Post The
Postal Customer Local ECRWSS Presorted Standard U.S. Postage Paid Chillicothe, MO Permit No. 7
Your source for great deals in North Central Missouri! 705 Webster Street, Chillicothe, MO • 660-214-2128
thepostads.com
Vol. 1 No. 01 • Wednesday, January 18, 2017
Page 2 - The Post Wednesday, Jan. 18, 2017
LET ME INTRODUCE MYSELF
The Post serves two main purposes
Welcome to The Post. You might be asking, “What is The Post, and why is it in my mailbox?” Hey … at least it’s not in your yard. But that is a good question. Here’s the answer: The Post is a weekly advertising publication that will be delivered to your home each week. But it’s not just you. Not by a long shot. The Post is delivered — 100 percent by mail — to more than 21,000 homes in the Chillicothe market area, from Trenton to Carroll-
ton, and from Hamilton to Brookfield. A complete coverage map can be found on Page 8 of this inaugural issue. The Post serves two main purposes: 1. To deliver advertising messages from local businesses and individuals to potential customers in the most cost-effective way available in this market 2. To inform readers of the best deals available to them from area businesses and individuals That’s pretty much it, plain and simple.
Next you might ask, “Who is this guy, and why am I staring at his fat head in the middle of my Post?!” I am the owner of Cobb Publishing. My wife and I own the Maryville Daily Forum and the only other version of The Post in the world. Let’s call it the Northwest Missouri/ Southwest Iowa Post. I guess that makes this one the North Central Missouri Post. I have literally been in the print media business my entire life. When I was born, my
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mom worked at the Richmond Daily News. My earliest newspaper memory is of being held up by Jim Clevenger to push the button to start the press in the Richmond Daily News pressroom. Eventually, my mom and dad both worked at the Richmond News. From there they migrated north to King City, where they purchased the TriCounty News. My parents, Bob and Lana Cobb, published that newspaper for 24 years. I worked for them on and off through high school and college, and then after college full-time for six years until my mom sold the newspaper to Larry Pearl. Larry’s son Matt now owns that publication and does a fine job of carrying on its tradition. My wife and I, along with our two oldest daughters, Makenzie and Kelsey, landed in Maryville in 2000. Third daughter Trinity came along shortly after. I worked for Liberty Group Publishing, which later became GateHouse Media for 12 years at the Maryville Daily Forum, and what at the time was called the Penny Press (now it’s The Post). I’m sure you’ve heard the name GateHouse Media before. Yes, that’s the same company that has owned Chillicothe’s Constitution-Tribune for the past several years. Needless to say, I did not
Phil Cobb Publisher
see eye-to-eye with that corporation. Don’t get me wrong. I have nothing against the fine people who toil locally for that company today. There are many great, skilled, and talented people — not only here, but across the country — who by no fault of their own have been placed into an unenviable position, one with which I can certainly relate. In 2012, I had finally had enough of the corporate world. I, along with three other employees, left the company, moved a few blocks down the street, and started the first version of The Post. It was immediately — and wildly — successful. About 18 months later we were fortunate enough to be able to purchase the Maryville Daily Forum and its building from GateHouse, and that’s where
we’re located now. The Post is now in its fifth year in Maryville, and we have owned and operated the Daily Forum for more than three years. We recently completed a full remodel of the building, which, under corporate ownership, had not been updated or maintained since the 1970s. Why have we been so successful? I believe it’s because we realize that success comes from building meaningful relationships with customers, and with the community. The strength of those relationships is based on hard work, dependability, accountability, and trust. Andrea Graves, Amy Mason, and Tammy Graves have been building those types of relationships in this area for a very long time. They deserve a resounding round of applause for making this first-ever issue of the “North Central Missouri” Post a tremendous success. So, if you see the girls out and about, give them a welldeserved pat on the back for a job well done. I’m excited for what the future will bring as a result of their efforts. And I could not be more pleased than to have Chuck Haney, the mayor of Chillicothe himself, on our team. Please reach out to us with any questions or concerns. You can visit us at 705 Webster Street in Chillicothe. We are here to serve you.
HERE’S MY CARD By posting your ad on our Here’s My Card each week your ad will be delivered to over 21,000 homes. Call Andrea, Tammy or Amy today to advertise in The Post at 660-214-2128.
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The Post Wednesday, Jan. 18, 2017 - Page 3
ON THE STREET
My first column for The Post shopper
I am the guy that will try to help keep you informed of what is happening in Northwest Missouri as I begin my personal weekly columns for The Post. I am truly looking forward to this part of my career in the journalism and radio field as I go to work for The Post, a weekly free distribution printed product which begins its run to 21,000 homes. It marks the largest circulated printed product that I have worked for and I really believe you are going to enjoy what you find, not just in this initial issue but those that will follow in your community and county.
