Unique Benefits of Car Payment Reimbursement

BY THOMAS F. LOVETERE, CEO & PRESIDENT, DRIVERS CONNECTION, INC. FOUNDER OF THE CPR PROGRAM | DEALERSHIPS.CPRFORCARS.COM

Once you’ve heard the shopper’s objection, respond with care. There is no need to get defensive or impatient. They are voicing a concern. They are telling you what you will need to do to close them later. Express your desire to truly help them. This is ultimately what people want. The way that you respond to their objection will make or break the deal. And always, always, end your response with a question to bring the conversation back to your conversion steps.

A shopper’s objection is not a rejection. It is merely an inquiry that needs clarification. These could be golden opportunities for you to win the shopper’s trust and gain a customer for life. n

Susan Gaytan, Director of Dealer Engagement & Training at Alan Ram’s Proactive Training Solutions, brings over twenty years of automotive experience and dealership management expertise to her role. She is responsible for integrating training solutions and helping dealerships maximize the effectiveness of training.

Car Payment Reimbursement

(CPR) provides unique automobile benefits to all valid drivers of whom have a financial obligation to pay, such as a lease or a loan. No credit or background checks or motor vehicle checks required.

If you have an accident (regardless of fault), or your vehicle is stolen or recalled, vandalized, totaled, and even if a mechanical breakdown lands your customers vehicle in a repair facility for a short period of time, eligibility is met to start to receive the exclusive benefits the CPR protection program provides.

Once our professional administrators receive notification for any of the aforementioned events, they contact the repair facility to begin our exclusive process that will monitor the entire repair and transactional services required in order to get your customers car back where it belongs as soon as possible, without a hassle to you and your customer.

Not only that, being a member of the CPR family, we will reimburse you or your customer for all expenses up to $500, provide up to $1,000 reimbursement for the replacement of your vehicle if it is deemed totaled, and most of all, and all important, reimburse them their monthly lease or loan payment that is certainly due and payable regardless of the disposition of their vehicle when the unknown occurs. Your customers monthly car payment is ours.

Protection is for the life of the lease or loan up to five years, plus, we provide up to three consecutive months of car payment protection and up to three requests for reimbursement up to a $7,500 limit.

Nobody in the world provides this protection. Nobody including their own automobile insurance carrier provides or offers this exclusive protection. Our promotional material will be directing everyone to contact their dealers, especially all PIADA members, to ask for the CPR auto protection program. We are also asking all PIADA used and new automobile dealerships to join the CPR family of dealerships and provide this all important protection. The CPR program protects your customers’ financial stability and much more when the unknown occurs. Why not offer to all - as everyone deserves CPR in a time of need. n