Pf Awards Brochure 2017

9 March 2017 Lancaster London Hotel

Award Categories Account Project Award

Clinical Nursing Award

Sponsored by MSD

Sponsored by National Services for Health Improvement Ltd

Secondary Care Specialist Award

Account Team Award

Sponsored by Ferring Pharmaceuticals Limited

Sponsored by Ashfield Commercial & Medical Services

Sales Team Award

Primary Care Specialist Award

Sponsored by GrĂźnenthal Ltd.

Sponsored by Forte UK

New Account Manager Award

Emerging Talent Award

Sponsored by Lundbeck

Sponsored by Oberoi Consulting

Medical Scientific Liaison Award

Commercial Innovation Award

Sponsored by Kennedys Law LLP

Sponsored by neoNavitas Ltd

Learning & Development Award

Regional Manager Award

Sponsored by Excel Communications

Sponsored by LEO Pharma

Experienced Account Manager Award

e-Representative Award

Sponsored by Astellas Pharma Ltd

Sponsored by Republic M! UK LTD

Joint Working Award

Outstanding Performer Award

Sponsored by Bayer Pharmaceuticals

Sponsored by Star

This awards brochure is sponsored by Galderma (UK) Ltd

P f AWA R DS B RO CH U R E 2 017 | 1

“This year’s awards really have been quite momentous.

The calibre of our entries gets stronger and stronger.”

Introduction I

’m so passionate about Pf Awards – it’s developed and grown so much over the 17 years it has been running.

This year’s awards really have been quite momentous.

We had a record number of companies enter and the entries just kept arriving – it was superb.

Every year I stand on the stage at the Pf Awards Dinner and say a public thank you to our sponsors, some of which have been with us for 17 years. Their contribution is critical to the success of the Pf Awards and I genuinely mean it when I express my thanks to them.

What myself and the steering group have noticed over the years is that the calibre of our entries gets stronger and stronger. Therefore, our assessment needs to reflect this, and become more challenging to ensure that only the best of the best are crowned as winners of a Pf Award. The Assessment Day on 2nd March was buzzing with a mixture of nerves and high energy and all of the candidates handled the day and represented their company very professionally.

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With an increase in candidates successfully through to the Assessment Day this year we needed to expand our panel of independent judges. Our judges are an integral part of the Pf Awards and I would like to say thank you to them for giving up their time to ensure our assessment process is robust and carried out with great integrity. I know it is a day we can all reflect on with great pride.

Congratulations to this years’ winners; I look forward to welcoming you to join our previous winners at the prestigious Pf Award Winners Club in September. Until then happy reading!

Best wishes, Melanie MEL ANIE HAMER Founding Director, Events4Healthcare Ltd

P f AWA R DS B RO CH U R E 2 017 | 3

Account Project Award

Tracey Murphy & Shaun Hopkins, Coloplast Ltd. FROM THE SPONSOR

TOP CANDIDATES

“MSD are honoured to sponsor the 2017 Pf Awards again. Everything we do at MSD is about people. Helping people be well and enabling people to do well.

Rewarding and recognising exceptional individuals and teams across the industry is critical to our success. It is a privilege to recognise the passion and commitment of those that are making a difference in the lives of patients everyday.

Congratulations again!”

Rebecca Macfarlane, Coloplast Ltd.

DR PRIYA AGR AWA , Head of Vaccines & Women’s Health, MSD

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Julie Brown & Sandy Lindsey, MSD Claire Lindsay, AbbVie Ltd. Jill Stirland, Ferring Pharmaceuticals Sadie Milner & Mary Callaghan, AbbVie Ltd.

We are MSD – transforming healthcare through innovative solutions For over a century, MSD has been a global health care leader working to help the world be well. MSD is a tradename of Merck & Co., Inc., with headquarters in Kenilworth, N.J., U.S.A. Through our prescription medicines, vaccines, biologic therapies and animal health products, we work with customers and operate in more than 140 countries to deliver innovative health solutions. We also demonstrate our commitment to increasing access to health care through farreaching policies, programmes and partnerships.

For more information, visit www.msd-uk.com

Merck Sharp & Dohme Limited Registered Office: Hertford Road, Hoddesdon, Hertfordshire, EN11 9BU Registered in England No. 820771 Copyright Š2017 Merck Sharp & Dohme Limited, a subsidiary of Merck & Co., Inc., Kenilworth, NJ, USA. All Rights Reserved.

CORP-1211647-0000

Date of preparation: February 2017

Secondary Care Specialist Award

Alison Duncan, AbbVie Ltd. FROM THE SPONSOR

TOP CANDIDATES

“For the second year running, Ferring are delighted to be associated with this prestigious event. The Pf Awards are an important opportunity to recognise the best people within our industry and underline how important their work is to both their respective organisations, the NHS and patients.�

Katie Clark, AbbVie Ltd.

STEVE HOWSON, General Manager, Ferring Pharmaceuticals Limited

Amy Curl, Galderma (UK) Ltd.

Natalie Homewood, Coloplast Ltd. Kam Patel, LEO Pharma Katie Turner, Galderma (UK) Ltd.

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Founded in 1950 by Dr Frederik Paulsen, Ferring Pharmaceuticals is focused on the research and commercial development of peptides - natural compounds that play a role in virtually all of the body's systems. Ferring produces pharmaceuticals in specific therapeutic areas to help clinicians treat patients on the body's own terms.

As a dedicated, research-driven biopharmaceutical company, Ferring identifies, develops and markets innovative products in the fields of Urology, Endocrine Oncology, Gastroenterology, Endocrinology (Growth) and Reproductive Health (Infertility and Obstetrics). Ferring continues to invest in R&D to enable the introduction of new and enhanced medicines. At present, there are a number of major projects in the Ferring R&D pipeline, which complement the existing portfolio and offer innovative development of current brands. They also fit neatly into the core expertise areas of peptide chemistry, pharmacology and drug delivery systems.

The common thread is that the Company remains focused on producing treatments that enable doctors to treat patients on the body's own terms.

