TODAY’S TOP ART & DESIGN TRENDS
ESSENTIAL EQUIPMENT FOR 2022 MANAGING CUSTOMERS’ EXPECTATIONS
Contents
PFM is a member of:
Volume 33, Number 1
PPFA, The Professional Picture Framers Association ACC, Art Copyright Coalition SOG, Society of Gilders
On the Cover Chris Paschke, CPF, GCF, explores the art, color, and furniture styles that are predicted by experts to remain popular throughout the year, and shares how you can reflect these design trends in your framing designs. For the full story, see page 16. Image courtesy of Wild Apple Graphics Artwork by Chris A. Paschke
Features 16 Color and Art Trends for 2022 26 Essential Equipment for the 2022 Frame Shop 32 Optimizing Your Display for Digital Printmaking
Columns
16
12 Goltz on Business 20 Sales Strategies 46 Design of the Month
Departments 8 10 38 41 42 44 45
Editor’s Note Industry News Product Showcase Framers' Quiz Distributor Spotlight Index of Advertisers Quiz Answers
32 CLARIFICATION An article that appeared in the Nov. 2021 issue titled “The Fun and Freedom of the Roaring 20s Comes Alive” erroneously omitted credit to the photographer who created the flapper girl image. The image was created by Morgan Adrianna Rivas. The article also contained a cropped version of the image; the full-size version is shown here. PFM regrets the error.
46
Picture Framing Magazine® (ISSN 10529977) is published monthly, plus one issue by PFM Publishing, LLC, 330 Mounts Corner Dr. #313, Freehold, NJ 07728; phone 732-5365160; fax 732-252-2270. Subscription Office: Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612; phone 888-238-0049. Subscription: $20 per year U.S., $40 U.S. Dollars per year in Canada and Mexico, $60 U.S. Dollars per year for all international. Single copies, $5.95. If a paid subscription magazine is returned by the U.S. Postal Service as non-deliverable, Picture Framing Magazine will maintain the subscription for one year. If after one year a new address is not provided, Picture Framing Magazine will cancel the order. No refund will be available for that account. Periodicals class postage paid at Freehold, New Jersey, and at an additional mailing office. Entire contents © 2022 by PFM Publishing, LLC. Printed in U.S.A. Picture Framing Magazine registered in the U.S. Patent and Trademark Office. Postmaster: Send address changes to Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612 Agreement Number 1691910 Disclaimer The opinions and information in this magazine are not necessarily those of the publisher and are therefore not to be viewed as such. No part of this magazine may be reproduced without the expressed written consent of the publisher. PFM does not knowingly accept false or misleading advertising or editorial, nor does the publisher assume any responsibility for the consequences that occur should any such material appear. PFM and PFM Publishing assume no responsibility for content, text, or artwork of advertisements appearing in PFM except those promoting PFM. The Publisher reserves the right to review all advertising materials submitted for publication and to not accept any such material deemed inappropriate for any reason.
PFM Publishing
Celebrating 20 years of fine frame making
330 Mounts Corner Dr. #313, Freehold, NJ 07728 • Phone 732-536-5160 • Fax 732-252-2270
PICTURE FRAMING MAGAZINE www.pictureframingmagazine.com Bruce Gherman • bgherman@pfm-group.com • 848-444-5202 Kimberly Biesiada • kbiesiada@pfm-group.com • 848-231-3510 A RT D I RE C TO R Jin Dong • jin@wcafexpo.com
E X E C U TI V E PU BLI S HE R E D I TO R
CONTRIBUTORS
Jay Goltz • PRE S E RVATI O N E D I TO R Hugh Phibbs • M O U N TI N G E D I TO R Chris A. Paschke, CPF, GCF M AT D O C TO RS Brian Wolf, CPF • John E. Ranes II, CPF, GCF • Tim Franer, CPF William B. Adair • Ken Baur • Jared Davis, MCPF, GCF • Paul MacFarland, MCPF, GCF James Miller, MCPF, GCF • David Lantrip, MCPF, GCF
B USI N E S S E D I TO R
ADVERTISING SALES
sales@pfm-group.com • 848-444-3058 Bruce Gherman • bgherman@pfm-group.com Rob Gherman • robgherman77@gmail.com CIRCULATION D I RE C TO R O F A U D I E N C E D E V E LO PM E N T
Maureen Robertson • maureen@wcafexpo.com PRODUCTION
A D V E RTI S I N G C O O RD I N ATO R
Jin Dong • ads@pfm-group.com
SUBSCRIPTIONS 848-444-5164 maureen@wcafexpo.com
WEST COAST ART & FRAME EXPO • NATIONAL CONFERENCE A division of Hobby Pubco • www.wcafshow.com
