Evaluate Your Competition

Make a list of the things you like on their websites, and replicate these features on your business website. Also, make a list of the things you dislike on their websites and ensure you get rid of these features on your website. Research your competitors’ marketing tactics and find the ones that are possibly delivering the best results. Implement the ones that you feel might have brought them success.

Establish Your Real Estate Photography Pricing Based on “Value” Clients

Establishing a real estate photography business on the price front alone isn’t a sustainable model. But if you offer exceptional quality—which is a given in professional photography—word will get around, and you’ll get more business. You’ll command a higher price only when you bring more value to the table.