FRAMING FOR MOTHER'S DAY BUILDING A PROFITABLE BRAND • EXPANDING YOUR MARKET REACH
Contents
PFM is a member of:
Volume 30, Number 3
PPFA, The Professional Picture Framers Association ACC, Art Copyright Coalition SOG, Society of Gilders
On the Cover "Arrangement in Grey and Black No. 1," best known under its colloquial name, "Whistler's Mother," was painted by James McNeill Whistler in 1871 and depicts the artist's mother, Anna McNeill Whistler. In this month's issue, we present several creative frame designs you can sell leading up to Mother's Day—no portrait of mom required.
Features 20 Market Expansion 32 Mother's Day & Graduation 34 Added Revenue Streams
Columns
34
12 Marketing Methods 26 Digital Imaging 46 Design of the Month
26 Departments 8 10 39 42 43 44 45
Editor’s Note Industry News Crossword Puzzle Distributor Spotlight Classified Ads Index of Advertisers Calendar of Events
46
32
Picture Framing Magazine® (ISSN 10529977) is published monthly, plus one issue by PFM Publishing, LLC, 83 South Street, Unit 307, Freehold New Jersey 07728; phone 732-536-5160; fax 732-252-2270. Subscription Office: Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612; phone 888-238-0049. Subscription: $20 per year U.S., $40 U.S. Dollars per year in Canada and Mexico, $60 U.S. Dollars per year for all international. Single copies, $5.95. If a paid subscription magazine is returned by the U.S. Postal Service as non-deliverable, Picture Framing Magazine will maintain the subscription for one year. If after one year a new address is not provided, Picture Framing Magazine will cancel the order. No refund will be available for that account. Periodicals class postage paid at Freehold, New Jersey, and at an additional mailing office. Entire contents © 2019 by PFM Publishing, LLC. Printed in U.S.A. Picture Framing Magazine registered in the U.S. Patent and Trademark Office. Postmaster: Send address changes to Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612 Agreement Number 1691910 Disclaimer The opinions and information in this magazine are not necessarily those of the publisher and are therefore not to be viewed as such. No part of this magazine may be reproduced without the expressed written consent of the publisher. PFM does not knowingly accept false or misleading advertising or editorial, nor does the publisher assume any responsibility for the consequences that occur should any such material appear. PFM and PFM Publishing assume no responsibility for content, text, or artwork of advertisements appearing in PFM except those promoting PFM. The Publisher reserves the right to review all advertising materials submitted for publication and to not accept any such material deemed inappropriate for any reason.
PFM GROUP
83 South St., Unit 307, Freehold, NJ 07728 • Phone 732-536-5160 • Fax 732-252-2270
PICTURE FRAMING MAGAZINE www.pictureframingmagazine.com Bruce Gherman • bgherman@pfm-group.com Kimberly Biesiada • kbiesiada@pfm-group.com
E X E C U TI V E PU BLI S HE R E D I TO R
CONTRIBUTORS B USI N E S S E D I TO R
Jay Goltz • PRE S E RVATI O N E D I TO R Hugh Phibbs • M O U N TI N G E D I TO R Chris A. Paschke, CPF, GCF Tim Franer, CPF • John E. Ranes II, CPF, GCF • Brian Wolf, CPF William B. Adair • Ken Baur • Jared Davis, MCPF, GCF Paul MacFarland, MCPF, GCF • James Miller, MCPF, GCF
M AT D O C TO RS
ADVERTISING SALES
sales@pfm-group.com • 732-536-5160 ext. 222 Ellen Blatt • ellenhobbypub@cs.com Bruce Gherman • bgherman@pfm-group.com Rob Gherman • rgherman@hobbypub.com Sean Kliemisch • sean@wcafexpo.com CIRCULATION D I RE C TO R O F A U D I E N C E D E V E LO PM E N T
Maureen Robertson • maureen@wcafexpo.com
SUBSCRIPTIONS TOLL FREE: 888-238-0049 pictureframing@omeda.com
WEST COAST ART & FRAME EXPO • NATIONAL CONFERENCE www.wcafshow.com Deborah Salmon • dsalmon@wcafexpo.com BU S I N E S S M A N A G E R Mindy Gruenbaum • mindy@wcafexpo.com E X HI BI TO R S E RV I C E S Maureen Robertson • maureen@wcafexpo.com TRA D E S HO W C O O RD I N ATO R Gary Coughlin • gary@wcafexpo.com C O N F E RE N C E C O O RD I N ATO R Alan Pegler • alan@wcafexpo.com A S S O C I ATE E D I TO R Sara LaPonte • sara@wcafexpo.com M A RKE TI N G A N D C O M M U N I C ATI O N S C O O RD I N ATO R Alexis Orlacchio • alexis@wcafexpo.com TRA D E S HO W D I RE C TO R
WCAF EXPO SALES
sales@wcafexpo.com
PFM PUBCO • BOOK DIVISION BOOK SALES COORDINATOR
pfmpubco@hobbypub.com
CONTENTS
PFM GROUP STAFF PRODUCTION
Gary Coughlin • gary@wcafexpo.com Jin Dong • jin@wcafexpo.com C O O RD I N ATO R Jin Dong • ads@pfm-group.com
A RT D I RE C TO RS A D V E RTI S I N G
AD INDEX
PFM PUBLISHING, LLC PRE S I D E N T
PFM PFMseminars PICTURE FRAMING MAGAZINE
6 PFM March 2019
Bruce Gherman
Excellence in Art and Framing Education
WEST COAST ART & FRAME
EXPO & THE NATIONAL CONFERENCE
FROM THE EDITOR’S DESK
I
Get a jump start on spring with business strategies from leading industry experts.
