When They are Afraid to Commit

Soothing the frayed nerves of customers in an tight economy is a challenge, but offering payment protection can be the push they need to sign.

By Thomas F. Lovetere, President and CEO, Driver’s Connection, Inc.

We are living in challenging times, and we are feeling it in our customers’ hesitation to commit to financial obligations. Can we blame them? Job uncertainty, rising food prices, the economy, car theft, vandalism, and more are keeping people away from our businesses.

How do we offset that? We won’t always know why a customer is on the fence, but we can make them understand that the fear of a long-term auto finance commitment is unjustified, and that there are products and services on the market to offset their uncertainty and get them on the road in the car of their dreams!

CPR for Cars™ was created with these customers in mind, but it’s not just for them. There are few car owners who are still paying off a loan or lease who would not benefit from the security of a 5-year Car Payment Protection program backed by an A+ rated insurer, no credit check needed.

We help you convert nervous prospects into confident customers by protecting their finances and their credit, reducing— if not eliminating—the risk of falling behind on payments due to loss of use, offsetting the (very real) possibility of extended waits for parts that could keep their vehicle off the road, and assisting them with the upfront cost of replacing a vehicle in the event of theft and total loss.

CPR for Cars™ Car Payment Protection program gives you the ability to move your customers past the fear of events outside their control, the fear that keeps them holding on to their old cars, and the fear of negative impact to their finances and credit rating. Like GAP insurance’s rise in popularity from a niche coverage to an industry standard, we see the changing needs of car owners, dealerships, and financing companies embracing the additional protections membership in our one-of-kind program provide.

CPR for Cars™ is not insurance; it is a membership program for consumers that can be sold through auto dealerships as a stand-alone or embedded in any F&I product. It protects your customers by reimbursing them for loan or lease payments when they can’t use their vehicle due to a covered event like mechanical repairs, accidents, stolen vehicles, recalls and more.

Any loan or lease qualifies for the program, as do most passenger vehicles (see our website for details), which gives participating dealerships an opportunity to engage and upsell to your past customers, as well as your current and future customers.

Dealerships can become resellers of the program at no cost, and since the CPR for Cars™ program is not a physical product, there is no inventory to store or reorder. The CPR for Cars™ program does not have a set retail price for membership so you can more accurately respond to the needs of your customer base, align with ongoing initiatives, and ensure a profitable revenue stream.

CPR for Cars™ membership is the simple and affordable assurance your customers need to close the deal. n

For more information or to become a reseller, contact: mohrcosales@cprforcars. com; 800-975-8023; dealerships. cprforcars.com