Issuu

FALL DESIGN TRENDS THE 7 KEYS TO SALES SUCCESS NEW PRODUCT SHOWCASE

Contents

PFM is a member of:

Volume 31, Number 9

PPFA, The Professional Picture Framers Association ACC, Art Copyright Coalition SOG, Society of Gilders

On the Cover

Knowledge of interior design trends can be useful when selling custom framing. This year, retailers can position themselves as an expert resource for customers looking to refresh the look of their living spaces as they adapt to working and learning from home.

Picture Framing Magazine® (ISSN 10529977) is published monthly, plus one issue by PFM Publishing, LLC, 83 South Street, Unit 307, Freehold New Jersey 07728; phone 732-536-5160; fax 732-252-2270. Subscription Office: Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612; phone 888-238-0049. Subscription: $20 per year U.S., $40 U.S. Dollars per year in Canada and Mexico, $60 U.S. Dollars per year for all international. Single copies, $5.95. If a paid subscription magazine is returned by the U.S. Postal Service as non-deliverable, Picture Framing Magazine will maintain the subscription for one year. If after one year a new address is not provided, Picture Framing Magazine will cancel the order. No refund will be available for that account. Periodicals class postage paid at Freehold, New Jersey, and at an additional mailing office. Entire contents © 2020 by PFM Publishing, LLC. Printed in U.S.A. Picture Framing Magazine registered in the U.S. Patent and Trademark Office. Postmaster: Send address changes to Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612 Agreement Number 1691910

Photo by Anthony Masterson Photography Courtesy of Steve McKenzie

Features 18 Interior Trends for the Fall Season 22 Design Factors Explained

Columns 12 Sales Strategies 26 Successful Retailing Panel 38 Style Snapshot

Departments 8 10 30 34 35 36 37

Editor’s Note Industry News Product Showcase Distributor Spotlight Crossword Puzzle Index of Advertisers Crossword Solution

Disclaimer The opinions and information in this magazine are not necessarily those of the publisher and are therefore not to be viewed as such. No part of this magazine may be reproduced without the expressed written consent of the publisher. PFM does not knowingly accept false or misleading advertising or editorial, nor does the publisher assume any responsibility for the consequences that occur should any such material appear. PFM and PFM Publishing assume no responsibility for content, text, or artwork of advertisements appearing in PFM except those promoting PFM. The Publisher reserves the right to review all advertising materials submitted for publication and to not accept any such material deemed inappropriate for any reason.

PFM Publishing

330 Mounts Corner Dr. #313, Freehold, NJ 07728 • Phone 732-536-5160 • Fax 732-252-2270

PICTURE FRAMING MAGAZINE www.pictureframingmagazine.com Bruce Gherman • bgherman@pfm-group.com • 848-444-5202 Kimberly Biesiada • kbiesiada@pfm-group.com • 848-231-3510 A RT D I RE C TO R Jin Dong • jin@wcafexpo.com • 848-231-4082

E X E C U TI V E PU BLI S HE R E D I TO R

CONTRIBUTORS

Jay Goltz • PRE S E RVATI O N E D I TO R Hugh Phibbs • M O U N TI N G E D I TO R Chris A. Paschke, CPF, GCF M AT D O C TO RS Tim Franer, CPF • John E. Ranes II, CPF, GCF • Brian Wolf, CPF William B. Adair • Ken Baur • Jared Davis, MCPF, GCF Paul MacFarland, MCPF, GCF • James Miller, MCPF, GCF

B USI N E S S E D I TO R

ADVERTISING SALES

sales@pfm-group.com • 848-444-3058 Bruce Gherman • bgherman@pfm-group.com Rob Gherman • robgherman77@gmail.com CIRCULATION D I RE C TO R O F A U D I E N C E D E V E LO PM E N T

Maureen Robertson • maureen@wcafexpo.com PRODUCTION

A D V E RTI S I N G C O O RD I N ATO R

Jin Dong • ads@pfm-group.com

SUBSCRIPTIONS TOLL FREE: 888-238-0049 pictureframing@omeda.com

WEST COAST ART & FRAME EXPO • NATIONAL CONFERENCE A division of Hobby Pubco • www.wcafshow.com