Today Ferring has developed expertise and technologies that facilitate the use of these compounds, thus capitalising on our strength as a leading company in the field of peptide and protein chemistry.

Ferring Pharmaceuticals Ltd, Drayton Hall, Church Road, West Drayton, UB7 7PS, Tel: 0208 580 4100 www.ferring.com.

Date of preparation: February 2016 GEN/219/2016/UK

Sales Team Award

JOINT WINNERS

David Gleghorn & Sara Hale, UCB Pharma and Andy Baldry & Agnes Svilpaite, Bayer Pharmaceuticals FROM THE SPONSOR

TOP CANDIDATES

“Grünenthal are delighted to sponsor the Sales Team Award again for the fourth year. With an ever-changing NHS the need to partner effectively with our diverse customer group is critical for the mutual benefit of patients and the pharma industry.

This year was very competitive so a big congratulations to our joint winners, David Gleghorn & Sara Hale, from UCB Pharma and Andy Baldry & Agnes Svilpaite from Bayer Pharmaceuticals, who demonstrated outstanding performance, skills and knowledge as a sales team to best partner our NHS customers, also I would like to extend my congratulations to all the finalists.”

Ryan Newell & Myles Hall, Forte Pharma Ltd

ISIDORE DURU, UK Head of Sales and Training, Grünenthal Ltd.

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Adam Clements & Catherine Morrissey, Bayer Pharmaceuticals Debbi Carlisle & Elaine Taitt, Internis

Grünenthal UK Ltd is a subsidiary of Grünenthal GmbH, an independent, family-owned pharmaceutical company specialising in pain management Grünenthal UK Ltd a subsidiary of Grünenthal an independent, family-owned pharmaceutical company for specialising in pain management solutions.

It isis one of the leading providersGmbH, of innovative pain treatments and state-of-the-art-technologies people living with both chronic and solutions.

It is one of the leading providers of innovative pain treatments and state-of-the-art-technologies for people living with both anda free, acute pain in the UK and over 150 other countries. The company works closely with the UK and international pain community chronic to deliver acute educational pain in the UK and overChange 150 other countries.

The company workswhich closely with the UK and (the international a free,grants programme Pain® for healthcare professionals is endorsed

by EFIC Europeanpain Paincommunity Federation).toIt deliver also provides educational programme Pain® for healthcare professionals which of is endorsed

by EFIC European Pain also provides grants to further researchChange and implementation of practical improvement patient care in the(the field of pain in theFederation). form of theItGrünenthal Pain Awards©. to further researchis and improvement of patienttamper-resistant care in the field formulation of pain in the form of the Grünenthal Pain Awards©.

Grünenthal alsoimplementation at the forefront of of practical other innovation by developing technology to prevent individual and wide-scale Grünenthal at the forefront of other innovation by developing tamper-resistant formulation technology to prevent individual and wide-scale abuseisofalso prescription painkillers.

Grünenthal UK Ltd is a subsidiary of Grünenthal GmbH, an independent, family-owned pharmaceutical company specialising in pain management solutions. abuse of prescription painkillers.

It is one of the leading providers of innovative pain treatments and state-of-the-art-technologies for people living with both chronic and acute pain in the UK Based in Stokenchurch, Buckinghamshire, Grünenthal UK Ltd employs over 130 staff working in areas such as regulatory and medical affairs, scientific and over 150 other countries. The company works closely with the UK and international pain community to deliver a free, educational programme Change Based liaison, in Stokenchurch, Buckinghamshire, Grünenthal UK Ltd employs over 130 staff working in areas such as regulatory and medical affairs, scientific access, marketing and sales.is endorsed ® Painmarket for healthcare professionals which

by EFIC (the European Pain Federation). It also provides grants to further research and implementation liaison, market access,improvement marketing and sales. care in the field of pain in the form of the Grünenthal Pain Awards©. Grünenthal is also at the forefront of other innovation of practical of patient Joanna Brown, Regional Account Manager North East I have been with Grünenthal for 10 years and over that time I have had the opportunity by developingJoanna tamper-resistant formulation technology to prevent individual andGrünenthal wide-scale of prescription painkillers.

Brown, Regional Accountmy Manager North East I have been with forabuse 10 years andStrategic over thatAccount time I have had the opportunity to develop and progress career from hospital specialist, to Pain Sales Manager, to NHS Manager and most recently to to develop and progress career from hospital specialist, to Pain Sales to NHS Account Manager and most recently to scientific Based in Stokenchurch, Buckinghamshire, Grünenthal UKthat Ltd employs over 130 Manager, staff working in Strategic areas such as regulatory and medical affairs, Regional Account my Manager.

This shows Grünenthal is committed to promoting internally and recognising excellent performances in liaison, marketRegional access, marketing and sales.

Account Manager.

This shows thatplace Grünenthal committed to promoting internally and team recognising excellent performances in existing roles.

Grünenthal is a great to workisand I have worked with very supportive members and managers.

Grünenthal is existingcommitted roles. Grünenthal is a great place to work and I have worked very supportive to the development of its employees and I feel that I amwith testament to that! team members and managers. Grünenthal is Joanna Brown, Regional Account Manager North I have been with Grünenthal for 10 years and over that time I have had the committed to the development of its employees and I feel that I East. am testament to that!

opportunity to develop and progress my career from hospital specialist, to Pain Sales Manager, to NHS Strategic Account Manager and most recently to Regional Account Manager. This shows that Grünenthal is committed to promoting internally and recognising Isidore Duru, UK headexcellent of Sales and Training explains Grünenthal UK is a dynamic with focusand on Iinnovative brands truly bring performances in existing roles. Grünenthal is a company great place to awork have worked withthat very supportive team members and Isidore patient Duru, UK head and of Sales and Training explains Grünenthal UKto is partner a dynamic aGrünenthal focus on and innovative brands truly benefits allows Grünenthal to become the preferred for company our customers. invests its people and is abring great place managers.

Grünenthal is committed the development ofwith its employees I feelinthat I amthat testament to that! patientto benefits and Grünenthal to become partner for our customers.