Deborah Salmon • dsalmon@wcafexpo.com Maureen Robertson • maureen@wcafexpo.com TRA D E S HO W C O O RD I N ATO R Gary Coughlin • gary@wcafexpo.com C O N F E RE N C E C O O RD I N ATO R Alan Pegler • alan@wcafexpo.com
TRA D E S HO W D I RE C TO R E X HI BI TO R S E RV I C E S
WCAF EXPO SALES
sales@wcafexpo.com
CONTENTS
PFM PUBCO • BOOK DIVISION BOOK SALES COORDINATOR
pfmpubco@pfm-group.com
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PFM PUBLISHING, LLC PRE S I D E N T
6 PFM January 2022
Bruce Gherman
FROM THE EDITOR’S DESK
H
Happy New Year! It is good to be back. We have plenty of exciting content for you as you kick off 2022 in your shop.
CONTENTS AD INDEX 8 PFM January 2022
appy 2022, everyone! I hope the last few months of 2021 treated you well, and that somewhere in the bustle of gatherings and gift-giving and rush orders, you were able to enjoy some moments of peace with the people you love. After welcoming our daughter, Lily, into the world at the end of July, my wife and I took some time off to bond as a family of three. Though we didn’t enter the new year at our most well-rested—fellow parents will be nodding along here—we did ring in 2022 filled with joy, gratitude, and excitement for what’s to come. In this first issue of the year, our expert writers take a look at what’s to come in the world of framing. From design trends to must-have machines, matboard, moulding, and more, the following pages offer an insider’s look into where we are right now and where we are headed in the future. Our New for 2022 Product Showcase (page 38) includes dozens of releases from the industry’s leading suppliers. Keep it on hand as you refresh your sample wall and upgrade your equipment to reflect what’s current and popular this year. Wondering how those new product releases fit in with larger design trends? Look no further than our latest feature on the subject, this time
from Chris Paschke (page 16). Chris shares insights from art suppliers, paint companies, and more to reveal what’s trending in art, color, and interior design for the year—and how framing retailers can align their work with these in-demand styles. From compressors to saws to software, Kevin Meath discusses the equipment most essential to frame shops in 2022 (page 26). It’s a handy checklist for those opening new businesses as well as those looking to update their back rooms. If you find yourself struggling with self-doubt over your pricing, allow Business Editor Jay Goltz to assuage your fears. In his latest column (page 12), Jay uses an ironic encounter with an oral surgeon to illustrate why framing ought to be priced at a level appropriate for the unique, high-quality, custom-made product that it is. And for more on how to manage customers’ expectations about cost, see Sales Editor Jared Davis’s latest column, page 20. Happy reading!
Kimberly Biesiada Editor
INDUSTRY NEWS Tru Vue Launches New Marketing Tools for Framers
Murrer’s vast archive of than 100,000 photos of original picture and frame
The marketing landscape continues to evolve, and content has never
combinations from all eras, from the fifteenth century to today.
been more important. Reaching consumers with relevant messaging is key to connecting with one’s audience. At Tru Vue, we understand how integrated marketing and digital assets add value, and that’s why we recently updated our support for framers. “Showing consumers the impact of distraction-free viewing can be a challenge in social media marketing,” says Dot Heckle, director of market-
The reframed artworks were then glazed with Tru Vue Optium Museum Acrylic to complete the packages before they were put on display. “The advantage of using Tru Vue Optium Museum Acrylic compared to laminated glass is the reduced weight, which eases handling, transporting, and installing the artworks,” says Johan Øvergård, art technical manager at the Munch Museum.
ing. “We decided the side-by-side videos would be a quick, relatable way
Murrer’s research found
to demonstrate the value of using anti-reflective glass like Museum Glass
that Munch had his own idea
and get consumers familiar with its benefits.” In addition to videos, Tru Vue
of the optimal framing for his
has added several new photos that framers can download and use in their
artwork. Munch had moved
email or social media marketing.
