Greater Pittsburgh Arts & Culture Community By The Numbers

The Greater Pittsburgh Arts & Culture Community By The Numbers

September 2015

The Greater Pittsburgh Arts & Culture Community By The Numbers

Snapshot: Southwestern PA Total Population: 2.5 million County Populations Allegheny: 1.2 M Armstrong: 68 K Beaver: 170 K Butler: 185 K Fayette: 135 K Greene: 38 K Lawrence: 46 K Washington: 208 K Westmoreland: 362 K

Racial Demographics of SWPA 89.8% White 7.9% African American 1.1% Asian 0.7% Hispanic/Latino 0.1% Native American

Allegheny County

79.6% White 13.4% African American 3.4% Asian 1.9% Hispanic/Latino 0.2% Native American

City of Pittsburgh

79.5% White 10.8% African American 2.7% Asian 5.7% Hispanic/Latino 0.2% Native American

1,060 Nonprofit Arts & Culture Organizations More Than 7,000 Individual Artists 30% of Adults Attend Live Performances 45% of Arts & Culture Attendees in the Region Personally Create Art

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How Does Greater Pittsburgh Stack Up? Recent studies show the strengths and challenges of the arts and culture community in Greater Pittsburgh, from arts vibrancy to economic prosperity to funding.

Rankings • A National Center for Arts Research at Southern Methodist University study ranked Pittsburgh 14th in the nation in “artistic vibrancy”. This research measured over 900 cities across the USA based on three “vibrancy” criteria: the number of arts providers, arts expenditures, and government support.

• Pennsylvania is ranked 27th in state per capita funding at $0.74.

There is currently broad, bi-partisan support for a $1 million increase in funds for the PA Council on the Arts in 2015-16. These new funds would mark the second increase in PCA funding in the past two years.

• Allegheny County arts and culture accounts for over 20,500 FTE jobs and $410 M in household income.

“Spare Change” by artist Scott Bye Fallow Grounds for Sculpture Program, 2015 Neu Kirche Contemporary Art Center

• Pittsburgh ranks #7 nationally for both total arts spending and number of jobs generated.

• Arts and culture in Southwestern PA contribute $74 M in state and local tax revenues.

Public Art According to PittsburghArtPlaces.org, Allegheny County hosts 391 works of public art, including installations, pop-ups, performances, tours, memorials, and exhibitions.

“Congregation” by artists KMA Market Square Public Art Program, 2014

Photo Credit: Renee Rosensteel

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The Greater Pittsburgh Arts & Culture Community By The Numbers

The Health of Greater Pittsburgh Arts & Culture Earned vs. Contributed Income • 51% of income is earned • 13% from Admissions/Ticket Sales • 5% from Memberships • 2% from Touring • 19% from Investments • 12% from Other Sources • Foundation funding increased by 35% between 2009 and 2012 • Across the U.S., small and medium sized organizations relied on foundation funding more than large and very large organizations The Secret Life of Robots by artist Toby Fraley SPACE Gallery, 2014

Surplus/Deficits • 43% of organizations in Pittsburgh ran deficits in 2012 • 22% of organizations have deficits of less than 10% of total expense budget; 21% had deficits of more than 10%

Data Source: Culture Across Communities Greater Philadelphia Cultural Alliance, October 2015

• This study is a national version of the Cultural Alliance’s “Portfolio.” It examines the fiscal health of 11 metro regions across the U.S. • Regions studied are Philadelphia, New York City, Boston, Los Angeles, and Washington, DC, among others, including the nine counties of Southwestern PA.

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Funding to SWPA Arts Organizations

• The NEA funded 16 organizations totaling $322,000 in grants • The Pennsylvania Council on the Arts (PCA) awarded 215 grants in Southwestern PA totaling $1,390,381 • In 2015, PCA funding increased by 5% after no increases for several years • The PMHC awarded 27 grants totaling $807,712 • Arts Day of Giving (ArtDOG) 2014 garnered $1,773,875 for 150 organizations. This included 1,428 new donors.

Six African-American led or focused organizations secured $15,484

Regional Asset District (RAD) Funding • RAD funding has increased for the arts every year from $8.2 M in 2011 to $10.7 M in 2014.

• Arts & Culture received 10.21% of all RAD funding in 2011 and 10.10% in 2012. 2013 saw an increase to 11.06%, and 2014 funding increased to 11.68%.

• Over the past 5 years, RAD funding for Arts & Culture increased more than for any other category.

Now You See Me, Creative Citizen Studios, 2015

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The Greater Pittsburgh Arts & Culture Community By The Numbers

Small and Mid-sized Arts & Culture Organizations in the Greater Pittsburgh Region

The Pittsburgh Foundation, The Heinz Endowments, the Allegheny Regional Asset District, and the Greater Pittsburgh Arts Council issued The Unsung Majority report at a community gathering in Fall 2014 in an effort to better understand and think more strategically about supporting arts and culture organizations with budgets under $1.5 million.

Results of Unsung Majority Study • In 2010, eight performing arts organizations with budgets over $1.5 million collectively spent $130 million.

• The 150+ small/mid-sized organizations in the region have an estimated combined budget of $40 million, les than a third of the total spent by the eight largest organizations.

