embarked upon a journey most students

“When we came back from Australia, we were

dream of and attended University in Australia.

learning the business. Dad was still running things.

Her major was Law. During her schooling, Karen

The goal was to take over but we didn’t want the

met and fell in love with her husband Heljar

learning curve to be too much,” said Pratt-Hansen.

Hansen, a Norwegian descendant who obtained

Karen and Heljar wanted to ensure the ownership

his Australian residency to get his MBA and minor

transition didn’t have a negative impact on the

in computer sciences.

business.

Unfortunately, in early 2002 Heljar

Heljar continued Karen’s point, “We jumped

experienced the devastating loss of his mother.

into the deep end of the pool. We knew we could

Heljar and Karen went to Norway for the

handle the challenge, we’re not afraid of hard

funeral. “It was a very sad time for my family. We

work but to be honest, we felt overwhelmed.” The

honoured and celebrated my mother’s life,” said

family worked together to make the transition as

Heljar. While in Norway, Karen received a call

seamless as possible.

from her parents sending their condolences and

asking if they could stop in Barrie on their way

head office. She wasn’t sure of her Dad’s plan but

back to Australia; Karen and Heljar agreed. It was

Karen recollects forcing her way into the payables

during the stopover that Don and Chris Pratt

department; “I was a qualified lawyer so I wanted

expressed that retirement was on the horizon and

an immediate challenge,” she says with a brief

Karen, Heljar and Karen’s brother should be their

laugh. Karen had grown up working around the

successors.

family business so even though she was nervous

she felt comfortable.

There wasn’t one particular moment that

After dropping Heljar off, Don took Karen to

defined them taking over Pratt Homes — it was

a process. “We were both thinking about living

field Links. I had an entire house to myself.” Han-

in Australia. Karen had applied for her residency

sen was responsible for everything from sched-

and I already had mine. We weren’t considering

uling trades to constructing certain things. “I did

moving to Barrie and running the business,” said

construction growing up. I was also in the army.

Hansen.

I am detail oriented so my first house was likely

perfect.”

Karen continued, “I loved living overseas but I

missed my family. I missed Barrie. It was my home.”

Heljar was learning quickly, “I worked at Bay-


But Hansen was reminded to be more efficient

“We hadn’t been building that long and it al-

if he was going to finish the rest of the site, on

ready felt repetitive.”

schedule.

create a community with a unique identity.

Karen continued to learn managing the

They wanted to innovate, be memorable and

business while Heljar was studying construction

leading a 48 townhouse development. Then

ney Opera House; it’s where Heljar proposed and

Karen and Heljar worked with the sales manager

our daughter is named after the city.” The grand

learning the system that drives the machine.

vision for the two homebuilders was a community

inspired by art.

“In the early years we did everything,”

Karen mentions, “we were inspired by the Syd-

says Karen. “During the week at head office,

on the weekend at the sales office handing

Station property, we knew it was a main corridor

out brochures.”

to Barrie and the perfect place for public art. Then

we met Ron Baird and he got us inspired.” Ron

Heljar steps in and mentions, “We even

Heljar joins in: “When we acquired the Yonge

cleaned houses before Pre-Delivery Inspections.” It took under two years for the Pratt-Hansens to transition ownership of the family business to the Pratt Hansen Group. They laugh about not having an office for the first few years. THE PUBLIC ART PEOPLE

The Pratts and

Pratt-Hansens strongly believe in philanthropy. Don and Chris Pratt are

photo: flypress

supporters of Royal Victoria Regional Health Cen-

Baird is the artist behind Barrie’s famous public

tre (formerly RVH), as well as many other chari-

art piece The Spirit Catcher, installed at the city’s

ties and organizations. “My parents are passionate

waterfront.

about medicine and health care. The entire family

has a passion for it,” says Karen. However, the

or more pieces. It was fun. We got really involved.

Pratt-Hansens focused their philanthropy toward

We went to the studio where Ron produced the art

arts and culture in Barrie. “As individuals we are

and watched.” Heljar finishes by saying, “there is

passionate about different things. Heljar and I

a parallel between building a community and art.”

have a love affair with art.

Yonge Station’s feature piece is the Spirit Clock,

cousin to the Spirit Catcher which connects the

“It really began after we acquired the Yonge

Karen continues, “It went from one piece to 14

Station property,” says Karen. Yonge Station is a

south end of Barrie to the waterfront.

condominium development in Barrie, ON.


Yonge Station gave the Pratt-Hansens a taste

Karen and Heljar are passionate about the

of implementing public art into a community but

future. Heljar says, “The fact that the brand

they wanted more.

has evolved says something about the business,

because we’ve changed.”

The Gallery Condominiums, located on Essa

Road in Barrie is where the Pratt Hansen Group

would change the skyline forever by partner-

logo because her dad created it — but she has con-

ing with local, female Anishinaabe artist Aylan

fidence, “The way the community has embraced

Couchie.

our new direction has given me great comfort.”

After winning a global award for her work,

Karen had a great attachment to the previous

Karen and Heljar are doing things the Pratt-

Aylan Couchie won the opportunity to have her

Hansen way. “We love change. We love doing

art installation H.I.O Big Chiefs lifted 70 feet into

things new, different and better. That has been a

the air and secured to the roof of a condominium

philosophy of ours but it was different when we

building.

evolved the brand. The logo was a foundation of

what previous generations built before us,” says

As the Pratt Hansen’s continue to solidify their

family legacy as home builders they parallel it

Karen. Heljar continues, “but just because the logo

with their passion for the arts.

changes doesn’t mean the foundation changes. We’re an innovative company that makes fresh

A LOOK TO THE PAST

new changes but we also believe in tradition.”

Several things change when building homes

The Pratt Family Legacy became the Pratt-

for six generations like materials, methods and

Hansen family legacy. Karen and Heljar hope

standards. However what stayed the same is the

their kids will continue the family business. Both

family’s passion for building homes for families.

kids attend community opening and closing

It’s interesting to consider what previous

events as well as clean homes before pre-delivery

generations would think of the family’s progress.

inspections. When it comes to the next generation

“I think if Stephen Pratt walked out of 1890, he

of Pratt Homes the preparation work is happening

would be shocked about how fast we can make it

with Mom and Dad’s help.

all happen. He would be proud he started it.” says

Hansen.

them but hopefully they’ve seen what we do and

what we’ve done,” says Heljar. “We’ll support

Karen Pratt-Hansen thinks for a brief moment

“We can only hope … we’re not going to force

then says, “He would never imagine that two

them in whatever they want to do but hopefully

homes would evolve into what it has…” She

they want to build.”

continues, “he would be proud that 125 years ago

he ignited a passion in six generations of family.

go off in their own directions and pursue their

We can all be so lucky if future generations of our

own paths, but if one day they get a feeling in their

family are inspired to follow in our footsteps.”

gut and remember what it was like to be a part of

Karen feels similarly: “I think, like us, they may

what we’ve done, we hope they come home to the A LOOK TO THE FUTURE

Karen and Heljar are leading Pratt Homes

during exciting times.

The company is designing a new product line,

preparing to launch new communities and just released their new brand.

family business.”


THE TASTE

32 PIE DIGEST


THE ELEVATED CATERING EXPERIENCE Chef Marco Ormonde by

Dave Gordon | photo Jennifer Klementti

Headed by internationally renowned chef and

Anything. We can go to people’s homes and cook

owner, Marco Ormonde, The North is Barrie’s re-

for ten people having fun, or cater for up to four

laxed dining destination.

hundred people at a big event. Wherever you want:

we can go to your cottage, your house, as far as

Those who have been guests at The North

already know Chef Marco invests his deepest pas-

anywhere in Muskoka to Toronto. With catering,

sions in his food creations.

they get the same quality and hospitality they do

with my restaurant.

That love of creating stunning food is mani-

fested in his versatile and eclectic menu, featuring

pie:

quality ingredients that become dazzling plating

marco:

presentations.

fish. I make a great venison stew, and a great moose

rack

With his signature skill and ingenuity, guests

What is something extravagant you like to cook? Different wild game – venison, moose, and

are treated to what can only be described as an

pie:

elevated dining experience.

marco:

can walk around with hors d'oeuvres.

