Quantum Pulse represents a new chapter for Phenom Elite — our first step beyond the field and into the full spectrum of athletic performance. Built from the ground up for athletes who train with purpose, Quantum Pulse delivers the lightweight responsiveness, stability, and comfort required to perform at your highest level every day.
The Ion White colorway reflects pure energy in its cleanest form. A fully engineered white mesh upper creates a breathable, weightless feel, while subtle black and silver accents represent the flow of power beneath the surface — controlled, precise, and ready to activate at any moment.
The sculpted performance midsole absorbs impact and returns energy with every step, whether you're accelerating through sprint intervals, grinding through strength sessions, or moving through the demands of your day. Every line, every material, and every detail exists to serve one purpose: forward motion.
The athlete influences the purchase, but the parent completes it. 1. SPORTS MOM / PARENT BUYER
ROLE
The parent—most often the mother— who actually purchases youth sports gear.
REALITY
2. THE ATHLETE
ROLE
The athlete wearing the product who drives brand demand.
REALITY
Athletes influence what parents buy.
PERSONAS
3. SPORTS FAMILY
ROLE
The household that adopts the brand once the athlete does.
Influences athlete gear choices and may purchase footwear for staff or program needs.
EXPLOSIVE PERFORMANCE
KEY TECHNOLOGY
Carbon Fiber Insole
WHAT IT DELIVERS
• Increased responsiveness
• Faster acceleration
• More explosive training sessions
PRODUCT PILLARS
VERSATILE TRAINING
KEY TECHNOLOGY
Performance Outsole
WHAT IT DELIVERS
• Reliable traction on turf
• Stability for drills and lifting
• Comfort for extended workouts
BUILT FOR THE GRIND
KEY TECHNOLOGY
EnduraMesh™ Upper
Abrasion-resistant mesh.
WHAT IT DELIVERS
• Long-lasting durability
• Consistent performance
• Reliable support
PREMIUM FIT & FEEL
KEY TECHNOLOGY
LockFit™ Lacing System
WHAT IT DELIVERS
• Even lace tension
• Reduced foot movement
• Improved stability
YEAR ROUND REVENUE MODEL
By expanding into performance footwear, Phenom introduces a product that can be sold year-round, reducing seasonal volatility and creating more consistent revenue. This strengthens the business and allows us to fund seasonal dips while continuing to invest in growth.
LAUNCH PROMOTION
• SEPTEMBER 1 RELEASE
• BLACK FRIDAY BOGO
• INSTANT BUYER BASE
• HIGH TRAFFIC SIGN UPS
KEY FOCUS
We’ll leverage July–August—our highest traffic months—to capture signups and build a waitlist ahead of a September launch.
Then we capitalize on Black Friday demand with a BOGO cleat + shoe bundle, driving volume and rapidly seeding the market with product on athletes’ feet.
STRATEGY GO TO MARKET
DIRECT TO CONSUMER
• PHENOMELITE.COM
DROPSHIP / RETAIL
• DICKSPORTINGGOODS.COM
TEAM SALES
• HIGH SCHOOL PROGRAMS
• BUNDLES WITH CLEATS
• ATHLETE SEEDING
• FULL PRODUCT STORYTELLING
KEY FOCUS
With the success of our cleat launches and a rapidly expanding buyer list, introducing a performance shoe allows us to sell directly to an audience already proven to buy from Phenom.
• SCHEELS.COM
• 7V7 TEAMS
• ACADEMY.COM
• COACH & STAFF PURCHASES
• IN-STORE PITCH
• PROGRAM ADOPTION
KEY FOCUS
Listing the shoe on Dick’s Sporting Goods’ website significantly expands brand visibility and positions the launch to be featured on their sneaker release calendar.
KEY FOCUS
Team sales create a scalable distribution channel through schools, 7v7 teams, and youth programs, enabling bulk adoption and consistent repeat orders.
