PARTNERSHIP PROPOSAL
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11.15.23
THE INFORMATION CONTAINED IN THIS PROPOSAL IS PROPRIETARY AND CONFIDENTIAL. ©2023 PHENOM ELITE
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ALL RIGHTS RESERVED.
CONTENTS 01
I N T R O D U C T I O N
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A B O U T
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C U R R E N T
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P A R T N E R S H I P
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R E T A I L
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M A R K E T I N G
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I F L
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C L O S I N G
P H E N O M T E A M
E L I T E P A R T N E R S
D E T A I L S
C O M P O N E N T C O M P O N E N T
D E L I V E R A B L E S
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I N T R O D U C T I O N M R . T RYO N ,
We at Phenom Elite thank you for allowing us the opportunity to present an outstanding opportunity to align with such an historic professional sports league and its member teams. We could not think of a better league to grow with than the Indoor Football League. The history and work ethic of the league is something that Phenom Elite aims to align with when looking for partnership opportunities. At Phenom Elite we seek to provide value through our hard work and dedication to the high quality products our company produces. We feel that this hard work and dedication directly correlates to the message we want to send to the athletes and people who use our products. We were originally founded in 2013 by myself, who, as a former college football player at Appalachian State, could not find the quality of product I wanted. With a $65 investment I designed and manufactured our first pairs of prototype gloves. Shortly after, a full uniform and apparel line was developed and we began marketing brand to help build a culture around quality products with the goal of inspiring an athletic world. We want our company’s values to pour over into the quality and design of our products for the Indoor Football League. We promise to take special care of each member team and work to manufacture products that will help lead the growth of the Indoor Football League for years to come. Enclosed, please find details of our partnership and participation opportunities for the 2025 season and beyond. We appreciate your consideration and look forward to aligning with the Indoor Football League. Sincerely,
Nathan Dorton CEO & Founder 803.479.0418 nathandorton@phenomelite.com
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E L I T E
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EXECUTIVE SUMMARY A partnership between the Indoor Football League and Phenom Elite LLC would provide both organizations with an advantageous relationship.
Phenom Elite is a company that manufactures highly customizable uniforms, apparel, and gear, while maintaining an excellent quality standard. Phenom Elite has been found to be much more flexible in terms of customization and pricing in comparison to its larger competitor counterpart brands. Phenom has built a large part of its brand based on its creativity and customization options for all of its products.
The IFL would have the opportunity to provide players of all its member teams first-class uniforms and allow fans access to team-logoed Phenom Elite performance apparel. The IFL would also have exclusive access to additional on-field and off-field apparel options only available through Phenom Elite specifically designed for the Indoor Football League.
PA RT N E R S H I P C O M PAT I B I L I T Y Compatibility between the Indoor Football League and Phenom Elite LLC can best be explained by observing the following areas: +
Price Point & Customization - Phenom’s starting retail price point is considerably lower than that of its larger competitor counterparts. In addition to this, the customization options Phenom offers are nearly endless.
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Quality - All of Phenom’s product lines are manufactured with the championship athlete in mind. Each of Phenom’s product lines were created by former professional and collegiate athletes with developmental feedback from high level on field use.
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Direct Access - Unlike most major apparel brands, Phenom Elite is accessible directly without using a 3rd party such as a team dealer. The Indoor Football League is able to receive factory direct pricing as well as exclusive design access.
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Experience - Having been the Official Uniform and On-Field apparel provider of the Arena Football League, select IFL member teams, select NAL member teams, colleges and high schools, Phenom Elite has the experience to operate larger league agreements.
INDOOR FOOTBALL LEAGUE
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02
A B O U T
P H E N O M
E L I T E
C O M PA N Y D E S C R I PT I O N Far from your average sports equipment brand.
In 2013, CEO and Founder Nathan Dorton was inspired to break down the process behind the creation of the gloves used by his college football team as a walk-on wide receiver at Appalachian State University. Cut to today, where Phenom Elite, now both a manufacturer and full-service online retailer, truly embodies the name. We’re talking deals with the likes of NFL Hall of Famer Randy Moss, becoming the Official Uniform & On-Field apparel provider of the Arena Football League, and a licensing agreement with Warner Media and DC Comics. What started as a $65 loan from his dad is now a comprehensive, cutting-edge operation, in control from preliminary designs to on-field performance. Phenom Elite is blazing the trail on a national stage, providing the highest quality gloves, footwear, performance and casual apparel, team uniforms, team accessories, and protective equipment to large and small teams at all levels of play.