CONTENTS AD INDEX 8 PFM March 2019
t’s still very much winter in my neck of the woods, but spring will be blooming before we know it—and with it, a host of holidays and celebrations ripe for framing. Mother’s Day, which falls on Sunday, May 12 this year, is an excellent opportunity to sell high-end custom framing to your customers. Showcase your best products and inspirational ideas in your store (and your window display), on your website, and across social media platforms. Let your customers know that you are their go-to source for one-ofa-kind, high-quality, handcrafted gifts for the special woman in their life—mom! On the heels of Mother’s Day comes graduation season; another chance to promote timely designs your customers are looking for. Display a range of framed examples that appeal to both budget-conscious shoppers and those who are ready to splash out on a high-end design. And don’t stop at diplomas: what about tassels, caps, portraits, awards? All these items and more hold sentimental value to your customer. Show them the ways in which you can display their mementos beautifully and
protect them for years to come. In his latest article (p. 32), Jared Davis gives examples from multiple frame shops of Mother’s Day and graduation designs that sell. And in her Design of the Month column (p. 46), Meg Glasgow uses antique kitchen tools as the subject of an eye-catching shadowbox for mom. Let these ideas inspire you to flex your own creative muscles and sell designs that appeal to your customers. On top of that, be sure to check out the new Marketing Methods column by Ginger Hartford (p. 12). The first article in her series is a detailed primer on building a brand for your unique business. Strategic branding is the foundation of virtually all successful businesses in today’s market. These ideas and more await you in this month’s issue. When you’ve finished reading, reward yourself with another new feature—our crossword puzzle challenge, which features many art and framing terms! Enjoy.
Kimberly Biesiada Editor
INDUSTRY NEWS PFM’s Great Frames of Europe Reception a Big Success Attendees at the West Coast Art & Frame Expo and The Na-
lenging contest; there were several reasons why a particular
tional Conference mingled with frame historians and put their
frame could be this period or that period. I was very happy to
knowledge of frame history to the test during the
learn I had won along with Elida. All the years of
Great Frames of Europe Wine and Cheese Recep-
attending The National Conference and taking
tion, held Sunday, Jan. 27 at the Paris Las Vegas
classes with great teachers like William Adair,
Hotel and Casino.
Marty Horowitz, Rhonda Feinman, and Giovanni
The reception, sponsored by Picture Framing
Bucchi paid off!”
Magazine, took place from 5-6 p.m. and was sold
Scola thanked the National Conference team
out with over 100 attendees. Adding to the fun at-
and PFM for the event and for the show as a
mosphere of the event was “The Frame Game,”
whole, saying, “Twenty years ago, PFM took over
an activity that challenged attendees to guess the
the role of continuing education for framers and
correct names of nine European frame styles. Deborah Hill,
gilders and became the main link between sales representa-
MCPF, of Art Incorporated in san Antonio, TX, and Elida Scola,
tives, manufactures, distributors, and framers. From articles in
of Galleria Scola in Oakland, CA were the winners after earning
the magazine to a packed schedule of live lectures and hands-
top scores. Each received a $100 gift card prize.