Chuck Haney
Public Relations
‘The gals are out there everywhere in seven counties that have multiple communities where The Post will be found in every mail box.’ I see on the facing page on this opening week the “Boss Man” Phil Cobb has issued an opening statement about himself, his rich history in the printed world; his wife and how they came to Chillicothe to offer a new publication. As for me, I will be working with three former Chillicothe Constitution-Tribune employees, and who knows who — or what — will be next. I was really looking forward a little more than a week ago when I sat down with Owner Phil Cobb to talk about the The Post with its headquarters in Chillicothe and how I might be involved. I am well acquainted with the Cobb family, including his dad, the late Bob Cobb of King City who I joined many times in the press box of the Kansas City Royals to enjoy and cover Royals baseball. I encourage you to read about Phil and learn more
about the family in his introduction. The Cobb’s also own and publish the Maryville Daily Forum newspaper and The Post in Maryville. Now for those who don’t know me, let me give you a little briefing on this guy who writes “On The Street” that will appear in The Post each week. On The Street was a name given to my column when I first started writing a weekly column in the Chillicothe Constitution-Tribune as its News Editor. I also wrote a sports column called “Haney’s Highlights and Sidelights on Sports.” That is a lengthy column name, right? That was back in the 60s when I was employed as Sports Editor of the then six-days-a-week newspaper. Shoppers or free distribution publications were an unknown in 1964. I spent the next 34.5 years at the C-T in Chillicothe before leaving in 1998 and returning to my first love — radio — serving as General Manager and Sports Director of KRLI radio in Marshall, owned by my good radio friend Mike Carter, who also brought KMZU to Carrollton and who I later joined there as Sales Manager and sports. My son Kevin, who was serving as general manager of the C-T left the groupowned newspaper at the same time as I did and a few weeks later he started a Shopper or free distribution publication that was known as the “Ad Page.” Later we hooked up with our former newspaper “Boss Man” the late Doug Pearson, who came from the South to serve as publisher of The Chillicothe Constitution-Tribune for 10 years. He was the guy who helped me get the Publisher job of the local newspaper when he decided to return back home to Jasper, Alabama in 1980. We started a weekly companion newspaper to go along with the Ad Page. A few years later my son and
I sold our product to Darryl and Liz Wilkinson of Gallatin. They continue to operate it as the Ad Zone today and also own the Gallatin weekly newspaper and the Lake Viking News along with a printing plant in Gallatin. My column “On The Street” also appeared once a week in the Ad Page, later in the Ad Zone before I returned to the C-T three plus years ago to serve in the capacity of columnist, public relations and sales consultant on a part-time basis. Now, here, I am at The Post and working part-time for the Cobbs. One of the first people Phil employed was Andrea Graves, the former advertising director and General Manager of the Chillicothe newspaper and Shopper. My son and I hired Andrea when she graduated from Central Missouri State University to do sales work for the C-T and its Shopper. A little more than three years ago Andrea brought me on for my roles with the local newspaper and shopper and now here we are again working together as part of the team with The Post. Amy Mason and Tammy Graves, former sales representatives of the C-T, were the first two persons that Andrea recommended to Phil to bring aboard. Small world … right? The gals are out there everywhere in seven counties that have multiple communities where The Post will be found in every mail box. They are talking about the product they are representing and how wise it will be for merchants and businesses and individuals who want to get their message to those who do the shopping. The office is at 705 Webster Street in historic downtown Chillicothe right next to Silver Moon Plaza. The phone number is 660-2142128 and to email General Manager Andrea Graves, send it to agraves@thepostads.com. My email address at The
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Post is chaney@thepostads. com. I want to know what is going on in your community and area. The ladies want to help you advertise your business and product. Be sure to email me with all the goings-on around your area. I also want to tell you that The Post is bringing back “A Slice of Life” a monthly feature sponsored by Inves-
tors Community Bank that tells the story of people and events, and we want your story to be a part of it. There are some other things coming to The Post and we will be alerting you. So, now that you know about us, take the time to thumb through each page and check out the ads. Just remember we are more than Chillicothe and
when almost 22,000 homes are getting this product, your message is saturated. As Mr. Cobb said … we are here to serve you. And, now my famous tag ending line that was given to me a few years ago by a former pastor of the United Methodist Church in Chillicothe. I have already told you more than I know.