OUR WHY Phenom Elite® ("Phenom" for short) is a mission-based company focused on one significant principle: To design phenomenal and functional products that disrupt the traditional sporting goods industry while keeping peak athletic performance as the primary focus.
Let’s break that down. To disrupt [dis·rupt] is to cause radical change in an industry by means of innovation.
We take your run-of-the-mill sporting gear from mere utility, to the most groundbreaking products on the market. Products that aren’t just elite in practice, but serve as a reliable extension of your own team’s brand and commitment to success. Partnerships forged between Phenom Elite and the teams they sponsor are the lifeblood of this pioneering brand, proving that the needs of any team can be customized to their greatest potential. Essentially, we handle the science of creating premiere sporting equipment, and we make it look really, really good.
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C O M PA N Y P R O F I L E Phenom Elite's profile is on the rise — a growing number of athletes and teams are recognizing the value of the brand and how their values align with our own.
WHERE WE'VE BEEN
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2013 - Phenom Elite® was founded.
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2015- Phenom secured its first major Division 1 football team glove deal with the University of Southern Mississippi.
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2016 - Phenom became members of the Sports Inc Buying Group which includes over 500 team dealer stores nationwide.
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2017 - Announced a collaboration with NFL Hall of Fame Wide Receiver Randy Moss in which we produced a signature line of 'Randy Moss: Straight Touchdown Homie' receiver gloves.
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2018 - Became one of the first non-major apparel brands to launch American football cleats in recent history.
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2019 - Became the Official Uniform and On-Field Apparel Provider for the Arena Football League. This marks Phenom's first major league sponsorship deal.
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2020 - Signed a licensing deal with Warner Media to produce gloves, cleats, and mouth guards featuring DC Comics characters and other licensable Warner Media properties.
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2021 - Officially launched the Phenom Universe collection which includes the DC Comics characters The Batman, Superman, The Flash, and The Joker.
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2023 - Phenom signed another DTC licensing deal with Activision that grants the rights to produce, gloves, cleats, mouthguards, and sports accessories, all themed around the breakout gaming sensation 'Call of Duty'.
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2023 - During the Summer of 2023, Phenom made a remarkable debut by introducing an exciting collaboration with SEGA, featuring officially licensed Sonic the Hedgehog characters showcased on a range of high-quality products including gloves, cleats, and mouthguards.
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2024 - Anticipate an exciting collaboration from Phenom in the Spring of 2024, as we gear up to launch a thrilling partnership with Kool-Aid. This unique collaboration will bring forth a striking collection of gloves, cleats, and compression wear.
INDOOR FOOTBALL LEAGUE
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PARTNERSHIP PROPOSAL
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A B O U T
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A R E N A FO OT B A L L L E A G U E PA RT N E R S H I P
In 2019 Phenom Elite secured their first major professional sports league deal by being named the Official Uniform and On-Field Apparel Provider of the Arena Football League. We outfitted all six AFL teams in uniforms, gloves, compression wear, performance wear and accessories.
This deal helped us build out the structure for all future league and team sponsorship deals and also allowed us to showcase our product engineering on a larger scale.
The momentum gained from this deal is invaluable and has set our brand up for success for years to come.
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INDOOR FOOTBALL LEAGUE
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C U R R E N T
T E A M
P A R T N E R S
Phenom Elite is proud to partner with the follow teams in some capacity at some point in their history:
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P H E N O M
I D
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IFL GALLERY
INDOOR FOOTBALL LEAGUE
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P A R T N E R S H I P
D E T A I L S PA RT N E R S H I P ST R U C T U R E Below is a general outline explaining how Phenom Elite’s sponsorship deals are structured. This structure allows maximum flexibility for the IFL member teams and with multiple spend packages there will be a package for every team’s budget. Every team is different and we want to make sure we meet each team’s individual needs as best we possibly can.
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Team Purchases the set uniform package listed in the spreadsheet and page 13.
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Team Receives "X" Amount of free product, including an additional set of uniforms.
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Team Receives "X" Amount of Marketing Dollars for a Social Media Campaign (We want to use our platforms to grow your brand and our partnership together on Social Media)
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Team Receives an Online Team Store in which Phenom Elite handles all production, packing, shipping and pays the Team a 10% royalty fee every month on items sold.
