SOCIAL MEDIA RESOURCES

PHI SIGMA KAPPA SOCIAL MEDIA RESOURCES FOR CHAPTER USE A GUIDE FOR CHAPTERS TO REFER TO FOR SOCIAL MEDIA

WHY IS THIS IMPORTANT?

Social media plays a crucial role in shaping the public image of your chapter, often more than you may realize. How many of you or your family members searched for your chapter online when you first joined? How many of you took the time to research different chapters on social media before and during recruitment to get a sense of their values and culture? Have you thought about future employers viewing your chapter accounts?

What you post on your chapter’s social media accounts directly reflects the chapter as a whole. The content shared online not only impacts your current members but also influences potential new associates, alumni, and the broader community. It's essential to use social media thoughtfully to present your chapter in the best possible light, fostering growth, building a strong reputation, and honoring the legacy of your alumni. A positive and authentic online presence helps attract like-minded individuals and ensures your chapter’s values are upheld both online and offline.

WHERE YOU CAN START 01 02

CHAPTER ACCOUNTS Make sure your chapter’s account is following HQ on Instagram, Facebook, and Linkedin.

Follow all brothers on the chapter account.

Tag HQ in posts that you feel we should see and highlight.

INDIVIDUAL ACCOUNTS Make sure every brother is following the chapter account, as well as the HQ account.

Brothers should share posts related to promoting major chapter events.

BEST PRACTICES Show all of the good It's always a great idea to showcase the positive impact you and your brothers are making. Be sure to regularly highlight philanthropy events, community service efforts, and recognitions like "Brother of the Week" on your social media platforms.

At each event, assign someone to be responsible for capturing content—ideally one brother filming and another taking photos.

This ensures you have quality material to share.

Use your social media presence to reflect the values of Phi Sig and demonstrate your commitment to making a difference on campus and in the community. A consistent and positive online presence goes a long way in building your reputation and inspiring others to want to join.

SOCIAL PLATFORMS Instagram (Required) All chapters should have an Instagram account. Make sure the handle includes both “Phi Sig” and your university or chapter name (ex: “radfordphisig”). Post photos and reels highlighting your chapter. Tag the HQ account in everything.

Facebook (Recommended) A chapter Facebook account is a great way to stay connected with alumni. Post on the Facebook as you would on Instagram. There is even a way to link your Instagram and Facebook accounts together. If you do so, every post made will be posted to both platforms automatically.

TikTok (Optional) Post APPROPRIATE content to TikTok highlighting the chapter.

Keep up with trends to get more views.

LinkedIn (Recommended Personal Use) Always a good idea to start a LinkedIn account for personal use, if you haven’t don so already!

EXAMPLE OF A GOOD FEED Phi Sig included in username.

phisigmakappaexample

400

1M

350

POSTS

FOLLOWERS

FOLLOWING

Brotherhood. Scholarship. Character.

Founded on March 15, 1873

Highlights available to look through.

Simple and straightforward bio.

P

S

K

brotherhood

philantrophy

recruitment

Posts show brotherhood, community service, brother of the week, alumni, etc.

EXAMPLE OF A GOOD POST

Clear Phi Sig event.

Brothers smiling and having a good time.

Clear caption showcasing that this photo is from a philanthropy event.

SOCIAL MEDIA EXAMPLE SCHEDULE - RECRUITMENT

PHI SIG BRANDING COLOR VALUES

PHI SIG BRANDING FONTS

PHI SIG BRANDING LOGOS

PHI SIGMA KAPPA SOCIAL MEDIA POLICY

ORGANIZATIONAL COMMITMENTS The Fraternity makes certain commitments concerning how we interact with the public and each other, and these commitments apply to interactions that occur on social media platforms as well. We expect the same commitments from all official Fraternity representatives, including staff, volunteers and members:

1. Phi Sigma Kappa will be transparent in every social media engagement.

2. Phi Sigma Kappa will protect our members’ privacy in compliance with applicable Privacy Policies, IT Security Policies, and laws, rules, and regulations.

3. Phi Sigma Kappa will respect copyrights, trademarks, rights of publicity, and other third-party rights.

4. Phi Sigma Kappa will be responsible in our use of technology and will not knowingly align our Fraternity with any organizations or Web sites that use excessive tracking software, adware, malware or spyware.

5. Phi Sigma Kappa will reasonably monitor our behavior in the social media space, establish appropriate protocols for establishing our social media presence, and keep appropriate records of our participation as dictated by law and/or industry best practices.

ALMOST PHI DAY Example of acceptable/non-acceptable posts

Images showing brothers consuming alcohol or where alcohol is clearly visible should not be shared on the chapter’s social media accounts at any time.

Showcases brothers having a good time WITHOUT alcohol in the picture.

*PHOTOS FROM “PROJECT X” MOVIE*

SENDING IN CONTENT TO IHQ Meet who’s behind the account Hi, my name is Avery Sallee and I am the Communications Manager here at Phi Sigma Kappa International Headquarters. I graduated from Ball State University where I studied Emerging Media Design & Development and minored in Entrepreneurship. I joined the Phi Sig team in September 2024 and have been loving every minute of it!

I run all of our IHQ social media accounts—so if your chapter is doing something awesome, I want to see it and share it! Whether it’s a philanthropy event, a brotherhood trip, or just something cool you’re proud of, send over your photos and videos.

You can DM them to us on Instagram @phisigmakappafraternity, or shoot them straight to my inbox at avery@phisigmakappa.org.

Let’s show everyone what being a Phi Sig is all about. I can’t wait to feature your chapter!

KEY TAKEAWAYS Your Social Media Reflects Your Chapter What you post impacts your chapter’s image to potential new members, alumni, and the public.

Follow and Tag the IHQ Account Chapters and brothers should follow Phi Sig HQ on Instagram, Facebook, and LinkedIn, and tag HQ in relevant posts.

Highlight Positive Impact Showcase philanthropy, service, brotherhood, and achievements. Assign brothers to take quality photos and videos at events.

Branding Matters Do you best to keep up with Phi Sigma Kappa’s branding (colors, fonts, logos) when it is applicable. Branding builds brand awareness.

Keep Content Appropriate Never post images of alcohol, drinking, or anything inappropriate—even if it’s from a fun event.

Use Multiple Platforms Wisely All chapters should have an active Instagram and post regularly. Facebook is recommended, TikTok is optional, and LinkedIn is recommended for personal use.

Post with Purpose Every post should reflect the fraternity’s values. Ask: “Would I be proud for alumni, my family, or university officials to see this?”

REPRESENT PHI SIG WITH A PURPOSE Your social media presence is a reflection of your chapter, your brothers, and your values. Every post— whether it's highlighting community service, celebrating a brother's achievement, or simply showing life within the fraternity—should reinforce the positive impact your chapter makes.

Be intentional. Be respectful. Be damn proud.

This guide is here to help you post with purpose and confidence. When in doubt, ask yourself: Does this reflect the values of our fraternity?

Would I be proud for alumni, future brothers, or university officials to see this?

Use your platform to uplift, inspire, and lead by example. You’re not just posting content—you’re building a legacy.