Grünenthal invests in for its people a great based place at the work, in myallows 7 years at Grünenthal I have the leadpreferred the UK marketing team, then Head of Versatis Marketing Europe and and isAustralia to work,company in my 7Duru, years at I haveand lead the UK marketing team, thenUK Head Versatis Marketing for Europe and Australia based theaccount Isidore UKGrünenthal head Sales explains UKhead isof a dynamic company with aclass focus on innovative brands that truly headquarters in of Germany, andTraining now just recently Grünenthal appointed of sales and training.

First implementation ofatkey company headquarters in Germany, and just recently UK preferred head of sales andexcellent training.

First classrelationships implementation of key account bring patientbeing benefits andinallows Grünenthal to appointed become partner for ourcustomer customers.

Grünenthal invests its strategies people and management, experts our now field, collaboration with our the team colleagues and are some thein key management, being experts in ourinfield, with our team colleagues excellent customer relationships some Marketing the key strategies is our a great place to work, my 7collaboration years at Grünenthal I have lead theand UK marketing team, then Head of are Versatis for Europe and to success Australia based at the company headquarters in Germany, and now just recently appointed UK head of sales and training. First class to our success

implementation of key management, being in first our field, with our team colleagues and excellent customer Jonaccount Daly, Head of Marketing, was experts one of the three collaboration employees of the fledging UK company in 2004.

He recalls his reasons for joining: “My relationships are the key strategies to our success.

Jon some Daly, Head of Marketing, was one of the first three employees of the fledging UK company in 2004.

He recalls his reasons for team joining: first role was as a Commercial Manager. From this I moved on to be a Regional Business Manager in the newly formed sales and“My have now first rolereturned was as a Commercial Manager. this I moved to be aworking Regional Business Manager in the formed sales team and from have the noworiginal the office as Head of From Marketing. haveon enjoyed Grünenthal of newly the vast experience I gained Jon Daly, to Head of Marketing, was one of theI first three employees at of the fledgingbecause UK company in 2004.

He recalls his reasons for joining: returned to the officethrough as Head offull Marketing.

I have enjoyed working at Grünenthal because of the vast experience I gainedwith fromsome the original small start-up management of new brands people. hasbebeen challenging, hard work, rewarding steep sales learning “My first role was as atoCommercial Manager.

From thisand I moved onIt to a Regional Business Manager in the newly formed team small start-up through to full management of new brands and people. It has been challenging, hard work, rewarding with some steep learning but also and havefun” now returned to the office as Head of Marketing. I have enjoyed working at Grünenthal because of the vast experience I gained but also fun” from the original small start-up through to full management of new brands and people. It has been challenging, hard work, rewarding Fran Bannon, Regional Account Manager London & South–East. with some steep learning but also fun” Fran Bannon, Account Manager London & South–East.

Having Regional worked as a Hospital Specialist, I was initially interested in joining Grunenthal because of their account management based approach that Having allowed worked as a Hospital Specialist, I was initially interested joining Grunenthal because ofthe their account management based approach greaterRegional autonomyAccount and involvement with the in decision making process.

Over last six years, theSpecialist, company have continually invested in Franme Bannon, Manager London & South–East.

Having worked as a Hospital I was initiallythat interested allowedinme greater autonomy and involvement with the decision making Over the last sixallowed years, company have continually ledinvested to a number ofwith my personal and the commercial team’s development, with focusprocess. on both approach the needs of today and the the future.

This set-up hasand joining Grunenthal because of their account management based that me greater autonomy involvement led tothe a number in my personal and commercial team’s focus on the needs today and the future.I’ve This set-up has internal and the external rewards, mostdevelopment, notably Care Specialist atcontinually PF Awards in 2015. recently taken on the role of of Regional the decision making process.

Over thewinning lastwith six Secondary years, theboth company haveof invested in my personal and commercial team’s internalAccount and external rewards, most winning Secondary Specialist at Mindsets PF Awards in 2015.

I’ve recently taken the roleand of Regional Manager.

Grünenthal‘s underpinned byCare theand Company’s meant I was for the and the on-going development, with focusnotably onculture, both the needs of today the future.

This set-up has ledprepared to a number ofontransition, internal external rewards, Accountsupport Manager.

Grünenthal‘s underpinned by has theenabled Company’s Mindsets meant prepared and the Account on-going Manager. management, training and colleagues immediate return mostfrom notably winningculture, Secondary Care Specialist at PF an Awards in 2015.

I’veI was recently takenforonthe thetransition, role of Regional support from management, training and colleagues an immediate return Grünenthal‘s culture, underpinned byhas theenabled Company’s Mindsets meant I was prepared for the transition, and the on-going support from

management, training and colleagues has enabled an immediate return.

UK/G17 0016 Date of Preparation February 2017 UK/G17 0016 Date of Preparation February 2017

New Account Manager Award

Ben Clark, Astellas Pharma Ltd FROM THE SPONSOR

TOP CANDIDATES

“Lundbeck are delighted to sponsor the 2017 Pf Awards and especially the New Account Manager category.

The Pf Awards has quickly become the place where we can showcase the exceptional talent that we have within the industry, and the New Account Manager Award in particular focusses on how we must evolve as an industry to ensure we meet the needs of our customers.

Everyone at Lundbeck strives to ensure we prioritise our time, effort and resources to add real value to our customers, and it therefore gives me great pleasure to congratulate all the finalists and winners.�

Rebecca Richardson, Lundbeck

CAROLINE MILES, Head of HR, Lundbeck

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Rupinderjit Dhesi, MSD Danny Newman, Pfizer in partnership with Ashfield Dean Potter, MSD Myles Hall, Forte Pharma Ltd Martyn Beauchamp, MSD

Medical Scientific Liaison Award

Catherine Pollard, AbbVie Ltd. FROM THE SPONSOR

TOP CANDIDATES

“Medical Scientific Liaison is a truly demanding role, requiring knowledge and skills of unusual breadth, from technical knowledge and scientific qualifications through to an ability to communicate and work with leading medical practitioners and institutions. Therefore it was a great pleasure for Richard Heath of Kennedys Law LLP to present this award to Catherine Pollard from AbbVie Ltd.”