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Phenom will pay the league $25,000.00 in cash consideration for the following titles: - Phenom Elite: Official Uniform and Game Ball Provider of the IFL - Phenom Fans: Official Online Merchandise Provider of the IFL
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Phenom will provide speciality rates for replica jerseys and theme night jerseys. -Replica Jersey Price - $35 per jersey (62% Discount) -Theme Night Jersey Price - $50 per jersey (53% Discount)
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Phenom will provide an additional 50% off discount for any products to be purchased outside the uniform package. This discount does not apply to the Replica Jerseys or Theme Night jereseys. These items include but are not limited to: -Gloves, Accessories, Apparel, Headwear
P A R T N E R S H I P
D E T A I L S
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SPONSORSHIP DEAL BY TEAM Below is an exact outline of the terms listed on page 04.
U N I FO R M PA C K AG E — $ 1 1 , 5 8 0 . 0 0 Uniforms are dyed fabric with tackle twill and embroidery.30 Name plates for each jersey. +
Quantum Edge Jerseys - Home - 30 .......................................$3,150.00
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Quantum Edge Jerseys - Away - 30 . ......................................$3,150.00
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Quantum Edge Pants - Home - 30 ..........................................$2,640.00
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Quantum Edge Pants - Away - 30 ...........................................$2,640.00
F R E E P R O D U C T — $ 8 , 3 3 4 . 0 0 VA LU E Receive these items at no additional cost: +
Quantum Edge Jerseys - Alternate - 30 .................................$3,150.00
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Quantum Edge Pants - Alternate - 30 ....................................$2,640.00
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Compression Shirt - Sleeveless - 30.......................................$1,260.00
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Coaches Polo - 12 ....................................................................$576.00
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Windshirt - Short Sleeve - 12 . .................................................$708.00
S O C I A L M E DI A C A M PA I G N — $ 5 , 0 0 0 . 0 0 VA LU E
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Digital assets only. Content must be provided from the teams.
P H E N O M FA N S STO R E B U I L D — $ 1 , 0 0 0 . 0 0 VA LU E
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Product Templates consistent with all teams. Customized with each team logos and colors.
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PARTNERSHIP PROPOSAL
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P A R T N E R S H I P
D E T A I L S
CUSTOM FOOTBALLS All 'Phantom Strike' footballs are composite and can white labeled.
S P E N D PA C K A G E D +
Items must be purchased according to the included pricing guide.
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Minimum Order - 12 Footballs...................................................$32.00 (PER BALL)
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Minimum Order - 50 Footballs..................................................$25.00 (PER BALL)
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Minimum Order - 100 Footballs................................................$21.00 (PER BALL)
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Minimum Order - 500 Footballs...............................................$18.00 (PER BALL)
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Minimum Order - 1000 Footballs.............................................$15.00 (PER BALL)
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Minimum Order - 3000 Footballs.............................................$14.00 (PER BALL)
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Minimum Order - 10000 Footballs...........................................$14.00 (PER BALL)
O R D E R I N G D E TA I LS Details and turn around times listed. +
Shipping fees are included in the pricing listed.
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Bulk football production & delivery will take between 90-100 days. All teams must order at the same time to receive the quantity discounts. CNY could be a factor. Please plan accordingly.
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P A R T N E R S H I P
D E T A I L S
UNIFORM SYSTEM +
NANO-FLEX TECHNOLOGY —
Lightweight stretch woven dyed fabric
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EXTREME DURABILITY
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E X T R E M E B R E AT H A B I L I T Y
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MESH CONSTRUCTION
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10 jersey panels
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More flexible fit for better ease of movement
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Premium neck line fit
CUSTOM TEAM OPTIONS —
Full tackle twill and/or sublimation options available
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Fully customizable with almost zero limitations
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PARTNERSHIP PROPOSAL
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R E T A I L
C O M P O N E N T
The IFL and its member teams will have the opportunity to set up an online merchandise storefront through phenomfans.com O N L I NE CUSTOM T EA M MERC HANDI S E STOREFRONT — $1 , 0 0 0 . 0 0 VA LUE Phenom Fans, a wholly-owned subsidiary of Phenom Elite, is an all-inclusive fan retail e-commerce platform dedicated to providing high-quality fan gear, jerseys, apparel, and accessories to its consumer. Phenom Fans will handle designing, packing, shipping, & delivery for the IFL and its member teams, while paying a 10% royalty fee from the gross profit to each respective team. +
Payments and merchandise sales reports will be provided monthly
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Items may include but are not limited to, footballs, t-shirts, polos, hats, hoodies, replica jerseys, etc.
