PGM Media Kit 2021-2022

PEPPERDINE GRAPHIC MEDIA The future of journalism lives here. www.pepperdine-graphic.com

MEDIA KIT 2022

P E P P E R D I NE GRA PH IC M E D IA | 2022

WHO ARE 2

WE?

PEPPERDI NE GRAPHI C MEDI A | 2 0 2 2

Pepperdine Graphic Media (PGM) is comprised of student media brands including the Graphic newspaper, print and digital, Currents magazine, the Pixel newsletter, GNews and special editions.

Our organization includes local and international writers and video producers, along with our marketing and advertising departments.

All media are created by Pepperdine students for both the Pepperdine and greater Malibu communities.

P E P P E R D I N E GRA PH IC M E D IA | 2022

CONTACT US SAHEJ BHASIN ADVERTISING DIRECTOR (818) 359-5175

Email:

PEPPGRAPHICADVERTISING@GMAIL.COM

Phone:

(310) 506-4318 — ADVERTISING OFFICE (310) 506-4311 — MAIN DESK

Address: PEPPERDINE GRAPHIC MEDIA 24255 PACIFIC COAST HIGHWAY MALIBU, CA 90263-4311 4

PEPPERDI NE GRAPHI C MEDI A | 2 0 2 2

TABLE OF CONTENTS 6

Deals and Packages

7

The Graphic Newspaper

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The Graphic Website

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Social and Newsletter Advertising

10-20% off when purchasing three to six ad options

Full page — $1,200 color, $900 B&W Half page — $850 color, $600 B&W

Article sidebar — $420/week Article banner — $250/week Homepage banner — $500/week

Instagram — $100/post + story The Pixel Digital Newsletter — $250/week Pepperdine Online Native Advertising — $350/month

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Magazines and Special Publications

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Publication Schedule

Full page — $900 Half page — $600

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P E P P E R D I N E GRA PH IC M E D IA | 2022

DEALS AND PACKAGES Customizable and affordable choices to increase your audience viewership.

3 OR MORE AD OPTIONS = 10% OFF

6 OR MORE AD OPTIONS = 20% OFF

LET OUR DESIGN TEAM CREATE A CUSTOM AD FOR AN ADDITIONAL 15%.

All ad options qualify for these discounts. Call or email us to discuss your goals and target audience, and we will put together a personalized proposal to fulfill your advertising objectives. Further ad options are available.

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PEPPERDI NE GRAPHI C MEDI A | 2 0 2 2

FULL PAGE Color $1200 B&W $900 11” x 17”

HALF PAGE Color $850 B&W $600 11” x 8.5”

FLYER INSERT Color $350 8.5” x 11” Double-sided

The Pepperdine Graphic newspaper is the nationally award-winning weekly newspaper of Pepperdine University.

Reaching an audience of 5,000 people in the Pepperdine and Malibu communities each week, the Graphic is the premier source of news for the University community.

The Graphic was a 2021 Pacemaker finalist, the college journalism equivalent to a Pulitzer Prize.

THE GRAPHIC NEWSPAPER Four print editions per semester.

More than 75 students on staff.

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P E P P E R D I N E GRA PH IC M ED IA | 2022

Website ads receive over 800,000 interactions per semester.

Social media has a robust social presence for community engagement.

THE GRAPHIC WEBSITE ARTICLE SIDEBAR

Beside article 300 x 600 pixels $420/week

ARTICLE BANNER

Below article 160 x 600 pixels $250/week

HOMEPAGE BANNER

Below news headlines 728 x 90 pixels $500/week 8

The Online Graphic, pepperdine-graphic.com, has grown to become a leader for local news and information in the Pepperdine and greater Malibu communities.

Our interactive content features the latest news, sports, life & arts, editorial, opinion and entertainment information.

The Graphic website was a 2021 Pacemaker winner, the equivalent of a Pulitzer prize for college journalism.

PEPPERDI NE GRAPHI C MEDI A | 2 0 2 2

SOCIAL AND NEWSLETTER ADVERTISING INSTAGRAM POST AND STORY

THE PIXEL PEPPERDINE DIGITAL ONLINE NATIVE NEWSLETTER ADVERTISING

Promote your business with a single post and story to over 2,500 followers and thousands of impressions with the click of a button.