Claire Lindsay, AbbVie Ltd.

RICHARD HEATH, Senior Associate, Kennedys Law LLP

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James Khoo, AbbVie Ltd. Alistair Rose, Ferring Pharmaceuticals Emma Powles, AbbVie Ltd.

Learning and Development Award

Kim Lafferty & Peter Mulcahy, GlaxoSmithKline FROM THE SPONSOR

TOP CANDIDATES

“Excel Communications is delighted to be sponsoring the Learning & Development Award for the second year. Having personally joined the Pharmaceutical industry 30 years ago I have seen very many changes. However, the power of fantastic and thought-provoking trainers – and training – to challenge, support and inspire the very highest performance is the one constant.

It was great to see a wide variety of local and global training initiatives addressing skills, product or leadership development, and all competing with confidence and enthusiasm. The finalists were all excellent and it is a shame that there can only be one, well-deserved winner.

As a sponsor and judge, Excel Communications was looking for clear learning goals, innovative design and behaviour-based evaluation. Needless to say the learning itself had to be engaging, practical and memorable if it was to inspire and embed the change that people, companies and patients deserve.

We know that excellence in leadership and communication ultimately means better informed healthcare professionals, which ensures better managed patients. It is this unique link between great training and patient health that makes the Learning & Development Award so important.”

Louise Sharp & Jeremy Thorpe, Makara Health Communications Limited / Tillotts Pharma UK Limited

NIC HALLET T, Managing Director, Excel Communications

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Raheel Mirza, Ashfield Insight & Performance Debbie Woodward, Galderma (UK) Ltd.

Experienced Account Manager Award

Sharon Preston, MSD FROM THE SPONSOR

TOP CANDIDATES

“The real winners of all this are the patients, who through the work of people like Sharon continue to benefit from new treatments as they come along by keeping the customers up to date.”

Joanne Irving, AbbVie Ltd.

JO UNDERHILL, Sales & Marketing Director, Astellas Pharma Ltd

Jenny Page, MSD Deena Seymour, LEO Pharma Melanie Barker, MSD Ian Levesley, Bayer Pharmaceuticals Zahid Ashraf, Ashfield Insight & Performance

NPR17007UKa MARCH 2017

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Changing tomorrow

Astellas is committed to the success that comes from our ethos of Changing tomorrowTM. Through our commitment to providing patients with hope for a brighter future, we aim to lead the way in our areas of therapeutic expertise; focusing where medical needs remain unmet.

Through innovation, Astellas will continue to identify and develop new ways to improve the health of patients.

Our aim is that we will discover tomorrow’s medical solutions to today’s healthcare problems.

www.astellas.eu © July 2016 Astellas Pharma Europe Ltd. APEL/14/0016/EU(1) ASTELLAS, the Star logo, Changing tomorrow and the Ribbon logos are trade marks of Astellas Pharma Inc. and/or its related entities.

TM

Joint Working Award

Helen Thornton, St Helens and Knowsley Teaching NHS Trust & Phil Unsworth, Novo Nordisk Ltd. FROM THE SPONSOR

TOP CANDIDATES

“Bayer are incredibly proud to recognise and support the development of talent, not just within our organisation, but across our industry.

Encouraging talented people to enter the life sciences arena, across a variety of roles is vital to ensuring that we continue to bring innovation to patients and healthcare professionals alike.�

Sandra Wallwork, Coloplast Ltd.

REENA CHOLER A , Head of Sales, Bayer Pharmaceuticals

Carly Greenwood, AbbVie Ltd. Sejal Thakrar & Adrian Adams, Bayer Pharmaceuticals Ruth Christer & Jonathan Walker, Coloplast Ltd. Bhavin Mandalia & Louise Jordan, Apodi Harblas Ahir, MSD

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FOR MANY AN ACTIVE LIFE STOPS FAR TOO EARLY

By 2050 the world’s population over 60 will have doubled to two billion, making age-related illness an even greater challenge for society.

That’s why we’re seeking to help people stay healthier and more active in later life, be it through treatments for cancer

OUR SCIENTISTS WON’T ACCEPT THAT

and cardiovascular conditions, treatment and support for eye diseases, or ways to keep those with arthritis moving.

Because life shouldn’t stop at 60 - not by any means.

To find out more about Bayer, visit www.bayer.co.uk.

Clinical Nursing Award

Kathy Wadhams, Ashfield FROM THE SPONSOR

TOP CANDIDATES

“During the seven years that National Services for Health Improvement (NSHI) have sponsored the Pf Awards, we have witnessed the continuous challenges affecting the NHS and how the Pharmaceutical Industry has adapted to help patients in an ever-changing dynamic environment.

We have had the pleasure of seeing many finalists and winners grace the stage on Awards night, along with our own Specialist Nurse Advisors, which was a testament to their hard work and dedication to delivering high-quality therapeutic patient reviews within a variety of health disciplines.

As a company, our focus is to deliver improved patient outcomes. With our Specialist Nurse Advisors’ intimate understanding of national treatment guidelines, we can work together with patients and practices to assist healthcare professionals to deliver the most up-to-date care for their patients.

The Pf Awards recognises all the dedicated individuals that strive to make a difference to patients’ lives, and as an organisation that is built on improving patient care, we are honoured to be a part of the awards, and congratulate the 2017 winners.”

Helen Cox, Coloplast Ltd.

LOUISE SKELTON, National Nurse Manager, National Services for Health Improvement Ltd

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Paula Oliver, Galderma (UK) Ltd. Margaret Hobbs, Ashfield Abigail Crook, NSHI Ltd. Lyndsey Davies, AstraZeneca in partnership with Ashfield Berna Gormley, QuintilesIMS

Challenges for the Healthcare Industry Current pressure on the NHS to make cost savings ... pressure to implement guideline level care and evaluate outcomes ... lack of specialist nursing resource ...

Never has the NHS been under greater financial pressure or had such limited resources to manage the growing expectations of an ageing population ... sadly this challenge is reflected in the wide variation in care that exists for many patients up and down the country with long term conditions ...

