Welcome to the MidAtlantic IADA Annual Convention & Vendor Tailgate! We're thrilled to have you join us for an event that's not just exciting and insightful but also super important for the auto industry's success. This convention is packed with workshops, breakout sessions, and networking opportunities. It is designed to give our Retail and BHPH dealers the tools, strategies, and expert advice they need to shape the industry's future in 2025 and beyond.
A massive shoutout to Tommy Brandis, our Executive Director, for his years of dedication as a board member and now in his leadership role. Tommy has been pivotal in showing us how we can make a real impact on the auto industry through the MidAtlantic IADA, and we're so grateful for his vision and commitment to our success.
Get ready to be part of something exceptional! Take advantage of our exclusive sessions, featuring keynote speakers leading the industry, and the chance to connect with them in the Vendor Hall. This is an opportunity that's truly exclusive and not to be missed!
Bert Straub MidAtlantic IADA President
SUNDAY SEPT 15th
Registration opens for Attendees 11 am - 1 pm
2 pm - 5 pm
“What to do NOW to WIN in 2025!” WORKSHOP
Pro Bowl Lineup: Big Time Advertising, Buckeye Dealership Consulting, C & M Coaching and More; Organized & Moderated by Bill Neylan of Tax Max
MidAtlantic Independent Automobile Dealers Association
Night Football & Welcome Party
Enjoy the Bears vs. Texans game while networking with exhibitors and sponsors, and treat yourself to some game day food.
WORKSHOP
What to do NOW to WIN in 2025!
Sunday, September 15th @ 2-5 pm
Palladium C (General Session Hall)
In this Workshop, Retail and BHPH dealers will be given a workbook to complete as a group during this never been done before session. The goal it to make/save the average dealer $100,000 during this workshop. Dealers will create sales goals for their dealership and from these goals; dealers will be able to create their marketing plan, create their training plan, learn best practices on how and when to acquire inventory, create a tax season strategy and some additional strategies that are unique to a BHPH dealership. At the end of this session, there will be an open forum wrap-up session to share ideas and to make sure everyone has their workbook completed.
Compliance Unleashed in the East
Monday, September 16th @ 1-4 pm
Palladium C (General Session Hall)
Ignite Consulting Partners’ Compliance Unleashed Conference, the only event dedicated to Independent Auto Dealer Compliance, is coming to the MidAtlantic IADA Convention and Vendor Tailgate in Atlantic City. On Monday, September 16th, from 1- 4 pm, Ignite will deliver 5 laser focused classes at Compliance Unleashed in the East: Risk Never Rests. These sessions will arm the independent dealer with a deep understanding of auto sales and nance compliance. They will return to their businesses transformed, motivated, and with newfound knowledge that will protect their business. Attendees will receive Ignite Compliance Training Certi cation.
7:30 am - 9 am
9 am - 12 pm
MONDAY SEPT 16th
Breakfast with Vendors
GENERAL SESSION
Opening Remarks & Keynote, Michael York
(Vendor Hall)
President’s Address & NIADA CEO Intro, MidAtlantic IADA Pres, Bert Straub Commentary, NIADA CEO, Je Martin Intro for Curing Kids Cancer, Wayne Herring (Video)
Main Keynote Intro, Michael York Main Keynote, Tracy Myers
with Vendors
“Compliance Unleashed in the East” WORKSHOP
Session is led by Steve Levine, Owner and Chief Legal O cer of Ignite
1 pm - 1:45 pm
BREAKOUT SESSION (GROUP 1)
“Unlocking AI to Take Marketing (and More) to the Next Level” Terry MacCauley, Big Time Advertising
“How to Make the Most of Your Dealer Owned Reinsurance Company”
Bill Elizondo & Bret Buike, Buckeye Dealership Consulting
“Unleashing the Power of Wireless GPS in BHPH & Retail” Josh Frank, PassTime GPS
2 pm - 2:45 pm
BREAKOUT SESSION (GROUP 2)
“Five Key Areas of a Successful Sales Funnel”
Kendra Brown, The Dream Team Media Solution “Financial Strategies for Dealers”
David Gibson & Matt Justice, Peachtree Planning
“Harnessing Modern Technology to Slash Recon Costs & Boost Per-Vehicle Pro ts” Ron DuBord, Advantage Automotive Analytics
Tiberius (upstairs) Romulus (upstairs)
Apollo (upstairs)
3 pm - 3:45 pm
BREAKOUT SESSION (GROUP 3)
“Lead Review: E ectively Managing Leads to Increase Sales” Maggie Pugesek, C & M Coaching
“Moving to Digital Contracting: What You Need to Know” Stan Heintz, SecureClose
“Improve Your E ciency and Collect More Dollars by Leveraging Merchant Processing Technology” TJ Lee, BlytzPay
4 pm - 5 pm
“Health Care Questions Answered”
Session is led by Mark Harrington & Team, Acrisure
Monday Night Football & Tailgate Party 7 pm
Tiberius (upstairs)
Romulus (upstairs)
Apollo (upstairs)
Tiberius (upstairs)
Romulus (upstairs)
Apollo (upstairs)
(Vendor Hall)
INDUSTRY ONLY - Enjoy the Falcons vs. Eagles game while networking with exhibitors and sponsors, and treat yourself to some game day food.
Silent Auction to bene t “Curing Kids Cancer”
7:30 am - 10 am
TUESDAY SEPT 17th
Farewell Breakfast with the Vendors
(Vendor Hall)
MidAtlantic IADA's Dedication to Curing Kids Cancer
MidAtlantic IADA is hosting a silent auction as part of the Monday Night Football & Tailgate Party. Every yard gained through the auction will go directly to Curing Kids Cancer, a team that's making big plays in the ght against childhood cancers. Let's huddle up and help give back to this amazing organization that's tackling childhood cancer head-on.
MONDAY, SEPT 16th @ 7 pm Palladium A & B (Vendor Hall)
Curing Kids Cancer has achieved incredible progress in the fight against childhood cancer, raising over $29 million. Our goal is to create better treatment options tailored to the unique needs of children and ensure that no child has to endure the pain of cancer. The community's support has been vital in advancing pediatric cancer research and making significant strides in this area. We are deeply grateful for your dedication and support in creating a future where no child suffers from cancer.
