The Lacek Group - Development Services

DEVELOPMENT SERVICES Marketing Deliverables

Everyone Deserves the Extraordinary.

Luxury Service at All Price Points

We are passionate about what we do because we are passionate about our clients. Every hom deserves the best marketing and the best service. We invite you to share our passion and Unparalleled marketing, global reach and exceptional service. Welcome to Piatt Sotheby’s Ine

me, no matter the price, elevate your business. etrnational Realty.

ABOUT US

OUR SERVICES Piatt Sotheby’s International Realty is committed to providing our extraordinary clients with exceptional service. We take great pride in using our expertise, resources, and global connections to perfectly unite extraordinary places with extraordinary buyers who will cherish them as much as we do.

Dedicated to the extraordinary. The exceptional. The unique.

METHODOLOGY DISCOVERY We work with our clients to identify who their buyers are and how best to engage with them. We build on this and craft a story that is unique to your brand.

STRATEGY & DESIGN We develop a strong plan of action. Defining the proper messaging, positioning and channels to succesfully market your offerings.

IMPLEMENTATION & EXECUTION We oversee and manage that our design solutions are implemenetd efficiently, accurately and with the highest level of quality posible.

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DEVELOPER SERVICES & MARKETING Our Developer Services aim to provide you with seamless support: • Our parent company, Millcraft Investments, can provide auxilliary guidance on entitlements and permitting, architectural development, value engineering, LEED certification advisory, project management, infastructure installation and coordination, municipal evaluation for cost savings programs and HOA establishment and documention.

Our Director of Marketing will create a custom marketing initiative for your project, maximizing exposure and tracking interest to ensure potential buyers are being reached.

• In collaboration with Sotheby’s International Realty, Keystone extends talent from the top design & marketing firms across the country to our local collaborative portfolio, providing unparalleled new construction marketing expertise, including: branding, collateral design, videography & photography, digital, adertsing design and placement, and cutting edge visualization and interactive experiences.

• Our in-house marketing team will work with your agent to create a custom strategy, workong together on branding, presale strategy and prospecting.

• An exclusive launch event will be curated, providing lure and excitement within our market.

• Your property will be featured on our property scroll, displayed at our office locations, and will be entered into Sotheby’s International Realty’s global network scroll, LOVE, for international exposure.

• Feature spot on the New Developments section on both piattsir.com and sothebysrealty.com.

• Abundant print and digial advertising opportunities to best suit the marketing needs of your unique property, on a local, national and global scale.

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DIGITAL • DASH listing management, a global listing system that disseminates to the top real estate websites across the globe.

• Development exposure on our brokerage website and blog.

• Zillow, Trulia and Realtor.com profile management.

• We provide exposure on multiple platforms, including our company social media networks on Facebook, Instagram, Twitter and LinkedIn. • Paid advertising on Facebook will target a highly-customized demographic to gain maximum social exposure.

• Your listing will be promoted on Google Adwords and tracked through Google Analytics.

NETWORKING • Our Community Relations Manager will create a press release and manage media contacts for additional press coverage.

• We work with leaders in our market to cultivate sponsorship opportunities and build local relationships • Your property will gain exposure through a variety of collaborative social efforts, including global reach through our Sotheby’s International Realty affiliate partnerships around the world, and local reach through our expansive network in the immediate area and array of social events weekly.

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Your Support Team

Jamie Dickson

Bailey Sherrier

VP of Agent Care & Marketing

Anthony Luong

Creative Director Referrals

Liz Miles

Marketing Coordinator Social Media

Lesley VanVorce

Transaction Coordinator

Laurita Kraski

Marketing Coordinator Graphic Specialist

Dana Rucker

Administrative Assistant

Transaction Concierge

Sarah Schroeder

Tiffany Burrata

Listing Coordinator

Elisabeth Touaboy Client Concierge

Client Concierge

Nina Johns

Client Concierge

Experience the Difference THE LACEK GROUP

Racheallee Lacek, Realtor RLACEK@PIATTSIR.COM

Linda Heininger, Realtor LHEININGER@PIATTSIR.COM

Christian Musuraca, Realtor CMUSURACA@PIATTSIR.COM

PIATT SOTHEBY’S INTERNATIONAL REALTY | UNPARALLELED MARKETING

E X C E PT I ONA L E XP E R I E NC E

THE LACEK GROUP has been a market expert in Pittsburgh real estate and new development since 2014. Under the guidance of Racheallee Lacek, Realtor, The Lacek Group utilizes unparalleled marketing, innovative technology, market knowlege and global reach to provide exceptional service to their valued clients.

From investment properties to multi-million dollar devleopments, our team of trusted experts will lend valuable insight to creating a marketing and sales plan that will align your goals with actual sales. We are proud to represent the best in Pittsburgh real estate.