National Services for Health Improvement (NSHI) is an independent nurse provider focusing on the effective creation and implementation of key healthcare strategies in order to provide resource and assist both NHS and pharmaceutical company clients deliver optimal patient outcomes.

We provide bespoke solutions to both primary and secondary care NHS organisations in order to meet with both local as well as national needs.

NSHI understands the needs of the whole healthcare environment, including both clinical and non-clinical stakeholders and the impact that these stakeholders can have on the success of your corporate objectives.

Over 6,000 practices cannot be wrong ...

NSHI offerings include: ● Band 7 nurse specialists in a variety of disease areas ● Service design specialists ● Clinical audit, patient reviews, mentorship and education (HCP and patient) ● ‘Guided Consultation’ software for (asthma, COPD and Sleep) ● Real Life Clinical Research – non-CTIMP research, service evaluation and audit ● Nurse call centre support NSHI pride ourselves on the experience and approach of our management team and our ability to work in close partnership with our clients. Join some of the world’s leading pharmaceutical and healthcare companies and come to NSHI.

If you would like to know more about how NSHI can help you and your business then please call or email: Eddie McKnight m: 07967 557807

e: eddie.mcknight@nshi.co.uk

John Haughney m: 07808 767830

e: john.haughney@nshi.co.uk

Kim Sergeant m: 07794 363033

e: kim.sergeant@nshi.co.uk

Certain to deliver, trusted to fit

Account Team Award

Melanie Barker & Jenny Page, MSD FROM THE SPONSOR

TOP CANDIDATES

“Ashfield is thrilled to sponsor the Account Team Award, in what is our tenth year of partnership with Pf. Over the last 20 years, Account Teams have become an even more important resource in the pharmaceutical promotion mix.

We are absolutely delighted to have presented the award to Melanie Barker and Jenny Page from MSD – well done to both of you.”

Paul Hawtin & Guvandeep Dio, Forte Pharma Ltd

COLIN WATSON, Managing Director, Ashfield Commercial & Medical Service

Hena Mannan-Rahman & Katrina Lyons, LEO Pharma Sharon Farwell & John Wilcoxson, Santen in Partnership with Ashfield Lewis Bell & Debbi Carlisle, Internis Sara Pearson & Natasha Philips, MSD

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Delivering results and helping to improve lives Since 1997, our teams have been supporting patients in person and on the phone. We’ve been committed to helping healthcare professionals get the information they need to provide the best care and advice. It’s what matters to us - and why so many pharmaceutical companies have partnered with Ashheld.

Visit www.ashheldhealthcare.com to nd out more about how we are helping to improve lives

Primary Care Specialist Award

Kashif Yaqoob, Star FROM THE SPONSOR

TOP CANDIDATES

“Another fantastic year where we were honoured to participate, win and recognise excellence in the industry. Congratulations to all the winners, runners up and everyone that took the time and effort to put themselves forward to be measured against their peers – we look forward to seeing you next year for another go!”

Ahmed Ghumra, Star Sophie Pearson, Thornton & Ross

A SHLEY STRONG, Director, Forte UK

Gregory Palin, Star

Luke Morman, Grünenthal

Geraldine Colwell, MSD Madasir Ghafoor, Thornton & Ross

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Emerging Talent Award

Georgia Gray, Forte Pharma Ltd FROM THE SPONSOR

TOP CANDIDATES

“Oberoi Consulting are once again delighted to be part of sponsoring the Emerging Talent Award.

This award reflects our passion for talented individuals and the difference they make to the success of an organisation.

The Pf Awards are an excellent platform for recognising the achievement of successful individuals and the contribution the pharmaceutical industry makes to the lives of many patients.

Many congratulations to Georgia Gray from Forte Pharma Ltd, on winning this award – we will be tracking your future career and achievements.”

Roland Burch, Apodi

K AVITA OBEROI OBE, Founder & Managing Director, Oberoi Consulting

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Oliver James Roberts, MSD Mark Davies, MSD Henry Harris, Convatec in partnership with Ashfield Daniel Forman, MSD Rajpreet Kaur Grewal, Bayer Pharmaceuticals

Commercial Innovation Award

Myles Hall, Forte Pharma Ltd FROM THE SPONSOR

TOP CANDIDATES

“neoNavitas are honoured to be sponsoring the award for Commercial Innovation for the second year running.

Without innovation, engagement between the pharmaceutical industry and the NHS suffers, which ultimately affects the patient.

This award recognises outstanding examples of innovation, which have had a positive impact on both patient outcomes, and have been adopted as models of care.

For neoNavitas, innovation plays a huge role in our business so we’re delighted to share in the success of this category.

Congratulations to the winner, Myles Hall, and to all of the 2017 winners.”

Jenna McIntyre, Ashfield

DOMINIC KNIGHTS, Head of Business Development, neoNavitas Ltd

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Sharon Preston, MSD Rebecca Richardson, MSD Ian Levesley, Bayer Pharmaceuticals

Energy, Experience, Enlightenment.

Regional Manager Award

Rob Turnbull, Thornton & Ross FROM THE SPONSOR

TOP CANDIDATES

“LEO Pharma are once again delighted to support Pf and the hugely successful annual awards programme, and are particularly pleased to retain our sponsorship of the Regional Manager Award for the third consecutive year. We understand the value great leadership can bring in our industry and are happy to sponsor an award which recognises those individuals who excel in this area.

All of us can no doubt recall a time at work when we felt at our most effective, most successful and most valued and I guarantee that in each case a great manager was a big part of the reasons why. At LEO we believe great leaders and great leadership are central to us achieving our goals on behalf of the patients whose lives we can help change for the better and it is for this reason this award has particular meaning for us.

No winners for us this year, but as always I would like to take this opportunity on behalf of LEO to extend our congratulations to all the finalists, and also commend Pf for such a fabulous event at the Lancaster.�

Erwan Guillou, AbbVie Ltd.

