Braveheart Black Angus Beef Pages

Braveheart Black Angus Beef redefines premium beef, setting a higher bar for quality, tenderness and taste. Our beef starts with cattle born on family farms in the U.S. and raised in the Midwest with an emphasis on humane practices and sustainability. They are processed in stateof-the-art facilities that focus on quality and consistency. Based on our heralded PathProven process, Braveheart is available exclusively through Performance Foodservice in a full line of beef, spanning carefully cut steaks to mouthwatering burgers. No matter your operation’s needs, you can depend on Braveheart Black Angus Beef to be a cut above extraordinary every time. Braveheart stands out from the rest because it was designed to exceed operators’ expectations for quality beef. We spent time talking with chefs and restaurant owners, asking them about their “beef” with the other beef brands on the market, and what they were looking for in a premium line. They unanimously focused on four critical areas of importance: Taste, Quality, Trim and Consistency. Our unique PathProven program enables Braveheart to deliver on all four - it’s our standard of excellence. Our variety of primals and cuts ranges from well-known, sought-after steaks to obscure, new cuts that are perfect for experimental chefs. We also sell who loins if you like butchering in house. And, our burgers ares unparalleled in terms of cook-size retention, ease or preparation, juicy flavor and performance. Whatever type of beef you serve, you’ll find a superior selection in our full line of products.

Braveheart Black Angus Beef offers operators a wide portfolio of superior products to meet customer demand at any level, spanning high-end steakhouses, burger joints, and innovative top-tier restaurants.

WHAT IS PATHPROVEN?

PathProven is our exclusive, industry -leading process of ensuring the quality of Braveheart Black Angus Beef. • PathProven sets high standards for feeding, health, and humane treatment of Braveheart, all of which are critical to quality. • Through this program, we confirm Braveheart cattle are majority Black Angus using DNA TraceBack, the nation’s first-of-itskind DNA-based traceability system. • This DNA tracing technology also allows us to trace every cut of meat back to the animal it came from. • Because of our PathProven program, your customers can be absolutely confident that they will enjoy the same delicious, high quality Braveheart steak every time they return to your restaurant.

MEET BRAVEHEART BLACK ANGUS BEEF

Braveheart Black Angus Beef guarantees the most premium, mouthwatering, tender steaks. We’ve gone above and beyond to create industry-leading standards that ensure quality and sustainability from ranch to plate.

Braveheart cattle are fed and cared for in the Midwest, the heart of cattle country. All Braveheart feedyards are managed by the Beef Marketing Group.

Our unique PathProven program means Braveheart cattle are carefully cared for. They are fed a 100% U.S. grain-based diet, then finished on Midwestern corn for superior marbling and flavor. Bravehart Black Angus Beef is aged a minimum of 21 days, which is scientifically proven to create the most tender, delicious meat. We verify our Braveheart Beef cattle as a majority black-hide Angus, which is known for producing the most succulent steaks.

WHAT THIS MEANS FOR YOU

When customers order steak, the average check total is larger. LARGER TOTALS MEAN LARGER TIPS. Customers who order steak in casual dining having checks that are 34% higher and more likely to include sides, alcoholic drinks, and dessert. THIS = 34% HIGHER TIPS!

42% of customers will revisit a restaurant where they ordered steak. STEAK ENCOURAGES REGULARS.