away from the traditional gold
Next, to help overcome the challenge of making time to inspire cus-
frame of the time and instead
tomers with ideas and what their next framing project could be, Tru Vue
framed his work in a simple
has developed a series of new blogs that retailers can share directly with
profile of round bars and flat
their customers. These include “How to Preserve Sports Memories,” “Gift-
frames in plain white or brown.
ing Custom Picture Framed Photos,” and even a blog educating consum-
The artist frequently left his artwork outside to directly interact with nature,
ers on the “6 Types of Picture Framing Glazing Options.” These assets
resulting in a unique patina.
make for powerful email marketing outreach.
Edvard Munch, “Workers in the Snow”
The historical frame profiles served as models for the reconstruc-
Finally, based on framers’ feedback, Tru Vue launched two new POP
tions, which needed to include the museum’s complex specifications.
displays and a new specifier in 2021. “We can’t forget that the best way to
The complete framing system solution was produced with an outer, dec-
show premium glazing options is when the consumer is at your design ta-
orative, wood frame crafted by Murrer; and an inner, concealed, metal and
ble,” Heckle says. “This tangible marketing tool is key in selling value-added
magnetic frame engineered by Halbe Rahmen. The dual-framed system
glazing. Based on recent research conducted by Tru Vue, we know that
is theft-mitigating, supported by three independent security systems.
96% of consumers new to custom framing stated that these displays
“The principle is simple and safe, but at the same time very complex
were extremely impactful when shown.” Tru Vue has also added training
to meet all conservational requirements and the highest safety standards,”
videos that can be shared with staff to refresh them on how to use these
says Murrer. “The artwork is completely self-sufficient within this sealed
powerful displays.
box.” To learn more, visit tru-vue.com/tag/munch-museum.
As our industry looks to extend the strong momentum of the past year, these shareable marketing tools can help framers plan outreach
Rhonda Feinman Celebrates 20th Anniversary
efforts for 2022. All of these support tools can be found online at tru-vue.
Rhonda Feinman Custom Frames recently celebrated 20 years of
com/custom-framing/resource-library or on Tru Vue’s YouTube channel,
hand-crafting fine picture frames.
youtube.com/user/museumglass.
Founded by Rhonda on Dec. 1, 2001 with a mission to provide the finest quality custom-made frames available, the company continues to
CONTENTS
Over 500 Works Reframed for New Munch Museum
manufacture by traditional, time-proven
The Munch Museum, an institution dedicated to Norwegian expression-
methods. The artisans of Rhonda Feinman
ist painter Edvard Munch, opened the doors of its new location on Oct. 22
Custom Frames hand-carve wood, cast
along the waterfront in Oslo. But the building isn’t the only new feature of
and apply decorative composition orna-
the museum; there are also more than 500 newly built frames surrounding
ment, and gild only with genuine gold leaf
the painter’s large and complex body of work.
to produce sensitive, faithful antique repro-
Leading frame shops Werner Murrer Rahmen and Halbe Rahmen,
ductions.
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both of Germany, were chosen to create the hundreds of frames designed
Responding to customers’ needs
to complement Munch’s works. The new, decorative frames were based
and changes in the marketplace, the busi-
on the historical framing of Munch’s paintings, with each hand-made for
ness has recently added many modern
the artwork it frames. To achieve this challenging goal, Werner Murrer,
frames to its always-expanding collection of finished corner frames.
Courtesy Rhonda Feinman
owner of Werner Murrer Rahmen, conducted intense historical research,
To commemorate this milestone, a new website is being launched,
including reviewing nearly 1,000 photos of original picture and frame
highlighting more of the capabilities available to fulfill the needs of the cus-
combinations by Munch and his contemporaries. The photos are part of
tom framer. To learn more, visit rhondafeinman.com. PFM
10 PFM January 2022
ART & COLOR TRENDS FOR 2022 By Chris A. Paschke, CPF, GCF
T
rends come and go, but sometimes they also bring a desire for new art, fresh colors, and home interior changes. Along with the new year come predic-
tions for the most anticipated colors of the year from paint manufacturers, influenced by home decor markets such as High Point, Dallas, and Las Vegas Market. New style trends impact colors, which in turn influence art, which is created to enhance room stylings, which also results in new colors— making this a fully symbiotic relationship.