In 2017, The North celebrated ten incredible

What’s trendy in the food scene these days? Instead of sitting down to eat a meal, you

years, and continues to delight guests with exhil-

Especially if you’re serving food at the cottage,

arating culinary journeys, both in the restaurant,

with many people who just want to walk and eat.

and off site catering.

pie:

marco:

A couple answers from Chef Marco…

pie: pie:

When did you discover your love for making

food? marco:

Two ingredients you can't live without? Garlic and ginger.

How would you describe your style?

benson:

I live off of improvising. I don’t like to

make the same thing twice. My biggest goal is I have been cooking since I was 8 years old,

providing the best experience I can provide to my

with my grandmother.

guests. And whether catering or at the restaurant,

pie:

guests are treated as though they were in my own

How would you describe the idea behind your

catering? marco:

home.

We can cater to whatever your needs are.

We can make whatever you need us to make.

www.thenorthrestaurant.com

PIE DIGEST 33


THE TASTE

Coffee COCKTAILS by

Tamara Rossignol | photos Scott Cooper

Reaching for caffeine has slowly transitioned from a morning ritual to an adaptable solution for an afternoon pick-me-up, social excuse, and beverage experience worth perfecting. Many trends have come and gone when it comes to the classic 'hot cup of joe' but the following timeless tweaks to regular java are sure to be sticking around.

Maintaining traditional flavours is at the

heart of any coffee trend and nitrogen cold brew coffee is hitting its mark. With rising popularity, nitro cold brew is becoming the new summer go-to perk-up beverage and is available locally at Ashanti Coffee in Collingwood during the summer months. Infused with tasteless nitrogen gas, this iced coffee alternative is poured from a tapped keg creating the appearance of a Guinnessstyle stout with the creamy smoothness of a full fat cappucino, sans guilt.

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Served without ice and unsweetened, this is

With the added immune benefits of zinc found

an unexpectedly smoother textured cold coffee

in maple syrup and the necessary protein offered

experience great any time of the day.

from the chia seed, Ripe has created something you

can truly feel energized about.

Finding a place for coffee outside of daytime

hours is a unique challenge but nonetheless totally

do-able with this next option. Meeting up with

the conventional coffee flavour that many of us love

friends for dinner on the garden patio of Urban

and crave. Whether sitting down to sip something

Dish sets the stage for a great Friday evening filled

indulgent or stopping in for a quick lift, these on-

with fabulous food and expertly crafted cocktails.

trend coffee mods are sure to take up a role in your

summer social events, mid-afternoon pick-me-ups,

Whether it be the in-house Dishtini or classic

These inventive alterations have maintained

Espresso Martini, the mingling of sweetness and

and perfect morning send-offs. When it comes to

rich espresso depth stylishly offered up give the

caffeine, know where to get your fix.

feeling of sexy elegance with every sip. Kevin, the on-staff mixologist, not only gives you the extra jolt needed to carry you through your evening, but makes the preparation of this perfectly executed drink seem effortless and fun.

Staying motivated through the daily grind is

accomplished much more easily with the help of a little liquid boost. Ripe Juicery in Barrie has made it convenient to get the stimulant you need in their version of the classic latte without needing to throw your summer body goals away. The Cashew Latte is a perfect blend of low-cal cashew milk, cold brew coffee, chia seeds, and a hint of maple syrup. Despite this being a healthier alternative to an iced latte, the flavour is not lacking in creamy indulgence.

PIE DIGEST 35


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A Butcher Shop that partners with Local Farmers to provide exceptional Farm to Table Goods THE BUTCHER SHOP 221 CUNDLES ROAD EAST, BARRIE PIE DIGEST 37


“Being on the water is a beautiful place. Those who haven’t experienced it can’t really know that feeling"

38 PIE DIGEST


passion on the water by

David Silverberg |

So says Derek Mader, President and co-founder

photo

Scott Cooper

As to what can be customized on their

of Executive Yacht Canada, which describes

boats, customers can modify everything from

itself as a “yachting experience company.” Mader

countertops to bow design to the technology

is enthusiastic about boating because he truly

embedded in the boat. “Customers want to build

gives off an aura of someone deeply passionate

their boats, and it’s their dreams not ours, and we

about being on the water. It is that love that is

are here to help facilitate those dreams,” Mader

encouraging him and his staff to work diligently to

notes.

bring customizable yachts to Canadians.

the living areas inside and out with different

Instead of selling to customers boats

He adds the firm has had clients personalize

immediately in front of them, Executive Yacht

seating and lounging arrangements quite different

Canada allows clients to customize what they want

from the normal set-up. “We’ve had clients request

on their vessel. Mader encourages his customers

specific stone from particular quarries around the

to tailor their yachting experience to what fits for

world,” Mader says. “We’ve painted boats to match

them and their lifestyle.

their favourite car or personal item. On larger

yachts the conversation of hot tubs comes up often.

“People don’t want to invest in something that

isn’t personalized,” says Mader, comparing what

It’s a very desirable feature.”

his firm does to a car dealer that can add or modify

the purchased vehicle. “There are no cookie-

emotional experience and buyers want to match

cutter boats here.” He adds, “We don’t just sell

their personality to the brand of boat that fits their

customized boats. Customization is something we

lifestyle.”

stand out for, and so we are different than the rest

of the marine industry.”

to gauge which boat is right for them, what makes

yachting so appealing?

Executive Yacht Canada, based in Toronto,

Mader believes “A yacht purchase is an

But even before someone steps onto a marina

has partnered with some of the leading brands in

boating, such as Sunseeker, Frauscher, Benetti,

a passenger, to being mobile versus being in a

Carver, Azimut, Marquis, Everglades, Vanquish

fixed position. Some families invest in cottages,

and many more.

but Mader has noticed his clients don’t often enjoy

just staying in one place, like a Muskoka cottage.

Boat size can vary, from a 21-foot centre

Mader equates boating to being a driver versus

console up to 200 feet and beyond.

Rather, they can be drivers, instead of passengers,

when they vacation in a yacht. “You get to change your scenery on a whim,” Mader says.

PIE DIGEST 39


That kind of flexibility is attractive to Ontarians

“Anyone who’s played Pacman can dock a

who want to see more than lakes and the usual

boat,” he adds.

forest trails.

an in-house captain. There is no charge to those

Also, Executive Yacht Canada yachts can be

Executive Yacht Canada also offers training via

fitted with high-tech solutions ideal for boating

who purchased a vessel through the company, and

beginners. “My kids can dock boats up to 70 feet

the training duration is a reflection of the client’s

without any training at all, thanks to what we have

comfort level.

on board,” says Mader.

into the celebrity level, with Mader adding how

He refers to the popular Skyhook or DPS

As expected, the company’s clientele can veer

(Dynamic Positioning System) GPS technology

some of their customers are major league athletes

found in the marine industry. Using a boat’s GPS

who often need to be mobile with their summer

system, it can pinpoint the yacht’s exact position

homes, since they may get traded from one team to

and moves the drives independently to maintain

the next within a year.

the correct heading and it’s ideal for holding

over a hot fishing spot, waiting for the locks or

compared to the familial feel of cottaging, with

drawbridge to open.

neighbours surrounding your home, but Mader

counters that argument by saying “Boating is a

Joystick controls are now common on boats,

You might think boating is a solitary experience

although the classic wheel mechanism is still

very social community. The marina can be a hub

available. "Using a joystick benefits the rookie

for many boaters. So, you’re not on an island when

boater immensely," Mader says.

you get into boating.”

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"We are your ambassadors to the world of yachting as you become a member of our family." PIE DIGEST 41


THE LOCALS

CRAIG BUSCH Everything is Design photos

Jeff Buchanan

“Design is everything and I love to create. It's

“I see different styles and designs when I

what gets me up in the morning."

travel. I take time looking at what I like and don't

like and sometime later on, either subliminally

Craig Busch has had a love of business for as

long as he can remember despite taking Political

or consciously, pulling that contact back and

Science at York in his younger days. His passion

incorporating it back into a new innovative

for recycling was evident from a young age too,

product."

and he finds it amusing that this is where he has

made his mark.

invigorating when I'm working on the business

rather in the business.”

