3D Product Render Backgrounds

By-Picsera

Introduction

Product renders are one of the most powerful and commonly used forms of CGI for marketing campaigns. There’s nothing simple about this technology, but the simple proven truth is that there are many advantages to using product renders.

Benefits of a White Background

Of all types of 3D product renders, the white background is regarded as the most popular. Why? Because it’s the easiest to executeyou don’t have to think of other elements to match with your product. The benefits to it, though, is that it highlights your furniture and puts it on centre stage.

Benefits of a Compositional Background

Another commonly used alternative is the compositional background. A compositional background is used when the customer has a specific idea in mind. The designer wants distinct décor details in an interior design instead of the typical white background.

Benefits of a Gradient Background

As the name suggests, a gradient background is one that is made of a seamless transition of light and dark shades of the same color. While this is not the go-to background for many designers, companies who want to challenge

Advantages to Using Backgrounds for Renders

How exactly does it help to place your 3D product renderings on backgrounds?

Depending on the target market and the online platform to use, there is an appropriate background for each.

Boosting Online Sales

One challenge that the furniture industry is facing when selling online is product presentation and visualization. Traditional photographs might just not cut it because the customers would want to inspect the product up close.

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