Contents
PFM is a member of:
Volume 31, Number 1
PPFA, The Professional Picture Framers Association ACC, Art Copyright Coalition SOG, Society of Gilders
On the Cover PFM is proud to celebrate 30 years as the go-to source of reliable information for the picture framing industry. For a look back at our last three decades, see page 32. Cover art by Jin Dong
Features 20 Trends for 2020 32 PFM 30th Anniversary 34 Design 101
20
Columns 14 26 34 62
Sales Strategies Framing Fundamentals Marketing Methods Design of the Month
Departments 10 12 50 52 58 60
Editor’s Note Industry News Crossword Puzzle Product Showcase Distributor Spotlight Index of Advertisers
32
34
62
Picture Framing Magazine® (ISSN 10529977) is published monthly, plus one issue by PFM Publishing, LLC, 83 South Street, Unit 307, Freehold New Jersey 07728; phone 732-536-5160; fax 732-252-2270. Subscription Office: Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612; phone 888-238-0049. Subscription: $20 per year U.S., $40 U.S. Dollars per year in Canada and Mexico, $60 U.S. Dollars per year for all international. Single copies, $5.95. If a paid subscription magazine is returned by the U.S. Postal Service as non-deliverable, Picture Framing Magazine will maintain the subscription for one year. If after one year a new address is not provided, Picture Framing Magazine will cancel the order. No refund will be available for that account. Periodicals class postage paid at Freehold, New Jersey, and at an additional mailing office. Entire contents © 2020 by PFM Publishing, LLC. Printed in U.S.A. Picture Framing Magazine registered in the U.S. Patent and Trademark Office. Postmaster: Send address changes to Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612 Agreement Number 1691910 Disclaimer The opinions and information in this magazine are not necessarily those of the publisher and are therefore not to be viewed as such. No part of this magazine may be reproduced without the expressed written consent of the publisher. PFM does not knowingly accept false or misleading advertising or editorial, nor does the publisher assume any responsibility for the consequences that occur should any such material appear. PFM and PFM Publishing assume no responsibility for content, text, or artwork of advertisements appearing in PFM except those promoting PFM. The Publisher reserves the right to review all advertising materials submitted for publication and to not accept any such material deemed inappropriate for any reason.
2020
WCAF EXPO SPEAKER SPOTLIGHT EXCELLENCE IN EDUCATION
The National Conference at the WCAF Expo is dedicated to providing the largest and most comprehensive conference in the industry, led by experts in their field.
Debbi Babb
Wayne Baker
Rhonda Feinman
Leah Fishman
Tim Franer
Meg Glasgow
Jay Goltz
Mark Klostermeyer
Joel Kmak
Heidi Knodle
Jay Kogan
David Lantrip
Barrie Lynn Bryant
James Miller
Michael Pacitti
Jim Parrie
Chris Paschke
Sal Passanisi
Hugh Phibbs
Chuck Terry
Mark Thorpe
James Thorpe
Eric Tollefson
Arthur Van Dover
Mark Wallenfang
CONTENTS
Scott Erickson
AD INDEX
www.wcafexpo.com
Gary Barker
Ken Baur
Daniel Beauchemin
Elisabeth Cornu
Jared Davis
Charles Douglas
Carol Graham
Wendy Harris
Ginger Hartford
Marty Horowitz
David Horowitz
Eric Joseph
Paul MacFarland
Megan MacMillan
Rob Markoff
Barbara Markoff
Kevin Meath
Joyce Michels
John Ranes II
Mike Reick
Erick Rios
Hal Schmitt
Elida Scola
Don Strouf
WEST COAST ART & FRAME
EXPO AND
THE NATIONAL CONFERENCE Matt Weber
Brian Wolf
Elli Wollangk
Russ Wood
TRADE SHOW: January 27-29, 2020 • CONFERENCE: January 26-29, 2020
PFM Publishing
83 South St., Unit 307, Freehold, NJ 07728 • Phone 732-536-5160 • Fax 732-252-2270
PICTURE FRAMING MAGAZINE www.pictureframingmagazine.com Bruce Gherman • bgherman@pfm-group.com • 848-444-5202 Kimberly Biesiada • kbiesiada@pfm-group.com • 848-231-3510 A RT D I RE C TO R Jin Dong • jin@wcafexpo.com • 848-231-4082
E X E C U TI V E PU BLI S HE R E D I TO R
CONTRIBUTORS