“I remember collecting all our cans and stuff

"At this stage in our growth, I find it more

as a kid back in the ‘70’s,” says Busch. “We would

drive out to the nearest landfill and sort them

information is another key to Busch’s success.

into the appropriate bins. I’ve been doing it since

before it was the thing to do; now I just want

Information is everything. Working smarter is

to make sure that everyone is drawn to doing

better than working harder and you cannot do that

it and making sure it’s not only accessible but

without knowledge. It’s a good thing my CEO and

eye-catching. I love to focus on integrating both

innovators groups keep me in line and up to date.

function and design by combining new processes

Learning from other CEOs has been invaluable

with new materials.”

and it's my role to bring that key learning back to

the company.”

His way of thinking is Blue Sky; or, imaging

While travel is great for inspiration, “I like to stay current with my knowledge base.

what could be...

But, design is what supercharges Busch.

"I create. That's my word. What word gets me

Design elements are very important to Busch,

who finds inspiration for those elements from his

up in the morning? Create. I make progress on

travels.

creating something every day.

42 PIE DIGEST


We get there with a team of over 80 people. I

take this responsibility very seriously. I feel really good about what we do."

Sounds hectic! How does he know when to

slow down?

“Sometimes it's hard. You are like a hamster

on the wheel going hard. Again, that’s why travel is important; to step away and see it different than when I was in it. Sometimes I step away and come back to it and the solution will crystallize,” Busch says, before adding, “Best advice I have is to be calm and stay present. I always feel I should be somewhere else, but I try to stop and be present with what I am doing in this moment." pie:

What’s are your ideal modern luxuries?

busch:

Nice towels and a variety of juices in the

fridge. Good bed linens and nice soap in the shower. And a good coffee in the morning. The French press replaces all coffee makers. Beach front in the Eleuthera, Bahamas. pie:

What do you value most?

busch:

Shared creativity. It is fun for me to get

Here are some important truths he has learned

around a table in our company and brainstorm

about balance.

with bright people.

1. Only keep the things you love.

pie:

I’m an aspiring minimalist. If I’m not in love with

What would you say are the best life lessons

you’ve learned?

it, I get rid of it.

busch:

2. Recognize that there will be times of imbalance.

Surround yourself with really good people,

the right suppliers, the right customers. Every

Becoming great at something—a business, a skill,

single day; stretch, meditate and be present, focus

etc.—takes time, usually lots of it. If you want to be

on my contribution rather than productivity. My

great at something understand there will be times

reminder: quality vs. quantity. We are all about

of imbalance, particularly when you’re young

knocking stuff off the list. Sometimes we need to

in your career and trying to make a name for

focus on making our best contribution by doing

yourself. The hardest thing is learning when it’s

the right thing at the right time.

time to slow down, reassess and rebalance.

pie:

3. Hold yourself accountable and do what is really

Best advice for being a boss?

busch:

I have realized that if it's clear to me, I need

important. I like to ask myself, "What’s the most

to make it clear to my staff; why we need to do

important thing I should be doing right now?" Do

this, how they are important in it, and making the

not mistake busyness or just knocking things off

time to think about it and make it happen.

your to do list for real productivity.

PIE DIGEST 43


SGC BIKES Passion Project by

Shawn Gibson | photo Jeff Buchanan

SGC Bikes didn’t just make a new bike, they

used in the design and construction of planes.

revolutionized the bicycle and feel that once

you’ve ridden a Celaris, you won’t want anything

the weight of the bike as well as the cost,” said

else.

Coyle. “One way to do that is eliminate all the

welding, paint and extra pieces that come with

Having been in the works for close to two and

“One thing we really wanted to do was reduce

half years, the state of the art bicycle takes a new

putting the bike together and using strong adhe-

look at an industry that has been relatively un-

sives instead. Some might think its a little odd to

changed for decades. While there have been some

use a type of glue for a bike, but planes and a lot of

alterations to bikes over the years, nothing as

vehicles do it as well, you just may not have real-

drastic as the Celaris has been completed before

ized that.”

and SGC President Robert Coyle feels it came at

the right time.

the placement of the seat in relation to the ped-

als. The majority of bikes have the seat lined up

“Everyone wants clean, durable and light-

One very unique design trait of the Celaris is

weight everything these days and that’s truly what

directly with the pedals; that mixed with the low

they get with this product,” said Coyle. “I took

handle bars leads to the hunched over rider hav-

what I knew of the bicycle - and from design - and

ing a lot of discomfort. The Celaris changes the

added what I know of people and that is that now-

way you ride and how you enjoy your riding expe-

adays they want comfort and common-sense in a

rience.

product; the Celaris is both.”

Some of Coyle’s knowledge of bikes comes

even just slightly and the handles being higher

from working at the Henry Ford Museum which

than usual, the rider is not forced to be leaning

has a large section dedicated to the two-wheeled

forward and can sit upright,” said Coyle. “This is

mode of transportation. Also a sculptor and an

not only just a comfort thing, but imagine being

aviation buff, Coyle took those two loves and used

able to look around and take in your bicycle ride.

what he could from them by adopting techniques

44 PIE DIGEST

“With the seat tube being behind the pedals


It allows for a much more desirable ride

I’d much rather just step though from my seat

through the city.”

than have to lift my leg over the bar and risk dirty-

ing or ripping my suit if I were heading to work.

The bike is for anyone, but in particular the

Celaris is aimed at those urban folks who have the

The bike is about bringing back the basics and

city to compete with.

common sense.”

As most people want to stay green and debt-

Only 150 of the stainless steel bikes were made

free by not using a car for inner-city traveling, the

in first production, a perfect accident with the ses-

Celaris is perfect for them; it even has the step-

quicentennial celebrations that Canada is having

through design that is popular in the busy streets

this year. Only 80 of the bikes remain and Coyle

of Japan.

says they are moving fast.

“People see the step-through bike and think

“The best way to get them is online from our

it’s a women’s bicycle which just isn’t true,” said

site but we also have some in Curbside Cycle in

Coyle. “The design is much more logical especially

Toronto, Berlin Bicycle Cafe in Kitchener and City

for those who are dressed in a suit and heading to

Cycle in Windsor.”

work.

PIE DIGEST 45


NETGAIN Top of their game by

Shawn Gibson |

photo

Jeff Buchanan

NetGain SEO is a respected leader in graphic

The calling seems to be helping other

design and web development and one of the top

companies get recognized online using Search

companies of its kind in Central Ontario. Many

Engine Optimization (SEO). While SEO has to

would say that NetGain has been in the graphic

some always seemed to be a type of mystical

design business for close to ten years, but founder

formula, it is rather quite simple in that it’s the

and COO Drew Dekker is adamant that they’ve

process that search engines like Google use to see

excelled this long by being something else.

if your site is worthy enough to be among some of

“We’re in the functionality business,” said

their top searches. Being trustworthy and having

Dekker. “If you’re advertising your business on a

a high-quality site go a long way in being “Google-

big, fantastic billboard but it’s in a remote area of

approved” and Dekker advises that without a

Nunavut, you haven’t made the best of your dollar.”

vast knowledge of SEO, you and your business are

missing out on lots of business and missing great

Founded in 2008, NetGain was originally

formed to assist Busch Systems, a company owned

opportunities.

by his friend and Busch founder Craig Busch.

What started as a way to launch Busch into the

online,” said Dekker. “If you’re not one of the

next level of business, successfully turned into

first businesses to pop up, you’re invisible. You

doing the same for many other companies. The

need to find a way to be among some of the first

much-travelled Dekker had found his calling.

businesses that people see if they’re searching for

the product you sell; we do that and our clients

“I had been all over, from working in Ireland to

“90% of new business inquiries happen

Toronto, in broadcast television and then into the

obviously feel we do that well.”

graphic design business,” said Dekker. “But I had a

real knack for this type of work; I remember being

what NetGain does. Getting people to your site

a student at Innisdale Secondary School here in

and making it work for all your client’s needs are

Barrie and the Communications teacher saying

the next steps. NetGain handles your company’s

he’d never seen anyone take to the course the way

social media platforms making sure that your posts

I did; I guess it was kind of a calling.”

are informative yet engaging.

