HOW CAN DEFINING NICHE HELP YOU IMPROVISE YOUR FOOD BOXES? Every business has a target audience and a potential audience. The target audience includes the group of people that are in need of the product you are offering or the ones for whom you are making your product. While on the other hand, a potential audience covers the audience that has the potential to become your customers.
Well, focusing on both target and potential customers can be tricky sometimes. Therefore, if you are a startup business, the key is to focus on your target audience first. Once you succeed in making them your loyal customers, you can work on potential customers as well.