Jay Goltz • PRE S E RVATI O N E D I TO R Hugh Phibbs • M O U N TI N G E D I TO R Chris A. Paschke, CPF, GCF M AT D O C TO RS Tim Franer, CPF • John E. Ranes II, CPF, GCF • Brian Wolf, CPF William B. Adair • Ken Baur • Jared Davis, MCPF, GCF Paul MacFarland, MCPF, GCF • James Miller, MCPF, GCF
B USI N E S S E D I TO R
ADVERTISING SALES
sales@pfm-group.com • 848-444-3058 Ellen Blatt • ellenhobbypub@cs.com Bruce Gherman • bgherman@pfm-group.com Rob Gherman • robgherman77@gmail.com Sean Kliemisch • sean@wcafexpo.com CIRCULATION D I RE C TO R O F A U D I E N C E D E V E LO PM E N T
Maureen Robertson • maureen@wcafexpo.com PRODUCTION
A D V E RTI S I N G C O O RD I N ATO R
Jin Dong • ads@pfm-group.com
SUBSCRIPTIONS TOLL FREE: 888-238-0049 pictureframing@omeda.com
WEST COAST ART & FRAME EXPO • NATIONAL CONFERENCE A division of Hobby Pubco • www.wcafshow.com
Deborah Salmon • dsalmon@wcafexpo.com Mindy Gruenbaum • mindy@wcafexpo.com E X HI BI TO R S E RV I C E S Maureen Robertson • maureen@wcafexpo.com TRA D E S HO W C O O RD I N ATO R Gary Coughlin • gary@wcafexpo.com C O N F E RE N C E C O O RD I N ATO R Alan Pegler • alan@wcafexpo.com TRA D E S HO W D I RE C TO R BU S I N E S S M A N A G E R
WCAF EXPO SALES
sales@wcafexpo.com
CONTENTS
PFM PUBCO • BOOK DIVISION BOOK SALES COORDINATOR
pfmpubco@pfm-group.com
AD INDEX
PFM PUBLISHING, LLC PRE S I D E N T
8 PFM January 2020
Bruce Gherman
Visit us at WCAF Expo Booth 1027
FROM THE EDITOR’S DESK
A
New year, new decade, new ideas. Celebrating its 30th birthday, PFM is packed with insight from the best in the framing industry.
CONTENTS AD INDEX 10 PFM January 2020
lthough I’m sure I won’t be the first to do so, I’d like to welcome you to 2020. It’s an exciting thing to stand on the precipice of a new year and look at life with fresh eyes. The world is your oyster, here at the beginning. It’s a particularly exciting time for all of us at Picture Framing Magazine; this year marks the publication’s 30th. A lot has changed over the past three decades. In 1990, the Hubble Space Telescope sent the first photographs from space; the Berlin Wall was torn down, reunifying East and West Germany; and the first web server was created. Gas no longer costs $1.15 per gallon, and “Home Alone” is no longer the highest-grossing film at the US box office. The picture framing industry, too, has seen changes. Design preferences and trends have evolved. The materials and techniques used in framing have changed as we learn more about preservation and adjust our practices accordingly. The rise of the Internet, of course, affected how everyone does business; we weren’t writing articles about social media marketing in 1990! Through it all, two things have
remained the same: business owners’ desire to grow and succeed, and our commitment to help them do so. This issue, as always, is filled with articles on a range of design and business topics from industry experts of all walks of life. Whether you’re looking for sales and marketing strategies, trend insight, or design inspiration, you’ll find something in these pages that you can implement in your framing business this year. I encourage you to use the excitement of the new year as motivation to build your 2020 action plan. Think of it as a new year’s resolution; a list of tasks designed to improve the health of your business. Whatever you choose to embark upon between now and December 31, you’re doing the right thing for your business by trying something new. And we’ll be right there beside you, striving to make each issue of PFM better than the last by bringing you new ideas. I’ll toast to that!
Kimberly Biesiada Editor
INDUSTRY NEWS Framerica Ramps Up Charity Efforts
allowed team members to wear jeans
Framerica’s
in exchange for a donation. Framerica
annual
fundraising
efforts
matched all monies collected.
started earlier this year, with the company
“We all feel great about doing our
intending to run multiple initiatives to help
part,” notes Director of Marketing Corinne
various charities.