46 PIE DIGEST

Setting up a great website is just the start of


In 2016, 81% of Twitter users said that the

Clients such as Napoleon and Public Storage

social media platform was more responsible for

Canada have obviously done very well in getting

their purchases than television. Now that they’ve

exposure, which leaves Dekker with a sense of

come to your site through the means that NetGain

pride and accomplishment. Having long been a

provides, you as business owner want them to buy.

part of the coding and graphics, the 40-year-old

In 2016, e-commerce sales in Canada were at 18.3

father of two says his favourite thing now is seeing

billion dollars and expected to hit $29 billion by

his staff help NetGain’s clients get the best return

2021. NetGain makes sure that when people do

on investment they can.

end up at your site, that whatever your product is

you’re able to sell it with the click of the mouse.

how we are positively affecting companies,” said

Dekker.

“Your site definitely needs to be more than a place to have your company’s information,” said Dekker. “Social media is absolutely crucial for businesses and when used properly can grab so many different age groups at once. For sure you want to get the proper information to your potential clients but you have to throw a bit of fun, lightheartedness in there; you don’t want to make them feel they’re reading from a manual. As for e-commerce, it isn’t the way of the future, it’s here now. Anyone not on that train is really not maximizing their company’s full potential;

“I’m more of a strategist now and love seeing

"Our programmers now are better than I was and that's exactly what I want. Every business is forever changing and becoming more competitive, we have to stay alert in our own area as well as being informed in the area of our clients."

we’re able to handle all the aspects of your online business.

PIE DIGEST 47


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THE HOUSE HUNTER Connecting others to their dream homes by

Dave Gordon |

photo

Nat Caron

Donna Hunter’s interest in homes began in

For Hunter, it’s all about excellent customer

1983, when she drove past an old abandoned

service and going above and beyond.

125 year old house, with grass growing up to the

windows. It was that purchase, and subsequent

lawn, and hopes someone’s going to come buy

learning experience in fixing it up, that infused in

the home,” she exclaimed. “My clients have full-

her the passion to help others connect with their

service support. If you ever have questions, you

own dream homes.

have somebody there who has your back.”

Hunter has been a full time real estate agent,

“Somebody hasn’t just stuck a sign on the

Clients also know that she can call in an

licensed since 2009, and focusing on Barrie

experienced support team of renovators, stagers,

and the surrounding area. She takes a great deal of

and interior designers, should they ever need.

pride in employing a holistic approach to helping

(That also includes her husband Kevin’s high end

clients understand truly what they’re looking for.

renovating business, The Finishing Touch).  

“We try to look at all the aspects of their

In addition, it’s helpful to know she’s

search, so that they are making an informed

developed an incredible referral program available

decision,” she noted.

throughout North America.

Some of those factors include whether the

Indeed, Hunter has staked her reputation on

buyer wants to be close to a school, a highway,

always going the extra mile to make sure that the

how or when they entertain guests, EMF concerns

selling or buying experience is as comfortable,

and an address which may reflect personal

and as stress-free, as possible. “I really do my

standing or even varying price points.

best to make a measurable difference in their

“Every situation is different,” she explained.

experience,” she adds.

“I have a genuine interest about the person

and what is important to them. Everyone has

“I just love helping people. That, I think, is my

key thing.”

different goals. A lot of times, what you think you want, actually underneath is something else. So, I always try to find out what motivates them a little bit, and what’s important. Then we work from there.”

Once she knows what the client is seeking, she

is determined to find as many properties that fit

barriehomehunterteam.com

the criteria, and offers the client several options.

donna.hunter@live.ca

705-623-9907

PIE DIGEST 49


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REJUVENATION photo

Jeff Buchanan

A new, simple and painless medical procedure

“The stimulation of collagen can lift the blad-

for women can solve a host of ailments, and Bar-

der as well."

rie’s Dr. Evgeniya Fefelova is here to assist.

She’s a licensed practitioner of MonaLisa Touch®,

hospital in February 2014, already with a decade in

an innovative FDA-approved laser treatment that

gynecology and medicine, and then opened a full

restores gynecological health.

time OB/GYN practice in Barrie, in 2014.

Dr. Fefelova began work at the Royal Victoria

It is especially geared towards women who

She has earned multiple postgraduate and certi-

have experienced childbirth, breast or gynecologi-

fication courses, including pediatric gynecology,

cal cancer treatments, or menopause. As a result of

infertility, and menopausal women’s health.

their condition, they can experience various issues

She is particularly passionate about helping

such as vaginal dryness, a burning sensation, lack

women return to optimal health, and understand-

of sexual appetite or urinary incontinence.

ing what they’re going through.

By delivering a gentle laser into the tissue of

“I have worked with menopausal and

the wall, MonaLisa Touch® in just a few minutes

pre-menopausal women and saw how they strug-

stimulates the production of collagen, and restores

gled, and how they were very uncomfortable dis-

the body to the condition it had before menopause

cussing things with their family doctor." she says.

or before childbirth.

“These are very sensitive and intimate topics.

Even though a typical treatment would be

These women do not have a disease. They are

three separate visits, there are immediate results,

healthy. But if they have lack of desire, or pain,

Dr. Fefelova says, adding that there's no recovery

they do not feel like they can talk to anybody. With

time needed.

a woman gynecologist, they feel more open to

discuss things, especially when I am examining

Women who are experiencing bladder issues,

and are often being prescribed antibiotics for blad-

them.”

der infections, can also benefit, Fefelova says.

For the MonaLisa Touch®, no referral is neces-

sary; only an appointment is required.

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WWW.MAKEUPADDICT.CA

/ MAKEUPADDICT.CA PIE DIGEST 59


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Sustainability

and VERSATILE INIMITABLE

Style Cues:

ADIDAS ~

BY STELLA MCCCARTNEY

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We've all got to come together, and we've got to protect what's left of our ancient forests on this planet. -Stella McCartney

PIE DIGEST 63


I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear. -Stella McCartney

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THE MUSKOK E RY GIFTWARE • HOUSEWARES • CONFECTIONS • GAMES • CLOTHING • COTTAGE GOODS

Located At The Muskoka Emporium Building 99 Maple St • Port Carling • 705.765.7731 • THEMUSKOKERY.COM

PIE DIGEST 67


Passionate about design and creating “livable art”,

find out how it is put together. I then try to apply

Barrie-based Benson Wellington Co. is receiving

this to my designs and I am always thrilled when

widespread attention for their made to order,

it is a success!

urban chic furniture line. Founder, Mike Crombie

pie:

discusses his passion for reclaimed wood and how

special?

he has gained a following for his sleek, yet rustic,

benson:

custom creations.

incorporate our love of working with wood and

pie:

metal with the customers’ vision of what they

How did you transition your love of working

What makes Benson Wellington Co. designs I think we have found a way to

with wood, into a successful venture?

really want in their finished piece. My goal has

benson:

always been to make something that you don’t see

I remember shopping for solid wood

furniture that was both unique and functional. I

everywhere else. Our clients share this end goal,

was frustrated with the limited durability of the

and admire the piece in its’ entirety.

“trendy” options that seemed to be everywhere, so

I love when a new client lifts up one of the pieces

I started making pieces to add to my home. I loved

and says,

the industrial feel of metal and decided to mix it

“Holy cow, there is some weight to this, you can

with real wood. Once I started receiving positive

tell the difference!”

reviews and orders from my family and friends, I

pie:

thought, hey, I could have a business here!

think consumers are falling in love with your

Our passion forges beautiful, unique and one-of-a-

designs?

kind pieces.

benson:

pie:

izable and made to fit perfectly into any space.

Where do you find inspiration for your designs?

benson:

I am constantly studying architecture and

Your social media is blowing up! Why do you

All of our pieces are completely custom-

They like that the finished piece isn’t “perfect”.

am always asking questions. For me, when I see

Our wood is 90 to 100 years old, so there are some

a really unique looking structure suspended with

characteristics like nail-holes and cracks that you

very few visible load-bearing supports, I need to

can’t get from a reproduction piece.

68 PIE DIGEST


pie:

What are some of your most popular sellers?

benson:

Coffee tables, laptop stands, bar stools and

pie:

Benson Wellington Co. has only just begun.

