THE OPPORTUNITY IN SMALL COMMERCIAL REQUIRES DIGITAL

SMALL COMMERCIAL — THE DIGITAL OPPORTUNITY is available exclusively to PIA members. The program compiles nationwide research on agencies’ digital capabilities and business owner preferences as well as resources to help agents turn those insights into action.

The program equips you with the research and resources to sharpen your independent insurance agency’s competitive edge for a new, digital generation. The Small Commercial — The Digital Opportunity program helps your agency stay ahead of online competition in commercial lines.

As a new generation of small commercial customers enters the market, it’s critical for agencies to improve their digital capabilities alongside the changing expectations of their customer bases. Members have exclusive access to nationwide research conducted and compiled by PIA on the insurance buying preferences of small business owners, which overall suggest that younger generations want more online capabilities. Our resource will help you understand these findings as they relate to your agency and prepare for the shifts happening in our industry.

Finally, our Digital Resource Center breaks down how you can turn these trends into action within your agency — from website to reputation management.

Accessing Small Commercial — The Digital Opportunity is one powerful step in future-proofing your insurance agency for the next generation.

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