Ferrara.
Thus far it has donated funds to help
For more information, call 800-372-
in the fight against breast cancer by con-
6422 or visit framerica.com.
ducting raffles and a “week of jeans,” which Framerica staff during their “week of jeans”
Decor Releases Winter Savings Brochure Decor Moulding’s winter Extreme Savings Brochure is now available. Loaded with 140 styles and savings up to 67 percent, the
moulding
included in the brochure ranges from Decor’s most
popular
Park Slope and Edge lines, to Aries
shadow-
boxes, classic compos in a range of profiles and finishes, and blacks, whites, linen liners, and stretchers. All styles are available from the company’s New York and Georgia warehouses. To learn more, call 800-937-1055, email order@decormoulding.com, or visit decormoulding.com/catalogpages.aspx for the most current offerings.
Monte Celebrates Anniversary with Framerica Framerica’s Lauren Monte recently cele-
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brated five years with the company as a valued member of its imaging team. “Lauren
is
very
creative with an uncan-
AD INDEX
ny eye for color and design,”
notes
Vice
President Josh Eichner.
Lauren Monte
“She has always been a great member of our team.” PFM VISIT US AT WCAF EXPO BOOTH 1603 12 PFM January 2020
Visit us at WCAF Expo Booth 1517
DESIGN TRENDS FOR 2020 By Connie Cook
L
ooking for some ideas to update your window dis-
the natural texture to be the star.
play, gallery, frame designs, or social media posts?
According to interior design website thespruce.com,
Incorporate some fresh, new design trends! Wheth-
wabi-sabi is a Japanese term that essentially means “find-
er it’s a new coat of paint in one of the trending colors,
ing beauty in imperfection.” Wabi refers to living with
or a custom frame design that incorporates new trend
humility and simplicity while being at one with nature,
influences, your new look will wow your customers and
while sabi is defined as the ability to accept the lifecycle
position you as a trend leader.
of anything as it is—flaws and all.
In addition to leading paint companies’ Color of
In an industry defined by precision, it’s a bit tricky
the Year news, a recent trip to High Point Market re-
to infuse wabi-sabi into custom framing. You can still
vealed some fresh design trends for 2020. Some exciting
achieve this look by selecting matting and moulding that
new-yet-approachable trend categories have appeared
reflect this trend while still delivering a finished product
and are ready for you to incorporate in your framing that
you can be proud of. Look for organically textured mould-
your customers will love! Let’s look at some of the more
ings and matting with natural fabric finishes.
prominent trends for 2020 and see some examples of
CONTENTS
how you can achieve these looks in your custom frame
NATURAL WOOD FINISHES
designs.
Wood finishes have shifted over the last several years,
HUMBLE MATERIALS
which had been dominated by gray driftwood, cerused, and whitewashed hues. Now, wood finishes are appearing
AD INDEX
One of the most prominent trends seen at High Point Mar-
in many different shades—grays included. Also coming
ket 2019 was the use of simple and humble materials such
forward are lighter and warmer wood tones such as blond
as rattan, plywood, jute, sisal, hemp, and terracotta. Also
and honey finishes.
referred to as the Japanese-influenced wabi-sabi trend,
While no single color family in wood finishes stands
this look celebrates the imperfect, with handmade touch-
out, what is uniting current wood trends is texture. Sat-
es and softened edges. The finishes are simple and allow
in and matte surfaces, plus textural effects such as
20 PFM January 2020
trends are all about the texture, the trending warm metal surfaces feature interesting patinas, brushed finishes, and more textural variations. Look for mouldings that feature warm metal finishes or add top mats with metallic tones. Don’t go too matchy-matchy with the metallics; this current trend is achieved by mixing them up, so have some fun combining metallic tones.
MOODY BLUES Dark blues are quite prominent now but primarily in moody and muddied shades. Sherwin-Williams recently announced its 2020 Color of the Year to be Naval (SW 6244). Sue Wadden, director of color marketing at SherwinDeep blue is showing up not only on walls but also in linens, furniture, accent pieces, and frame design. White provides great contrast.