on workshops at the annual WCAF Expo, our industry is well
“It was quite a surprise to win,” says Hill. “It was a chal-
Certification, Scholarships Awarded at PPFA Annual Convention An advanced framing certification and two scholarship awards were presented at the Professional Picture Framers Association’s Annual Convention, held in conjunction with the West Coast Art & Frame Expo and The National Conference Jan. 27-30 at the Paris Las Vegas Hotel and Casino. Joe Dellert, of Artisans of San Francisco in San Francisco, CA, passed the Master Certified Picture Framer (MCPF) exam on Jan. 30. Elli Wollangk, MCPF, and her certification board team— Meghan MacMillan, MCPF; Ellen Collins, MCPF; Joyce Michels, MCPF; and Adela Davis, MCPF—organized and administered the exam. The Certified Picture Framer (CPF) exam also took place during the convention, with results forthcoming. Additionally, two people—Racheal Mars-Bailey of Worcester, MA, and Christie Heyes of New Albany, OH—received the L. Thomas McKeon CPF Exam Scholarship Award from the PPFA. The scholarship, created in 1997 to honor the accomplishments
CONTENTS
of a former PPFA president, provides financial assistance to framers wishing to take the CPF exam in the form of one free sitting of the exam, either at a PPFA-sponsored event or online, and a set of the PPFA Guidelines series of books, which can be used as study and reference resources. The scholarship has an
supported.” Art & Frame Expo and The National Conference Jan. 27-30 at the Paris Las Vegas Hotel and Casino. The
competition,
which challenges framers to use their imagination, creativity, and skill to build a spectacular framing package, was sponsored by FrameReady by
The first place PRINT winner
Adatasol, Framerica, Frameware, Frank’s Fabrics, Picture Framing Magazine, and Vermont Hardwoods. PRINT Winners First Place: Joseph Boutell, Source on Lake, Pasadena, CA Second Place: Deborah Hill, MCPF, and Dean Cardenas, Art Incorporated, San Antonio, TX Third Place: Sarah Beckett, MCPF, SB Framing Gallery, Milwaukee, WI Honorable Mention: JM Gallo, ASAP Moulding, Canoga Park, CA First Time High Point Entry: Rachel Oleson, Art Heads
AD INDEX
estimated value of $425.
Commercial Art and Framing, Sherwood, OR
Int’l Framing Competition Winners Announced
Paula Digati and Renate Eschmann, Color Wheel,
Winners of the Professional Picture Framers Association’s International OPEN and PRINT Framing Competition were celebrated at the organization’s annual convention, held at the West Coast 10 PFM March 2019
Judges Award, sponsored FrameReady by Adatasol: McLean, VA Berkman Award: Andrew Webster, Master Framers, St. Paul, MN
images helping fill this void in the art marketplace. “I look forward to a mutually beneficial relationship with Top Art of San Diego,” Markoff says. “Since Top Art has sponsored my National Conference classes for many years, it was a natural transition to have them represent my photography. Top Art recognizes my expertise in terms of what style of artwork healthcare, corporate, and residential customers are currently seeking
The first place OPEN winner
for their walls.”
Popular Choice Award, sponsored by Picture Framing
The Top Art PDF of Barbara Markoff Photography, titled
Magazine: Christine Hasenhundl, Hako-Oja Studio, Wain-
“The California Coast from 2019, Volume 1,” contains 37 color
wright, Alberta, Canada.
photographs of California scenery and botanicals. It is available online at www.topart.net.
OPEN Winners
Markoff has taught classes on corporate art consultation
First Place, First Time High Point Entry, and Judges
and networking at The National Conference for 13 years. She
Award, sponsored by Frank’s Fabrics: Sarah Beckett,
and her husband, Rob Markoff, own and operate Artrageous!,
MCPF, SB Framing Gallery, Milwaukee, WI
an art and framing company based in San Diego. Her book, “Be-
Second Place: Christine Hasenhundl, Hako-Oja Studios,
coming a Corporate Art Consultant, the Handbook for Corporate
Wainwright, Alberta, Canada
Art Consultation,” is available through the PFM and PPFA online
Third Place: Janine Buechner, MCPF, Artist Guild LLC,
bookstores. To view more of Markoff’s images, visit her website,
Sturgeon Bay, WI
www.theartconsultant.biz.