Deborah Salmon • dsalmon@wcafexpo.com Maureen Robertson • maureen@wcafexpo.com TRA D E S HO W C O O RD I N ATO R Gary Coughlin • gary@wcafexpo.com C O N F E RE N C E C O O RD I N ATO R Alan Pegler • alan@wcafexpo.com

TRA D E S HO W D I RE C TO R E X HI BI TO R S E RV I C E S

WCAF EXPO SALES

sales@wcafexpo.com

CONTENTS

PFM PUBCO • BOOK DIVISION BOOK SALES COORDINATOR

pfmpubco@pfm-group.com

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PFM PUBLISHING, LLC PRE S I D E N T

6 PFM September 2020

Bruce Gherman

FROM THE EDITOR’S DESK

Trending colors, furniture styles, and wall décor present new opportunities to promote custom framing products.

CONTENTS AD INDEX 8 PFM September 2020

eptember is a month I’m always happy to greet: around here, it means cooler weather, emptier roads and beaches, and a feeling of renewal as the sun sets on summer and we head into the fall season. A lot of things might look different this year—going back to school, for example—but I believe we can still harness that new-season excitement to give our homes and businesses a refresh. In this issue, we take a look at what’s trending in interior design and how framing retailers can use those trends to sell their product. Extra time at home has lead to increased demand for living spaces that are multifunctional (office-slash-classroom-slash-kitchen, anyone?) and elicit feelings of joy and comfort. Framing can help with that! To hear what professional designers had to say, as well as insights from a few leading framing suppliers, see page 18. Our September issue also features our New for Fall Product Showcase. This special annual showcase highlights framing materials and equipment being introduced by suppliers for the season. From art prints to moulding, matboard, hanging hardware, digital printers and more, these vendors are ready to help you get your

shop’s inventory up to date so you can offer top-notch framing products to your customers. Speaking of back to school, are you looking for a refresher course on frame design fundamentals? In her latest column, Chris A. Paschke, CPF, GCF, CMG, gives a primer on the underlying factors that make for great frame design, including balance, symmetry, and proportion (page 22). The fundamentals of successful selling is also explored in this issue. In his latest column, Jared Davis, MCPF, GCF, covers seven essential ingredients for making a sale, with bonus “silver bullet” tips for boosting profit and turning shoppers into loyal clients (page 12). Those articles and more await you on the following pages. As always, we welcome feedback: email editor@pfm-group.com with burning questions, comments, or suggestions. This is your trade publication, and your continued engagement makes for a richer reader experience. Happy fall!

Kimberly Biesiada Editor

COUNT DOWN

TO A BETTER BUSINESS

10 MOUNTING METHODS FROM CHRIS PASCHKE

7 PRESERVATION FRAMING FROM HUGH PHIBBS

4 FRAMESHOP CREATIVITY FROM JOHN RANES II

9 A LOOK AT FRAME HISTORY FROM WILLIAM ADAIR

8 PROVEN SALES STRATEGIES FROM JARED DAVIS

6 MAT DESIGN FROM BRIAN WOLF

5 MARKETING TOOLS AND TECHNIQUES FROM GINGER HARTFORD

3 RETAILING TIPS FROM KEN BAUER

2 STRAIGHT TALK ON BUSINESS FROM JAY GOLTZ

PICTURE FRAMING MAGAZINE The Number One Source For Everything Framing!

www.pictureframingmagazine.com For more information contact 848-444-3138

SALES STRATEGIES

by Jared Davis, MCPF, GCF

Silver Bullets for Selling Tips for boosting proﬁt and turning shoppers into loyal clients.

here’s no business without sales. Regardless of your skills, knowledge, or experience in framing, ultimately

you still need to be able to sell what you do. There are many essential ingredients which contribute to making a single sale. Some ingredients may be less obvious than others. The good news is, you don’t necessarily have to be a natural-born salesperson to be successful at selling custom framing. You just need to understand the fundamental principles behind making a sale, which I’m going to cover below, along with a few “silver bullet” tips to help point you in the right direction.

