PICADILLY Visual Merchandising Booklet

Visual Merchandising support

Dear Business Partner, We would like to support you in increasing your retail sales by offering a range of Picadilly advertising tools!

Below are options for your sales floor, windows, or walls. Each option is further detailed in the subsequent pages. Additionally, we have provided tools for direct marketing in the form of personalized postcards and invitations for your customers! Ads can be tailored to your needs.

Upon request, you will receive: Picadilly logo • Acrylic Wall Display • Vinyl Cut Logo for windows or glass • Counter-Top Display (horizontal easel) • Digital Logo for web/advertising use Poster / Banner with the current campaign • Lifestyle Picture Frame • Counter-Top Display (vertical easel) • Window or Wall Poster • Hanging Banner • Roll-Up Banner Stand • Billboards Personalized Post Cards / Invitations • Double-sided personalized post cards • Single-sided personalized invitations

Digital Images • Digital images of our current

campaign, catalog and look book for print or web Runway Show USB / DVD • High-definition, professional runway show featuring our current season’s hottest collections. Free of charge every season upon request. NTSC and PAL formats available.

Luxury Shopping Bags • Two sizes available • Crocodile embossed design with matte lamination

Advertising We are happy to assist you in advertising the Picadilly brand! Please read the information below, and at the back of the booklet, to make your advertising orders easy and seamless.

Co-op Dollars / Promotional Allowance Picadilly offers many benefits including advertising allowances via our CO-OP Advertising Program offering. We calculate your advertising allowance based on 2% of annual sales, up to a maximum of $500 per year.

In order to be eligible, CO-OP dollars must be used only for Picadilly brand labels and no other label may be present on the same ad. We will credit your account once we have been sent a copy of the advertisement and invoice. You may also use your CO-OP allowance towards any of our available visual merchandising tools! All CO-OP dollars / Promotional Allowances must be discussed in advance.

The following promotional materials can be sent immediately upon request: • Vinyl Cut Logos • Acrylic Wall Display • Runway USB/DVD & Digital Images • Easels • Luxury Shopping Bags The following items need advanced order placement, and require 2 to 3 weeks for delivery.

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Television Lifestyle Picture Frames Banners Post Cards & Invitations 3

Post Cards Double-sided personalized post cards. Minimum order of 100 (6” width x 4” height)

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Personalized Invitations Single-sided printing on personalized invitations. Minimum order of 100 (6” width x 4” height)

Your Logo Here!

123 Any Street New York, New York 10160 Spring / Summer 2015 MARCH 15th 7 PM Fashion Show Our Company is looking forward to your visit!

Kindly RSVP Tel. 555-5555 Regular Store Hours: Monday – Saturday 10am to 6pm

Black Luxury Shopping Bags Shopping bags - Features a crocodile embossed design with matte lamination, silk ribbon handle, and gold logo stamping.

Large: 16” w x 15.5” h x 6” d Medium: 15” w x 12.5” h x 5.5” d

Tote-Bags - Diamond-quilted stitch pattern non-woven reusable tote-bags, with silk printed logo. Durable nylon handles.

18” width x 13” height x 6” depth

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Television This television offer is available for our premiere customers!

Picadilly provides a complementary wide screen LED-TV and our seasonal runway show to customers, based on qualification, to place in you store!

Picadilly will also allow CO-OP Dollars / Promotional Allowance to be used towards your own television purchase.

USB/DVD will be sent free of charge, to all customers, every season upon request.

Mounting bracket included – one TV per customer.

Acrylic Wall Display The acrylic wall display is made up from clear acrylic routed with round corners with polished edges.

The display is mounted on the wall with standoffs, which hold the acrylic panels about 1/2” from the wall.

Mounting hardware included.

Acrylic Block Crystal clear, high quality cast acrylic block offers unparalleled strength and clarity.

It’s a stunning yet practical solution when featured in retail display and merchandising.

10” width x 6” height x 1 ¼ “ depth

3D Sintra Letters Logo Large format cut letters flush mounted to wall. Made from PVC plastic material, with peel and stick adhesive.

Installation instructions included.

Overall size 48” width x 10” height

Vinyl Cut Logo Free of charge upon request for windows or glass doors.

Black vinyl cut letters with the Picadilly logo and premask.

Two size options available: • 24” width x 7.5” height • 12” width x 4” height Can be easily applied by removing the protective film, sticking the foil to clean/dust free glass, rubbing the film with a squeegee (removing air bubbles) and carefully peeling back the foil.

FRONT

FRONT

Counter-Top Display Free of charge upon request.

Printed on 3/16” foam board with easel back, ideal for placing on tables or counter-tops.

BACK

Two options available: Horizontal white Picadilly logo printed on black background – 13” width x 9” height •

Vertical campaign catalog image printed in full color – 9” width x 13” height •

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Lifestyle Picture Frame This product is great for in-store wall advertising in high traffic areas!

Satin aluminum snap-on frame with clear plastic print protector included and mounting hardware. The frame is a 1-sided wall mount that can be used horizontally or vertically.

Includes color campaign image printed on 14oz curl-free matte.

Available in 12” x 18” or 36” x 24”

Poster/Banner Window or Wall Poster Color campaign image printed on 14oz curl-free matte (33” width x 47” height) Hanging Banner Color campaign image printed on 14oz curl-free matte with one top hemmed pocket.

Includes co-extruded white PVC banner hanger (24” width x 55” height)

Roll-Up Banner Stand The roll-up banner stand holds Picadilly graphics printed on smooth low-curl banner material, with top and bottom hemmed pockets. The chrome color stand comes with its own cushioned canvas bag for easy transportation.

Includes color campaign image printed on 14oz low-curl matte (33” width x 79” height)

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Digital Content Digital images of the current campaign from our catalog and look book are available upon request for web or advertisement printing.

Please reference the style number or page number of the images you would like to receive.

These are perfect for using on your website or social media!

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Billboards Please contact us for further information and pricing.

Signature Style. Effortlessly Chic.

Picadilly’s clothes are designed with the modern woman in mind, created to be worn at home, on-the-go, or dressed up. Focusing on rich vivid colors and textures, with a mix of fabrics and novelty treatments. Easy to wear, yet still fashionable. For the woman who feels age is just a number – it doesn’t define who she is.

Canadian Company

Since our company’s creation we have had our headquarters in Toronto, Ontario. The manufacturing is directly controlled and we can react anytime on new developments. Our stringent manufacturing procedures are carefully followed by all manufacturing teams, and thus we are able to meet and deliver “on time” large volume demand orders. Furthermore, our meticulously monitored manufacturing procedures allow Picadilly to pass quality items for fair value to our clientele.

The Picadilly Design Team studies current trends in our Design Studio located in our manufacturing facility. We are constantly searching for new colours, fabrics, shapes, and trends that will revolutionize our upcoming seasons.

Using Picadilly Pictures and Logo Digital images of the current campaign from our catalog and lookbook are available upon request.

The utilization of our images and logo for promotional material of any ad require our prior approval •

The use of our images is only possible in connection with our logo, which must be clearly visible • •

The Picadilly logo is always printed horizontally

PICADILLY Canada Corporate Office 4050 Chesswood Drive, Toronto, Ontario Canada M3J 2B9

Fax: 416-783-5846 Toll Free Fax 1-800-452-0065

Phone: 416-783-1889 Toll Free: 1-800-663-3069

picadilly.ca info@picadilly.ca

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