Williams, says of the 2020 color choice; “People want to
hand-scraping, wire-brushing, and natural, oil-rubbed
ical, and emotional well-being. Naval is reminiscent of
finishes, are all very strong. In flooring, wide planks,
the night sky, which people have looked to for centuries
mixed-width planks, herringbone, and diagonal designs
for guidance, as a muse and as a reminder to live more
are also standing out. Look for these design features in
mindfully.”
feel grounded and inspired to pursue their mental, phys-
moulding selections to bring the same trends your cus-
Dark blues are showing up not just as wall colors but
tomers are seeing in the home decor showrooms to your
also in furnishings, accent pieces, and linens. Blue and
custom frame designs.
white are natural high-contrast companions. You can
RETRO LUXE
easily incorporate the moody blue trend by incorporating dark blue matting or moulding into your framing designs.
There’s a surprising retro glam trend appearing right
Try using deep blue moulding with simple white 8-ply
now that is a nod to the 1970s and 80s. Like any “retro”
matting, or white-toned moulding with a textured, deep
trend, this look is updated with a modern interpretation
blue top mat.
and restraint. The retro luxe look can be achieved by combining luxury finishes with metallic touches, such as the
SEEING PINK
hand-crafted Sinuous wall covering by Vahallan with dis-
Pinks have been on the rise for several years, making a
tinctive rhythmic and sparkling swirls.
big splash in 2016 when Pantone announced Rose Quartz
You can achieve this sophisticated retro design style
along with pale blue Serenity as its Colors of the Year. Ben-
in custom framing by combining metallic textured matting with retro moulding selections.
GOING FOR THE GOLD Silver tones and stainless steel have been the center of design for over a decade, and although warmer metal tones
CONTENTS
have made occasional appearances, their dominance at High Point Market suggest it’s time for silver to move over and let shimmery golden finishes take the spotlight. Not that silver, pewter, nickel, and other cool metal finishes are
AD INDEX
going fully away; rather, they are becoming the supporting cast to gold, bronze, and brass, all presented in a variety of finishes. Leading the way are nuanced metallic tones that are mixtures of copper, brass, and gold. The most modern and interesting way to present metal finishes is in layered combinations. Just as wood 22 PFM January 2020
This mixed-metal composition includes two metallic mats plus moulding with a burnished metal finish.
VISIT US AT WCAF EXPO BOOTH 1529
bathroom and powder room walls often feature a selection from this color family. The color reflects off the walls and onto the face for a boost of confidence when checking one’s appearance. Today, pink is taking a more prominent place in the modern home. According to Architectural Digest (October 2019), celebrities including Anne Hathaway and England’s Prince Charles have incorporated pale pink walls into their homes. Pink no longer carries a stereotypical gender association, especially when used in gently muted versions such as First Light. If your customers aren’t ready to go all in with pink, try infusing a little of this calming color as a second or third mat, or in warmed-up pink tones such as coral. Keep it grounded by contrasting these ethereal tints with deeper tones and textures.
ABOUT HIGH POINT MARKET High Point, NC, also known as the home furnishings capThe wavy moulding detail and irregular fabric weave on the top mat create a subtle interpretation of the wabi-sabi design trend.
jamin Moore recently announced the rose-tinged pastel First Light as its 2020 Color of the Year. Described as a “refreshing alternative to white or beige, First Light 2102-70 is a soft, airy pink that flatters any space and plays well with other colors.” First Light takes on a modern look when
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paired with rich neutrals such as charcoal gray or chocolate brown. Pink and peach tones have long been known to be universally flattering for all skin colors. It isn’t surprising that
ital of the world, hosts both a spring and fall market that attracts local and international exhibitors and buyers. While many home decor suppliers have permanent showrooms to host year-round visiting design professionals, there are also ample temporary exhibitor spaces where suppliers from around the globe come to show their wares during the biannual markets. Located in the heart of what was once America’s historic furniture manufacturing center, High Point now features furnishings and home decor items produced from all points around the world.
AD INDEX
SELLING TIPS As the saying goes, “a picture is worth a thousand words.” Display framed pieces in your consultation area featuring these design and color trends as inspiration and your customers will easily see how these sophisticated styles can be incorporated into their custom framing projects. Seeing is believing! Let these design trends inspire you to create framing designs that will wow your customers and show that your shop is leading the way in decor trends. PFM
Connie Cook
This framed art features soft pink matting; in stark contrast, the wabi-sabi-influenced moulding has a charred wood look. 24 PFM January 2020
Connie is a design and trend consultant to the custom framing industry. She has led lectures at The National Conference, held at the West Coast Art and Frame Expo in Las Vegas.
