3 minute read
The Future of the Internet and Why it Matters to Dealers
ADESA LONG ISLAND
425 Patchogue Yaphank Rd. Yaphank, NY 11980 631.205.5000 adesa.com/longIsland
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ADESA SYRACUSE
5930 State Rte. 31, Cicero, NY 13039 315.699.2792 adesa.com/syracuse
BUFFALO AUTO AUCTION
5300 Lockport Road Lockport, NY 14094 716.549.4800 deeregunner@hotmail.com
MANHEIM ALBANY
459 Route 146, Clifton Park, NY 12065-0440 518.371.7500 jay.waterman@manheim.com manheim.com
MANHEIM NEW YORK AA
2000 Dealer Drive, Newburgh, NY 12550 845.567.8400 / Fax: 845.567.8410
Every Thursday 9:00 AM Ford Factory Closed Sale Bi-Weekly 10:00 AM Heavy Truck & Equipment Sale First Thursday of the Month 11:00 AM
manheim.com
MANHEIM ROCHESTER
20 Cairn Street, Rochester, NY 14611 585.328.2277 sara.fico@coxautoinc.com manheim.com
ROCHESTER- SYRACUSE AUTO AUCTION
1826 State Route 414, P.O. Box 129 Waterloo, NY 13165 315.539.5006 sprankie@rsautoauction.com rsautoauction.com
STATE LINE AUTO AUCTION
830 Talmadge Hill Rd. S. Waverly, NY 14892 607.565.8151 / Fax: 607.565.8659
GM Financial Open Sale –EVERY Friday, 9:20 AM GM Financial Closed Sales as Scheduled
Dealer Consignment Sale –EVERY
Friday, 9:20 AM statelineauto.com
WEST VIRGINIA MOUNTAIN STATE AUTO AUCTION
Route 2, Box 835, Shinnston, WV 26431 304.592.5300 / Fax: 304.592.3510
Monday 10:30 AM
Office: 9:00-5:00 mtstateaa.com
By Jason Silberbergon
Think back to 2004, the 3G network was just launched and everyone had a Nokia device. There were no iPhones, no Google mobile search, no Facebook and no Android. Fast forward to 2021 and in a blink of an eye, it has all changed. The 5G network is in full swing and mobile devices are multi-dimensional personal entertainment hubs. Consumers have adapted quite easily, even the later generations became tech-savvy to connect and communicate with their children and grandchildren, a technology trickle-up effect. So where is the internet going in the next three, five and 10 years — and is your dealership ready?
Forget the idea of “mobile-first” — this is an overused cliché that has no meaning to today’s consumer experience. It is about being “beyond mobile-first”; creating experiences across devices and browsers that interact in a native application-like environment.
Google is leading the way in this development by providing developers with its own coding framework called Angular. Like a chassis of a car, this framework provides companies and developers the ability to build Google-like experiences for consumers. This is what Google wants! They want to control the user experience on the internet and are leading the way. Today, they dictate how pages should load, look and have attribution models to help index pages better (SEO).
To get ready for the future, the first step is to look at your website and compare it to applications that you have on your phone; maybe BestBuy, Costco, Amazon, Nordstrom, Macy’s, Expedia, Priceline, etc. See the experiences they are providing their consumers and then look at your desktop and mobile — that’s right — your desktop!
The desktop browser experience is going through a renaissance period, and it is about to have a mobile-like environment. No more left-side filters, no more scrolling on product pages, no more pop-up lead forms. This is yesterday. You better be ready for tomorrow, today. n
Jason Silberberg is CEO & Co-Founder of Nabthat, a technology company dedicated to building automotive-centric platforms focused on the consumer experience. A seasoned executive in various fields including entertainment, distribution, logistics, digital media, telecommunications, and software, Silberberg has over 15 years of experience developing strategy, business development, policy, and operations for fast-growing companies. He believes the key to any business is the ability to initiate, develop and take ownership of your client’s interests.