Trend Impacting Color One design style that is expected to remain popular throughout the year is Japandi. As we look for ways to combat the hectic outside world by creating soothing interiors, Japandi offers a solution; the style combines relaxing, minimalist decor with a neutral palette and natural materials. This was first reported to us by Steve McKenzie in his September trends recap, when he introduced black, beige, strong neutrals, and natural materials as seen at market. “In wall decor, Japandi is a mix of Nordic and Japanese aesthetics pairing the coziness and warmth of Scandinavian design with the elegance of Japanese design,” says Moira Hershey, art director and senior designer at Wild Apple. “Paring down to the essentials is fundamental in both influences. Mixing Japanese minimalism with the warm neutrals of
CONTENTS
Scandinavian color palettes can prevent rooms from becoming too cold and formal.” The company’s new “Art of Zen” trend board features natural materials, minimalism, light wood and gray frames surrounding botanical and abstract
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artwork, ink and line drawings, and nature-inspired photography using neutrals with black and warm-gold shades. Interior design begins with bringing nature indoors, adding freshness and life to a space using greenery-based
Wild Apple’s “Art of Zen” trend board showcases art by (top to bottom) Moira Hershey, Courtney Prahl (L), Chris Paschke (R), and Anne Tavoletti. 16 PFM January 2022
decor such as palms, grasses, succulents, and herbs to bring a reassuring, soothing energy to a home. “Color-wise, all
greens—especially grayed-out forest and silver-green—are very strong,” says Larry Winn, CEO of Grand Image. An English-cottage look called “cottage core” is also trending in home design right now. The style uses a muted green and white palette accented with rattan furniture and decorative pampas grass. Good art to use for this look includes soft, green, minimalist-style branches framed with white mats and narrow, natural frames. Biophilia is a love for nature, which is embraced by decorating living spaces with large living indoor plants, using tropical prints as accents, and choosing materials
Biophilia is a love of nature, embraced by the use of all greens in this 2022 design trend using large living indoor plants and tropical prints as accent, as with Wild Apple’s Biophilic Design palette.
of natural origin such as wood, stone, bamboo, concrete, or cork. Decorative materials include wicker, earthenware,
Gold metallics continue to soften with more red-based
stone coasters, textiles made of linen, silk, or wool, and
tones to better blend with warmer color palettes. Look for
colors like guacamole, terra cotta, and white as an accent
Crescent’s Bainbridge Metallic Rice Paper mats. Metal-
pillow, pot, or painting.
lic-based moulding collections are also popular, such as Nielsen’s float frame Profile 14. Bella Moulding’s Chaucer, a
Color Impacting Style
rounded profile in gold leaf, silver leaf, and vintage cham-
Home decorators have embraced white for over 10 years.
pagne, also fits nicely with current trends. Omega’s Xavier
White walls remain on-trend during 2022 as white is a
collection shows warm finishes of gold, silver, pewter, and
macrotrend that first gained huge appeal with the rise
dark pewter. And Michelangelo has expanded its 331 Series
of farmhouse and minimalist styles. There are so many
to include gold leaf, silver leaf, black, white, bronze, gray/
whites and white tints to choose from. Often most used
brown, and charcoal, which will easily enhance wall decor
for basic wall color, white becomes the blank canvas and
for a Japandi-style living space.
backdrop on which to create the decor for the rest of the room. This year, the tendency will be towards warmer
Trend + Color + Style = Art
whites into creamy tints, as white will forever be around.
Artists who work with publishers are often assigned specific
Beige is a classic, and runs the gamut from off-white
topics based on requests from clients, called mood boards,
to nearly brown. Although we have seen a lot of gray-in-
resulting from style and color trends. Recent requests have
fluenced beige in the past, it is now being pushed into
featured abstracts and minimalism with earthy, neutral
a warmer, neutral tint. Beige is grounding and goes ex-
tones and dried plants such as pampas grass, reed grass,
tremely well with black, warm gray, and warm white. Fit-
bunny tail, and bulrush; soft greens for Asian-influenced
ting right into the dominance of the year’s earthy colors
grasses; black and white line art for floral and figurative
are textural fabrics like cotton, silk, wool, flax, linen, and
works; and bold-stroke abstractions.
burlap, with colors ranging from white to tan—which will also impact framing choices.
