PEPPERDINE GRAPHIC MEDIA The future of journalism lives here. www.pepperdine-graphic.com
MEDIA KIT
P E P P E R D I NE GRA PH IC M E D IA 2023-2024
P E P P E RD I N E G RA P H I C M E D I A 2023-2024
Pepperdine Graphic Media (PGM) is comprised of student media brands including the Graphic newspaper, print and digital, Currents
WHO
magazine, the Pixel newsletter, GNews and special editions.
Our organization includes local and international writers and video
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WE?
producers, along with our marketing and advertising departments.
All media are created by Pepperdine students for both the Pepperdine and greater Malibu communities.
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CONTACT US
TABLE OF CONTENTS 6
Deals and Packages
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The Graphic Newspaper
10-20% off when purchasing three to six ad options
Full page — $1,200 color, $900 B&W Half page — $850 color, $600 B&W
8 The Graphic Website
Article sidebar — $420/week Article banner — $250/week Homepage banner — $500/week
Email:
PEPPGRAPHICADVERTISING@GMAIL.COM
Phone:
(310) 506-4318 — ADVERTISING OFFICE
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Social and Newsletter Advertising
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Magazines and Special Publications
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Publication Schedule
(310) 506-4311 — MAIN DESK
Address:
PEPPERDINE GRAPHIC MEDIA 24255 PACIFIC COAST HIGHWAY MALIBU, CA 90263-4311
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Instagram — $100/post + story The Pixel Digital Newsletter — $250/week Pepperdine Online Native Advertising — $350/month
Full page — $900 Half page — $600
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DEALS AND PACKAGES Customizable and affordable choices to increase your audience viewership.
3 OR MORE AD OPTIONS = 10% OFF
6 OR MORE AD OPTIONS = 20% OFF
LET OUR DESIGN TEAM CREATE A CUSTOM AD FOR AN ADDITIONAL 15%. All ad options qualify for these discounts. Call or email us to discuss your goals and target audience, and we will put together a personalized proposal to fulfill your advertising objectives. Further ad options are available. 6
FULL PAGE Color $1200 B&W $900 11” x 17”
HALF PAGE Color $850 B&W $600 11” x 8.5”
FLYER INSERT Color $350 8.5” x 11” Double-sided
The Pepperdine Graphic newspaper is the nationally award-winning weekly newspaper of Pepperdine University. Reaching an audience of 5,000 people in the Pepperdine and Malibu communities each week, the Graphic is the premier source of news for the University community. The Graphic was a 2021 Pacemaker finalist, the college journalism equivalent to a Pulitzer Prize.
THE GRAPHIC NEWSPAPER Four print editions per semester.
More than 75 students on staff. 7
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Website ads receive over 800,000 interactions per semester.
Social media has a robust social presence for community engagement.
THE GRAPHIC WEBSITE ARTICLE SIDEBAR Beside article 300 x 600 pixels
ARTICLE BANNER Below article 160 x 600 pixels
HOMEPAGE BANNER Below news headlines 728 x 90 pixels 8
The Online Graphic, pepperdine-graphic.com, has grown to become a leader for local news and information in the Pepperdine and greater Malibu communities. Our interactive content features the latest news, sports, life & arts, editorial, opinion and entertainment information.
SOCIAL AND NEWSLETTER ADVERTISING INSTAGRAM POST AND STORY
THE PIXEL PEPPERDINE DIGITAL ONLINE NATIVE NEWSLETTER ADVERTISING
Promote your business with a single post and story to over 2,500 followers and thousands of impressions with the click of a button.
The Pixel is sent out each Monday to subscribers made up of students, faculty, staff, alumni, parents and Malibu community members.
1080 x 1080 pixels
1500 x 900 pixels
For Pepperdine affiliates, provide us with an article promoting your organization, and we will post it on our website as sponsored content. Image size not applicable
$100/post and story
$250/week $350/month
The Graphic website was a 2021 Pacemaker winner, the equivalent of a Pulitzer prize for college journalism.
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MAGAZINES AND SPECIAL EDITIONS
P E P P E RD I N E G RA P H I C M E D I A 2023-2024
FULL PAGE $900
CURRENTS MAGAZINE Currents is a biannual college lifestyle and features magazine published in the fall and spring. It goes in depth on stories that highlight diverse members of the Pepperdine community. Currents is the magazine for students, by students, read by people within the Pepperdine community and throughout the greater Malibu area.
HALF PAGE $600
SPECIAL EDITIONS Each school semester, the Graphic produces a special edition that dives deep into a topic relevant to the community. This is presented in a magazine format. These special editions have been recognized with numerous national and state awards. 10
All magazine ads are printed in color. Please reach out for sizing options.
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UNIVERSITIES
LOCAL
CORPORATIONS
analytics WEBSITE SPRING 2021 431,000 434,000 MINUTES
VIEWS
SECONDS
total page time
total page views
average page time
website traffic comes from:
50.34% 28.44% SEARCH
SOCIAL
INSTAGRAM SPRING 2021 2,992 42,559 1,513
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past clients
36
/WEEK
/WEEK
/WEEK
average accounts reached
average impressions
average profile visits
THE PIXEL FALL 2021 931.1 1,791 OPENS/PIXEL
READERS/PIXEL
431 /WEEK
average website taps
144.4
CLICKS/PIXEL
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PUBLICATION SCHEDULE PRINT AND DIGITAL GRAPHIC
The Pepperdine Graphic newspaper is published four times a semester. The Pixel newsletter twice per week. Currents magazine is once per semester and the Online Graphic is available 24/7.
AUGUST
THANK YOU FOR CHOOSING
SPECIAL EDITION
CURRENTS MAGAZINE
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Email:
PEPPGRAPHICADVERTISING@GMAIL.COM
FEBRUARY
MARCH
APRIL
Phone:
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(310) 506-4318 — ADVERTISING OFFICE (310) 506-4311 — MAIN DESK
Address:
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PEPPERDINE GRAPHIC MEDIA
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PEPPERDINE GRAPHIC MEDIA 24255 PACIFIC COAST HIGHWAY MALIBU, CA 90263-4311 15
WWW.PEPPERDINE-GRAPHIC.COM