2024 PLAYBOOK : MidAtlantic IADA Annual Convention & Vendor Tailigate

SEPTEMBER 15-17, 2024 CAESARS ATLANTIC CITY

PLAYBOOK LINE-UP and SCHEDULE

SNAP TO KICKOFF EVENT INFORMATION

Welcome to the MidAtlantic IADA Annual Convention & Vendor Tailgate! We're thrilled to have you join us for an event that's not just exciting and insightful but also super important for the auto industry's success. This convention is packed with workshops, breakout sessions, and networking opportunities.

It is designed to give our Retail and BHPH dealers the tools, strategies, and expert advice they need to shape the industry's future in 2025 and beyond.

A massive shoutout to Tommy Brandis, our Executive Director, for his years of dedication as a board member and now in his leadership role. Tommy has been pivotal in showing us how we can make a real impact on the auto industry through the MidAtlantic IADA, and we're so grateful for his vision and commitment to our success.

Get ready to be part of something exceptional! Take advantage of our exclusive sessions, featuring keynote speakers leading the industry, and the chance to connect with them in the Vendor Hall.

This is an opportunity that's truly exclusive and not to be missed!

Bert Straub

MidAtlantic IADA President

SUNDAY

SEPT 15

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11 am - 1 pm

Registration opens for Attendees

Palladium

2 pm - 5 pm

“What to do NOW to WIN in 2025!” WORKSHOP

(General Session Hall)

Prefunction

Palladium C

Pro Bowl Lineup: Big Time Advertising, Buckeye Dealership Consulting, C & M Coaching and More; Organized & Moderated by Bill Neylan of Tax Max 5 pm

President’s Meeting

Neptune (upstairs)

MidAtlantic Independent Automobile Dealers Association 6 pm

Board Meeting

Neptune (upstairs)

MidAtlantic Independent Automobile Dealers Association 7 pm

Sunday Night Football & Welcome Party

Palladium A & B (Vendor Hall)

Enjoy the Bears vs. Texans game while networking with exhibitors and sponsors, and treat yourself to some game day food.

WORKSHOP What to do NOW to WIN in 2025!

Sunday, September 15th @ 2-5 pm Palladium C (General Session Hall) In this Workshop, Retail and BHPH dealers will be given a workbook to complete as a group during this never been done before session. The goal it to make/save the average dealer $100,000 during this workshop. Dealers will create sales goals for their dealership and from these goals; dealers will be able to create their marketing plan, create their training plan, learn best practices on how and when to acquire inventory, create a tax season strategy and some additional strategies that are unique to a BHPH dealership. At the end of this session, there will be an open forum wrap-up session to share ideas and to make sure everyone has their workbook completed.

WORKSHOP Compliance Unleashed in the East Monday, September 16th @ 1-4 pm Palladium C (General Session Hall) Ignite Consulting Partners’ Compliance Unleashed Conference, the only event dedicated to Independent Auto Dealer Compliance, is coming to the MidAtlantic IADA Convention and Vendor Tailgate in Atlantic City. On Monday, September 16th, from 1- 4 pm, Ignite will deliver 5 laser focused classes at Compliance Unleashed in the East: Risk Never Rests. These sessions will arm the independent dealer with a deep understanding of auto sales and finance compliance. They will return to their businesses transformed, motivated, and with newfound knowledge that will protect their business. Attendees will receive Ignite Compliance Training Certification.

MONDAY

SEPT 16

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7:30 am - 9 am

Breakfast with Vendors

Palladium A & B

9 am - 12 pm

GENERAL SESSION

(General Session Hall)

(Vendor Hall)

Palladium C

Opening Remarks & Keynote, Michael York President’s Address & NIADA CEO Intro, MidAtlantic IADA Pres, Bert Straub Commentary, NIADA CEO, Jeff Martin Intro for Curing Kids Cancer, Wayne Herring (Video) Main Keynote Intro, Michael York Main Keynote, Tracy Myers Palladium A & B

12 pm

Lunch with Vendors

1 pm - 4 pm

“Compliance Unleashed in the East” WORKSHOP

(Vendor Hall)

Palladium C

(General Session Hall)

Session is led by Steve Levine, Owner and Chief Legal Officer of Ignite 1 pm - 1:45 pm

BREAKOUT SESSION (GROUP 1)

“Unlocking AI to Take Marketing (and More) to the Next Level” Terry MacCauley, Big Time Advertising “How to Make the Most of Your Dealer Owned Reinsurance Company” Bill Elizondo & Bret Buike, Buckeye Dealership Consulting “Unleashing the Power of Wireless GPS in BHPH & Retail” Josh Frank, PassTime GPS 2 pm - 2:45 pm

(upstairs)

Apollo (upstairs)

Tiberius (upstairs)

Romulus (upstairs)

Apollo (upstairs)

BREAKOUT SESSION (GROUP 3)

“Lead Review: Effectively Managing Leads to Increase Sales” Maggie Pugesek, C & M Coaching “Moving to Digital Contracting: What You Need to Know” Stan Heintz, SecureClose “Improve Your Efficiency and Collect More Dollars by Leveraging Merchant Processing Technology” TJ Lee, BlytzPay 4 pm - 5 pm

(upstairs)

Romulus

BREAKOUT SESSION (GROUP 2)

“Five Key Areas of a Successful Sales Funnel” Kendra Brown, The Dream Team Media Solution “Financial Strategies for Dealers” David Gibson & Matt Justice, Peachtree Planning “Harnessing Modern Technology to Slash Recon Costs & Boost Per-Vehicle Profits” Ron DuBord, Advantage Automotive Analytics 3 pm - 3:45 pm

Tiberius

“Health Care Questions Answered”

Tiberius (upstairs)

Romulus (upstairs)

Apollo (upstairs)

Palladium C

(General Session Hall)

Session is led by Mark Harrington & Team, Acrisure 7 pm

Monday Night Football & Tailgate Party

Palladium A & B (Vendor Hall)

INDUSTRY ONLY - Enjoy the Falcons vs. Eagles game while networking with exhibitors and sponsors, and treat yourself to some game day food.

Silent Auction to benefit “Curing Kids Cancer”

TUESDAY 7:30 am - 10 am

SEPT 17

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Farewell Breakfast with the Vendors

Palladium A & B (Vendor Hall)

2024 VENDOR HALL FLOORPLAN

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MidAtlantic IADA's Dedication to Curing Kids Cancer MidAtlantic IADA is hosting a silent auction as part of the Monday Night Football & Tailgate Party. Every yard gained through the auction will go directly to Curing Kids Cancer, a team that's making big plays in the fight against childhood cancers. Let's huddle up and help give back to this amazing organization that's tackling childhood cancer head-on.

MONDAY, SEPT 16th @ 7 pm Palladium A & B (Vendor Hall)

Curing Kids Cancer has achieved incredible progress in the fight against childhood cancer, raising over $29 million. Our goal is to create better treatment options tailored to the unique needs of children and ensure that no child has to endure the pain of cancer.

The community's support has been vital in advancing pediatric cancer research and making significant strides in this area. We are deeply grateful for your dedication and support in creating a future where no child suffers from cancer.