• “Even though the vast majority of organizations are small to mid-sized, the vast majority of dollars are directed to just a few large organizations.”

• The report recommends that the community of arts supporters “work collectively to create an equitable and fertile environment for all of the arts organizations that contribute to the region’s cultural vitality.”

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Greater Pittsburgh Artist Demographics*

Artists by Discipline Crafts: 10 Performing Arts: 104 Visual Arts: 84

• Artists have worked in the Pittsburgh area for an average of 14 years with a median of 10 years. • 6 artists identify as having a disability or work in service of those with disabilities.

Leslie McIlroy performs at ArtDOG, 2014 *Statistics based on 330 self-identified artist profiles submitted to GPAC.

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The Greater Pittsburgh Arts & Culture Community By The Numbers

Characteristics of Pittsburgh Arts Audiences* Generations Gen Y: 4.7% Gen X: 25.8% Boomers: 46.7% Traditional: 22.8%

Demographics Caucasian: 91% African American: 3.6%

Largest Segments per Category Age: 55-64: 21.8% No Kids at Home: 45.2% 1 Child: 36.4% College Education of Higher: 58.6% Own a Home: 97.8% Single Family Home: 93.7% Lived in Home > 14 Years: 41.4% Earn > $50K/year: 73.5% Net Worth > $100K: 75.5% Married: 57.4% Democrat: 62.1%

Audience Builder Co-op (ABC) • ABC, a partnership between the Greater Pittsburgh Arts Council and TRG Arts, is a smart database and set of services aimed at bringing big-business marketing to arts nonprofits in Greater Pittsburgh.

• Data from over 477,000 households, representing data from 48 area organizations, are housed in ABC. • ABC helps organizations to expand their reach to new arts patrons by trading and cross referencing lists with other non-profits.

• ABC matches patron data from powerful, national marketing databases, which allows organizations to make marketing decisions based on specific demographic characteristics they’re looking for.

*These data represent the audiences of those organizations participating in ABC.

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Arts Policy Advisors Arts leaders, members of the public, and elected officials provide input into policy-making at all levels of government.

• The City of Pittsburgh Art Commission works to improve the aesthetic quality of the City’s public spaces.

• The PA Arts & Culture Legislative Caucus addresses state-level policy issues and includes 15 area representatives.

• The Congressional Arts Caucus works on national arts issues, and includes two area representatives.

Who Are They?

Legislative Arts & Culture Caucus (District) Sen. James Brewster (45) Sen. Jay Costa (43), Caucus Co-Chair Sen. Wayne Fontana (42) Sen. Scott Hutchinson (21) Rep. Paul Costa (34) Rep. Dom Costa (21) Rep. Frank Dermody (33) Rep. Jaret Gibbons (10) Rep. R. Ted Harhai (58) Rep. R. Lee James (64) Rep. Timothy Krieger (57) Rep. Robert Matzie (16) Rep. Adam Ravenstahl (20) Rep. Harry Readshaw (36) Rep. Rick Saccone (39)

Congressional Arts Caucus Rep. Michael Doyle (14) Rep. Timothy Murphy (18)

Pittsburgh Art Commission Dennis Astorino, AIA Mike Gable Paradise Gray Kathryn Heidemann Rob Indovina Kilolo Lucket Andrew Moss Susanne Slavick

National Endowment for the Arts In 2014, Dr. Jane Chu was sworn in as the newest Chairperson of the NEA. Dr. Chu visited Pittsburgh on September 11, 2014 for the Arts Education Partnership National Forum, also touring the Cultural District with Cultural Trust President Kevin McMahon (shown here), lunching with local arts and political leaders such as Mayor Bill Peduto, County Executive Rich Fitzgerald, and visiting with NEA grant recipients at the Greater Pittsburgh Arts Council.

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The Greater Pittsburgh Arts & Culture Community By The Numbers

Creative Industries in Greater Pittsburgh Allegheny County hosts 3,151 creative industries that employ 14,627 people.

Southwestern PA employs over 20,000 people in over 5,000 creative industries.

The Arts & Creative Economy 2014 research conducted by the Pittsburgh Technology Council ranked Pittsburgh and 19 other areas, from Austin and Portland to Detroit and Birmingham, AL, on a variety of indexes.

“Pittsburgh’s Creative Clusters”

Pittsburgh’s Rankings 14th–Innovation Index 16th–Creativity Index 17th–Bohemian Index 18th–Gay/Lesbian Index 19th–Diversity Index 19th–Inclusiveness

Defining Creative Industries Communications

Advertising, Graphic Design, Marketing, Publishing, Social

Design

Architecture, Engineering, Manufacturing

Entertainment

Animation, Education, Gaming, Theme Parks, Toys

Fine Arts

Arts Organizations, Arts Venues, Museums

Software & Hardware

Augmented Reality, Health IT, Mobile Apps, Robotics

DATA Science

Big Data, Telecommunications, Pervasive Computing

Creative Industry Support Services Consulting, R&D, Higher Education

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Mitch Swain, Chief Executive Officer Dr. David B. Pankratz, Research & Policy Director Daniel F. Fonner, Research, Policy & Advocacy Associate Greater Pittsburgh Arts Council 810 Penn Ave, Suite 600 Pittsburgh, PA 15222 www.pittsburghartscouncil.org 412.391.2060

September 2015