Brand’s story Background

Foodzilla is a fictional start-up food delivery company that has two concepts. The first is fast delivery by having a time guarantee depending on each area. If the brand can’t make it as promised, customers will get that order with free delivery, or we will provide free delivery for the next order. Next is sustainability through recycling packaging. Also, users can drop it back at a Foodzilla recycling station to get reward points for ordering food next time.

“ Roaring Speed & Earth-Saving Feasts

Food zilla

Fast Delivery Sustainability

Target Group

Demographics

• Between 20 - 35 years old (Generation Z or millennials)

• Every gender

• Living in the city or living in the suburbs and wanting to eat at restaurants that are located in the city.

Psychographics

• Don’t have much time to cook or are not good at cooking, so they prefer ordering food.

• Have awareness that the brand they use can represent some of their personalities.

• Concerned about social trends, sustainability, or the environment.

Logo Components

The logo’s components are about food and delivery, like the car wheel, fast symbol, spoon, fork, and knife. In addition, an infinity symbol related to sustainability.

Colors

Green

CMYK C 55 M 0 Y 60 K 0

RGB R 118 G 197 B 140

HEX #76c58c

Red

CMYK C 0 M 100 Y 90 K 0

RGB R 237 G 27 B 48

HEX #ed1b30

The color green implies nature, sustainability, growth, and wellbeing, which are related to one of the concepts of brand sustainability (from the recycling package). Also, some of the meanings of the color red are wildness, high energy, and enthusiasm, like fast delivery.

Typography

Moderna

A B C D E F G H I J K L

M N O P Q R S T U V

W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Mood

• Enthusiastic

• Energetic

• Lively

• Friendly

• Stylish

• Modern