New For 2020 Product Showcase 888 Manufacturing Corporation
Join Rite canvas stretching machines are the least expensive machines on the market that can do gallery wraps. Only 3/4'' of canvas is needed around the image to stretch. No air or electricity is required to operate the machines. Call: 888-338-3318 www.888mfgcorp.com SEE US AT WCAF EXPO BOOTH 1511
Analogue Imaging LLC
SMA Versascan with V3D technology, increasing depth of field, and offering perfect reproductions of structured surfaces. The Versascan produces true optical resolutions of up to 600 x 1200 dpi. Digitizations in less than 40 seconds. Flatbed scanners from 25'' x 50'' to 48'' x 100''. Call: 800-747-2026 www.analogueimaging.com SEE US AT WCAF EXPO BOOTH 1420
Attach-EZ
Bella Moulding
Introducing the new 401SD Starter Kit Deluxe complete with three fabric mounting tools, two Fine Fabric and one MicroStitch, nine fastener sizes, four needle sizes (11 total), an instructional DVD or USB 101, written instructions, and a 14'' case. Takes the labor out and puts profit back in on fabric mounting projects.
Step right up: everyone’s a winner with Bella Moulding’s Tivoli collection. Made in Italy in a merry-go-round rainbow of bright metallic shades that celebrate the thrills and lights of the vintage amusement park. Perfect for playful prints and portraits.
Call: 800-527-1521 www.attach-ez.com
Call: 773-248-7713 www.bellamoulding.com SEE US AT WCAF EXPO BOOTH 1209
SEE US AT WCAF EXPO BOOTH 1607
Caliber8
Canon USA
The Exactac Picture Hanging Tool takes the hassle out of hanging your favorite frames. Its ergonomic handle helps you place your frames exactly where you want them while locating precisely where to place your hanging hardware on the wall. Exactac keeps your hands safe from hammers making your picture hanging experience exquisite.
Professional photographers and graphic designers openly share what they need and want in a printer, and Canon listened. The new, enhanced imagePROGRAF printers feature intelligent media loading, enhanced security features, and other improvements. Become obsessed and see for yourself at the website below.
Call: 844-233-9228 www.getexactac.com
Call: 800-423-2366 www.proprintsample.com
SEE US AT WCAF EXPO BOOTH 2329
SEE US AT WCAF EXPO BOOTH 1027
Canvas Stretching Machine, LLC
Craft Inc.
The new ProMod-5 was inspired by the needs of many high-production print shops. It includes: two stretcher plates, dual foot pedal control, dual-stage control console, articulating arm, Fasco F1B80-16LN pneumatic staple gun and holster, one box of BeA -80 series staples, and universal mounting brackets. This model carries a full one-year warranty.
Now proudly distributing the SpringLock. The Springlock Picture Fixture offers a simple, effective, and secure method of hanging artwork and mirrors to any wall. Springlock offers major advantages over other security picture fixtures on the market. Springlock is manufactured in England and has become a market leader in picture security today.
Call: 614-861-4582 www.gallerystretcher.com
CONTENTS
SEE US AT WCAF EXPO BOOTH 1604
Call: 800-827-2388 www.craft-inc.com SEE US AT WCAF EXPO BOOTH 1442
AD INDEX
Decor Moulding
Delta Picture Frame Co.
Introducing Revel, a new polystyrene line featuring six ornate black and white styles, giving the look of an artisan’s carved craftwork in a very rich compo design. Available in three widths, 1 3/4'', 2 1/2'', and 3 1/4'', with rabbets ranging from 3/8'' to 3/4''. Order corner kit #CSREV to get this line on your wall today.
Shown here is a 1 1/16'' wide moulding with a face that angles downward toward the lip. The distressed silver lines serve as a nice accent over the dark gray finish of the moulding. For samples or pricing, please call the office.
Call: 800-937-1055 www.decormoulding.com
52 PFM January 2020
Call: 800-327-5482 www.deltapictureframe.com SEE US AT WCAF EXPO BOOTH 1101
Designer Moulding
D&K Group
Introducing new shadowbox moulding. Comes in four attractive colors: Whiskey, Honey, Smoke, and Charcoal. To learn more, please call or visit the website.
