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Picture Framing Magazine - December 2021

Page 1

Season's Greetings Today’s Popular Substrates • Glazing Framed Canvases •


Contents

PFM is a member of:

Volume 32, Number 12

PPFA, The Professional Picture Framers Association ACC, Art Copyright Coalition SOG, Society of Gilders

On the Cover For this year's holiday cover, "Skating on the Frozen Amstel River" by Dutch painter Adam van Breen (1585-1640) sets the perfect winter mood. The painting has been paired on our cover with a gilded wood frame that surrounds "The Triumph of Fame" by Giovanni di ser Giovanni Guidi (1406-1486). Happy holidays from all of us at PFM!

Features 18 Popular Substrates 26 Canvas Framing: Glazing

Columns

22

12 Mat Doctors 22 Mastering Mounting 38 Design of the Month

Departments 8 10 32 34 35 36 37

Editor’s Note Industry News Product Showcase Distributor Spotlight Crossword Puzzle Index of Advertisers Crossword Solution

38

26

Picture Framing Magazine® (ISSN 10529977) is published monthly, plus one issue by PFM Publishing, LLC, 330 Mounts Corner Dr. #313, Freehold, NJ 07728; phone 732-5365160; fax 732-252-2270. Subscription Office: Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612; phone 888-238-0049. Subscription: $20 per year U.S., $40 U.S. Dollars per year in Canada and Mexico, $60 U.S. Dollars per year for all international. Single copies, $5.95. If a paid subscription magazine is returned by the U.S. Postal Service as non-deliverable, Picture Framing Magazine will maintain the subscription for one year. If after one year a new address is not provided, Picture Framing Magazine will cancel the order. No refund will be available for that account. Periodicals class postage paid at Freehold, New Jersey, and at an additional mailing office. Entire contents © 2021 by PFM Publishing, LLC. Printed in U.S.A. Picture Framing Magazine registered in the U.S. Patent and Trademark Office. Postmaster: Send address changes to Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612 Agreement Number 1691910 Disclaimer The opinions and information in this magazine are not necessarily those of the publisher and are therefore not to be viewed as such. No part of this magazine may be reproduced without the expressed written consent of the publisher. PFM does not knowingly accept false or misleading advertising or editorial, nor does the publisher assume any responsibility for the consequences that occur should any such material appear. PFM and PFM Publishing assume no responsibility for content, text, or artwork of advertisements appearing in PFM except those promoting PFM. The Publisher reserves the right to review all advertising materials submitted for publication and to not accept any such material deemed inappropriate for any reason.


PFM Publishing

330 Mounts Corner Dr. #313, Freehold, NJ 07728 • Phone 732-536-5160 • Fax 732-252-2270

PICTURE FRAMING MAGAZINE www.pictureframingmagazine.com Bruce Gherman • bgherman@pfm-group.com • 848-444-5202 Kimberly Biesiada • kbiesiada@pfm-group.com • 848-231-3510 I N TE RI M E D I TO R Chris A Paschke • cpaschke@pfm-group.com A RT D I RE C TO R Jin Dong • jin@wcafexpo.com

E X E C U TI V E PU BLI S HE R E D I TO R

CONTRIBUTORS

Jay Goltz • PRE S E RVATI O N E D I TO R Hugh Phibbs • M O U N TI N G E D I TO R Chris A. Paschke, CPF, GCF M AT D O C TO RS Brian Wolf, CPF • John E. Ranes II, CPF, GCF • Tim Franer, CPF William B. Adair • Ken Baur • Jared Davis, MCPF, GCF • Paul MacFarland, MCPF, GCF James Miller, MCPF, GCF • David Lantrip, MCPF, GCF

B USI N E S S E D I TO R

ADVERTISING SALES

sales@pfm-group.com • 848-444-3058 Bruce Gherman • bgherman@pfm-group.com Rob Gherman • robgherman77@gmail.com CIRCULATION D I RE C TO R O F A U D I E N C E D E V E LO PM E N T

