1 minute read
FUND
CAPTURE NEW REVENUE (FROM INNOVATION)
Generate new revenue from sources (non-tuition revenue, sponsorship, partnerships) and markets (new consumers) that would not normally be considered Pickering College students.
Advertisement
Highlights from 2021-2022
L aunched online law credit course, Canadian and International Law (CLN4U)
E xecuted a successful day camp summer program with 371 campers attending
L aunched an expanded summer academic program focusing on math and bridge program
Improve Our Brand Awareness
Pickering College’s brand is a living business asset, designed to enhance the connection between the school and its key audiences. It is brought to life across all touchpoints, which creates identification, differentiation and value. PC’s brand helps ensure relationships that secure and create financial sustainability by driving demand and engendering loyalty.
Highlights from 2021-2022
Redesigned and launched a refreshed Pickering College website
L aunched “Find Your Place at PC” advertising campaign resulting in high registrations for Open Houses
For the second year in a row, won the StudyTravel Secondary School Awards, North American Schools category – nominated and voted on by agents worldwide
Voted #1 Private School in our community (Newmarket, Aurora, East Gwillimbury)
Increased media coverage of Pickering College
Intensify Fundraising And Build Endowment
Find, build and sustain relationships and processes that result in long-term fundraising success.
Highlights from 2021-2022
Raised $7,380,053 in philanthropic support for Pickering College
100% Management Team and Board participation in annual giving
L aunched PC Online Community to support alumni engagement
Held three discovery workshops to engage donor perspectives on advancing the culture of philanthropy at PC
Initiated a donor/non-donor survey
Hosted Celebrating a Legacy – Honouring Peter Sturrup retirement event