Endura Overlams from D&K offer a durable, waterproof laminating solution for outdoor artwork. Endura Overlams are also available with UV protection to help protect against fading and color shift caused by sunlight. These thermal laminating films are designed for use in a roller press system.
Call: 800-634-0032 www.designermoulding.com SEE US AT WCAF EXPO BOOTH 1534
Call: 800-632-2314 www.dkgroup.com SEE US AT WCAF EXPO BOOTH 2214
Epson
Fotiou
Epson recently announced the SureColor P9570, a 44'' wide-format inkjet printer designed for the photography and fine art market. Leveraging new UltraChrome PRO12 pigment ink and PrecisionCore MicroTFP printhead technology with dedicated nozzles for both Matte and Photo black ink, it delivers exceptional image quality at unparalleled speeds.
Fotiou, in partnership with Jane Seymour and onetreeplanted.org, are working together to replenish the forests of California and want you to get in on the action. It’s simple; buy any new Jane Seymour product, and Fotiou will plant one tree on your behalf. Featuring six profiles and three modern veneers.
Call: 800-463-7766 www.epson.com
Call: 800-668-8420 www.fotiou.com
SEE US AT WCAF EXPO BOOTH 1401
SEE US AT WCAF EXPO BOOTH 1411
The Frame Master
The Frame Master
Long Beach, CA framemaker Ona Zimmerman is making her WCAF Expo debut with her wildly original collection of “deconstructed-reconstructed” hand-finished (painted, gilded, stained, or combo) closed-corner picture frames; each one a work of art!
Maine native Leia Scotton is a creative framer launching her unique W.T.F. line at the WCAF Expo! With a name like that, you know you’ve got to see her lacy, gilded, hand-finished original designs up close!
Call: 516-220-8313 www.theframemaster.com
Call: 516-220-8313 www.theframemaster.com SEE US AT WCAF EXPO BOOTH 2301
SEE US AT WCAF EXPO BOOTH 2301
Framerica
Frank’s Fabrics
Framerica’s Dashboard Burl is the newest addition to its popular Woods Collection. This classic burl was inspired by the finest automotive interiors, colored to the most useful mid-tone brown. “Burl has been in Framerica’s line forever,” notes VP Josh Eichner. “We’ve updated that with Dashboard Burl to keep the timeless feel but with an unprecedented realism.” Dashboard Burl is available in profiles ranging to 3''.
Introducing Fibremats. Available in six thicknesses so you can introduce more depth into your designs. Sizes up to 49'' x 97''. Framers do not have to worry about the mats curling; even without glass, they lay flat. On the ¼'' and 3/8'' thicknesses, 45-degree and 30-degree bevels are available, as well as rounded bull noses. Thicknesses over 1/8'' can be flipped over and a 1/8'' deep rabbet can be routed, so when you install a fillet, it will sit flat with the bottom of the Fibremat.
Call: 800-372-6422 www.framerica.com SEE US AT WCAF EXPO BOOTH 1303
Call: 888-332-2749 www.franksfabrics.com
Gemini Builds It!
Giò Designs
Do you struggle to explain to your clients how to frame their 3D art and memorabilia? Showcase Acrylics has just the thing! This showroom display includes removable magnetized brackets that can help you demonstrate a variety of acrylic options. Let us make this your next best sales tool!
Start the year with a splash of color! Giò Designs’ K344 profile is now available in six bold colors and seven photo frame sizes. These fun little frames come in blue, green, orange, pink, purple, and red. Photo frames available in 3'' x 3'', 3'' x 7'', 3.5'' x 9'', 4'' x 6'', 5'' x 5'', 5'' x 7'', and 8'' x 10''.
Call: 847-844-4000 info@showcaseacrylics.com
Call: 800-674-3344 www.giodesigns.com
SEE US AT WCAF EXPO BOOTH 1643
SEE US AT WCAF EXPO BOOTH 1548
PFM January 2020 53
New For 2020 Product Showcase Hoffmann Machine Company
Image Conscious
The Hoffmann MU3-PD is an excellent choice for custom picture framers to join moulding at any angle. It excels at joining very thin and tall stem moulding, which tends to split with traditional joining methods. Different machine models and accessories are available; come see live machine demonstrations at the WCAF Expo.
Image Conscious has published “Amid the Jewels” by Jan Weiss, part of an abstract landscape series. This image is available to resize and print on standard paper, cotton rag paper, canvas, acrylic, metal, and wood.