Maureen Robertson • maureen@wcafexpo.com PRODUCTION

A D V E RTI S I N G C O O RD I N ATO R

Jin Dong • ads@pfm-group.com

SUBSCRIPTIONS 848-444-5164 maureen@wcafexpo.com

WEST COAST ART & FRAME EXPO • NATIONAL CONFERENCE A division of Hobby Pubco • www.wcafshow.com

Deborah Salmon • dsalmon@wcafexpo.com Maureen Robertson • maureen@wcafexpo.com TRA D E S HO W C O O RD I N ATO R Gary Coughlin • gary@wcafexpo.com C O N F E RE N C E C O O RD I N ATO R Alan Pegler • alan@wcafexpo.com

TRA D E S HO W D I RE C TO R E X HI BI TO R S E RV I C E S

WCAF EXPO SALES

sales@wcafexpo.com

CONTENTS

PFM PUBCO • BOOK DIVISION BOOK SALES COORDINATOR

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PFM PUBLISHING, LLC PRE S I D E N T

6 PFM December 2021

Bruce Gherman


FROM THE EDITOR’S DESK A Interesting, informative, educational, and extremely useful is what we have come to expect from PFM, and this month once again doesn’t disappoint.

CONTENTS AD INDEX 8 PFM December 2021

rticles are supposed to educate and advise, allowing framers to make better choices when taking care of client art. This month we cover a cross-section of topics, including frame design, canvases, substrates, and business. Canvas backing was only half the story as David Lantrip continues to discuss the care and framing of canvases in “Canvas Framing: Glazing,” covering the pros and cons of the glazing debate (page 26). And as expected, his use of illustrations and close-up photographs support the valuable information. Over the decades as framing has evolved from corrugated cardboard and masking tape, substrates have changed, too—some having been retired while others have been embraced. Foamboard was introduced back in 1957 by Monsanto, and then after only 30 years in the framing market, it was nally approved by the International Standards Organization (ISO) in 2007 as an accepted material to be used in enclosures, framing, and conservation. Jim Miller’s article “Popular Substrates” covers mountboard options from both outside our industry and our distributors that many framers are turning to for largescale honeycomb panels, ACM, and plastics in order to better accommodate the mounting of art today (page 18). Creativity abounds with Brian Wolf’s Mat Doctors column, “Accented

Accents,” as he continues to expand the wonders of the CMC in frame design (page 12). His innovative approach to technological basics always gets us thinking outside the box bringing us to higher levels of mat design. And our Design of the Month is a unique stacked frame showcasing a needlepoint using a colorful oat frame combination for a baby’s room (page 38). Float frames continue to grow in popularity with new launch mouldings and gallery wraps as popular as ever— so why not for needle art, too? And then there’s the oversized 48-star ag with its typical design challenges and options, resolved by stretched linen, wet/dry wrapping of liners, sewing, and acrylic (page 22). What a way to end a year, and my few months as interim editor. It has been great fun, but it is time to get back to writing my own articles. I’d like to thank everyone who helped make my editorship such a positive experience, and I welcome Kim back to her position as editor. I wish you all the very best of the holidays!

Chris A. Paschke Interim Editor


INDUSTRY NEWS PPFA Members Earn CPF Designation

lishing house. We are

Five US-based framers and members of the Professional Picture

committed to offering

Framers Association recently passed the certified picture framer

exceptional

(CPF) exam, earning the designation.

of outstanding quality

imagery

Two members—Hannah Fuqua, CPF, of The Frame Shop At

and design. We have a

Lakeside in Reno, NV, and Derek Ramsey, CPF, of The Great Frame

dedicated internation-

Up in Indianapolis,

al sales force and as a

IN—took the exam

result, our images are

online, while three

sold through galleries,

others— Betsy Wag-

framers, museums, gift

ner, CPF, of Bowman

boutiques, and art retailers throughout the world.