The Pixel is sent out each Monday to subscribers made up of students, faculty, staff, alumni, parents and Malibu community members.

For Pepperdine affiliates, provide us with an article promoting your organization, and we will post it on our website as sponsored content.

1080 x 1080 pixels

1500 x 900 pixels

Image size not applicable

$100/post and story

$250/week

$350/month

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P E P P E R D I N E GRA PH IC M E D IA | 2022

MAGAZINES AND SPECIAL EDITIONS CURRENTS MAGAZINE Currents is a biannual college lifestyle and features magazine published in the fall and spring. It goes in depth on stories that highlight diverse members of the Pepperdine community. Currents is the magazine for students, by students, read by people within the Pepperdine community and throughout the greater Malibu area.

SPECIAL EDITIONS Each school semester, the Graphic produces a special edition that dives deep into a topic relevant to the community. This is presented in a magazine format. These special editions have been recognized with numerous national and state awards.

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PEPPERDI NE GRAPHI C MEDI A | 2 0 2 2

FULL PAGE $900

HALF PAGE $600

All magazine ads are printed in color.

Please reach out for sizing options.

P E P P E R D I N E GRA PH IC M E D IA | 2022

UNIVERSITIES

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LOCAL

CORPORATIONS

past clients

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analytics WEBSITE SPRING 2021 124,302 206,210

36

MINUTES

VIEWS

SECONDS

total page time

total page views

average page time

website traffic comes from:

50.34% 28.44% SEARCH

SOCIAL

INSTAGRAM SPRING 2021 2,992 42,559 1,513 /WEEK

/WEEK

/WEEK

average accounts reached

average impressions

average profile visits

THE PIXEL FALL 2021 931.1 1,791 OPENS/PIXEL

READERS/PIXEL

431 /WEEK

average website taps

144.4

CLICKS/PIXEL

13

P E P P E R D I N E GRA PH IC M E D IA | 2022

PUBLICATION SCHEDULE DIGITAL-ONLY GRAPHIC

PRINT AND DIGITAL GRAPHIC

AUGUST S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

R 5 12 19 26

M 1 8 15 22 29

T 2 9 16 23 30

W 3 10 17 24

R 4 11 18 25

F 6 13 20 27

S 7 14 21 28

14

W 2 9 16 23

R 3 10 17 24

CURRENTS MAGAZINE

SPECIAL EDITION

S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

R 2 9 16 23 30

OCTOBER F 3 10 17 24

S 4 11 18 25

S M T W R 3 10 17 24

4 11 18 25

DECEMBER F 5 12 19 26

S 6 13 20 27

FEBRUARY S M T 1 6 7 8 13 14 15 20 21 22 27 28

THE PIXEL NEWSLETTER

SEPTEMBER

NOVEMBER S 31 7 14 21 28

The Pixel newsletter is published online once per week, the Pepperdine Graphic newspaper four times per semester, Currents magazine once per semester and the Online Graphic is available 24/7.

S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

R 2 9 16 23 30

S 5 12 19 26

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

W 2 9 16 23 30

R 3 10 17 24 31

6 13 20 27

7 14 21 28

S 2 9 16 23 30

F 7 14 21 28

S 8 15 22 29

F 1 8 15 22 29

S 2 9 16 23 30

JANUARY F 3 10 17 24 31

S 4 11 18 25 1

S 2 9 16 23 30

M 3 10 17 24 31

MARCH F 4 11 18 25

5 12 19 26

F 1 8 15 22 29

T 4 11 18 25

W 5 12 19 26

R 6 13 20 27

APRIL F 4 11 18 25

S 5 12 19 26

S M T W R 3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

PEPPERDI NE GRAPHI C MEDI A | 2 0 2 2

THANK YOU FOR CHOOSING

PEPPERDINE GRAPHIC MEDIA Email:

PEPPGRAPHICADVERTISING@GMAIL.COM

Phone:

(310) 506-4318 — ADVERTISING OFFICE (310) 506-4311 — MAIN DESK

Address: PEPPERDINE GRAPHIC MEDIA 24255 PACIFIC COAST HIGHWAY MALIBU, CA 90263-4311 15

WWW.PEPPERDINE-GRAPHIC.COM