Firstcred Style Guide

Brand Style Guide

Firstcred Limited

Creating Creating Wealth Wealth

The Brand Identity Toolkit plays an important role in establishing the Firstcred brand signature, as well as propagating a distinctive look and feel for all Firstcred branding collateral, to promote universal recognition by all stakeholders and relevant audiences.

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Firstcred. Limited Style Guide

Pushing Boundaries

FirstCred is a bank that will be offering loans to SMMEs across Botswana.

The bank emanates from GetBucks which is a micro lender.

GetBuck has 11 branched over the country and these branches will be turned into FirstCred bank branches.

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• • • • •

Emergency loans Education loans Furniture loans Household expense loans General consumption loans

First Cred will be assisting SMMEs with loans for their startups and maintanance of their businesses.

Table of Contents

The Brand Identity Toolkit plays an important role in establishing the Firstcredbrand signature, as well as propagating a distinctive look and feel for all Firstcred branding collateral, to promote universal recognition by all stakeholders and relevant audiences.

It also serves to define the visual character of the brand, and furthermore bring the powerful ideas around its dynamic development to life.

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1

Logo Overview

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2

Colour Palette

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3

Logo Construction

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4

Logo Treatment

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5

Typeface

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Visual Language

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7

Advert Construction

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Co-branding

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Stationery

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Digital Application

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Gifts Branding

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Social Media Application

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1 Firstcred. Limited Style Guide

Logo overview This section sums up the graphic and typographic elements that constitute the brand identity.

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Firstcred. Limited Style Guide

Logo overview

Firstcred Logo is designed to precise dimensions and colours that project and communicate important brand attributes.

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Table of Contents

The logo is swatched in hues of Orange and deep blues.

Orange Tone brings a sense of peace and assurance to the human spirit whereas, reflective blue tone fosters resilience.

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2 Firstcred. Limited Style Guide

Colour Palette This section explores the approved colour specifications, including their Primary and Secondary usage.

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Firstcred. Limited Style Guide

Colour Palette

Primary Colours As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection.

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Orange

Blue

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Charcoal Grey

Firstcred. Limited Style Guide

Colour Palette

Secondary Colours The Secondary colour palette allows the Firstcred brand to extend its visual range and emotive capacity with cool, dark and light blues, along with a silver metalic impression and warm greys.

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Torquise

Brown

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Rain Blue

3 Firstcred. Limited Style Guide

Logo Construct This section tackles the basic concept and creative engineering of the Firstcred logo.

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Firstcred. Limited Style Guide

Infinity Concept

A source of priceless wealth destined for endless generations.

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Stage 1

Stage 2

Stage 3

Who is Firstcred?

Concept Execution

Device Assembling

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Firstcred. Limited Style Guide

Stage 4

Stage 5

Stage 6

Letter F formation

Letter C formation

F&C Combination

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Stage 7

Stage 8

Stage 9

Type Intrusion

Logotype

Full logo

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4 Firstcred. Limited Style Guide

Logo Treatment This section outlines the correct and consistent use of the Firstcred logo.

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Firstcred. Limited Style Guide

Full Logo

The Firstcred Logo is a timeless symbol of sophistication and pride, stylishly packaged into a modernistic, typographical sculpture, that expresses endurance, immense strength and dependability.

The Firstcred brand is crafted from financial prowess and expertise.

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Area of Isolation

A minimum area of isolation is required to assure the visibility, integrity and dignity of the Firstcred brand in all communications, and in particular during co-branding situations.

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Firstcred. Limited Style Guide

Logo One Colour Usage

Monotone Use The monochrome variant of the logo applies in instances where stamping, embossing and solid colour backgrounds make it impractical or impossible to achieve the flat two tone effect.

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Black & White Usage

The Firstcred logo’s monotone application is especially important for black and white applications such as fax sheets, and other official communication materials.

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Firstcred. Limited Style Guide

Minimum Logo Size

For uncompromised viewing and maximum recognition, the Firstcred logo must conform to minimum size specifications.

Whenever the ‘Firstcred’ typographic symbol is presented in its defining lockup with the ‘ Firstcred expansion it must never fall below the minimum recommended dimensions of 20mm x 32mm.

Any exceptions to this rule require specific authorisation.

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20mm

34mm

Logo Don’ts

The following rules apply to the Firstcred Logo: 1. Don’t introduce a keyline to the Firstcred Logo.

2. Don’t alter the colours of the Firstcred Logo outside the realm of specific guidelines.

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3. Don’t alter the proportion of the Firstcred Logotype.

4. Don’t alter the positioning of the Firstcred Logo type.

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5 Firstcred. Limited Style Guide

Typeface This section unpacks the official brand typefaces, typographical and usage specifications, and usage guidelines.