Lepa Zena

Design and Fram-

We are a business to business provider and do not sell direct-

ing in Portland, TX;

ly to the public, however we are happy to connect you to a retailer,

Elizabeth Boswell, CPF, of FastFrame and The Westlake Gallery in

framer, designer, or gallery in your area. If you would like to become

Austin, TX; and Kristina Marie Hattendorf, CPF, of H Frame Studio

a dealer, we would love to work with you!

in Thornton, CO—passed the written version hosted by the PPFA’s central Texas chapter.

To access Wiley’s newest work with POD Exchange, visit www. podexchange.com and set up a free account. Download the soft-

Both the CPF and MCPF (master certified picture framer)

ware and then search for Marta Wiley Publishing. For further infor-

certifications are used by framers as marketing and learning tools,

mation on Marta G. Wiley Studios, send an email to martawiley@

and as a way of showing their customers that they have achieved

martawiley.com, or go to the website at www. martawiley.com. For

a standard of excellence within the industry. For more information,

more details from POD Exchange, call 888-406-2858 or visit www.

visit ppfa.com or email certification@ppfa.com.

podexchange.com. Visit Marta Wiley Publishing to view our new releases!

Marta G. Wiley Studios Marta Gottfried Wiley Prints and MGW Studios is a publisher of

Framerica’s Kevin White Celebrates 20 Years

open edition posters, limited edition prints, framed art gifts, and art

Kevin White, Framerica’s manufacturing director,

cards. Our collection showcases an eclectic mix of incomparable

recently celebrated 20 years with the New York-

imagery by more than 200 international looks. The catalogue cel-

based moulding manufacturer.

ebrates the cultures of the world. From home to office, traditional to

“Kevin is a tremendous leader and inno-

cutting edge, our unique collection offers something for every taste

vator,” said VP Jay Van Vechten. “His relentless

and application.

effort and passion over these two decades have

With two distinct brands—Marta Wiley and MGW Studios—Marta is one of the most prolific artists of the 21st century, now a pub-

CONTENTS AD INDEX 10 PFM December 2021

helped to transform our company.” PFM

Kevin White


Industry Mourns Loss of Ken Frank

R

emembered by family, friends,

Frank will be remembered by his family

and colleagues for his unparal-

as a music lover, saxophone player, talented

leled work ethic, kind spirit, and

barbecuer, and dedicated father. He loved

dedication to the framing industry, Ken Frank

spending time with his three children—

passed away on Sept. 4, 2021 at age 58

Joshua, Isabelle, and Justin—and enjoyed

after a battle with pancreatic cancer.

attending their games, tournaments, and per-

Frank, former president and CEO of

formances. He was also a seasoned traveler;

Ultramitre, grew up in the family business,

the family took two cross-country road trips

which manufactured blades and offered

together between school years, and Frank

blade sharpening services for many different

logged thousands of air miles flying between

industries. After identifying picture framing as

his business in California and his home in

a potential niche market, Frank spearheaded

New York.

an effort to develop a blade to cut moulding.

And, of course, they will remember

Over time, he grew that part of the business

the inextricable link between his life and the

until it became its main focus and a well-

industry he devoted himself to. “It was in his

known name amongst framers.

blood,” Wendy said. “It was something he

Frank was not only a salesman; he was

loved, and it was a part of him.” PFM

also an educator, someone who took great joy in helping framers learn how to best cut and join different types of mouldings. He would readily share his knowledge at the many trade shows he attended over the years and in the National Conference classes he taught on the subject. He also contributed articles to industry publications, including PFM, further sharing his expert tips, tricks, and advice. Through his numerous contributions, Frank became a go-to source for framers who needed help troubleshooting issues with moulding and saw blades.