Textural trends—both tactile and visual—and natural fabrics have been impacting the creation of art. Jodi Brown, lead art consultant at Grand Image, says that “col-
Color Impacting Framing
lage—whether physical or digital—provides a unique de-
Lighter-colored woods will be much more prevalent, and
parture from traditionally realistic expressions. It straddles
likely make an impact on new release moulding collec-
representation and abstraction, and continues to be a for-
tions. Picture Woods’ hardwood maple, City Grey, and
ward-looking trend with an emphasis on unique, diverse,
Country Grey are rustic yet neutral—perfect for the cot-
and unexpected color applications.”
tage trend. Superior Moulding has expanded its Alpine
Color trends impact every market, though commercial
line with elegant wedge profiles for modern and contem-
needs are slightly different than those of residential applica-
porary imagery. Framerica’s newest Black Terracotta has a
tions. Commercial spaces need to be calming, soothing, rest-
fabulous surface texture.
ful, and healing in nature. For example, a hospital recently PFM January 2022 17
blue. It’s a simple but sophisticated organic neutral color that is part of the Sherwin-Williams’ 2022 Colormix Forecast METHOD palette. Benjamin Moore’s October Mist is a muted, mid-tone grey-green that is organic and natural. Evoking the silver-green stem of a flower, October Mist creates a canvas for other colors, its understated tones creating a light and airy neutral for walls, cabinets, and art. Behr’s Breezeway, the only pastel in the group, offers cool, light-green shades of sea glass as a gentle, silvery-green that provides a sense of tranquility and peace, enhancing the coastal farmhouse trends of 2021 and allowing for ocean scene art accents. It’s fresh, light, and optimistic, pairing well with white, black, and weathered wood finishes. Valspar has headlined its palette with Blanched Thyme,
Moor Grass (top) and Lyme Grass (bottom) art by Paschke, created in single stroke sumi-e style, enhances a neutral, grey-green room.
a cool, organic green that partners with warm wood tones. It is followed closely by Grey Suit, an elegant neutral grey with warm red undertones, and Fired Earth, a dark, warm gray
transformed its interior from sterile, traditional colors to a richer, earthier, more soothing palette of muted green, plum, ochre, and soft brown. “In light of current trends, we continue to look for inspirational imagery for our customers who supply corporate, hospitality, and healthcare wall decor,” says Michael Ogura, CEO of Studio EL. “Bringing the outdoors inside via photography has been a recent goal for us; this can range from panoramic vistas and coastal sunsets to intimate botanicals and abstracted water ripples.”
Paint Colors of the Year Though Pantone has not yet released its color of the year for 2022 at the time of this reporting, the company has proposed palettes that largely showcase neutrals such as Olive Branch, Green Lily, Sheepskin, Soybean, Perfectly Pale, Baby’s Breath, and Ultimate Gray. It stands to reason that major paint man-
shade that adds sophistication as an accent color. PPG’s Olive Sprig is a crisp, earthy grey-green aloe vera hue evoking tranquility and renewal. It is an elegant, versatile, adaptable color pairing well with gold, black, and woodtoned accents. Glidden’s (PPG affiliate) yellow-toned green Guacamole is much more an accent color as a spirited yet soothing green that would add organic energy to any space. Dunn Edwards’ Art and Craft is a warm, earthy brown tone that evokes feelings of stability and calm while allowing for a wide range of creativity with accent colors. It is warm and cozy, comfortable, calming, and versatile; a timeless shade that embodies both past and present. All colors of the year share the desire for peace and serenity through hugs of color. Adding accents of soft ochre, cantaloupe, contrasting greens, browns, and warm metallics to any trend style makes it a personal space, and art and framing helps pull it all together. PFM
ufacturers have noted and embraced the positivity of green
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and neutrals as the backdrop for walls, cabinets, and doors. The most important paint color trend for 2022 appears to be versions of grey-green. From Evergreen Fog to Olive Sprig to October Mist to Breezeway to Guacamole, versions
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of green abound, and it’s still all about neutrals. Rather than creating palettes for specific trend styles, manufacturers tap into colors that have the feeling of the trends and might work well as a backdrop. Contrast accent colors this year include Sherwin Williams’ Evergreen Fog, a versatile, calming, green-meets-gray hue with just a bit of 18 PFM January 2022
Chris A. Paschke Owner of Designs Ink in Tehachapi, CA, is a professional picture framer with over four decades of experience. She is an artist, a National Conference educator, has authored numerous magazine series, including The Essence of Design, Design Concepts, and Digital Directions for PFM, and has four self-published books on mounting. She currently writes the Mastering Mounting column for PFM and is a contributing writer to The Artist’s Magazine, The Pastel Journal, and Watercolor Artist Magazine. She was honored with the PPFA Award of Distinction for Leadership 2008, the Vivian Kistler Recognition for Innovation Award 2010, and the PMA Distinguished Service Award 2012.