Seven Essential Ingredients for Making a Sale 1) Positive Attitude – A little positive attitude can go a long way. It’s the first step to a great experience. Customers like to be acknowledged and appreciated, and everyone likes to be treated with respect. This is why it’s vital to get things off on the right foot with each

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customer contact. • Silver Bullet: First, always smile whenever you greet a customer. Appreciate the

opportunity that each customer provides and avoid treating anyone as an interruption. Also, share a little passion and enthusiasm. Getting something framed can be exciting for some customers, so share in a little of their enjoyment. Make comments like, “Wow, this looks interesting!” or “Okay, let’s have some fun here!” 2) Trust – If someone doesn’t trust you, it’s unlikely that they’ll buy from you. Not many people will part with their money unless they need you, like you, and trust you. Trust is essential. • Silver Bullet: Establishing trust when face-to-face with a customer requires one skill: communication. The objective is to understand your customer’s needs. Good communication will enable you to engage and connect with people. This is most naturally achieved by initially asking open

AD INDEX

Jared Davis has 25 years of industry experience and is a product manager for Larson-Juhl

Australia as well as a consultant for Gunnar International. In addition to writing for PFM, Jared also travels extensively as an educator and speaker, teaching at many industry shows and seminars around the world. Jared previously served on the PPFA Board of Directors and is the author of the book “Getting the Most Value From Your CMC.” He leads popular sessions on sales strategies at The National Conference in Las Vegas every year.

12 PFM September 2020

Let’s take a closer look at the fundamentals of selling, including building trust, generating interest, and making customers happy.

questions such as, “Have you had anything framed

still have some reservations or doubts, so compliment

with us before?”, “Tell me the story behind this piece,”

them on their choices and make them feel good. For

and “Where are you looking to hang this?” Asking the

example, you could say something like, “You definitely

right questions is only the first half of communication;

made the right choice today. I can’t wait to see how

the second half is being able to listen to the customer

this will look when it’s done,” or “I just know you’re go-

and convey that you understand what their preferenc-

ing to love this when you see it hanging on your wall.”

es and requirements are. 5) Value for Money - A sale is made when the custom3) Reputation – You’re only as good as your reputation.

er feels the value of your product is more than the price

Keep in mind that for any customer, your reputation is

you’re asking. This means you’ve been able to demonstrate

only a Google search away. In this day and age, chances are

that your solution offers value for money. You’re not sell-

your business has already been Googled before a new cus-

ing frames, you’re selling solutions. Custom framing re-

tomer even walks through your door. Always be mindful of

quires custom solutions! Don’t forget that in the eyes of

how your customers feel about you, your product and your

a consumer, nothing beats a tailor-made product such as

business. Years of credibility can be shot down with a one

a tailor-made dress. That’s what you deliver with custom

star review.

framing; tailor-made solutions.

• Silver Bullet: The key here is to make sure every cus-

• Silver Bullet: “Value for money” does not mean the

tomer leaves your store 100% happy. Yes, even the rare

cheapest price. The key to establishing value for mon-

unreasonable customer. If things haven’t gone right,

ey is to educate and demonstrate. Most people don’t

even if it’s not your fault, just apologize and make it

mind paying more when they understand why. The

right. Even if it means you may have to take a hit to

most convincing way to achieve this is to show the

do so. Always remember that a short-term cost mak-

“custom” in custom framing; i.e., showcasing high-

ing something right may be a lot less than the ongoing

er-value concepts in a visual manner. No generic prod-

damaging cost to your reputation in the future.

uct can beat this. Distance yourself away from generic products by highlighting your specialties, and don’t be

4) Make People Feel Good – Happy customers spend mon-

afraid to show customers higher-value moulding and

ey. Customers like to feel comfortable, with their needs

mat options early on during the consultation.

being catered to. You shouldn’t expect a customer to care

Even when a customer has indicated they may

about you and your business. A customer really only cares

be price-sensitive, it’s interesting to see how easily

about the piece they want to frame. Customers have a de-

people can be swayed when the see something nicer.

sire to feel good, and this carries across to how the feel

Create and use visual sales aids to demonstrate any

about things they choose to spend their money on.

worthwhile differences. This goes beyond just using

• Silver Bullet: It’s all about being attuned to the custom-

corner samples; framed displays with inspiring ideas

er’s desires, needs, and fears. Consider your approach

and upgraded concepts such as fabric mats, fillets,

from their point of view. A pleasurable experience

shadowboxes, and premium glazing can all be power-

starts with a customer-focused shopping environ-

ful tools when helping a customer justify upgrading to

ment. This means things like a comfortable amount of

an enhanced design option.