Remembering Ken Frank “My friendship with Ken began 25 years ago when he entered the framing industry. “I witnessed him catapult his business from a local blade sharpening company to a national brand. We spent many hours together talking about the framing industry, family, friends, and about life in general. Ken demanded excellence from everyone, including himself. In addition, he was very straightforward, compassionate, and caring. I admired his honesty, strength, courage, and his ability to take risks. I considered him a good friend and confidant, and I will miss him.” —Bruce Gherman, PFM publisher

“He couldn’t stand to see a picture frame that had a gap,” said Wendy Frank, his wife of 26 years. “If he saw one anywhere we Ken Frank (1963-2021)

went, he’d shake his head. He was a perfectionist when it came to that.” What she and others remember above all was his love for the industry, how it was baked into his identity, and how fulfilling he found the work he did and the help he gave to retailers all over the world. He rarely took a day off or missed a phone call. His generosity meant that he was quick to share what he knew with those around him, and his sharp business acumen meant that no one was left wondering how much changing to a different blade type or thickness would cost; he had it figured out down to the penny.

11 PFM May 2020

“I knew Ken for over 20 years. He was always a great resource for information and was totally devoted to the industry. He was also simply a very nice guy that was a pleasure to run into. I will miss him at the next trade show. My deepest condolences go out to his family.” —Jay Goltz, author, educator, and PFM business editor “Ken was an incredibly smart businessman, but more importantly, he possessed tremendous wisdom and strength. It was not just his keen business sense, but also his understanding of life. He often reminded me of a lighthouse; no matter the storms that were battering him, he stood strong and was a beacon for others. No matter how rough life was, he always had time for a friend. He was a guiding light for others when they were in the midst of their own storm.” —Jim Parrie, Ph.D., CPF, industry consultant and educator


THE MAT DOCTORS

By Brian Wolf, CPF, GCF

More Accented Accents Making a simple triangle—or two—look like a million dollars.

O

ne effective formula for including decoration is to add small shapes at the sides, but sometimes, little

shapes can be awfully plain. More detail in the cutting or maybe more color would perk them up. The concern though is that inventing more cutting detail usually invites cutting problems. The fix then is to enlarge the decoration, and suddenly the elements are no longer small shapes at the sides. There was once an article called “Accented Accents.” One relatively simple decorative shape was cut on the top layer. A smaller shape was cut on the bottom layer, and part of it was exposed through the shape cut in the top layer, adding cutting detail and a spot of a third color. The elements were useable and attractive, but the shapes in this earlier article were drawing program projects full of curves and critically measured placements, a time-consuming impractical effort. There is another way. The accented accents here use geometric shapes from the template library, which offers variety without drawing program work and practically guaranteed to cut

CONTENTS

nicely. The shapes can be aligned using the stan-

Making Accented Accents

dard tools in the design program. The only nec-

To contrast with the complicated examples

essary drawing program operation is setting the

in the earlier article, the beginning shapes

accent shapes to cut on the layer underneath.

here are triangles, the simplest shape possi-

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Brian Wolf began framing pictures while attending Iowa State University. In 1973, he won the Janice Petersen Andersen award for outstanding design student. He began demonstrating his hand-carving technique for mats at conventions and teaching for the PPFA. Brian started his own framing business in Cedar Rapids, IA, in 1983. Since 1989, he has focused on leading workshops around the world on his matting techniques. He has authored books, appeared in videos, and contributed to trade magazines. He joined Wizard International, where he contributed his artistic touch to product development. He continues his work with Wizard through education, events, and design content. 12 PFM December 2021

Top: Merging decorative shapes at the sides of the opening is a more unified presentation, but there is also simplification and a loss of cutting detail. Adding accent shapes (the narrow green curved shapes here) cut in the bottom layer restores the cutting intricacy, and there is an additional color. Bottom: The curve parameter for the shape on the top layer is set to a negative value to make it concave. The arcs in both shapes are about 3” in diameter, and the element is 1” high.


and paste to duplicate as desired. Use the alignment tools to center the new triangle and move it horizontally to form the inner accent. To make its position easier to evaluate in the design program, set the accent triangle as a V-Groove. It will be easy to see through it to judge the size of the inner accent while it is being moved from spot to spot. For reference, the final step to finish an accented accent project is to send it to the drawing program and set the accent shape to cut as a normal bevel on the bottom layer. But before that, there are a few more points still to discuss.