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Firstcred. Limited Style Guide

Primary Typeface

Trasandina

Light The quick brown fox jumps over a lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Regular The quick brown fox jumps over a lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Medium The quick brown fox jumps over a lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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Secondary Typeface

Georgia

Regular The quick brown fox jumps over a lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Italic The quick brown fox jumps over a lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold The quick brown fox jumps over a lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold Italic The quick brown fox jumps over a lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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6 Firstcred. Limited Style Guide

Visual Language This section describes the brand’s image, photographic style and visual concept recommendations.

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Firstcred. Limited Style Guide

Image Style

Images must follow basic tenets of high quality production value photography, which should be well composed and deliberately anchored around high resolution content

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Firstcred. Limited Style Guide

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Firstcred. Limited Style Guide

Photographic Style

Pushing Boundaries

Do not attempt to reconstruct the Advert. Only official artwork may be used.

We do the right thing no matter the cost This section rationalises the arrangement and execution of layouts and elements in adverts.

For more information contact us @ +267 360 7949

www.Firstcredco.bw

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Pushing Boundaries

Pushing Boundaries

We do the right thing no matter the cost This section rationalises the arrangement and execution of layouts and elements in adverts.

For more information contact us @ +267 360 7949

We do the right thing no matter the cost This section rationalises the arrangement and execution of layouts and elements in adverts.

For more information contact us @ +267 360 7949

www.Firstcredco.bw

www.Firstcredco.bw

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Firstcred. Limited Style Guide

Photographic Style

Creating Wealth

Creating Wealth Images must follow basic tenets of high quality production value photography

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Images must follow basic tenets of high quality production value photography

Key Device

Creating Wealth

Creating Wealth

Creating Wealth 43

Images must follow basic tenets of high quality production value photography

7 Firstcred. Limited Style Guide

Advert Construction This section rationalises the arrangement and execution of layouts and elements in adverts.

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Firstcred. Limited Style Guide

Flat Advert Layout Pushing Boundaries

Do not attempt to reconstruct the Advert. Only official artwork may be used.

Headline

We do the right thing no matter the cost

Sub Headline

This section rationalises the arrangement and execution of layouts and elements in adverts.

Body Copy

Image Box

This section rationalises

Logo

www.Firstcredco.bw

Website

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Flat Advert Layout Do not attempt to reconstruct the Advert. Only official artwork may be used.

Pushing Boundaries

We do the right thing no matter the cost

This section rationalises the arrangement and execution of layouts and elements in adverts.

We do the right thing no matter the cost

www.Firstcredco.bw

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8 Firstcred. Limited Style Guide

Co-branding This section comes into play during the collabora tion of brand identities of Firstcred and affiliates.

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Firstcred. Limited Style Guide

Co-branding Pushing Boundaries

In instances where the Firstcred logo must appear with a partner brand on Firstcred driven or controlled communications, our mark retains its primary position as shown in the example.

We do the right thing no matter the cost

This section rationalises the arrangement and execution of layouts and elements in adverts.

This section rationalises

Firstcred Logo www.Firstcredco.bw

Affialate

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Co-branding Extended

Percentage Layout The partner signature will appear to the left of our mark, observing the clear space rule and a 75% size reduction in relation to the Firstcred logo.

100%

75%

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9 Firstcred. Limited Style Guide

Stationery This section provides guidance on correct use of brand signatures in corporate communication collateral.

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Firstcred. Limited Style Guide

Business Cards

This visual illustrates a typical Business Card design for Firstcred Limited.

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

Badirele Tebatso Sales and Marketing

Pushing Boundaries

D C F E

+267 376 6830 +267 73 788 367 +267 376 0882 b.tebatso@Firstcredco.bw

www.Firstcredco.bw

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Letterhead

This visual illustrates a typical Letterhead design for Firstcred Limited.

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

Firstcred

www@Firstcredco.bw

D +267 376 0882

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Firstcred. Limited Style Guide

Continuation Sheets

This visual illustrates a typical Continuation Sheet design for Firstcred Limited.

Pushing Boundaries

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

www@Firstcredco.bw

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Internal Memo INTERNAL MEMO

This visual illustrates a typical Business Card design for Firstcred Limited.

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

TO: DATE: RE: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tincidunt luctus sagittis.

Nulla in blandit mi. Vivamus dapibus massa id imperdiet porttitor. Suspendisse ligula ligula, fringilla eu sem ut, mattis pulvinar nisi. Nam vulputate, ipsum a sollicitudin semper, sem est accumsan justo, quis dignissim sapien orci vitae enim. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

Sed sapien mauris, mattis ut accumsan quis, convallis et mauris. In rutrum, tellus non ultrices ultrices, diam risus posuere ipsum, sit amet ornare dolor metus sed augue. Mauris auctor mauris magna, eget molestie eros molestie ac. Sed quis tortor eget arcu cursus aliquet. Maecenas non condimentum eros. Mauris sed justo ut eros vehicula porta.

Donec vel risus convallis, commodo augue eu, tempus est. Pellentesque condimentum finibus risus in lobortis. Nam imperdiet pulvinar mattis. Vestibulum sit amet quam sagittis, vehicula diam ut, feugiat magna. Etiam sed ligula iaculis, gravida urna vitae, dignissim justo. Pellentesque et lorem feugiat, hendrerit ipsum ac, maximus ex.