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space, resting stools, pleasant music, the right amount

Likewise, when it comes to offering premium

of lighting, nice smells; all these considerations add

preservation methods and materials, it can be more

up to making it easier for them to enjoy the overall ex-

convincing to a customer when you have samples or

perience. Also consider the design process from their

displays on hand to demonstrate the features and

point of view. You’re there to help them find the best

benefits of such work. Quality is an antidote to beating

solution. Be sensitive and allow your customers space

the lowest price on the market. Providing informative

and time to make decisions. Save time and reduce in-

brochures or literature to your customers can also be

decision by reducing any confusion. Curate the options

a useful sales tool. Consider how this type of informa-

and don’t overwhelm. Keep it simple and slow it down

tion could be conveyed on digital platforms such as

if required. When they make a final decision, they may

your website, too.

14 PFM September 2020

6) Inspire for Desire – Want can be a powerful emotion.

• Silver Bullet: Loyal customers are not created by using

The power of desire can also transcend the sensitivity of

high-pressure sales methods and tactics. The key here

price. Consumers will pay more for something they want

is to build rapport. Get to know each customer a little

compared to something they just need.

more. Don’t just make their experience purposeful;

• Silver Bullet: The key to making people want your

make it personal, too.

product is in your merchandising and presentation.

Think of every customer interaction as an invest-

The simple way of achieving this is to show beautiful-

ment in the future, because every customer has more

ly framed examples. Note: there’s little desire in show-

than one wall. Even if someone only comes into your

ing endless walls of corner samples. Ensure a signifi-

store just for a replacement wire on the back of the

cant portion of your vertical real estate is dedicated to

frame or even just some change for the parking me-

beautifully framed art, aimed to inspire and generate

ter in the street, ask yourself, have I potentially laid

a “wow” reaction. When you can get customers to feel

the groundwork for a future customer? Think of your

this type of reaction, then they know they’re in the

business as a farm, and you are planting seeds for the

right place.

future. The goal should always be one thing; having that customer come back again.

7) Build Relationships – People prefer to buy from people. Customers will prefer to buy from people they like. Some-

Keep in mind that silver bullets are useless unless you

one’s framer can be like someone’s hairdresser; once they

know how to aim. Aiming well requires understanding

find one they like, they’ll stick with them. The long-term

your target, which is your customer. Ultimately, the key is

success of any custom framing business is based on one

simply to take a sincere approach to understanding your

thing: loyalty, which is demonstrated by returning clients.

customer and delivering a product and service that ex-

Customers also make recommendations to friends about

ceeds their expectations. PFM

places with people they like.

CONTENTS AD INDEX 16 PFM September 2020

New For Fall Product Showcase Decor Moulding

Framerica

Introducing Tempo, a beautiful new line of 14 modern polystyrene styles in two widths (1 5/8'' and 2 11/16'') and two rabbet heights of 5/8'' and 1''. Tempo has a double frame profile, which creates a contemporary visual feature. In seven attractive finishes of matte black, matte white, antique silver, antique gold, pewter, coffee bean, and stainless steel. Order corner kit #CS-TEM1 to get the smaller width styles and kit #CS-TEM2 for the larger widths.

Framerica’s Illusions profile is specially designed to appear “stacked,” at a fraction of the cost of multiple mouldings. The innovative design provides endless beautiful options and unprecedented ease of use. Each of the three available sizes includes identical lines with varying widths (1.25'', 2'' and 3'').