ACCOLADES Top Producer 2017, Piatt Sotheby’s International Realty PBT Who’s Who in Residential Real Estate 2015-2020 Pittsburgh Magazine Best of the Burg’ Nominee, Best Realtor 2019 Cartus Network Affinity Specialist Home Snap Top 15% of Agents Nationwide

NOTABLE DEVELOPMENTS

PIATT PLACE RESIDENCES AT 43RD STREET BROOKS AND BLAIR, SOUTH SIDE LUMIERE CHISELED HOMES CLS STAR BAILEY PARK, MT. WASHINGTON 501 GRANDVIEW LANDO LOFTS

PIATT SOTHEBY’S INTERNATIONAL REALTY | UNPARALLELED MARKETING

Y O UR M A R K E T E XP E R T S

PIATT SOTHEBY’S INTERNATIONAL REALTY | UNPARALLELED MARKETING

PIATT SOTHEBY’S INTERNATIONAL REALTY | UNPARALLELED MARKETING

TELLING YOUR STORY

B R A ND I NG LOGO & IDENTITY DESIGN - BRAND POSITIONING - NAMING - CREATIVE DIRECTION - BRAND GUIDELINES - STRATEGY - BRAND MANAGEMENT

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C OL L A T E R A L

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V I D E O GRAP H Y & P H O T O G R A P H Y CREATIVE DIRECTION - CONCEPTUAL DEVELOPMENT - STORYTELLING - MANAGEMENT

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VISUALIZATION 3D RENDERINGS - ANIMATIONS - VIRTUAL REALITY

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V I RT UA L SO LU T I O NS

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M AT T E R P O R T T E C H NO L O G Y

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DIGITAL WEBSITE - EMAIL MARKETING - SOCIAL MEDIA

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AD VE R T I S I NG PRINT CAMPAIGNS - DIGITIAL CAMPAIGNS - NONTRADITIONAL - MEDIA BUYING

387 FISHER LANE | LIGONIER, PA | $2,500,000

1 EQUESTRIAN LANE | FOX CHAPEL | $3,380,000

French Country Manor on 22 acres of lush, rolling hills overlooking Ligonier Valley.

This remarkable estate was designed by internationally renowned architect, Louis D. Astorino, and is perched atop Laurel mountaintop, presenting breathtaking, 12+ mile scenic views of the valley below. 6 bedrooms, 6 full and 2 half bathrooms.

Listed by Kate Balzer & Lucas Piatt.

Welcome to Wellington, a new development in the heart of Fox Chapel offering modern designs and beautiful, wooded landscapes. “The Kahlo” is a dramatic Northwestern contemporary home on 3.87 acres and features an open floor plan, floor-to-ceiling windows and luxury details throughout. 5 bedrooms, 4 full and 2 half bathrooms. Listed by Matthew Gilley & Linda DiBucci.

606 WHISPERING PINES DRIVE | FOX CHAPEL | $1,150,000

1460 CORAOPOLIS HEIGHTS ROAD | MOON | $1,975,000

Handsome brick colonial with a soft, contemporary flare. Elegant details and quality appointments throughout welcome you to traditional living in this truly exceptional residence. Features include a chef’s kitchen, 3-car detached garage, log-burning fireplace, vaulted ceilings and luxurious master suite. 5 bedrooms, 4 full and 1 half bathrooms. Listed by Linda DiBucci.

A treasure for those seeking the standard in elegance, charm and privacy. Fresh, classic residence with decadent interior details that are luxurious yet comfortable.

Stunning landscape boasting 25 acres of mature grounds, rolling hills and flowering trees. Auxiliary buildings include a six-car detached garage, carriage house and barn.

5 bedrooms, 4 full and 1 half bathrooms. Listed by Julie Guss.

KATE BALZER

MATTHEW GILLEY

LINDA DIBUCCI

JULIE GUSS

REALTOR®

REALTOR®

REALTOR®

REALTOR®

kbalzer@piattsir.com 702.553.5825 (M) 412.471.4900 (O) piattsir.com

mgilley@piattsir.com 412.737.4481 (M) 412.471.4900 (O) piattsir.com

ldibucci@piattsir.com 412.519.5800 (M) 412.850.5404 (O) piattsir.com

julieguss@piattsir.com 412.726.6481 (M) 412.939.7000 (O) piattsir.com

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GL O BAL AD VE R T I SI NG P A R T NE R S

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EDITORIAL

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This exquisite new development offers seven unique lots with magnificent homes to-be-built. Located in the heart of Fox Chapel, all of the properties are truly works of art, and are named after famous artists. “The Kahlo” is a dramatic, Northwestern contemporary. It features five-bedrooms, four-full-and two-half bathrooms on over 3.5 acres.