A Snapshot The first example using the accented accent begins where the initial testing has left off. The rectangular opening for the picture is the correct size and it is two layers. Triangle for the top layer is in position at one side, but the accent shape has been changed. Look again at the illustration with the three triangles. To make either of the other accents in the illustration, or to invent new ones, explore the options in the template library and change the shape and size of the accent shape. Here it is as an arc top template. In the illustration with the three triangles, the element in this example is the one on top.

More Choices The rounded accent shape is at one corner of the triangle.

Top: Accented accents begin as small cutout shapes in the top layer of a mat. Then part of a smaller cutout shape cut in the bottom layer shows through it to add the illusion of more detailed cutting. The triangle on the top layer is 0.55” x 0.45” wide. Bottom: The rounded shape cut in the bottom layer has a curve 0.85” in diameter allowing a strip about 0.17” wide to show through the triangle.

This seemingly random placement raises questions about symmetry. If an accented accent is to be a medallion centered at the bottom—another very nice idea, by the way— the accent shape will only look correct if it is centered within the triangle. However, if accented accents are intended to be used at the sides of an opening, the accent shapes can

ble. Begin testing with a small rectangular opening and add

be decidedly off center. Symmetry comes when the two ele-

a triangle shaped opening about half an inch wide. Position

ments are mirrored at the sides.

it about 0.2” away from the rectangular opening. A test cut

CONTENTS AD INDEX

will verify that this cuts nicely and looks good. Adjust the

The Drawing Program Steps

spacing to correct any cutting problems, and keep notes.

Here is the status of the project. The rectangular opening

Keep track of the preferred minimum distance between the

for the picture, its borders and outside size are all set. One

triangle and the rectangular opening, and the triangle sizes

triangle has been positioned on one side of the opening to

and shapes that are pleasing. The critical technical details

be cut on the top layer. One accent shape has been added

are now determined.

and positioned behind the triangle, but it has been changed

Now add the accent shape. Look at the illustration of

to be a groove. The project could be nearly finished here

the three triangles in the drawing program. The element at

using the tools in the design program. The shapes could

the bottom is the easiest to make. The faint accent trian-

be duplicated and moved to the other side of the opening

gle is identical to the blue triangle on the top layer. Copy

where they could be rotated and the alignment tools could

14 PFM December 2021


line them up and space them evenly.

framers regard the drawing program

But there would still be a step in the

with trepidation, all the remaining

drawing program to set the accent

steps could be finished with just a

shapes to cut on the bottom layer.

handful of clicks in the drawing pro-

Consider

this. Though

many

gram and no actual drawing. First set

Accented Accents Ideas and Construction The top illustration shows three ideas for accented accent elements while they are in the drawing program. The blue items are the shapes that will be cut on the top layer of the mat. The faint red items are the accent shapes that have been set to cut on the bottom layer. All the triangles on the top layer are 0.55” x 0.45” wide. All are 0.2” from the opening. Top Design The curved accent shape is an arc top template. It is 0.75” x 0.375” wide. It has been rotated 90°. The arc is 0.85” in diameter. Its placement is an artistic decision. Move it to be larger, smaller, higher, or lower. Here, its bottom visible point is 0.1” above the bottom point of the triangle. Its top visible point is 0.17” away from the left edge of the triangle. Middle Design The trapezoid accent shape is 0.4” x 0.11” wide. It is 0.11” away from the left edge of the triangle.

CONTENTS

Its top side is 0.16” down from the top of the triangle. Vary its width and vertical placement. Bottom Design

AD INDEX

The triangle accent shape is 0.55” high x 0.45” wide. There is 0.17” of the accent triangle showing. Vary its exposure and its vertical placement. The bottom illustration shows all three finished accented accent ideas. 16 PFM December 2021


the accent shape to cut as a normal opening on the bottom layer. Then mirror both the triangle and the accent shape onto the other side of the rectangular opening. With these few clicks in the drawing program, the accent shapes are set to cut correctly, the accented accents are symmetrical on the sides of the opening, and the project is ready to cut. These are the steps using the Wizard program. Other CMC programs may have these functions in different places, but finishing the design will require these same steps, no matter the program.