ANDY CAMPBELL , Head of Sales for Dermatology in the UK and Ireland, LEO Pharma

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Andy Pocklington, AbbVie Ltd. Sarah Crooks, Bayer Pharmaceuticals Matt Lilley, Celgene Ltd. Laura Coyle, Lundbeck Rob Dunford, Bayer Pharmaceuticals

e-Representative Award

JOINT WINNERS

Rebecca Denny, Republic M! UK LTD and Neil Lawton, Roche in partnership with Ashfield FROM THE SPONSOR

TOP CANDIDATES

“Personal selling has been the central point to pharmaceutical promotion, with a focus on the interaction between the sales representative and the HCP. This relationship has evolved as both physical and market access has declined, however, personal selling remains a powerful and successful channel to influence behavioural change. e-Detailing has become an essential component with targeted and impactful interactions to amplify the personal selling channel alongside field sales teams.

In 2014, Pf Awards recognised the e-Detailing channel for the first time with a dedicated award, and Republic M! is a proud sponsor as the pioneers of the channel in the UK.�

Sukhdeep Kaur, Boehringer Ingelheim in partnership with Ashfield

NICK L AVERY, Co-Founder and Managing Director, Republic M! UK LTD

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Fiona Monteith-Preston, Republic M! UK LTD Fiona Smith, Republic M! UK LTD

Outstanding Performer Award

Alison Duncan, AbbVie Ltd. FROM THE SPONSOR “Talking with Alison after her win, her thinking reminded me so much of something I’d read about the All Blacks rugby team’s approach to being champions – their commitment to getting better every day and to being excellent people, embodying mastery, autonomy, humility and respect.

Alison perfectly exemplifies all of those traits, a truly lovely, humble person who knows what she’s trying to achieve, and who works each day to do things better than the day before. Congratulations Alison, a thoroughly deserved win, and I’m sure with your commitment to continuous improvement – this is the start of even greater things to come.”

LUCY O’NEILL , General Manager, Star

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Congratulations to all the talented people recognised at the Pf Awards 2017 from everyone at Star, proud sponsor of the ‘Outstanding Performer’ award.

If the winners’ success has sparked your enthusiasm for a new challenge, Star can help.

Call 01628 581 240 Email solutions@starmedical.co.uk Visit starmedical.co.uk

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A word from

The Judges “I think I learn as much from the candidates as they do by entering the awards.”

Sally Fagan, Rendez-vous Management Consultancy

“I thoroughly enjoyed the experience of judging the 2017 Pf Awards. It was a smoothly planned event, the fellow judges were all very interesting to meet and talk to, and spending the day at a football stadium was a nice change of scene for me! It was equally interesting to meet the candidates and be a part of their award application process. I very much enjoyed the awards ceremony and dinner the following week too – it was a fun social event and I had some insightful and thoughtprovoking conversations with my table neighbours. I hope that I get the opportunity to do it again next year!”

Ingrid Cohen-Pope, FRSA, Creating Space Coaching

“I observed an exceptionally high standard of candidates while judging the Secondary Care Specialist category. All the candidates should be really proud of what they achieved on that day.”

“This was my first Pf Awards and I was extremely impressed with how the event was organised and delivered. It was clear that the participants were delighted to be recognised for their achievements.”

Laura Rosenthal, Medical and Pharma Salesforce (MAPS) Training Services Ltd

Anthony Anandan, Imperial College Health Partners

“It was a pleasure to support the Pf Awards as a judge this year.

Congratulations to all of the candidates and, of course, the worthy winners.”

“The Pf Awards is a great way to give people, within the industry, a forum to demonstrate excellence in their role alongside their peers.”

Sharron Whitehead, Consultant Marketer

“Extremely well organised and thoroughly thought out. The Pf Awards is the one to throw your hat into the ring for, if you want to be recognised as the best of the best!”

Paul Westnedge, CHASE

“Great experience, very well organised and enjoyed seeing the impressive talent the pharma industry has.”

Marcus Ineson, govENHANCE

Annie Dingley, Dingley Development Ltd.

“Talented individuals continue to innovate and impress – the future of our industry is in safe hands.”

Paul Maddock, The BD Director Ltd

P f AWA R DS B RO CH U R E 2 017 | 4 1

A word from

The Winners EMERGING TALENT AWARD

NEW ACCOUNT MANAGER AWARD

Georgia Gray, Forte Pharma Ltd “Absolutely honoured to have won the Emerging Talent award at the Pf Awards.

The whole experience has been really rewarding and I would recommend entering to anyone with a passion for the industry, as the calibre of candidates is second to none.

The Assessment Day was an intense yet rewarding process. The atmosphere is electric from the moment you arrive. The highlight of the day for me was my presentation – the judges were supportive throughout and asked some insightful questions. Then came the Pf Awards Dinner which was a vibrant evening filled with great networking opportunities and being able to celebrate the hard work of everyone involved. Being named a finalist and then to go on to win has been unreal.

Winning the award has helped me recognise my potential and enhanced my motivation to perform over and above.”

Ben Clark, Astellas Pharma Ltd “I was delighted to be nominated by my company for the New Account Manager Award – it was great to get the recognition that they thought I was up to it!

The Assessment Day was a big challenge though – a morning of high pressure tests back-to-back, and a there was a big sigh of relief when I finished my last presentation, but at the same time it was a really enjoyable experience. All of the judges were supportive and encouraging; they clearly just wanted to see the best I had. And it was a great opportunity to mingle and network with so many candidates from other companies too.

The awards evening was a fantastic event, I had no expectations of winning and just wanted to enjoy it, so it was a huge surprise when my name was called! It was great to be able to celebrate afterwards with my Astellas team and Manager, who have all been so supportive of my development and first year in this job. Winning the award is a real confidence booster, that I have what it takes to become a great account manager!”

e-REPRESENTATIVE AWARD

Rebecca Denny, Republic M! UK Ltd. “I was equally excited and nervous at again being nominated for this year’s Pf Awards, having made the top five last year. The format this year was even more challenging however, I was pleased to be able to not only showcase my skills and passion for selling, but also demonstrate the impact that e-Detailing can make as part of a multichannel approach to marketing and selling pharmaceuticals. It was a proud moment because I was joined in the final five by two other colleagues who in my opinion equally deserved to win. I can remember waiting to clap one of them when my name was announced. It was a fantastic evening and the Pf organisers had once again laid on a brilliant evening conducive to celebrating with colleagues old and new.”