Call: 866-248-0100 www.Hoffmann-USA.com
Call: 800-532-2333 www.imageconscious.com SEE US AT WCAF EXPO BOOTH 2307
SEE US AT WCAF EXPO BOOTH 1551
Jack Richeson & Co.
Legion Paper
Cotton and Linen Canvas Panels have a soft tooth finish, which makes them the perfect painting and printing surface. Mounted on HDF, they are warp- and moisture-resistant and are coated with high-quality acrylic gesso. Available in extra fine, fine, and medium textures. Sizes from 5'' x 7'' to 20'' x 24''.
Entrada Rag Textured has a subtle texture and warm tone, exhibiting the same superb Entrada printing qualities of the classic Entrada Smooth. The wide tonal range and high dMax remains unparalleled for a cotton matte paper. The defined yet subtle texture enhances the printed image without being distracting. Its natural, warm surface matches perfectly to the existing Entrada Rag Natural paper, making this a nice alternative to the traditional smooth finish.
Call: 800-233-2404 www.richesonart.com SEE US AT WCAF EXPO BOOTH 1606
Call: 212-683-6990 www.legionpaper.com SEE US AT WCAF EXPO BOOTH 2001
Lineco
Michelangelo Moulding
Announcing the addition of Klucel G to Lineco’s line of framing products. Klucel G can be dissolved in either water or alcohol, but it is its solubility in alcohol that presents the most useful possibilities. It introduces the prospect of adhesion without the deformation that water can cause.
Introducing a new series in Michelangelo Moulding’s growing floater collection: the 362 family. Four finishes—black, white, and two grays—with a robust 1 1/8'' face and delicate, complementary accent lines. These elegant neutrals would be perfect with many of the increasingly oversize products in today’s design schemes.
Call: 800-628-1912 www.universityproducts.com SEE US AT WCAF EXPO BOOTH 1003
Call: 877-422-8812 www.michelangelomoulding.com SEE US AT WCAF EXPO BOOTH 1109
Morso Dan-List New manually operated digital measuring system for your Morso. Fits all existing machines. Easy to fit, easy to operate, easy to read. Morso machines: no dust, no noise, and no CO2 emission from manually operated machines. Call: +45 8643 5155 www.danlist.dk SEE US AT WCAF EXPO BOOTH 1549
Penny Lane Fine Art & Licensing New artwork by Jaxn Blvd.! All the artwork you see on Penny Lane’s website is also available on canvas and wood products. Select images are also available as large-format giclee prints. Contact your sales representative to place an order today. Call: 800-273-5263 www.pennylanepublishing.com SEE US AT WCAF EXPO BOOTH 1342
CONTENTS AD INDEX
Peterboro Matboards
PI Creative Art
New 2020 Matboard Specifier now available from Peterboro! This real chip specifier includes all Conservation, Whitecore, Blackcore, Conservation Solid Core, and Specialty Foil references. To request your copy, visit the website or contact your Peterboro distributor.
This simple still life brought to you by PI Creative Art is perfect for a spring/summer refresh. With its gestural petals and airy palette, it is a sweet sample of what PI Creative Art’s new line has in store.
Call: 866-292-3031 www.peterboromatboards.com SEE US AT WCAF EXPO BOOTH 1211
54 PFM January 2020
Call: 800-363-2787 www.picreativeart.com SEE US AT WCAF EXPO BOOTH 1501
Picture Woods
Presto Frame & Moulding
Named after the darkest portion of the shadow, Umbra, Picture Woods’ new line of exceptionally crafted hardwood moulding, celebrates the beauty of contrast by seamlessly joining two complementary woods into one stunning profile. Featuring a bright maple face and a cherry or walnut side, these eye-catching designs are available in a variety of finishes and profile sizes.
Camilla features a rambling leafy vine motif with tangential ribbing. The ornament is a low relief with a continual repeat making for well-matched corners. Handmade in Italy, the finishes have depth and character. Available in 7/8'' and 1 1/2'' widths.
