Magento is an open source e-commerce platform that besides having rich features also offers users with unparalleled flexibility to manage the content, looks and functionality of their eCommerce store. Moreover, it offers a spontaneous administration interface that includes a robust marketing, search engine optimization and catalogue-management tools. It gives merchants the power to create sites customized as per their unique business requirements. There’s much to learn about Magento and its capabilities, isn’t? But the most ideal approach to get the abstract broad view is by exploring its advantages. Here are 10 reasons why you should be choosing Magento over other eCommerce platforms.