Call: 800-937-1055 www.decormoulding.com

Call: 800-372-6422 www.framerica.com

Framerica

House of Troy

Framerica’s Dashboard Burl has expanded and is now available in the company’s popular BW275 profile. The classic burl was inspired by the finest automotive interiors, colored to the most useful mid-tone brown. The BW275 is a traditional scooped design measuring 1 ¼''.

We get it. You don’t want a lamp made by robots. Our craftsmen design and build each lamp by hand—just as one of our representatives. We promise you won’t be charged for an international call. Proudly made in the USA.

Call: 800-372-6422 www.framerica.com

Call: 800-428-5367 www.houseoftroy.com

Hoffmann Machine Company

The Hoffmann MU3-PD dovetail joining machine is an excellent choice for custom picture framers to join moulding at any angle. It excels at joining very thin and tall stem moulding which tends to split with traditional joining methods. Different machine models and accessories specifically for custom framers are available.

The full range of professional Quicksilver Miter Saw Tables, manufactured by J.A. Dawley, are now offered online by Hoffmann-USA. Infeed and outfeed tables with solid tops or steel rollers are available in different lengths to meet customers’ needs. Large selection of accessories including digital displays allow customizations.

Call: 866-248-0100 www.hoffmann-usa.com

Jack Richeson & Co.

Michelangelo Moulding

Five Rung Print Rack: portable, knockdown storage! Great for conferences, exhibits at malls or art shows, and great when you have to transport and set up a show by yourself! Ships UPS and assembly is required. Base width 27'', rack height 32''. MSRP: $160 Your cost: $80.

Michelangelo has added another group of shadowbox mouldings to its expanding collection. The 240 series, a solid 1'' wide, 2'' tall wood, comes in seven woodgrain finishes of extraordinary beauty: walnut, dark walnut, gray walnut, charcoal, off-white, black, and natural. Contact Michelangelo for samples; all mouldings in stock now.

Call: 800-233-2404 www.richesonart.com

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Call: 877-422-8812 www.michelangelomoulding.com

AD INDEX

Michelangelo Moulding

Omega Moulding

Filling another space in the widening shadowbox market, Michelangelo has developed a new series in 14 different finishes ranging from barnwood and hand-stained to avant-garde finishes. With a height of 1 5/8'' and a width of 1'', this will be perfect for all your midsize framing projects. This new series joins our growing shadowbox collection. You can send sample requests to sales@ michelangelomoulding.com.

Novo is a collection of four mouldings with a brilliant metal finish in handsome hues of gold, bronze, silver, and pewter. The fine, 3/4'' swan profile is designed to surround framed works with an elegant radiance and tailored edge to complement the composition and colors within the artwork. This balance of scale and luster is ideal for an array of today’s interior design schemes, in addition to working in concord with both neutral and colorful settings.

Call: 877-422-8812 www.michelangelomoulding.com

Call: 800-289-6634 (US) 877-452-3799 (Canada) www.omegamoulding.com

30 PFM September 2020

PFM Bookstore With real case studies and over 70 images, “Magnetic Mounting Systems for Museums and Cultural Institutions” by Gwen Spicer is a must-have guide for anyone interested in mastering this safe, effective mounting method for artworks of all kinds. www.pictureframingmagazine.com/store

Rhonda Feinman Custom Frames The crisp and clean contrast of matte and burnished 12kt white gold highlight the art and blend with any contemporary decor. These and additional profiles are available with custom black, red, blue, and purple undertones, and of course, 22kt yellow gold.

Rhonda Feinman Custom Frames Just like the glow of autumn skies, the 12kt white gold accents on antique black frames give a luminous highlight to the art. Excellent for both traditional and modern interiors; there is also the more expected 22kt gold option for these and other profiles. Call: 718-707-3203 www.rhondafeinman.com

Specialty Matboard Introducing Specialty Matboard’s new Western Range. This series includes five colors in a worn leather pattern. Call: 800-280-6287 www.specialtymatboard.com

Call: 718-707-3203 www.rhondafeinman.com

Ten Plus

Introducing two traditional frame styles, TP255G and TP-255AG. Both come in gold and antique gold finishes. Sizes available: 8 x 10, 16 x 20, 20 x 24, 24 x 36,and 36 x 48.