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SALES TEAM AWARD

David Gleghorn & Sara Hale, UCB Pharma “We were both very honoured to represent the Northern Immunology Team at the prestigious Pf Awards for the Sales Team Award, and thoroughly enjoyed every minute of the process.

The Assessment Day was tough but really fun, and we are so grateful to UCB for the time and resource afforded to us as we finalised our preparations for the big day. The set up was very professional; the judges were extremely friendly and encouraging, which was a welcomed relief! We came away confident that we had given the best account of ourselves and our colleagues, and looked forward to the Pf Awards Dinner the following week.

On the night, the anticipation grew and as our category arrived we were delighted to see that we had made the final five, but to actually win it was a really incredible feeling.

We would encourage anyone who may be considering this in the future to embrace it fully and benchmark yourselves against the best in the industry – you never know where you may finish!

This award recognises the fantastic achievements of the entire Northern Immunology Team. Thank you to all who were a part of it.”

REGIONAL MANAGER AWARD

Rob Turnbull, Thornton & Ross Ltd. “I was delighted to be nominated in the Regional Manager category to represent Thornton and Ross at the premier awards event in the industry – the Pf Awards.

I thoroughly enjoyed the journey towards the finals night, although the Assessment Day itself was certainly very demanding to say the least. The judges knew how to ask challenging questions through both the role play and the presentation elements.

The Pf Awards Dinner was superbly hosted by the Pf team – the atmosphere was full of energy and entertaining, and it was great to catch up with so many familiar faces across the industry.

To win the Regional Manager Award is surely going to be a highlight of my career in the industry and there can be no greater accolade than to be recognised in front of ones’ peers from across pharma.

I am proud to have won the Regional Manager category for myself and for Thornton & Ross.

Overall the experience has been very positive, and I look forward to being involved next year. Thanks Pf.”

e-REPRESENTATIVE AWARD

Neil Lawton, Roche in partnership with Ashfield “This is a moment in my career that I will remember for a long time!

I was absolutely delighted to be nominated for the e-Representative Award, representing Ashfield in partnership with Roche.

Everyone at Ashfield was proud to have won this category last year, and is now over the moon that we have kept hold of the trophy for the second year in a row.

Attending the Assessment Day was a fantastic moment for me; such is the reputation of the Pf Awards, that to even to get to this stage was a reward in itself. The day was enjoyable and great fun, but the tasks set by Pf meant that we had to stretch to our best – and I’m certain that everyone did!

The energy and buzz created on the day was infectious – this was picked up by everybody and helped us all perform at our best.

The final part of this extraordinary story was to not only attend the awards evening, but to be honoured with being awarded the e-Representative Award.

Thank you to Ashfield and my team colleagues for enabling me to achieve this accolade, in what I believe is the best industry to be a part of.”

CLINICAL NURSING AWARD

Kathy Wadhams, Ashfield “When I was nominated by my manager to enter the Pf Awards, I wasn’t sure I was a worthy candidate, but getting through the first stage was a real confidence boost.

When the Assessment Day arrived, it was amazing to see so many other nurses, nervous just like me, and, even though we had all only met that day, everyone was so friendly and supportive.

The assessment process, which consisted of two presentations and an NHS exam, was rigorous, but very exciting. I was extremely nervous but decided to just be myself – I know that I am passionate about the job that I do and I wanted to ensure that this came across to the assessors.

The Pf Awards Dinner was a fantastic night, where I met other candidates from all different companies and roles – everyone was lovely.

When the nominees were announced, I couldn’t believe my name was called, and by the time the winner was announced, I was utterly shocked – I barely remember walking to the stage!

What a fantastic feeling. I am so grateful and incredibly proud of my achievement and would recommend this to anyone if they are offered the opportunity to enter. Go for it!

Without a doubt, this was one of the best experiences of my life.”

LEARNING & DEVELOPMENT AWARD

Kim Lafferty and Peter Mulcahy, GlaxoSmithKline “We are so pleased that we won the Learning and Development Award! This was completely unexpected as we found the written submission and Assessment Day rigorous, demanding and surprisingly enjoyable. A particular highlight was meeting colleagues from other organisations. The whole experience enabled us to tell our story of how we designed and delivered one of our high potential leadership development programmes. It made us reflect on our practice, summarise the programme’s impact and reconnect with past participants to discover the lasting effects of this highly immersive and experiential programme.

The Pf Awards Dinner was a wonderful way to celebrate being shortlisted with the team and our partners. The champagne flowed when we heard of our success!

A huge thank you to the judges for their attentiveness, their questions and their kind words of congratulations. We are delighted and proud to receive this prestigious award on behalf of GSK.” PRIMARY CARE SPECIALIST AWARD

Kashif Yaqoob, Star Medical “After putting in the ground work, I was over the moon at being nominated from an experienced team. The open culture at Star encouraged healthy competition and we all received immense support from all the team at Star. The weeks and days leading up to the Assessment Day were nerve racking, and the drive in the morning was horrible!

However, once I entered the building and

saw a few familiar faces, I settled down and with a packed day ahead there was no time to think about nerves. The Assessment Day was extremely challenging. It consisted of an NHS business case study and NHS assessment under exam conditions, a role play and presentation, to end the day.

I looked forward to the Pf Awards Dinner with excitement. Aware that I had put in a solid performance, I braced myself for the announcement. I was thrilled to see three Star representatives, including myself, had made the top six. Then came the big headline! I was emotional and overjoyed!

It was a very proud moment for me and my family, as well as Star. I’m still walking on air and wouldn’t hesitate to do it all over again!”

SALES TEAM AWARD

Andy Baldry and Agnes Svilpaite, Bayer Pharmaceuticals “Where do I start! For us as a team to be nominated for the Pf Awards was fantastic and a great opportunity to demonstrate how well my team had done throughout 2016.

