Top 10 factors who makes postcard design effective

Introduction ●

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An effective and beautifully designed postcard can bring you thousand prospects if given to the right receiver.

Either your postcard can end up being a trash or it can bring the relevant effect depending on its design.

The designing of a postcard is the most important factor which decides its fate.

A Specific and well-written headline ●

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Your postcard should have a proper, clear and well-defined central message.

Have a bold and clear headline which is distinct from the text of your postcard.

Your headline should be engaging enough to make your recipient read your postcard further.

It should give an idea to the receiver about what you are selling to them.

Proper use of Graphics ●

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The graphics and design which you are using should be easy for the receiver to understand.

Try to use graphics and design which goes well with your product.

You should remember that using a graphic will reinforce the message that you want to convey.

Right Color-Combination ●

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Make sure that you use a different color for text and headline so that they can be properly distinguished.

Use a color which is not too flashy and goes well with the background color.

Colors can add or ruin the look of your postcard so better pay attention while choosing it.

Proper Synchronization ●

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Use content which goes in proper sequence for your readers.

Try to avoid abrupt and sudden bump in the language and sequence of your postcard.

Your readers should find your text in tune with what you are offering.

If you will not go according to a set pattern, your receiver will find it uneasy and complex to get the idea of your postcard.

Showcase your Product's Benefits ●

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Instead of stating your product's features, try to project your product's benefits in a better way.

Your recipients will be in a better position to identify with your brand if you will present your product advantages.

Do not assume that your receiver will understand about the benefits on their own, specify them properly in the postcard.

Project your Offer well ●

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If you are highlighting a particular offer, do so well.

Use correct language to create an eagerness and willingness in the minds of the clients to go for the proposed offer.

Use sentences like “Call Now”, “Limited Supply”, etc to attract your customers.

Your Company's Brand ●

Your postcard is a medium of interacting with your clients.

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It should be the face of your company bearing the company's logo and other details.

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It gives an authenticity to your receiver that they Are dealing with a reliable company.

Integrate Call to action. ●

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Proper call to action(CTA) should be used in your postcard to instigate your customers to buy the products.

CTA should be integrated in your postcard to help your customers come to a decision quickly.

Call to action helps in triggering the buying decision of your customers.

Include all the relevant Contact information. ●

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Your postcard should include all the necessary details of your company.

All the important information which will help your customers track you, like name, contact number & email id should be there.

Your customers should get everything at hand which is required to contact you.

Return address, if they want to return ●

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Do not forget to include a return address in your postcard.

Your customers will take you more seriously if they will find a return address as it makes you reliable for them.

It depicts your professionalism and ensures your customers that they are dealing with a real company.

About us â—?

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The company is known for its customer-centric approach and has given the best website & graphic designing and web programming solutions to 5000+ clients worldwide.

We have served the industry for more than a decade and are well respected and recognized for our exceptional services in graphic design, website design and web programming.

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