Page 4 - The Post Wednesday, Jan. 18, 2017
Daily Specials Homemade Soups Sandwiches Blue Plate Specials Fresh Baked Bread Variety of Quiches
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The Post Wednesday, Jan. 18, 2017 - Page 5
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The Post gets results!
Page 6 - The Post Wednesday, Jan. 18, 2017
New Year’s Resolution for 2017: Make a checklist Lead a healthy lifestyle
Begin a fitness routine
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The Post Show-Me the Beef!
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The Post Wednesday, Jan. 18, 2017 - Page 7
The Post is your source
for great deals in North Central Missouri!
O
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Page 8 - The Post Wednesday, Jan. 18, 2017
The Post We cover the Chillicothe market area like a blanket. Call Amy, Tammy, or Andrea at 660-214-2128 to advertise today! Read The Post online at www.thepostads.com
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The Post Wednesday, Jan. 18, 2017 - Page 9
A special presentation of The Post
January 18, 2017
Master the ceremony Save-the-date cards help special guests attend
M
any couples’ weddings take more than a year to plan. Couples want all of the special people in their lives to witness their vows, and giving guests advance notice can ensure as many loved ones as possible attend the ceremony. To be certain that guests have ample notice to clear their schedules, many couples now turn to save-thedate cards, which announce weddings well in advance of the actual wedding day. Save-the-date cards once were reserved only for weddings that required travel or special circumstances, such as destination weddings. But such cards have now be-
come commonplace for all weddings. That’s because many people plan vacations or business trips anywhere from four to six months in advance. Busy people require plenty of notice to include this important date on their calendars, particularly when wedding dates fall during popular travel seasons or around the holidays. Kleinfeld Bridal, a premiere New York bridal boutique, says that savethe-date cards are typically mailed six to eight months prior to the wedding, though some are sent as early as a year before the big day. Once a date and a location is secured, save-the-dates can See
be ordered and mailed. Save-the-date cards require couples to assemble their guest lists well in advance of the wedding. The leading bridal resource The Knot notes that everyone who will get a wedding invitation should also receive a save-the-date card. There’s no turning back once cards are sent, so couples will need to be certain everyone they want to attend is getting advanced notice. It’s acceptable to mail save-the-date cards even if some wedding day details are still up in the air. Guests really only need to know the date and location of the wedding. SAVE-THE-DATE Page 10
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Page 10 - The Post Wednesday, Jan. 18, 2017
Save-the-date helps guests Continued from Page 9 Couples also can use the save-the-date card to direct invitees to a wedding website where guests can learn the details of the wedding as they unfold. RSVP information does not need to be included on the save-the-date card. Save-the-date cards are much less formal than invitations, so couples can have fun with them. They can showcase couples’ clever personalities or funny quirks. Keep in mind it is in poor taste to mention gifts or registries on save-the-date cards. There will be plenty of time to direct guests to registries later on. Couples are increasingly turning to save-the-date cards when planning their weddings to make sure busy friends and family will have enough time to make plans to attend their weddings.
W
edding invitations do more than merely announce that a celebration is on the horizon. Invitations provide key information about the ceremony and festivities to follow. Many details, including the location, time and date of the wedding, are spelled out on the wedding invitations. However, invitations can sometimes leave guests confused about the appropriate style of attire for the occasion. Even though wedding invita-
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Determining wedding day dress codes
Bridal Registry Available
tions rarely offer specific information regarding attire, chances are the wording will provide clues that can help guests interpret the desired dress code. Casual If the invitation mentions casual attire, it’s important to realize that everyday casual is different from wedding casual. Jeans, shorts and tank tops are unacceptable unless otherwise noted. Err on the side of caution and go with business casual, which includes chi-
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The Post Wednesday, Jan. 18, 2017 - Page 11
‘Black tie’ means men in tuxedos nos, slacks, a polo shirt or button-down shirt for men. Women can wear a sundress or slacks or a skirt and an attractive blouse. If the invitation mentions beach casual, shorts and even sandals are likely acceptable. Semiformal Semiformal dresswear, sometimes referred to as “dressy casual,” is a step up from casual clothing. Cocktail dresses or a more elegant skirt and top are the norms. Gentleman generally wear a suit and tie. Coordinate the colors of clothing to the time of day. Fabrics should represent the season. For example, a linen suit will not pass at a winter wedding. Formal Formal attire is the default dress code for the majority
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of weddings. When the invitation does not specify a dress code, it is safe to assume formal attire is expected. Men can choose among a dark suit and tie or a tuxedo. Women can opt for a formal cocktail-length dress, a classic suit or a long dress. Select among tones that are gray, black or brown. Black tie Black tie events also require formal attire. Black tie typically goes hand-inhand with an evening wedding. Black tie is more rigid for male guests, who should wear a tuxedo, black bow tie, cummerbund, and patent leather shoes. Women have a little more leeway with their attire at such gatherings. A long evening gown might be preferable. However, a chic cocktail dress also can
Formal attire is the default dress code for the majority of weddings. be acceptable, and darker, neutral colors are most appropriate. Some invitations may reference “Black Tie Preferred.” While men may opt for a tuxedo, a black suit also can be worn. White Tie The most formal of occasions will request white tie attire. Ball gowns and tuxe-
does with tails are the norm, as are dramatic jewelry and hairstyles. White tie attire is akin to what one might see worn to awards shows. When attending a wedding, it is always better to be overdressed than underdressed. Guests can consult with fellow guests or the bride and groom if they are unsure of the dress code.