New For 2022 Product Showcase 888 Manufacturing Corporation
A Street Frames
888’s newest easel, the 2-Part EZ Easel, allows the easel bracket to be installed and the leg of the easel is separate for ease of shipping. Each package includes four 3/8” gauge screws and self-adhesive felt pads to protect the surface the easel is placed upon. Item #8688 – patent pending.
A Street Frames’ Welded Steel frames have become extremely popular since their introduction more than 20 years ago, and the company continues to be one of the largest manufacturers of welded steel picture frames in the country. They start with raw angle or bar steel, which they then cut, weld, and grind, resulting in finishes that range from the sleek and contemporary to rough and industrial.
Call: 888-338-3318 www.888mfgcorp.com
Call: 800-805-7655 www.astreetframes.com
Attach-EZ
Bainbridge
Attach-EZ introduces the Super Fine Micro 3-in-1 package. This package contains the Super Fine Micro tool, five needles, and three sizes of clear fasteners. Note: the needles will not fit other Micro tools, but the fasteners will fit all other brands of Micro tools. $75 package. Available in all CMI locations.
Design your next framed piece with these unique Metallic Rice Paper mats from Bainbridge. The elegant look of these Metallic Rice Papers comes in a palette of nine colors ranging from classic neutrals to glistening golds and blue tones. Featuring surfaces handmade by Japanese artisans, the shimmering brushstrokes of rice fibers is sure to provide a one-of-a-kind piece!
Call: 800-527-1521 www.attach-ez.com
Call: 888-293-3956 www.crescentbrands.com/bainbridge
Canvas Stretching Machine LLC
Decor Moulding
Canvas Stretching Machine’s Gallery Stretcher models are regarded as some of the easiest-to-operate pneumatic stretching machines on the market. The ProMod-5 is the newest model, inspired by the needs of high-production framers and print-ondemand facilities. Visit the company online for more details and available sizes.
Decor’s full line of stretcher bars are in stock and ready to ship. Made with the highest-quality wood and available in 12 of the most popular width and height profiles. Order corner kit #CS-STR to get these 12 corners on your wall today. Visit the website below for the most current moulding offerings and place your order by phone or by emailing order@decormoulding.com.
Call: 614-604-8165 www.gallerystretcher.com
Call: 800-937-1055 www.decormoulding.com
CONTENTS AD INDEX
Decor Moulding
Epson
Announcing the Essence line of 100% cotton rag matboards. Available in the most popular colors and ranging from 2- to 8-ply. Earning the Seal of Cotton trademark, the Essence collection is naturally free of acid, lignin, and other non-cellulose containments. Made of the highest archival-quality materials, these boards are fade-, scuff-, and bleed-resistant. Order corner kit #CS-ES to get these matboard corners on your display table today.
The 44” SureColor P9570 features 12-color UltraChrome PRO12 pigment ink and PrecisionCore MicroTFP printhead technology to deliver exceptional image quality at fast speeds. Combined with professional papers like Epson Legacy Baryta II that offers a white, smooth satin finish, the printer uniquely caters to the full spectrum of creative needs.
Call: 800-937-1055 www.decormoulding.com
Call: 800-463-7766 www.epson.com
Framerica
Frametastic! LLC
Terracotta: a visually textured “baked earth” finish in traditional pottery-salmon coloring is now available in Framerica’s BW58 profile, a 1.5” wide design with a rounded face. “Designers requested an expansion into a ‘pottery-like’ face, so the BW58 was a natural,” notes VP Josh Eichner.