Another Direction Experiment with other shapes. The accented accent in the second example uses rotated arc top templates for both shapes. The quick description in the caption under the illustration is likely not sufficient data to reproduce this example precisely, but it is enough to launch further exploration. The more important aspect of this example is that the top layer shapes of the accented accents are merged with the opening. The elements be-

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come part of the opening, and there is no need for test cuts to determine a workable spacing distance between the items. Amid all the explanation about merging, spacing, and drawing pro-

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gram work, remember that accented accents exist to add cutout detail behind a simple cutout shape. The added detail creates the illusion of more intricate cutting but without adding any of the cutting problems that actual intricate cutting normally brings.

Manage your account online! Whether you’re signing up for the first time or making a change.

Plus, the opportunity to add a spot of a new color is a welcome surprise in any presentation. PFM

http://www.pfmsub.com/Renew PFM December 2021 17


Product Showcase

888 Manufacturing Corporation

Bainbridge

888’s new black hanging hardware features beautiful black anodized hardware and new black screws in both flat head Phillips and pan head Phillips, manufactured by 888 to high-quality standards. In stock now and ready to ship.

The elegant look of Bainbridge Metallic Rice Papers comes in a palette of nine colors ranging from classic neutrals to glistening golds and blue tones. Featuring surfaces handmade by Japanese artisans, the shimmering brushstrokes of rice fibers is sure to provide a one-of-a-kind piece!

Call: 888-338-3318 www.888mfgcorp.com

Call: 847-419-3477 www.crescentbrands.com/bainbridge

Bella Moulding

Craft Inc

Inspired by medieval knights’ shining armor, Bella showcases Chaucer. A rounded profile in two widths is clad in gold leaf, silver leaf, or a vintage champagne. With both linear and beaded detail, Chaucer makes a regal impression on classic portraits and statement mirrors. View the full collection and request samples online.

The Champ toggle press allows you to easily install Craft Inc’s self-fastening hangers and easel hinges that are made in the USA. Call: 800-827-2388 www.craft-inc.com

Call: 888-248-6545 www.bellamoulding.com

Crescent

Fixons

Don’t use messy and harmful sprays for your mounting projects. Crescent’s Perfect Mount products are self-adhesive mount boards ideal for posters, inexpensive prints, photographs, and more. Perfect Mount is available as film, or pre-mounted on either board (white or black) or foam (white or black) with acid-free adhesive.

Ultra-Premium 100% Cotton Canvas is designed for professional photographers and artists seeking the highest quality. Microporous waterproof coating technology. 100% cotton tightly woven for better durability. Dries instantly for Epson/Canon/ HP inks. Wide color gamut. 19 ml thickness. Reproduce correct skin tones. Use Original Windows ICC profiles. 100% satisfaction guarantee.

Call: 847-419-3477 www.crescentbrands.com/ crescent-cardboard

Call: 714-526-3455 www.fixons.com

Framerica

Framing Fabrics

Black Terracotta is visually textured, bakedearth finish with traditional pottery shading and a black wash overlay. “We’ve gotten a great response to the traditionally colored terracotta,” notes VP Josh Eichner. “So adding black was a natural progression.” Black Terracotta is available in profiles ranging to 3”.

Designer Edition Fabric Sample Book is available for $50 and contains over 300 swatches of specially selected fabrics, including silk, linen, and suedes. Available with no minimum order, Framing Fabrics offers custom wrapping mat and liner services with over 40 liner shapes—including bevel, scoop, and tapered—to choose from.

