Travel Trends Break from Routine in 2023

nearly half of U.S travelers (43%) use cooking to cut down on costs.

Travelers are looking for amenities in their vacation rentals rather than focusing on location. In fact, more than half (57%) of travelers would rather book a unique vacation home to be with their people in a lesser-known destination than a less interesting, less equipped vacation home in a popular area.

Cowboy-Cations

Rustic getaways are on the rise as travelers crave private vacation homes with abundant space and exhilarating views. Cue the cowboy-cation, offering an intimate escape in the rugged wilderness. Demand for homes in western destinations increased by more than 30% from September 2021-August 2022. Plus, 42% of U.S travelers find inspiration in outdoorsy destinations and landscapes that include log-lined cabins, flickering fires and sweeping vistas.

Travelers can live out their western fantasies by booking a luxurious lodge, ranch retreat or farmhouse that fits the whole crew. Destinations across Montana, Colorado and other western states spring to mind, but the cowboycation is not confined to the U.S. For a home on the range in Europe, travelers are booking converted barns and farmhouses in Italy, Spain, France and the United Kingdom. Thrill-seekers can also embrace their inner cowboy in Australia, where farmhouses in the outback overlook acres of wineries and wild brush.

HiddenGems

Travelers are exploring unassuming locales and new places. Top hidden gems in the U.S have one thing in common: beautiful lakes where travelers can take in tranquil views. Demand for private vacation homes in these unconventional destinations has increased by 30% or more since September 2021:

· Nampa, Idaho

· Greensboro, North Carolina

· Layton, Utah

· Irmo, South Carolina

· Oneonta, New York

· Hampton, Virginia

· Bristol, Rhode Island

· Spokane, Washington

· Las Cruces, New Mexico

· Missoula, Montana

Find more ideas to plan an adventure that's uniquely your own at Vrbo.com or bydownloading the app.