Call: 562-404-0088 www.tenplusframes.com

Universal Arquati

Analogue Imaging

Presenting the new Robles Collection by Universal. This collection showcases a tall universal stem in seven different veneer and open-grain finishes; perfect for a shadowbox or a float and raise final touch. Stock and samples of this are available now! Please contact your local sales representative or UA by phone or fax (661-362-6263). View these mouldings as well as Universal’s entire collection online.

SMA Versascan with V3D technology, increasing depth of field, and offering perfect reproductions of structured surfaces. The Versascan produces true optical resolutions of up to 600 x 1200 dpi. Digitizations in less than 40 seconds. Flatbed scanners from 25'' x 50'' to 48'' x 100''. Call for a virtual demo!

Call: 800-668-3627 www.universalarquati.com

Call: 800-747-2026 www.analogueimaging.com

Bella Moulding

Attach-EZ

Introducing Castelli, a collection from Bella Moulding inspired by the metal crafts and decorative motifs of medieval fortresses. One of four profiles in the line, this textured curve evokes dragon’s scales and battle-worn chainmail. Perfect for Tudor, Gothic, and Medieval revival styles in interior design as well as more modern pieces with either a Game of Thrones or reptilian twist. Castelli is handmade in Italy. Contact Bella at sales@ bellamoulding.com for more information.

The 401SD Super Deluxe Starter Kit: the kit that’s perfect for framers who do a lot of fabric mounting. The three tools included help when switching from one size fastener to another without having to change needles. The kit contains a 90-minute video that will make it easy to get started mounting jerseys the Attach-EZ way. Call: 800-527-1521 www.attach-ez.com

Call: 888-248-6545 www.bellamoulding.com

PFM September 2020 31

New For Fall Product Showcase CJ Paste

Craft Inc

Made with the professional picture framer in mind, CJ Paste is perfect for obtaining that closed corner look to almost any frame. Easy to apply, remaining semi-flexible when dry, water based, sandable, and available in a choice of seven colors. Available from distributors or directly from the website below.

The #1425 is a D ring-style hanger with a few very unique features. First it is a flat piece of steel, allowing for a lower profile. It has a hinged upper portion, allowing for easier articulation. These hangers are proudly made in the USA. No minimum orders for these hangers at the website below.

www.cjpaste.com

Call: 800-827-2388 www.craft-inc.com

Delta Picture Frame Co.

Epson

This collection of slim faced floater frames, measuring 1.5'' wide by 2'' tall with a 3/8'' face, has a modern appearance. Available in gold, silver, black, white, and espresso. To see other recently introduced collections, please visit the new products section of Delta’s website.

The 17'' SureColor P900 touts a 10-channel MicroPiezo AMC printhead with dedicated channels for photo and matte black ink types (no ink switching necessary), UltraChrome PRO10 pigment ink with violet for rich and vibrant colors, and support for advanced black and white mode to create professional photographs from the desktop.

Call: 800-327-5482 www.deltapictureframe.com

Call: 800-463-7766 www.epson.com

Fox Moulding, Inc.

Frametastic! LLC

Stack up your profits with Readymades. Design your own assortment of readymade and empty frames from the Fox Moulding inventory. Quick turnaround!

Introducing the new hand-crafted, barnwood canvas/ shadowbox frame. Available in all Frametastic’s designer styles (Modern Fresco, Midas Touch, Reimagined Rustic, etc.) as well as the painted Rustic Treasures Collection, this frame is customizable in both width and depth ranging from 1'' to 4''.

Call: 800-341-0101 www.foxmoulding.com

Call: 973-962-0286 www.frametastic-llc.com

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Framing Fabrics

Giò Designs

Fabrimount Fabric Adhesive is a white, hot/cold water-based clear drying adhesive that is excellent for use in mounting fabric to matboard and liners. It is clean, highly effective, easy to use, and economical. Made in USA, the new formula allows for mounting fabric on all substrates by hand.

Giò Designs’ collection of readymade frames is available in a range of wall frame sizes. Those sizes include 10 x 20, 11 x 14, 12 x 16, 14 x 18, 16 x 20, and 18 x 24. Made from 80-90% recycled material, these environmentally friendly frames are offered in an assortment of different finishes with no minimum order requirements.

