4 Elements of Effective Brochure Design

n a f o e c n a t r o p e r m i u h e c h o T r b e v i t effec n for your desig iness Bus

Introduction – Brochure Design

●

A brochure is simply a mean of communication which acts as a solid marketing tool for your business.

●

You can summarise all your important information at one point and target your audience.

●

Your audience will get all the relevant inputs about the products and services you are offering to them.

●

A compelling and attractive brochure design will help you in reaching your target market as it will gain their attention.

www.smartinfosys.net

Brochure Design - Checklist

Set a well-defined Purpose ●

Before designing your brochure, you should determine the primary message you want to convey.

●

You should also focus on who will be your target audience and what reaction you are expecting from them.

●

After getting answer to all these questions, you will be in a better position to decide on your content for brochure.

●

Never forget to add your contact details in your brochure as it will help your audience to locate you.

www.smartinfosys.net

Brochure Design - Checklist

Plan the structure before

●

Get the clear idea about the structure you are planning to have for your brochure.

●

Whether you are going to have a single-fold, bi-fold or tri-fold brochure, better decide on your layout beforehand.

●

Plan about the sequence of pages and your cover page with images and content that will be used in it.

●

Proper synchronization is very important for brochure designing as it helps you putting right thing at the right place.

www.smartinfosys.net

Brochure Design - Checklist

Style of writing matters ●

You should remember that writing for brochure is completely different from writing for magazines, journals and web.

●

As it will usually be distributed to people passing so your content has to be short and crisp to gain their attention.

●

Use prompting language which will drive your readers to perform action and go for your products or services.

●

Always go for a content proofread before the final print to avoid any spelling and grammar errors.

www.smartinfosys.net

Brochure Design - Checklist

Use proper colour-combination ●

Always go for the right set of colours so that your brochure stand out among others present in the market.

●

Usually your readers are more fascinated with the colours than the plain text used in the brochure.

●

Use colours wisely and avoid using bright colours which will deviate the attention of your readers from the content in your brochure.

●

Use colours which complement the content in your brochure.

●

Use a proper background colour which will make your text clearly visible.

www.smartinfosys.net

Who we are

●

Smartinfosys.net is a leading website development and corporate branding company that has been on the scene since 2001.

●

Our tagline "Empowering People and Business" well expresses our mission of providing highly functional & affordable websites & PHP based web applications to empower personal and business processes.

●

No matter what stage of development your business, we've been there!

www.smartinfosys.net

Contact Us

USA: Toll free

1-888-575-2627

UK: Toll free

0-808-189-3403

INDIA:

+91 942-615-7243

www.smartinfosys.net