Honorable Mention and Judges Award, sponsored by Vermont Hardwoods: Sue Davis, CPF, Master Framers,
PPFA 2019-20 Competition Print Unveiled
St. Paul, MN
The Professional Picture Framers Association’s competition PRINT
Popular Choice Award, sponsored by Picture Framing
for 2019-20, “Making Art
Magazine: Julie Marcoux and Alain Vigneault, Galerie
is my Guilty Pleasure,” is
d’Art Vigneault, Repentigny, Quebec, Canada.
a
The winning entries were displayed throughout the Expo
original created by Richard
near the PPFA booth and at the Jan. 29 competition reception,
Cryer and sponsored by
which was emceed by competition board chair Robin Gentry,
The Great Frame Up/Fran-
MCPF, and incoming chair Valerie Becker, MCPF.
chise Concepts, Inc.
computer-generated
The piece is a 5” x 7”
Top Art Publishes Barbara Markoff Photography
fractal artwork printed on
Top Art, LLC debuted the color photography of Barbara Mar-
8 1/2” x 11” translucent
koff, a corporate and healthcare art consultant from San Diego,
vellum. Unlike other digital
CA, at the West Coast
prints, this image does not
Art & Frame Expo and
exist as any other artform. Created to challenge framers’ design
The National Conference
skills, the image is sheer and will allow both colors and textures
Jan. 27-30 at the Paris
to impact its final look and feel. The abstract design and lack of
Las Vegas Hotel and Ca-
signature also allows the piece to be displayed horizontally or ver-
sino.
tically, and facing left or right.
Courtesy of Barbara Markoff and Top Art
The 2019-20 PPFA competition PRINT
Markoff’s photogra-
The print is available for purchase at www.ppfa.com for $40.
phy focuses on California
Submission for both the Digital PRINT and OPEN online competi-
beach landscapes and
tions will begin May 1. Entry information and packets are available
botanicals native to Southern California.
for free at the PPFA store. The top 50 finalists in both categories
As an art consultant specifying artwork for over three de-
will be notified via email with an invitation to enter the International
cades, Markoff found photographs of Southern California were
Finals at the 2020 West Coast Art and Frame Expo in Las Vegas.
underrepresented in the fine art reproduction marketplace. Over
Visit www.ppfa.com or email competition@ppfa.com with
the past several years, she has developed her own portfolio of
any questions regarding the competition. PFM PFM March 2019 11
MARKETING METHODS
By Ginger Hartford
Framework to Branding 101 Add long-term value to your business with a strategic brand identity.
F
or creative entrepreneurs in the art and design industry, mastering your marketing in today’s digital age is a
hot topic. Many independent businesses may need a re-branding initiative to refresh or evolve their marketing efforts. I’ve seen creatives and Fortune 500 companies build significant momentum with branding. I’ve also worked these same initiatives from my own corporate and entrepreneurial experience. In today’s digital path to purchase for customers, their first impression of a business is
imize a brand-new business, making it seem
often online or in social media. We live in a
more established and at the top of its game.
highly visual and design-centric age; custom-
Understanding the importance of using your
ers, especially millennials, appreciate style
retail brand to tell your story in a highly visual
and gravitate to brands that are current, by de-
manner is critical for success in the business
sign. It’s important to brand your business in
of design.
order to stand out in the competitive, crowded
Branding touchpoints, or the places in
marketplace and position yourself for success
which potential customers experience your
with consumers. Let’s face it: people are much
brand, span both the physical and digital
more attracted to a cohesive, professional
realms. Physical touchpoints include your
brand that looks established, authentic, and
storefront and interior, retail merchandising,
above all, stylish.
display signage, and printed marketing mate-
CONTENTS
Branding and corporate identity unify
rials. Digital touchpoints include your website,
every element of your marketing, from so-
social media platforms, digital advertising,
cial media to web to in-store merchandising;
blogs, articles, newsletters, presentations, and
and when done well, it is the most valuable
all online digital marketing materials. Consis-
equity imaginable for retailers. Branding can
tency in branding is key and more common-
literally reestablish a legacy business or legit-
ly the benchmark for consumers in deciding
AD INDEX
Ginger Hartford is a career veteran of the art and design industries formerly with Larson-Juhl. Ginger is recognized as a highly accomplished business development and marketing strategist and leader in the business of design. She has collaborated with Fortune 500 leadership teams to envision, build, and deliver high-impact customer experiences. Her extensive experience includes global business development, product design, integrated marketing, and branding with leading national retailers, international online art marketplaces, the designer community, and major brands across home furnishings, art and framing, and photography. Ginger is the founder of EurDesign Studio. 12 PFM March 2019
Use the same design principles used in custom framing to identify a unique brand color palette for your business.
Thank You!
WCAF Expo – A Huge Success We would like to thank our attendees, exhibitors, sponsors, and instructors for taking part in the biggest framing event of the year. Your dedication to your business is what makes the WCAF Expo a success year after year. We hope you enjoyed our 20th Anniversary show and look forward to next year’s show!