Aenean eget diam condimentum, feugiat velit a, pellentesque sapien. Curabitur condimentum augue sit amet nisl aliquet, non feugiat est interdum. Quisque quis interdum nulla, at ornare libero.

Regards Firstcred

www@Firstcredco.bw

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Firstcred. Limited Style Guide

Press Release Gaborone Head Office Zambezi Towers D +267 376 0882 C +267 73 610 108 F +267 376 0882 E b.tebatso@Firstcredco.bw

Press Release for immediate release Date:

This visual illustrates a typical Continuation Sheet design for Firstcred Limited.

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tincidunt luctus sagittis. Nulla in blandit mi. Vivamus dapibus massa id imperdiet porttitor. Suspendisse ligula ligula, fringilla eu sem ut, mattis pulvinar nisi. Nam vulputate, ipsum a sollicitudin semper, sem est accumsan justo, quis dignissim sapien orci vitae enim.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed sapien mauris, mattis ut accumsan quis, convallis et mauris. In rutrum, tellus non ultrices ultrices, diam risus posuere ipsum, sit amet ornare dolor metus sed augue. Mauris auctor mauris magna, eget molestie eros molestie ac. Sed quis tortor eget arcu cursus aliquet. Maecenas non condimentum eros. Mauris sed justo ut eros vehicula porta.

Donec vel risus convallis, commodo augue eu, tempus est. Pellentesque condimentum finibus risus in lobortis. Nam imperdiet pulvinar mattis. Vestibulum sit amet quam sagittis, vehicula diam ut, feugiat magna. Etiam sed ligula iaculis, gravida urna vitae, dignissim justo. Pellentesque et lorem feugiat, hendrerit ipsum ac, maximus ex. Aenean eget diam condimentum, feugiat velit a, pellentesque sapien.

Curabitur condimentum augue sit amet nisl aliquet, non feugiat est interdum.

Quisque quis interdum nulla, at ornare libero.

Regards Firstcred

www@Firstcredco.bw

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Complimentary Slip

This visual illustrates a typical Complimentary Slip design for Firstcred Limited.

Pushing Boundaries

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

Best Wishes

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10 Firstcred. Limited Style Guide

Digital Application This section provides guidance on correct use of brand signatures in corporate communication collateral.

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Firstcred. Limited Style Guide

Email Signature

This visual illustrates a typical Continuation Sheet design for Firstcred Limited.

Gaborone Head Office D E

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

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+267 376 0882 mpho@Firstcredco.bw

Powerpoint Presentation Headline Headline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tincidunt luctus sagittis. Nulla in blandit mi. Vivamus dapibus massa id imperdiet porttitor. Suspendisse ligula ligula, fringilla eu sem ut, mattis pulvinar nisi. Nam vulputate, ipsum a sollicitudin semper, sem est accumsan justo, quis dignissim sapien orci vitae enim.

Pushing Boundaries

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed sapien mauris, mattis ut accumsan quis, convallis et mauris.

This visual illustrates a typical Powerpoint Presentation design for Firstcred Limited.

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

Headline Headline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tincidunt luctus sagittis. Nulla in blandit mi. Vivamus dapibus massa id imperdiet porttitor. Suspendisse ligula ligula, fringilla eu sem ut, mattis pulvinar nisi.

Pushing Boundaries

Nam vulputate, ipsum a sollicitudin semper, sem es

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11 Firstcred. Limited Style Guide

Gifts Branding This section provides guidance on correct use of brand signatures in corporate branding collateral.

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Firstcred. Limited Style Guide

Coffee Cup

This visual illustrates a typical Coffee Cup design for Firstcred Limited.

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

FIRST CRED.

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Notebook/ Notepad

This visual illustrates a typical Notebook design for Firstcred Limited.

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

FIRST CRED. FIRST CRED.

FIRST CRED.

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Firstcred. Limited Style Guide

T-Shirt

This visual illustrates a typical T-Shirt design for Firstcred Limited.

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

FIRST CRED.

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Name Tag

This visual illustrates a typical Name Tag design for Firstcred Limited.

FIRST CRED.

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

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12 Firstcred. Limited Style Guide

Social Media Application This section highlights correct brand signature applications on Firstcred vehicles.

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Firstcred. Limited Style Guide

Profile Photo Pushing Boundaries This visual illustrates a typical Text Based Profile Photo page design for Firstcred Limited.

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

We do the right thing no matter the cost

www.Firstcredco.bw

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Timeline Banner Pushing Boundaries

This visual illustrates a typical image driven Timeline Banner design for Firstcred Limited.

We do the right thing no matter the cost

Please note that the clear space or area of isolation around the Firstcred logo should always be adhered to.

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www.Firstcredco.bw

Firstcred. Limited Style Guide

Firstcred Brand Style Guide Version 1.0

Gaborone Head Office D +267 376 0882 E mpho@Firstcredco.bw

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