WELLINGTON Fox Chapel — From $1,766,000 - $3,380,000

For more information, contact Matthew Gilley and Linda DiBucci of Piatt Sotheby’s International Realty at 412.471.4900. piattsothebysrealty.com

“The Miro” is modern marvel. The property offers clean lines and architecture in its three bedroom, four bathroom design.

DOW JONES, A NEWS CORP COMPANY

DJIA 25390.53 -0.08% ▼

S&P 500 2748.97 0.17% ▲

Nasdaq 7361.37 0.42% ▲

An Architect’s Pennsylvania Retreat Feb. 27, 2018 10 33 a.m. ET

Location: Laurel Valley, PA “The Rothko” is a prairie-style five-bedroom, three-bathroom house plan that offers even more stunning window views and details.

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Relax in “The Kahlo’s” stunning living room, with incredible craftsmanship and floor-toceiling windows.

“The Kandinsky” model is a three-bedroom, threebathroom home that features walls of windows on both sides on an enormous living area.

WH I R L / AUGUS T /S E P T E M BE R 2 0 1 8

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Price: $2,950,000

The owners paid $250,000 for a 22-acre vacant lot in 1997, then built a sprawling family home inspired by French estates and Frank Lloyd Wright—Emily Nonko

RENDERINGS FROM PIATT SOTHEBY’S INTERNATIONAL REALTY

7/30/18 1:58 PM

Construction of this Laurel Valley, Pa., vacation home was a family a air. After purchasing a vacant 22-acre parcel of land for $250,000 in 1997, architect Louis Astorino designed the house. His wife, Jean, consulted on interior design. Their son, a civil engineer, helped build the home, and their daughter, a landscape architect, designed the gardens and topiaries. BRYAN REID 1 of 16

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U.S. 10 Yr 5

TRACKABILITY

P I AT T S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y | U N PA R A L L E L E D M A R K E T I N G

THE DISTINCTION

The leader in premium real estate, we deploy intuitive technology to deliver a truly personalized, clientdriven experience. With professionals in over 72 countries, we’re local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be the first and the best in exclusive property. We deliver.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

AN ICONIC BRAND

Auckland, New Zealand | Property ID: JQ4E7V

An Iconic Brand Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally.

Our legacy of quality service and expertise is unmatched.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

A GLOBAL CONNECTION

A Global Connection When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly–qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 72 countries worldwide, making Sotheby’s International Realty a truly global real estate brand.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

BRAND HERITAGE

Brand Heritage Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

UNIQUE COLLABORATION

A Unique Collaboration Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high–profile client events, showcases in the signature publications, and in digital newsletters and on sothebys.com

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

BRAND MARKETING

Brand Marketing High-quality, richly illustrated, and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in ultra high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

TARGETED ADVERTISING

Targeted Advertising With an emphasis on exclusivity, the Sotheby’s International Realty advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly-qualified homebuyers.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

THE VOICE OF LUXURY REAL ESTATE

PUBLIC RELATIONS SHARE OF VOICE PR Share of Voice PR Share of Voice

REACH

VOLUME

REACH

Source: Meltwater, January 2018 – June 2018

VOLUME

JANUARY 2018 - JUNE 2018

Source: Meltwater, January 2018 – June 2018

The Voice of Luxury Real Estate When it comes to high-quality real estate, we drive the conversation. Our public relations team fosters relationships with leading media outlets who generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

SOCIAL MEDIA

Social Media We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat, our very own Extraordinary Living blog, and Facebook, the top referring source of traffic to sothebysrealty.com. Additionally, the Sotheby’s International Realty brand's YouTube channel has more subscribers and video views than any other real estate brand.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

SOTHEBYSREALTY.COM

sothebysrealty.com The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography.

This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

PROPERTY DISTRIBUTION

Property Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaigns impact.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

APPLE TV

Apple TV The Sotheby's International Realty Apple TV app is designed to fully immerse consumers. With our innovative app, homebuyers can discover Sotheby’s International Realty brand properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities, and can highlight properties and recent searches.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

SIR MOBILE

SIR Mobile The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in 72 countries. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality "shop the room" functionality. Customize the app to your local currency, unit of measure, and one of the available 18 languages.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

CURATE

Curate by Sotheby's International RealtySM Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design, and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s International Realty in the Google Play Store or the Apple App Store.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

RESIDE

RESIDE® Conceived in the belief that home and living in full are inextricably entwined, RESIDE is the Sotheby's International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide. A destination for connoisseurship in the arts, culture, design, travel, fashion, food, and philanthropy, RESIDE casts its net wide to discover the very best of gracious living. We present it to our readers through stories told in words and pictures by the world’s most talented and creative individuals. RESIDE is available through a custom-publishing program with Dow Jones Media Group for our affiliate network, coupled with a robust digital presence which extends the global reach of the content.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

PIATTSIR.COM | 412.471.4900