Frametastic’s Undertone mouldings highlight the unique and ever-changing patterns inherent in barn wood. Available in three finishes—golden clay, earth brown, and ebony—this series comes in length, chop, and join as well as photo frames.
Call: 800-372-6422 www.framerica.com
Call: 973-962-0286 www.frametastic-llc.com
38 PFM January 2022
Giò Designs
Gluefast
Giò Designs has introduced a new size into their collection of premade photo and wall frames. The new size, 8 ½ x 11”, is available as a wall frame in their Matte Black (N091-1078-085) and Brushed Silver (N091-1527-085) finishes. These frames are the perfect addition for framing documents and certificates.
CR 456 matte finish texture gel coating will enhance and protect your paper or canvas print. Apply with a brush, paint roller, or other tool to leave a great matte embellishment on your artwork at a cost of $.20/ square foot applied. Eliminate glass with this protective, water-based, scratch- and water-resistant coating.
Call: 800-674-3344 www.giodesigns.com
Call: 800-242-7318 www.gluefast.com
Hoffmann Machine Company
Hoffmann Machine Company
The manually operated Morso F plus Ten Deluxe Miter Chopper is 10 cm or 4” taller than the standard Morso F-Deluxe, making it a more ergonomic and comfortable machine for taller operators. The machine features a 60” color-coded measuring scale for accurate inside-rabbet measurements, cast iron extension table, and adjustable rabbet supports. More automated models are also available.
Hoffmann offers its Dovetail Keys in plastic and solid wood for joining wood moulding at any angle. The fasteners are made in five different sizes from W-0 to W-4 and do not require additional nails, staples, or clamps during assembly. Hoffmann dovetail routing machines, from manual bench-top models to fully automated production equipment, are made for every size frame shop.
Call: 866-248-0100 www.hoffmann-usa.com
Call: 866-248-0100 www.hoffmann-usa.com
Image Conscious
Michelangelo Moulding
Wildwood by Ishita Banerjee is a top-selling image published by Image Conscious. This image, among many others from the artist, is available as print on demand on paper, canvas, cotton rag paper, acrylic, metal, and wood. Licensing opportunities are available.
Michelangelo introduces a new finish, “43,” which has been applied on six of its popular profiles. Now available on the following styles: 41-43, 141-43, 145-43, 252-43, 25343, and 306-43. The finish color is a clean stainless silver.
Call: 800-532-2333 www.imageconscious.com
Call: 877-422-8812 www.michelangelomoulding.com
Nurre Caxton
Omega Moulding
Hygge: 15 new references that combine clean, Scandinavian design with mid-century modern aesthetics; a timely assortment that mirrors and complements the comfort and warmth of today’s lifestyle trends. Featuring three versatile profiles with generous rabbet depths, five sophisticated and satiny wood finishes, and European craftsmanship, Hygge is the perfect choice for traditional, transitional, and contemporary decor styles. Contact your Nurre Caxton distributor for samples.
The Daniela Collection consists of five furniture finish profiles in rich, warm walnut veneer. The surface is finished with a wax polish to give it a burnished luster that enhances the worn, rippled texture of the wood. This provides framing solutions for classical fine art, folk art, oil paintings, watercolors, photography, lithographs, and decorative art.
Call: 888-293-3956 www.crescentbrands.com/nurre-caxton
Call: 800-289-6634 (US) 877-452-3799 (Canada) www.omegamoulding.com
Omega Moulding
Peterboro Matboard
Oslo is a collection of 10 classically modern maple veneer mouldings with two profiles stained in five wood tones. With maple veneer that is laid over pine, these mouldings give you the fine grain of hardwood maple without the difficulty in cutting and joining a hardwood moulding.
Peterboro is excited to introduce a small but impactful launch of new colors for 2022. Featuring 3 inspiring new colors, as well as one of our most popular greys, now available in 40x60, this compact launch complements both our Conservation and Whitecore lines with a splash of color and functionality.
