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WE HAVE A PROBLEM. AND A SOLUTION

In 2022, we launched the first ever Vegocracy Report; an international study examining our eating habits. With a focus on nutrition and healthy eating, we uncovered staggering statistics including the fact that a third of families across the seven countries we surveyed, couldn’t afford to eat fruit and vegetables according to the recommended guidelines*.

It prompted us to ask, should healthy eating be a privilege? We think not. And feel ever more determined on our mission to democratise healthy eating and education. But no planet, no people. We’re not only putting the spotlight on the health of ourselves this year, but on the health of the planet too.

Time is running out to reverse the catastrophic outcome of climate change. The United Nations’ Paris Agreement has called on the global community to work hard to reduce carbon emissions across all countries and industries. It’s no longer a secret that the food we eat accounts for 30% of the global carbon dioxide emissions** and this has to shift in the interest of supporting the planet’s health and future. So, for the 2023 Vegocracy Report, we wanted to ask - how much do we really know about eating green? Why are we not eating more sustainably?

Is this as a result of the cost-of-living crisis? And how can we help break these barriers down? One individual can have a considerable impact on their own carbon footprint, and to achieve the food system shift needed a wider political-economic change of mindset needs to become a reality.

And the big question for 2023 is, how do we close the green gap? A gap in knowledge, intention and awareness around the need to eat greener, both for nutrition and sustainability.

It is our hope that this year’s Vegocracy Report can serve as a real point of inspiration throughout the food industry to demonstrate exactly why we can, and should, be doing more to support the food systems shift. We need to address the green gap globally, otherwise it’ll be too late to act. But we still have time.