Call: 800-321-6522 www.picturewoods.com
Call: 800-431-1622 www.prestoframe.com SEE US AT WCAF EXPO BOOTH 1505
SEE US AT WCAF EXPO BOOTH 1250
Rhonda Feinman Custom Frames Introducing a 4'' wide neoclassical Empire style frame to the Rhonda Feinman Custom Frames collection. Four rows of handmade composition ornament finished in 22KT gold leaf and antiqued to your specifications. Call: 800-297-1566 www.rhondafeinman.com SEE US AT WCAF EXPO BOOTH 1321
Rosenstiels New for 2020: “Flying Egret” by Wink Gaines (RL24752). Celebrated wildlife photographic artist Wink Gaines beautifully captures the soaring flight of this elegant bird. The neutral colors and dynamic composition are just perfect for today’s interiors. Come and explore Rosenstiels’ wide world of photography, painted and graphic art, and so much more on their website. +44 (0)20 7352 3551 www.rosenstiels.com SEE US AT WCAF EXPO BOOTH 1005
Rustic Creations
Sagebrush Fine Art
Set of two barnwood shelves. Reclaimed wood repurposed into an adorable shelf which is a great addition to any home decor. The barnwood is all naturally aged. A beautiful, handcrafted accent to display photos and keepsakes. Easy to install with Rustic’s sawtooth hanger system. Choose two gray, two white, or one of each. Height 4''; width 24''; depth 3.75''.
For 30 years, Sagebrush Fine Art has been privileged to provide customers with wonderful art, worldwide. Their catalog of over 35,000 images from nearly 70 talented artists grows bigger every day. But it’s not just about numbers: their shared love of art and the wide range of positive emotions it evokes are why Sagebrush is still here, 30 years later.
Call: 800-410-3200 www.rustic-creations.com
Call: 800-643-7243 www.sagebrushfineart.com
SEE US AT WCAF EXPO BOOTH 1451
SEE US AT WCAF EXPO BOOTH 1545
Specialty Matboard
Studio Moulding
59016 Kimono is one of seven new colors from Specialty Matboard’s Crepe Collection. The colors are soft, neutral taupes and grays. The pattern has a silky, “crepe” type pattern.
Announcing the new Sierra Floater collection. Suitable for canvas art, these rustic, earthy wood veneers are available in two profiles and five finishes: Walnut, Pecan, Buff, Gray, and Beige. Please contact your regional sales manager or Studio Moulding to get your samples today!
Call: 800-280-6287 www.specialtymatboard.com SEE US AT WCAF EXPO BOOTH 1108
Call: 800-262-4174 www.studiomoulding.com SEE US AT WCAF EXPO BOOTH 1335
SunDance Graphics
Ten Plus
SunDance Graphics is looking forward towards another exciting WCAF Expo. Among their many great artists is Patricia Pinto. Patricia comes from a great family of artists and was born in Colombia. Patricia continuously evolves and easily combines her style with the latest trends.
Introducing exciting new profiles in Ten Plus’s collection. Comes in four attractive colors and multiple profiles. To learn more, please call or visit the website.
Call: 800-617-5532 www.sdgraphics.com
Call: 562-404-0088 www.tenplusframes.com SEE US AT WCAF EXPO BOOTH 1343
SEE US AT WCAF EXPO BOOTH 1310
PFM January 2020 55
New For 2020 Product Showcase Universal Arquati
Urban Road
Introducing a new size in the successful gesso-free line: ¾'' x ¾'' Italian Prime! This Italian-made moulding features open grain, high gloss, and matte finishes in a variety of colors. This profile is economical, gesso-free, and great for many uses with small pictures, inner frames, and photography. This product is now in stock! Please contact your local sales representative to get a sample set.
With their groundbreaking TrueTexture technology, Urban Road takes original, hand-painted pieces, scans them, and uses 3D printing techniques on high-quality linen canvas, allowing customers to access beautiful pieces of artwork that look and feel exactly as the artist intended—virtually indistinguishable in their replication of the strokes, textures, and movement of the original.
Call: 800-668-3627 www.universalarquati.com
Call: +61 408 345 488 www.urbanroad.com.au
SEE US AT WCAF EXPO BOOTH 1517
SEE US AT WCAF EXPO BOOTH 2115
World Art Group Introducing hand-colored metallic foil from World Art Group. Each piece is printed with metallic foil on 100 percent cotton rag paper and then hand-colored with high-quality watercolor paints to accentuate the stunning beauty. Fully made in the US. Come see for yourself. Call: 804-213-0600 www.theworldartgroup.com SEE US AT WCAF EXPO BOOTH 1235
CONTENTS AD INDEX 56 PFM January 2020
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