Call: 800-289-6634 (US) 877-452-3799 (Canada) www.omegamoulding.com
Call: 866-292-3031 www.peterboromatboards.com
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New For 2022 Product Showcase Picture Woods
Picture Woods
Even when it feels like the world is coming apart, these corners come together just right. Joined frames from Picture Woods are expertly crafted and assembled using exceptionally fine hardwood moulding. Picture Woods packages with care and precision so that your frame arrives in pristine condition.
Why fly when you can float? Picture Woods’ comprehensive line of float frames bring all the elegance and beauty of Picture Woods to canvases up to 2 3/4” deep. With six profiles available in a wide selection of woods and finishes, you’re sure to find the perfect complement for your artwork.
Call: 800-321-6522 www.picturewoods.com
Rhonda Feinman Custom Frames Honoring 20 years of handcrafting fine-quality, custom-made, genuine gold leaf picture frames, Rhonda Feinman Custom Frames is launching a new and expanded website. Let the team know what you think; they would love to hear from you as they continue their commitment to quality and customer service excellence.
Call: 800-321-6522 www.picturewoods.com
Rosenstiels The “Curvilinear” series by Fari Strachan (RT47405 & RT47406), published by Rosenstiels, are amongst hundreds of new releases for 2022. View more from this artist and all new releases at the website below. Call: +44 (0)20 7352 3551 www.rosenstiels.com
Call: 718-707-3203 www.rhondafeinman.com
Sagebrush Fine Art
Studio Moulding
Unlike most beautiful people (celebrities, royalty) who are chased ruthlessly by the paparazzi, the woman in “No Comment” not only refuses to put her head down, duck and hide behind dark sunglasses, but she’s actually clear-eyed and unafraid of those who would judge her, write about her, categorize her, shame her. She doesn’t run from anyone, and insists on a clear-eyed view of the world. In some ways she represents the evolution of the 21st-century woman.
Studio Moulding’s Lyra collection offers four refined, wood-stain finishes with bronze, copper, gunmetal, and silver metallic accents on the outer front edges of two profiles. This transitional moulding creates a beautiful balance between traditional and contemporary aesthetics. Call: 800-262-4174 www.studiomoulding.com
Call: 800-643-7243 www.sagebrushfineart.com
Superior Moulding
Ten Plus
Superior Moulding has made a big splash with one of its newest moulding lines, Splash! Available in one profile and seven bright colors. These brightly colored mouldings are inspired by the painted finish of European beach houses. They work well not only with rustic decor and children’s artwork, but also with today’s modern graphics. Request a color catalog online.
New wood mouldings in ¾” x ¾” in seven different finishes: natural, black, white, espresso, green, blue, and cherry. Call: 562-404-0088 www.tenplusframes.com
CONTENTS
Call: 800-922-7914 www.supermoulding.com
AD INDEX
Tru Vue
Universal Arquati
New Museum Glass counter displays are ready for you to incorporate in your design process! If you have voted for one of these new counter displays, it will be arriving shortly! Visit Tru Vue’s website for more details.
Introducing a new collection within Arquati Signature II: Baltica. This collection of upscale and quality mouldings consists of one profile and five bright finishes all made in Italy! Stock and samples are available now!
Call: 708-854-2731 www.tru-vue.com
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Call: 800-668-3627 www.universalarquati.com
FRAMERS’ QUIZ 1. Air compressors can be a helpful addition to a frame shop. The
3. When preparing an image file for fine art digital printmaking, the
number of saws, underpinners, mat cutters, and fitting stations
color you see prior to printing will vary depending on your display
you have will determine the air volume you need, and there are
and environment. Which of the following characteristics can
formulas available to calculate your projected usage. How is projected usage measured?
impact color? A) Age of display
A) Cubic feet per minute B) Cubic feet per second
B) Brand of display C) Level of noise in the room
C) Cubic yards per second
D) The type of camera used
D) Cubic yards per minute
E) Only A and B F) Only C and D
2. Wall cutters are used for cutting backing and mats to size and for cutting glass and acrylic. What other substrates can be cut with these machines? A) MDF B) Corrugated plastic C) Aluminum D) All of the above
4. True or false: all vacuum presses use heat. A) True B) False 5. What is foxing? A) Mold growth on paper B) Highly acidic paper becoming brittle C) Oxidative discoloration on paper D) Ink damage on paper resembling burn marks
SEE PAGE 45 FOR THE ANSWERS
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