Call: 800-372-6422 www.framerica.com

Call: 800-821-2742 www.framingfabrics.com

CONTENTS AD INDEX

Hoffmann

Jack Richeson

The manually operated MORSO F-Deluxe Miter Chopper features a 60” color-coded measuring scale for accurate inside-rabbet measurements, cast-iron extension table and adjustable rabbet supports. It has an industry-leading five-year manufacturer’s warranty, and is shipped complete with knives, safety guard, and sliding stop. More automated models are also available.

Kiln-dried pine is connected to a specially milled aluminum bar, which will never warp due to environment changes. The aluminum stock provides a structural frame of strength and stability. The outer bar offers a smooth, rounded edge and a solid surface for stapling. Pro-Bars can be cut to any length.

Call: 866-248-0100 www.hoffmann-usa.com

32 PFM December 2021

Call: 800-233-2404 www.richesonart.com


Michelangelo Moulding

Omega Moulding

Michelangelo has expanded its shadowbox assortment, adding the 331 Series. Comprised of seven finishes—gold leaf, silver leaf, black, white, bronze, grey/brown, and charcoal—this wood set measures 7/8” x 2 3/4”. Its fusion of sophistication and refinement is rare. You must consider having these styles in your collection.

Made in Italy, Xavier is a collection of eight mouldings featuring four metallic finishes of gold, silver, pewter, and dark pewter upon a classic silhouette. The pitted and rubbed surface of the metal finish lends textural and tonal complexity. Its neutral finishes of silver and pewter add depth to black-and-white photography.

Call: 877-422-8812 www.michelangelomoulding.com

Call: 800-289-6634 US 877-452-3799 Canada www.omegamoulding.com

Picture Woods

Pro Tapes & Specialties

Meet Picture Woods’ newest hard maple finishes: City Grey and Country Grey. They’re a little bit country, a little bit rock ‘n’ roll, and all handcrafted in Boulder, CO, for a rustic look that you can still take uptown.

Pro-410 ATG, also known as Strong ATG, is a double-sided tissue transfer tape with an aggressive, pH-neutral acrylic adhesive. Pro-410 ATG has excellent adhesion to a wide variety of surfaces, which makes it ideal for object framing. It’s compatible for use with the Pro-ATG HD Dispenser.

Call: 800-321-6522 www.picturewoods.com

Call: 800-345-0234 www.protapes.com

Rhonda Feinman

Studio Moulding

New from Rhonda Feinman Custom Frames, these block and rosette reeded frames come in several widths and are available in 22K and 12K gold finishes. Corner ornaments lend subtle interest to your framing designs.

Introducing the new Sierra II collection, available in two scooped profiles and five finishes. The exquisite oak veneer finishes are hand-selected to create visual impact and add elegance to any room. The warm wood tones are perfect complements to a wide variety of art.

Call: 718-707-3203 www.rhondafeinman.com

Call: 800-262-4174 www.studiomoulding.com

Superior Moulding

Ten Plus

Superior Moulding is proud to introduce a third finish to the Alpine line, now with two bold, slanted profiles in three versatile finishes. You will find uses every day for these clean, simple-yet-elegant wedge profiles on modern art and contemporary graphics.

Ten Plus introduces a new line of polystyrene moulding, finished as a rustic wood, with sizes ranging from 3/4” to 3” wide. All items are available at Ten Plus’s Santa Fe Springs, CA warehouse.

Call: 800922-7914 www.superiormoulding.com

Call: 562-404-0088 www.tenplusframes.com

Tru Vue

Universal Arquati

New Museum Glass counter displays are ready for you to incorporate in your design process! If you have voted for one of these new counter displays, it will be arriving shortly! Visit Tru Vue’s website for more details.

Universal Arquati is excited to introduce its newest line—D’Orsay by Arquati. This collection consists of three profiles and gold and silver tones in high-quality finishes. Samples of this collection are available now! Please contact your local sales representative or view this new collection online.

Call: 708-854-2731 www.tru-vue.com

Call: 800-668-3627 www.universalarquati.com

PFM December 2021 33


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