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Online Replica jersey stock is dependent on Phenom Elite production space and timelines
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Each item has its own required delivery timeline which will be noted on the product pages
Phenom Elite Websites:
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IFL Logo - Linked to IFL Website
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IFL Team Logos - Linked to each team
M A R K E T I N G
C O M P O N E N T
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ADDITIONAL PHENOM ELITE DELIVERABLES In addition to the uniforms, equipment, and apparel listed in the packages on the previous pages, Phenom Elite will provide the following additional deliverables to the Indoor Football League: S O C I A L M E DI A M A R K E T I N G C A M PA I G N — $ 5 , 0 0 0 . 0 0 VA LU E Phenom Elite will run a targeted marketing campaign featuring the IFL member teams and Phenom Elite partnership throughout the duration of the season. +
Each advertisement will tag and include the IFL and member teams on the respective social media platform the ad is run on
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This is aimed to grow awareness, followers, engagement for all of the IFL and member teams social media accounts
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Ads can include but are not limited to, video, photos, links to the Phenom Fans ecommerce platform to sell fan apparel and merchandise.
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I F L
D E L I V E R A B L E S
W H AT T H E I F L W I L L P R O V I D E A . N A M I N G R I G H TS i. PHENOM ELITE will be given the title of “Official Uniform & Game Ball Provider of the Indoor Football League” ii. PHENOM FANS will be given the title of “Official Online Merchandise Provider of the Indoor Football League” 1. Opportunity for collective use of Team Marks and Logos a. Use of Team Marks including trade names, trademarks, service marks, logos, symbols, emblems, designs, and colors of the IFL
and its member teams as approved by the IFL.
b. Collective use of athletic images and video B . P R E SS R E L E AS E & S O C I A L M E DI A P O STS i. Official press release stating the following: 1. PHENOM as the “Official Uniform & Game Ball Provider of the Indoor Football League” and announcing PHENOM as a league partner. 2. Official press release stating PHENOM FANS as the “Official Online Merchandise Provider of the Indoor Football League” and announcing PHENOM FANS as a
league partner.
4. Press release shall be written and released by the IFL on all official league and team websites. ii. Social Media Posts 1. One (1) social media post on all official league and team social media accounts. a. IFL must tag PHENOM using PHENOM’s respective social media handle. i. Instagram - @phenomelite ii. Instagram - @phenomfans iii. Twitter - @phenomelite iv. Facebook - @phenomelitebrand v. Facebook - @phenomfans
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D E L I V E R A B L E S
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W H AT T H E I F L W I L L P R O V I D E ( C O N T ' D ) C . N AT I O N A L C H A M PI O N S H I P GA M E T I C K E TS i. A total of eight (8) tickets to the NATIONAL CHAMPIONSHIP GAME. D . V I P S E ATS i. VIP Seats at one (1) home game per team. E . E M A I L L I STS i. Email lists in spreadsheet format for all teams and league fans, employees, coaches, and players. For use in marketing of the Phenom Fans platform. F. T E A M / L E A G U E W E B S I T E i. Phenom Elite Logo - Linked to Phenom Elite Website on all teams and league websites ii. Phenom Fans Logo - Linked to Phenom Fans website on all teams and league websites iii. Mention of Phenom Elite and Phenom Fans as respective naming rights titles.
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C L O S I N G LETTER OF INTENT This letter sets forth our agreement and understanding in principal to the essential terms of this partnership between Phenom Elite and the Indoor Football League.
All aspects of this agreement will be held in confidence by both Phenom Elite and the Indoor Football League regardless of the closing of this partnership. The main purpose of this letter is to serve as a description of intent to execute the above-mentioned partnership and is not affected as binding on either side.
Upon execution of this letter an official partnership contract will be developed for signatures to officially initiate this partnership.
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S I G N AT U R E
D AT E
PRINT NAME
TITLE
720 GRACERN ROAD SUITE A401 COLUMBIA, SC 29210 434.885.0040 | INFO@PHENOMELITE.COM PHENOMELITE.COM