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This day is the day in which every girl dreams of her entire life. We want your day to be special and one you can remember. Whether it’s a romatic stroll in our vineyard! Your intimate vows. Cheerful guests making a toast to the new Mr. and Mrs.! • Weddings – Your wedding day is so special, make yours one to remember at our event center and vineyard. • Sunsets – Watch the sunset over our vineyard at the end of your special day! • Dances – Bring your happy feet and dance to the beat of your favorite band or DJ.
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Page 12 - The Post Wednesday, Jan. 18, 2017
Jewelry care and cleaning guidelines B ridal gowns and tuxedos may get their fair share of attention
at weddings, but the details of brides’ and grooms’ attire also garner guests’ attention.
Breathtaking jewelry worn by the bride, groom and members of the bridal party looks great on the day of the wedding and in photos couples will keep for decades. Engagement rings and bridal bands are the shining stars of the celebration. However,
other pieces of jewelry also make for cherished accessories for weddings. Bridal jewelry is an investment worth maintaining. According to a 2013 report by the Jewelers of America, couples spend an average of $4,000 on engagement rings
Bridal Gowns Bridesmaids & Flower Girl in stock & special order
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618 Washington St., Chillicothe, MO Tonya Reed, Owner - 660-707-1122 Hours: Mon., Tues., Thurs., Fri. - 10 am-5:30 pm; Wed. 10 am-7 pm; Sat. - 10 am-4 pm
and more money on wedding bands. Considering several thousands of dollars may adorn the necks, fingers, ears, and wrists of bridal party members, individuals should learn how to keep their jewelry investments looking pristine. Remove jewelry during hard work Use caution when wearing jewelry during strenuous activities or when jewelry can be damaged. Also, watch when handling slippery substances such as soaps and oils, as jewelry may fall off and become lost. Instead, remove precious jewelry and store it in a safe location, such as in a jewelry chest or a drawer. Exercise caution with beauty products Apply lotion, cosmetics, perfume, cologne, and hairspray before putting on jewelry. These substances can discolor certain metals or even damage stones. Prolonged contact with perspiration and bodily oils also can cause discoloration over
time. Gently wipe down jewelry with a soft cloth to remove oils and sweat. Be careful around swimming pools, spas and the ocean Couples should remove jewelry before partaking in water-based activities on their honeymoons. Chlorinated water can react with the metals found in jewelry, causing color changes and even structural changes. Don’t risk jewelry falling off in the ocean. Store it in a secure location before diving in. Beware the sun, too The Gemological Institute of America, Inc. states that sunlight can affect the durability and color of colored gemstones. Over time the sun and heat can fade or damage stones, such as amethyst, topaz and pearls. Other stones can darken with exposure to the sun. Clean jewelry with care Rely on mild detergents and a light touch when cleaning jewelry. Use products specifically designed for jewelry care, and read labels to ensure safety. The International Gemological Institute says seriously soiled jewelry should be professionally cleaned. Inspect and know your jewelry Routinely inspect jewelry to test for any structural issues that can result in breakage or lost stones. Make sure any suspected problems are repaired promptly. Ensure jewelry will last for years to come. Exercise caution when wearing pieces and clean and care for them properly.
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The Post Wednesday, Jan. 18, 2017 - Page 13
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Page 14 - The Post Wednesday, Jan. 18, 2017
ALL-DAY BUFFET
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Cafe Hours 10 AM to 7 PM Daily. Dine in or Carryout. Soup and Salad Bar available daily. Look for Deli Specials on facebook, like us at Sliced Bread Baking Company and Cafe.
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CHILLICOTHE, MO Mon. - Sat. 8 am to 8 pm Sunday 12 noon to 8 pm
(660) 646-2583