Then to be a finalist and win was amazing.

The whole experience of the Assessment Day was a positive one and to be representing Bayer within a competitive industry environment against the best of the best was awesome.

The day its self was nerve-wracking due to the fact that we wanted to ensure we did our team proud and really show off their efforts and hard work through 2016. We felt privileged to demonstrate our passion, dedication and commitment to all key stakeholders – patients, NHS, customers and our business.

The level of knowledge and expertise demonstrated by the judging panel makes our achievement even more rewarding and satisfying. Attending the Pf Awards Dinner was a great experience and the evening was a credit to the organisers and really showed off the importance and value placed on the awards throughout the industry.

We are extremely proud to have won the Sales Team Award 2017.”

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MEDICAL SCIENTIFIC LIAISON AWARD

JOINT WORKING AWARD

EXPERIENCED ACCOUNT MANAGER AWARD

Catherine Pollard, AbbVie Ltd “It was a privilege to have been nominated to take part in the Pf Awards and I am truly delighted to have won the MSL Award. As a relatively new MSL in the industry I have received so much support and encouragement from all of my colleagues at AbbVie, which has really helped me to develop in my role. I would highly recommend everyone to take up the opportunity to be involved in the Pf Awards, regardless of your experience – just give it a go! Thank you to Pf Awards for a wonderful evening and congratulations to all of the finalists and winners.”

Phil Unsworth, Novo Nordisk Ltd. “I am absolutely delighted to have won the Joint Working Award in recognition of the successful partnership between Novo Nordisk and the NHS in the development of Goals of Diabetes Education. Novo Nordisk is committed to helping the 31,500+ young people with diabetes in the UK. Our approach is not simply to treat diabetes, but to help the people it affects to live better lives in the knowledge that the condition does not define them. This approach has informed initiatives such as Goals of Diabetes Education, which facilitates patient-centred learning in order to enable children and young people to gradually take charge of their diabetes over time. Winning this award demonstrates the value that Novo Nordisk can bring to healthcare professionals and patients – and that makes me feel incredibly proud. I would encourage others to enter as this is a fantastic opportunity to be recognised for successful partnership working with the NHS.”

Sharon Preston, MSD “To win the Experienced Account Manager Award is one of the greatest highlights of my career. I have been a finalist twice so to actually win the award this time felt incredible – and completely unexpected!

Even with my many years’ experience in the industry, I found the Assessment Day stretching. The various components really pushed me to produce outcomes that matched my high standards – but this is what made it a great experience! I had the opportunity to meet other candidates and learn from their wealth of experience too.

That’s the key to it all – keep on learning and stretching yourself. I owe so much of my success to the people I work with on a daily basis. Their support, collaboration and passion drive me to be the best I can be, while MSD encourages the innovation and motivation to do things “differently” for the benefit of patients. It makes for an awesome place to work. Finally, I would like to say a big thank you to everyone for giving me such a fantastic opportunity.”

SECONDARY CARE SPECIALIST AWARD AND OUTSTANDING PERFORMER AWARD

Alison Duncan, AbbVie Ltd “First of all I want to say how lucky we are to have an opportunity through the Pf Awards to benchmark ourselves and meet peers across the industry, in a variety of different roles and functions from many different companies, at an event like this. I was delighted to be nominated within AbbVie to enter this whole process and to get through to the final Assessment Day. This was a great experience and one I’ll never forget – the sense of excitement and trepidation within the main room was palpable and new friends were made. The Assessment Day was really well organised and was designed to be challenging and to test the skills we use on a daily basis. My category involved role play, NHS knowledge quiz and business case presentation. The judges were briefed to put us at ease, but also challenge our thinking and I learnt so much about myself in the process. The Pf Awards Dinner was great fun and to go on to win, not only the Secondary Care Specialist Award, but also the overall Outstanding Performer Award was a major highlight of my career. The support within the room and recognition given to all finalists was amazing and it was a great night to celebrate all the fabulous work the pharmaceutical industry does year in year out, to help drive improved patient care and outcomes for the NHS. A massive thank-you to all my colleagues within Abbvie for all their support and encouragement and to the organisers for making this an experience I will value for a very long time to come.”

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JOINT WORKING AWARD

Helen Thornton, St Helens and Knowsley Teaching NHS Trust “Winning a Pf Award for Goals of Diabetes Education was a moment I will never forget.

The initiative is something I have been working on for over seven years, and for it to be recognised for the benefits it brings to children and young people with diabetes is fantastic. Goals of Diabetes Education is a clear example of how joint working between the NHS and Novo Nordisk can really improve the education, management and future of diabetes care. I feel extremely proud to have won this award – a real career highlight!”

JOINT WORKING AWARD

Emma Winberg, Novo Nordisk Ltd. “I have always taken great pride in the relationships I build with healthcare professionals and truly believe that strong working partnerships are key to improving outcomes for patients, the NHS and industry.

For this to be recognised in the form of a joint working (NHS with pharma) award for the Goals of Diabetes Education project is an incredible feeling. The process has provided a great opportunity to showcase joint working between Novo Nordisk and the NHS – with all parties united in the goal of improving the care of children and young people with diabetes. The calibre of entrants in this category was outstanding so to be a winner in this group is a great achievement!”

ACCOUNT TEAM AWARD

Martyn Beauchamp, Jenny Page and Melanie Barker, MSD “We are delighted to have been presented with the Account Team Award at this year’s Pf Awards! For us, this award acknowledges the true benefits we have seen from working collaboratively across franchises within MSD, in order to address our evolving customer needs and the NHS environment.

We feel we have benefitted hugely, both as a team and as individuals, by drawing on each other’s skills and capabilities and developing a wider appreciation of the opportunities open to us all. As a result that we are able to better align to our customers’ agenda and add true value in this field. The value this approach has generated has been felt by our customers, the wider NHS, MSD and most importantly, the patients who access our products and services. We have thoroughly enjoyed the Pf Awards process and wholeheartedly recommend this experience to our industry colleagues.”

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P f AWA R DS B RO CH U R E 2 017 | 49

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