Call: 800-832-2742 www.nnigroup.com

Call: 800-674-3344 www.giodesigns.com

Image Conscious

InLine Ovals

Image Conscious has published Coastal Calm by Kasia Bruniany. This print-on-demand image can be resized and printed on multiple substrates: standard paper, cotton rag paper, canvas, acrylic, metal, and wood.

The new Sample Arc Display from InLine Ovals is the best way to sell oval, round, and specialty-shaped frames in a small amount of space. The new set includes 50 Color Cards along with popular profiles and can be used to design unlimited shaped frame options.

Call: 800-532-2333 www.imageconscious.com

32 PFM September 2020

Call: 800-456-1232 www.inlineovals.com

LifeSaver Software

Lineco

Have you wanted to add online framing to your website but just didn’t know where to start or want the exceptionally high expense? LifeSaver introduces online framing as a simple and inexpensive plug in for your existing website! You don’t need to be a LifeSaver customer to take advantage of this offer!

Lineco’s Archival Preservation Kit includes an acid-free, letter size document case that provides easy access to your important documents and photographs while providing protection from dust and light. It includes 12 archival file folders, ten 8.5'' x 11'' photo/art bags, 1 pair of cotton gloves, genuine bone folder, and pH testing pen.

Call: 800-381-0600 www.lifesaversoftware.com

Call: 800-628-1912 www.universityproducts.com

Penny Lane Publishing New wood artwork from Lux + Me Designs! Contact a sales representative by phone or emailing info@pennylanepublishing.com for more information. All the artwork you see on Penny Lane’s website is also available on canvas and wood products. Select images are also available as large format giclée prints. Stock code: LUX339PUMP. Size: 17'' x 15''. Retail price: $36. Call: 800-273-5263 www.pennylanepublishing.com

Peterboro Matboards Peterboro is excited to release this new 2020 Matboard Specifier. The real chip specifier includes all Conservation, Whitecore, Blackcore, Conservation Solid Core, and specialty foil product lines. Request your copy online at the web address below. Call: 866-292-3031 www.peterboromatboards.com

PI Creative Art

Presto Frame & Moulding

“Black Petals Gold Leaves” by PI Creative Art artist Asia Jensen is one of 150 new images released this month. Along with its companion, this square image can be custom sized and printed on a variety of papers, canvases, Dibond, wood, and acrylic.

Aziza was inspired by the pattern of tilapia fish skin. When applied to the Aziza rounded profile, it mimics the curve of the fish’s body. Aziza is a subtle new pattern taken from nature. 3/4'' width.

Call: 800-363-2787 www.picreativeart.com

Call: 800-431-1622 www.prestoframe.com

Rosenstiels

Studio Moulding

Monochromatic art is magic because it creates a distinctive accent yet works well with any color or style you already have, making it an essential part of any collection. Rosenstiels can bring you a wide range of subjects, including vibrant abstracts, modern masters, contemporary typography, and beautiful botanicals.

Introducing the new Sierra II collection, available in two scooped profiles and five finishes. The exquisite oak veneer finishes are hand-selected to create visual impact and add elegance to any room. The warm wood tones are perfect complements to a wide variety of art.

Call: +44 (0)20 7352 3551 www.rosenstiels.com

Call: 800-262-4174 www.studiomoulding.com

Third & Wall Art Group

Vermont Hardwoods

Presenting “Autumn Trees” by artist Scott Brems, a 46'' x 38'' original acrylic on canvas. Autumn Trees is available for print-ondemand on a variety of substrates, including canvas, paper, acrylic, DiBond, wallcovering, resin box, and wood.

Introducing Hoffmann dovetail routed cross bars fitted directly to the moulding. If you want to strengthen your frame without a full strainer, this may be what you’re looking for. Available in 3/8'', 1/2'', and 11/16'' thicknesses x 2'' wide.

Call: 877-326-3925 www.thirdandwall.com

Call: 888-442-7396 www.vermonthardwoods.com

PFM September 2020 33