What are some of your future plans?

benches are always in high demand. We receive

benson:

orders for larger pieces like harvest tables, espe-

commercial spaces, restaurants, bars and working

cially just before Thanksgiving and Christmas! We

with more people that are looking to add a natural

also work with interior designers and new home-

component their space.

builders, so we are doing work for clients who like

pie:

the look of exposed beams, custom kitchen islands,

do?

mantles and accent walls.

benson:

What better way to decorate your space than to

delivery and I find out that the client loves it. This

have a really nice tabletop that is a piece of livable

is where I find my motivation, and my passion is

art!

refueled.

We are looking forward to expanding into

How do you remain passionate about what you The best feeling is when the piece is on

When I am building nothing else matters. I forget everything else and get into the zone. It is truly what I love to do.

by

Corrine Dayman

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THE DESIGNER

Karim Rashid photo

Lupe de la Vallina

"Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially and emotionally."

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BOCONCEPT OTTAWA SOFA PIE DIGEST 71


MATERIA Maida ValeKALOO BARSTOOL 72 PIE DIGEST


SKANDIFORM PHAZE PIE DIGEST 73


“The role of a designer today is to make the world a better place. By replacing the clutter of poorly designed objects with beautiful, high performing ones that are hopefully sustainable, ergonomic, and sensible yet seductive, we reduce the stress in our environments.� - Karim Rashid

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NEWFORM, ITALY

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A BOUTIQUE DESIGN FIRM With you in mind by

Leah Simpson |

photo

Nat Caron

Looking to change the way your home or

Since that time, her company has received

business decor looks and feels?

two awards from the Canadian Decorators’

Association for residential design, including

Caroline Harrison may very well have the

right solution. Her company, Caroline Harrison

placing Gold for Kitchens Under $50k, as well as

Designs, is an award-winning boutique design

placing Gold for Interior Decorating over $100k.

firm located in Simcoe County.

She designed across Ontario, while working on

HGTV’s I Wrecked my House.

The company offers a variety of services,

including: project management, technical

planning, design and rendering, custom furniture

she and her associates aim to create classic spaces

and décor, lighting, cabinetry, exterior landscaping

with distinctive presence.

and design, and more.

my own home or business: with a clear objective

“Our commitment is to deliver interior design

With an appreciation for comfortable luxury,

“I approach every project much like I would

concepts that are personal and timeless, at an

to achieve an orderly and pleasing arrangement of

extraordinary value,” explains Caroline.

design elements.”

“We navigate your design objectives to ensure

From the informal and casual, to the sleek and

the results fulfill your dreams and wishes. We

sophisticated, Caroline brings her personal flair

promise that, regardless of the space, it will be

to any abode, to bring it to life, and add unique

both distinctive and truly inviting.”

character. At the same time, it’s a collaborative

effort that takes into consideration the clients’

Having graduated from Georgian College’s

School of Interior Design, she honed her skills

style and tastes.

through extensive travel in Europe and the Far

East, cultivating her signature style.

functionality to your needs and expectations.”

“We want to ensure you have comfort and


COMFORTABLE LUXURY

A Guide to Luxe Living Decor

Home is the ultimate place to unwind, relax, and enjoy the company of family and friends. If you’re in the mood to add some style to your interior, local designer Caroline Harrison has compiled five well-loved luxe décor items to bring opulence to your home.

#1 Fine Bed Linens Irresistibly soft and cozy bed linens are a must in comfortable luxury. For the finest bed linens, we love to source from Restoration Hardware, Au Lit Fine Linens, and Elte. Blends with 100 per cent pure Egyptian cotton will offer the most quality of the extra-long fibers, offering strength, durability, and a soft hand. Feeling extra lavish? Opt for cashmere throws and pillows. For a subtle pattern and simple elegance, a Hermes blanket is the perfect stylish addition to the end of your bed.

#2 Tranquil Scents Introduce lavish scents into your home with linen spray, candles, and diffusers. With scents like Wood Sage and Sea Salt, you can’t go wrong with a Jo Malone candle. If room spray is more your style, take a peek at Diptyque’s woodsy and elegant Ambre room spray. We also love natural aromatherapy: check out Saje’s collections of essential oil blends. When placed in a diffuser, your home will fill with the delicately scented vapours – perfect for a busy home or those with young children or pets, as you can easily leave diffusers unattended


#3 Biophilic Décor Refresh your home with vibrant greenery. Your local greenhouse or florist will be able to help you select the perfect plant or tree. If you don’t have a green thumb, there are fabulous faux options for you, including the Grand Faux Cavendish Banana Tree from Restoration Hardware or the Fiddle Leaf Tree from Elte. Revive your study area or powder room with a gathering of succulents – add river rocks or decorative pebbles to the top of the soil to finish the look.

#4 Natural Fiber Rugs Walk on a cloud with hand knotted or woven rugs made from natural fibers such as silk, wool, and alpaca fleece. These plush and silky-soft rugs will feel like heaven under your feet while also grounding and defining your space. Weavers Art and Elte are our go-to suppliers for upscale area rugs. These luxury rugs have a higher initial cost but are worth the investment: these pieces will become an heirloom.

#5 Coffee Table Books Kick your feet up and snuggle into your sectional or favourite comfy chair: coffee table books are the ultimate key to divine relaxation or a great conversation piece. Whether you wish to read about your most adored public figures, explore the most fabulous places to travel, or imagine life as a sommelier – check out your favourite art gallery gift shop, Assouline, and other online bookstores. Filled with stunning photography and informative script, you’ll be cozied up and unwinding for hours.


Nature

and

Beginnings

ichal Pudelka her Michal Pudelka, and beginnings.

N E H E R A AW 2 0 17 C a m p a i g n b y M i c h a l P u d e l k a With its AW2017 campaign by photographer Michal Pudelka, ntino, Moncler, Vogue Italia, Vogue Japan,NEHER and A explores the themes of nature and beginnings. me heritage.

HER A’s & Michal’s Slovak roots. The vast soil of ich PudelkaBratislava-born – who was inspired by who the natural Pudelka, previously worked for the likes of Valentino, Moncler, Vogue Italia, Vo position ofAnOther, modern workingwomen old vision with NEHER A, but the same heritage. not only shares versus a common

Through visual metaphors and surrealism, the campaign explores NEHER A’s & Michal’s Slovak roots. pockets create flaps seeding when opened, the fertile fields is unzipped used as a strong visual background in which Pudelka – who was inspired assics – a materials NEHER A and signature are redefined earthy– tonal colours of the clothes – created a juxtaposition of modern workingwo umes controlled reshaped with martingales schooland field workers. ailored pieces cut in asymmetric patterns wrap The clothes show impressions of life and movement. Deep square pockets create flaps when op constructivist shapes move like panels when in motion. Mannish classics – a NEHER A signature ch photograph for awith certain group oversized of clothes,constructions. Their generous volumes controlled and reshaped w this time elaborate mony that emphasizes as of points of coats and jackets. Elsewhere, tailored pieces cut in asymmetri cinching theasymmetries back or front sartorial its wearability. across the body, adding a notion of fluidity.

ubiš

)

Pudelka who draws his images before he shoots them, designed each photograph for a certain gr inspired by their cuts and overall dynamics. The result is a visual harmony that emphasizes asymmetr differentiation – pushing the classic into the abstract without losing its wearability.

Styling: NEHERA Make-up Artist: Ľubica Krajňáková Hair Stylist: Tatiana Hromadová Models: Milota Havránková, Linda Novotná (EXIT MM), Stills Credits: Mária Petrovičová (EXIT MM), Klára Vizárová (EXIT MM) Photography and Visual Direction: Production Manager: Sofia Žiaková,Michal JANDLPudelka Bratislava Creative Producer: Joyce-Pudelka Produced by JANDLPaul Bratislava Photo postproduction: Richard Lavrík, LTD JANDL Bratislava Photographer´s agent: KATY BARKER

CREDITS Video Credits:

Styling: NEHERA

Director: Michal Pudelka

Make-up Artist: Ľubica Krajňákov

Creative Producer: Paul Joyce-Pudelka

Hair Stylist: Tatiana Hromadová

DOP and Video Edit: Jakub Šteinecker, Patrik Gubiš

Models: Milota Havránková, Lind

Music: Kurt von Stetten, Undone (Instrumental)

Mária Petrovičová (EXIT MM), Kl

Production Manager: Sofia Žiakov Produced by JANDL Bratislava


IMPRESSIONS OF LIFE AND MOVEMENT


N OT I O N S O F F LU I D I T Y


P U S H I N G C L A S S I C I N TO T H E A B S T R A C T


N AT U R A L M AT E R I A L S A N D TA N G I B L E C R A F T S M A N S H I P


I N N O VAT I V E S U S TA I N A B I L I T Y


V I S UA L M E TA P H O R S A N D S U R R E A L I S M


ORGANIC MODERNISM BY SANDRA ROBERTS

PHOTOS SCOT T COOPER

A COTTAGE RESTYLE

A Perfect Blend of Chic Minimalism A modern appearance that is down to earth and soothing with decor that adds much needed warmth. With timeless adaptable furniture, this restyle was transformed to suit the cottage without overwhelming the visual context of the space. The design considers materials and processes in order to minimize the environmental impact. Clean lines, flawless craftsmanship and understated elegance. 88 PIE DIGEST


INHABIT INTERIORS AND DESIGN

To maximize the boho elegant style for the modern nomad in a poetic setting, downtown Barrie quickly became the go to for this cottage restyle.

PURE AND ORIGINAL PAINT

Ecologically and sustainably produced natural paint composed of hydrated quicklime and natural pigments.

ART IN BLOEM

A synthesis of Laurie and Nemo's great passion for design and extensive experience. They brought healing properties into the cottage that are easy to keep alive bringing some of the desert's vast, wild and free spirited vibes. Botanico Creative Decor: Ghost wood, coco, cork, vine balls, grape wood heart, escada branch.

BARRIE REGIONAL GLASS

Custom Fire rated glass insert that gives a clean impact to the fireplace after it was powdercoated.

JOBS PAINTING

The cottage refresh with great attention to detail using Benjamin Moore. PIE DIGEST 89


DIVINE DOOR

Custom wrought iron insert, a non invasive installation and privacy glass give this cottage entrance a lasting first impression.

VINTAGE VINYL

Durable and certified non-slip with a tough tactile surface, notable designs, and signature vintage character. Each pattern has a distinct feel inspired by the past. Phthalate free and easy to clean with a damp cloth and water. With proper care, can be used in outdoor settings exposed to rain, such as a covered porch. We embraced the existing floor by layering these amazing floor cloths throughout the cottage.

WAYFAIR

Hauteville low arm chair. Mid century design with a modern twist. The chairs composition brings to light the unique qualities of industrial materials and repurposes the polished, raw materials to create a minimal and contemporary chair.

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ANASTASIA LOVE

Protection stones and crystals for the cottage.

ADORNE COLLECTION

Switches that dim. Outlets that pop. Lighting that responds to the tap of a smartphone. The adorne collection by Legrand combines the world's most innovative light switches and charging solutions with an array of stylish and custom finishes. From ordinary to extraordinary, inside and out - welcome to a brighter home.

STICKWOOD

Made from reclaimed and

recycled wood, a simple peel and stick installation process that was a cost effective design solution.

STRATUS WINE

Karim Rashid's 'decant design'. An innovative and artistic design representative of the vineyard. Embodies the stratus philosophy of 'form followed by function'. PIE DIGEST 91


SIMPLE HUMAN

See yourself from any angle. Its Tru-lux light system closely simulates natural sunlight's full colour spectrum. Capable of over 50,000 colour variations, you can use the phone to choose light settings. It is wi-fi enabled and has smart features. Recharges and lasts up to 4 weeks.

BENSON WELLINGTON

Salvaged and reclaimed wood handcrafted and designed custom for the cottage.

LĂ‹UK

Our European inspiration in Collingwood with their unique items weaving together in a light and airy ambiance of contentment that is characterized by the use of earthy muted tones and honest materials and minimal ornamentation.

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GRAHAM AND BROWN

Made from the bark of the cork oak. A beautiful embossed texture with a neutral palette, brought to life with rich metallic highlights to compliment American Standard.

AMERICAN STANDARD

ActiClean is the self-cleaning toilet that cleans and removes stains with a simple press of a button. The Loft Counter Sink is a clean contemporary design with sleek lines and striking, angular shapes that is the perfect addition to the modern bathroom. The American Standard Faucet has a simple design that focuses on function and performance.

KOKET

The Vivre Sconce has exquisite vintage details with a decidedly modern profile in the agate stones providing harmony and balance in the bedroom.

NAPOLEON ELECTRIC FIREPLACE

Is a perfect solution for the calming aesthetic of a fireplace without the need for venting.

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NAPOLEON

There is something to be said about gathering around a roaring fire. The Napoleon Patioflame table and the SkyFire Bellagio Patio Torch, are artforms that can be enjoyed 365 days of the year.

BARRIE POOL AND PATIO

C.R. Plastic products are saving the environment manufacturing recycled plastic furniture.

D.O.T. FURNITURE

Bringing vacation to our dock with these indoor/outdoor bean bag chairs.

BENJAMIN MOORE

Arborcoat in black is the perfect shade for this daring dock. To see the cottage restyle before and after visit http://piemediagroup.com/organic-modernism


interior/exterior • painting & wallpaper hanging jobspainting@bell.net • 705.715.4879

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REVOLUTIONIZING What it means to be clean

What household chore do you dislike the

Cleaning solution travels through the

most? Is cleaning the toilet high on the list,

designated channel in the tank and is mixed

or perhaps top of the list? American Standard

with water, then released into the bowl with the

addresses the cringe-worthy task and makes

powerful VorMax jetted force, which allows the

Canadian households easier to clean with the

cleaner to completely scour the bowl from top to

launch of their new self-cleaning toilet, the

bottom. Its fresh fragrance and foaming bubbles

ActiClean.

indicate it’s hard at work. When the soaking time

has ended, the system automatically siphons the

In 1963, the home appliance industry was

revolutionized with the introduction of the

cleaning agent and rinses the bowl with clear

first ever self-cleaning oven. Now, over 50 years

water. The cleaning solution cartridge will last

later, an equally revolutionary fixture has been

up to nine weeks and eliminates the need for

introduced to market, eradicating one of the most

after-market add-on cleaning solutions that are

dreaded household chores: cleaning the toilet.

unsightly, ineffective and may even cause damage

Gone are the days of scraping and scrubbing; this

to toilets.

has now been replaced with the simple touch of a

button.

makes the ActiClean one of the cleanest toilets of

the modern world. Its pioneering design features

The new ActiClean system is the ultramodern

But it’s not just the self-cleaning feature that

toilet that cleans itself, combining the power

a bowl with a CleanCurve rim that eliminates

of revolutionary VorMax flushing technology

the rim cavity, a common place for dirt and

which delivers the cleanest flush ever engineered

buildup. The toilet tank and bowl uses EverClean

combined with a fully integrated self-cleaning

technology, the brand-exclusive permanent finish

system. Simply press a button, walk away, and let

that inhibits the growth of stain and odor-causing

the toilet do the rest – it really is that easy.

bacteria, mold and mildew on the surface. Even

the entire toilet seat is easily removed with the tap

“Everyone wants a sparkling clean home,

especially for entertaining family and friends,

of a release button, making every inch of the seat

but when it comes to cleaning the bathroom, and

truly cleanable.

more specifically the toilet, it is undoubtedly a

job that none of us want to do,” said Michael Del

contention when it comes to chore time. The self-

Guidice, Marketing Director LIXIL Americas in

cleaning properties of the ActiClean combined

Canada. “The ActiClean toilet solves that problem

with its state-of-the-art efficient design gives it

with two self-cleaning flush cycles, in which the

an advantage over any other toilet on the market.

toilet cleans itself. This is true innovation that

Its launch truly is a significant milestone for the

improves daily living."

plumbing industry.

A button is located under a convenient flip-

The bathroom will no longer be a place of

The new ActiClean toilet is now available in

up lid on the tank top with two cleaning cycle

the Canadian retail market and is available for

options. The Quick Clean option takes only one

purchase at Lowe’s and in select kitchen and bath

minute and leaves the toilet sparkling fresh

showrooms.

afterwards. The Deep Clean option offers an extended 10-minute intense cleaning cycle.


© 2017 AS Canada ULC

ActiClean™ Self-Cleaning Toilet

Murphy’s Law of Surprise Visitors: anytime they can show up, they will. Introducing the ActiClean™ self-cleaning toilet. In a world full of surprises, it’s nice to know you can always count on a sanitized, deep-scoured toilet. With a simple push of a button, the new ActiClean™ toilet takes one of the most dreaded jobs on your to-do list and scrubs it right off. The best part? It’s more affordable than you think. See how it works at americanstandard.ca


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a seat to dwell in

1

2

3

4

1. ARTERIORS- Ferguson Lamp ILLUME- Tonka Noir Mercury Glass Candle PENGUIN HOUSE- Smugglers Cove Hard Cover Book Small World- Cushion Shaggy BUGATTI DESIGN- Futura Swivel Glider Chair 2. DUTAILIER- Orlando Swivel Glider Recliner in Leather DUTAILIER- Orlando Ottoman Glider in Leather LOLOI- Magnolia Home by Joanna Gaines, Tulum Collection, Hand knotted Wool, GRAPHITE/BLACK VIVA DESIGN- Cromwell Floor Lamp Black/Brass UMBRA- Black Ribbon Clock

3. NOIR- Candelabra Black Resin UMBRA- Kera Tumbler Black/Cork CANFLOYD- Side Table Black Iron w/ Glass Top Dash & Albert ROPE GRAPHITE- Indoor/Outdoor Rug YOUNGER- Bale Chair SMALL WORLD- Starry Night Black Cushion 4. YOUNGER- Watson Chair DASH & ALBERT- Terra Dove Grey Woven Cotton Rug ARTERIORS- Frey Lamp NUEVO- Anika Side Table TORRE & TAGUS- Spike Sphere Gold CANFLOYD- Compass Antique Brass

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BOHO ELEGANCE MAKE YOUR BEAUTIFUL HOME FULL OF BEAUT Y by

Dave Gordon

photo

Jeff Buchanan

It all starts with your wish list – what you want

Just as important when factoring in cost is who

your home to have, or be filled with. From there,

will be using a certain room, which may change

Samantha Thomas applies her flair, creativity, style

the way the room is set up.

and experience to bring as much of what your

dreaming of, to reality.

someone with toddlers. It would be destroyed

fairly quickly.”

As the Principal of Barrie’s Inhabit Interiors

“I definitely wouldn’t sell a linen sofa to

and Design – a boutique retail store and interior

design firm - Thomas offers it all: interior

expense might be necessary, such as something

design services, customer renovations, modern

that will get a lot of wear, and needs to be durable.

furnishings, bedding, exquisite home accents and

unique items for your home or cottage.

to spend anything in your home, spend it on your

bed. So, it’s the one room that’s the most used. If

She’s a one-stop home décor expert, who’ll

Still, there are other times when an added

“One of the things I preach is, if you are going

do all of the buying, purchasing, and sourcing

you think about it, a bed is an investment. Sleep is

– including seeking out reputable electricians,

super important, and when you are sleeping, you

contractors, and local cabinet makers.

want to have that comfort, and that luxury,” she

explains.

All the while, she knows how important it is

to stay true to the home owner’s vision. “I aim to

reflect your wants and needs,” she notes.

cheap and cheerful. Toss cushions, throws – you

don’t necessarily need a two-thousand dollar

“It’s not that I’m just taking over an entire

Accessories, however, can be “a little more

space, and just giving you something completely

throw.”

different. I’m supposed to understand and read

you, and know what you would like, and what you

suggest to clients that they choose based on

wouldn’t like. We need to, definitely, be on the

functionality and comfort, depending on the

same page for that to happen, so it works well.”

situation. It would be better, for example, to buy a

sofa that’s really cozy, than one that is hard to sit

Describing her style as a combination of West

As important as design aesthetic is, she will

Coast Modern, Mid-Century and Boho, she notes

in, even though it looks amazing, she noted.

she likes “spaces that are warm, comforting, and

functional.”

program at Georgian College, Thomas knows the

ins and outs of function, construction, building

And with Thomas, none of that has to come

A graduate of the Professional Interior Design

with a gratuitous cost. She’ll explain to the

code, safety, decorating and interior design.

customer where and when they don’t need to

spend excess money, such as whether a wall really

textiles from India or Turkey or Morocco, or a full-

needs to be taken down or not.

on home make-over, Samantha Thomas and her

So whether it’s new paint, new wallpaper, or

team have the expertise.


SO MUCH TO

EXPLORE @ park place

shop. dine. unwind. parkplacebarrie.com

"The Only Lakefront Agency" packages, cruises, groups, travel insurance and more

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Transat Travel - Barrie

11 Victoria Street ~ Barrie, Ontario ~ 705-726-6525 ~ Email- pcc22HZ@transat.com


STYLISH & ELEGANT GLASS DOOR INSERTS

FIRST IMPRESSIONS CAN MEAN SO MUCH A Facelift for your existing doors Added curb appeal to compliment your homes charm Wrought Iron, Decorative Glass & Lazer Cut Metal design options Custom sizes & designs manufactured locally Non-invasive installation process

divinedoors.ca ~ (705) 220-5470

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You plug it, We clear it!

DRAIN SPECIALIST

705-984-6249 - polyb.ca Serving Simcoe County and Muskoka


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LUXURY is personal

ELEANOR FAULDS SALES REPRESENTATIVE

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ELEANOR@ELEANORFAULDS.COM 705.791.1199 EFLUXURY.CA


LUXURY HOMES ®

I N T E R N AT I O N A L

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MADISON TAYLOR Visualize. Stimulate. Create. Accomplish by

Robert Hertwick | photo Andrew Manson - Manson Images

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Would you believe that the same strategy be-

The Madison Taylor team has taken this theory

ing taught to air force fighter pilots at Top Gun

and used it to develop a method of design com-

School is being used to drive innovative design at

posed of the initial gathering of information, the

a boutique design firm in Midhurst Ontario? At

detailed analysis of that information and then the

Madison Taylor, that is exactly what is happening.

decisions which make up the development of a

process coined, “Integrated Design.�

The OODA loop, short for Observe, Orient,

Decide, and Act, is a strategic decision making

process, which is the backbone of training fighter

building design that relies on the combination of

Integrated Design is a strategic approach to

pilots for air-to-air combat.

multiple disciplines to synchronize the function and form of a building.

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Madison Taylor utilizes a combi-

nation of architecture and engineering and then takes it a step further by adding interior design to create a truly collaborative concept that allows the form of a building to be dictated by its required function. Madison, the founder of Madison Taylor, now ensures that all designs conceptualized and implemented at the studio are created from the inside out so that all the functions and requirements of the building or home are met while the structure takes form.

When you enter the studios of

Madison Taylor, you can instantly see the welcoming combination of practicality and modern grit that have now become the MT trademark.

A style that can only be achieved

through the direct experience of being a business woman, a wife and a mother. The firm follows suit by creating both commercial and residential designs that are inspired by function, practicality and a simple, streamlined edge that makes every design unique in its own right.

But why are builders, developers,

home-owners, small businesses, hotels and restaurants flocking to work with Madison Taylor? The world-class designs certainly help, but the real reason lies within the firms combined experience in hospitality design, construction management, and both commercial and residential architecture.

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This experience has allowed Mad-

ison Taylor to develop a complete design system that integrates interior design and architecture into one service followed by a construction drawing package that is so detailed that it removes all assumptions from the construction process, creating projects that can be easily tendered and easily managed.

One of Madison Taylor’s preferred

custom home builders has said it the best, “I don’t understand why anybody building a home wouldn’t have Madison Taylor create an integrated design package. I didn’t need to be on site as often, my build was completed 30% quicker and because everything from grout, windows, faucets and shingles were specified by make, model, colour and price, it was near impossible NOT to come in on budget. And everybody loves Madison’s designs.”

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What is the natural progression of

a design firm? Along with a team of current architectural technologists, Madison Taylor has recently partnered with architect Erin Hoffman to create the architecture firm, Hoffman Taylor, a division now poised to take on larger commercial projects and making Madison Taylor one of the few interior design firms in the region with the ability to collaborate and integrate design and architecture without having to leave the office.

Through a synchronized design approach, The Madison Taylor team looks to the future and embraces entrepreneurship, social consciousness, new technologies and how can we forget; the decision making process of a fighter pilot.

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BLACK ON BLACK Making it Work! by

Tania Richardson and Melandro Quilatan

Black is the essence of all colour, it absorbs

Contrast honed and polished flooring in your

light without reflecting any other rays of colour.

design - a subtle tone on tone floor design can pack

Yet, the thought of a black on black interior space

a powerful punch in a tiny space. Your guests will

can ignite fear in the most adventurous of souls.

admire you for daring to brave such a bold colour!

Why is that?

Are we afraid that black will instill depression

ambience. When a dining room is painted black,

Black is a colour that can instantly create

or darkness into our lives? While black can be

it creates the perfect backdrop for an intimate

dark and dramatic, when used correctly it can be

dining and entertaining experience. In a dark and

intimate and inviting.

dramatic space your guests will focus on the food

and company around the table.

Using black on black to create a jaw dropping

experience requires a subtle balance of textures

and materials, and a play on light and shadows.

on black interiors are in dens, guest rooms,

Additional spaces that work well for black

Soften hard materials with sumptuous textiles

or secondary spaces that are in need of an

like velvet or fabrics with a high degree of lustre

extraordinary makeover.

or texture. Introduce mirror and accent metals to

play on the drama of the space. Mirrors will help

suggest black in places where task lighting is

reflect light and add some enthusiasm, textures

required. Black absorbs all light, using black on

will satisfy your senses. Architectural details such

black in the kitchen, an office or master ensuite

as applied mouldings, oversized baseboards and

where you need high levels of lighting would not

crown mouldings will further enhance your black

be functional. Keep those spaces light and airy to

on black space by adding depth and shadows.

avoid straining your eyes and living in the dark.

Where can I use this colour?

Treat your powder room as though it were a

everyone but for those brave enough to try, prepare

Not all spaces are created equal. We wouldn’t

Black on black interiors may not be for

jewelry box. It’s one space you can have some fun

yourself for a powerful make over.

and be dramatic. Think of it as an experience for

your guests. Black on black wallpaper can make

textures and materials, the results will create a

a boring powder room elegant and sophisticated.

memorable experience!

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Focus on dramatic lighting and balancing


www.tomaspearce.com

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WHO YOU ARE... HOW YOU LIVE AND WHAT YOU LOVE

The kitchen has evolved into the home’s hub.

With a new studio located in downtown

With open concept layouts the new norm, the

Barrie, drôrs specializes in the design and supply

kitchen boundary is now blurred with living and

of functional, modern whole home furnishings.

dining spaces integrated into a highly social and

Founded by the management team of Level

functional area that facilitates more engaging

Design Inc., a leading design-build firm focused

interactions and a more efficient use of space

exclusively on modern design, drôrs Studio

within the home.

features the Centro line of home furnishings.

Centro offers furnishings that integrate with

With this evolution in the living space comes

a need for more integrated workspaces, storage

the ‘whole home’ concept ranging from kitchen

areas and furnishings to enhance the flow and

cabinetry, vanities, wardrobes, living room and

function within the home. From open shelving

dining room cabinetry, and designer sofas, tables

units, worktops, built-in cabinetry, integrated

and chairs. Centro features a vast selection of

islands and dining tables, to smart technologies

materials, finishes, and styles with varied textures

and countless accessories to optimize space and

and colors to fit a modern/contemporary aesthetic.

efficiency within the kitchen and living areas,

Experience the drôrs Studio to explore the endless

intelligently designed kitchen and living space

possibilities for optimizing your living space for

solutions can optimize the function of today’s

who you are, how you live and what you love.

multipurpose living space; while also adding to the overall aesthetic of the home.

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.ca

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CREATING REMARKABLE COMMUNITIES By David Silverberg


Gas-fired lanterns. A pumpkin patch. A Christmas tree farm. A baseball diamond encircled by corn stalks à la Field of Dreams. These idyllic features complement the farmhouse-style homes that make up the Braestone estate community, two hours north of the GTA in Horseshoe Valley. Developed by multi-faceted company Georgian International, the 229 homes sit on 556 acres in the Oro-Medonte township where these ingredients, known as “remarkables”, further entice prospective buyers. Bringing a unique approach to Ontario real estate is a hallmark of the company’s mission. “What we’re doing is not what other developers are doing,” says Mike Parker, Vice President, Sales & Marketing for Georgian International’s Real Estate Division. “In the planning process, we came up with community features that will enhance people’s lives, which will be part of their active lifestyles.” Besides successful sales, Braestone’s eyecatching offerings and impressive amenities are getting noticed by the industry. It was recognized as Best New Home Community of the Year in 2016 by the Canadian Home Builders Association, and its Discovery Centre (aka sales HQ) was named 2016 Best Low Rise Homes Sales Office in Canada by the CHBA. But Braestone is not the only development Georgian International is known for in Ontario. Windfall is a 609-home project at the base of Blue Mountain, which attracts buyers who want “comfort, character, culture and community with a relaxed way of life,” says Parker.

He notes that, “it’s a place where nature and neighbourhood are in perfect balance… with community trails, Georgian Bay on one side, and the Niagara Escarpment on the other the beauty of the natural landscape is simply amazing.” Plans are also underway to release the first units of the highly-anticipated Mountain House, adjacent to Windfall. The 230-unit Mountain House will be built in two-, three-, and four-story buildings. The terrace suites will boast a chaletstyle and be complemented by a community building, a bike repair station, a sauna and relaxation room, hot and cold pools and an picturesque setting. “We will be releasing our initial units this year and, like all our projects, the standard features, such as full, glass-walled showers and exterior gas lanterns, go above and beyond expectations,” says Parker. With Toronto home prices skyrocketing and other communities such as Hamilton seeing similar jumps, you can imagine why some Ontarians might look at living in pastoral communities such as Georgian Bay or Oro-Medonte. To be closer to nature, and farther from the concrete jungles of metro cities, can harken us back to a simpler time. And for a company like Georgian International, they want to give people that sense of a home ensconced among mountains, lakes, Christmas tree parks, skating ponds. And if that isn’t being Canadian at its most grassroots, we don’t know what is.

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Windfall Streetscape

Developed by:

GEORGIAN

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WindfallatBlue.com


This is Your Windfall Fall in love with our mountain homes nestled between Blue Mountain Resort and the award winning Scandinave Spa. A community set proudly apart yet connected by nature. Distinctive architecture inspired by Georgian Bay cabins and mountain chalets. This is everything you want Blue Mountain living to be. This is your Windfall. PIE DIGEST

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experience the remarkable The smell of freshly cut grass on the fairways, the bright colour green everywhere you look, the sound of the club slicing the air and then making contact. Golf season is here. What once was the Orillia Golf Club is now the Braestone Club, and a renaissance is underway that will make the experience of playing, and visiting, the Braestone Club as remarkable as the stunning natural setting.

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More than simply a new name, the Braestone Club promises so much more. The striking new farmhouse-inspired club and social house will be situated atop the ridge, and designed to capture vista views of the Horseshoe Valley. A remarkable revitalization will be made of the already much improved 18-hole golf course.

PIE DIGEST Follow our vision & experience the journey at braestoneclub.ca

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your nexT Windfall iS riGHt Here

Developed by:

GEORGIAN INTERNATIONAL

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mountain house, an exclusive collection of 230 luxurious suites. True to the vision of our Windfall enclave, these artful new homes reflect Georgian Bay’s mountain chalet-style design, balancing seclusion and simplicity, with amenity-rich sophistication. Set over 10 magnificent acres, this inspired low-rise community will offer contemporary open-concept one bedroom + den, two bedroom, two bedroom plus loft, and three bedroom options, all with private terraces, so you can enjoy the gorgeous views. Wellness is a way of life at Windfall. With the world-class Scandinave Spa as your next door neighbour, Mountain House is truly designed to soothe the soul. Warm and cold pools, outdoor wood burning fireplace, a sauna and relaxation room, and more await residents.

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Pie Digest Part 5  
Pie Digest Part 5  

Pie Media Group explores design and home style as it reflects Canadian Designers. An all encompassing lifestyle publication targeted to a re...

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