See You Next Year NEW SHOW HOTEL RIO ALL-SUITE HOTEL AND CASINO LAS VEGAS 3700 W FLAMINGO RD, LAS VEGAS, NV 89103
WEST COAST ART & FRAME
DATES WCAF EXPO: JANUARY 27-29, 2020 NATIONAL CONFERENCE: JANUARY 26-29, 2020
AND
THE NATIONAL CONFERENCE
www.wcafexpo.com
MAKING THE MOST OF MOTHER’S DAY & GRADUATION SEASON By Jared Davis, MCPF, GCF
T
iming is everything, and there are seasonal events throughout a year when consumers
are ready to buy. Mother’s Day is a key date in the annual retail sales calendar, especially when it comes to gifting. And there’s no doubt that a custom frame is the ideal gift for any mom! The love people possess for their moms can transcend into some significant spending, as many consumers are happy to splash out on a little more indulgent gift for someone so special in their lives. In fact, the National Retail Federation reveals that total Mother’s Day spending is worth $23 billion a year, which is 50 percent greater than Father’s Day (sorry, dads!). You can maximize your success from opportunities like Mother’s Day by planning a few months in ad-
This four-generation photo designed by Mirror Image Framing is used as a marketing tool in-store around Mother’s Day.
vance. The most obvious way is to create promotional
and made use of Kam’s Photoshop skills as well. They
and inspirational in-store displays that are relevant to
promote and sell this as a fixed-price concept, making
these upcoming seasonal events.
it simple to price. They’ve also discovered this concept
Don’t be afraid to create something special, and
leads to a high chance of repeat sales, as commonly
don’t hold back on the design. Choose beautiful, time-
more than one person represented in these frames
less frames, opulent fabric mats, and even fillets, be-
wants to have one for their wall.
cause no one deserves the best more than mom!
Relevant signage helps convey your message so
CONTENTS
In the months approaching this event, consider
customers understand the benefit of your concepts.
the prime locations in your store and windows for your
For example, you could display a sign beside a beau-
displays to capture the most attention. Mother’s Day
tifully framed Mother’s Day piece which reads; “Make
is also a great time to have a “Frame the Family” pro-
Mom’s memories last a lifetime—frame them!” A sign
motion. Family-related framing ideas are ideal gifts for
displayed around this time of year in Hornsby Framing
Mother’s Day because they’re more personal than dé-
in Sydney, Australia, reads; “Flowers last a few days, but
cor and design-based ideas. Because they’re emotion-
fine framing lasts a lifetime.”
ally based, they’re also less price-sensitive as well.
Another seasonal event approaching the retail cal-
AD INDEX
Kamil and Hannah Roukos of Mirror Image Fram-
endar which can be important to framers is graduation
ing in Melbourne, Australia, created this unique con-
season. Framing diplomas can be a key opportunity not
cept of a “Family Generation Frame” which they have
just to frame a certificate, but to also potentially gain a
prominently displayed in their store prior to events
new client for life, as it might be the first time a young
such as Mother’s Day. It is a fun way to show multi-
graduate is framing something so important to them.
ple generations of daughter, mother, grandmother, and great-grandmother in a single framed image. The concept requires some organizing and staging
32 PFM March 2019
Campbell Hughes of Matisse Framing in Brisbane, Australia, offers a few tips when it comes to framing diplomas:
James and Sarah Louw of Hornsby Framing in Sydney, Australia, have developed a market in restoration of family photos and heirlooms. In some cases, they’ve created some dramatic “Before and After” transformations, which they’ve been able to use as powerful examples in their promotional campaigns and displays such as this this one, which brings new life to family history.
Odette Miles and Sami Sadek of FastFrame in Melbourne, Australia, recently created this timeless shadowbox design for a customer of their grandmother’s sampler and keepsakes. Odette and Sami like to employ additional design methods to help “tell the story” by incorporating photos and even engraved plaques and writing such as this. Family treasures such as vintage jewellery, knitting needles and samplers like this become ‘priceless’ in the eyes of your customer, especially when you consider the family history that they represent.
To help promote the fact that they frame diplomas during the annual graduation season, Joe and Susan Lipiner of Framed Dimensions in West Hartford, CT, created a massively oversized framed diploma, which they can display in their store window as an eye-catching marketing tool.
business, there is a good chance they want something better than that. • Chose a frame in a timeless style, as framed parchments and diplomas can hang in many places over the decades of their life. This is also why protecting it using conservation materials and methods is also
High school graduation is also a key milestone in everyone’s life, for the parents as much as students. Odette and Sami of FastFrame in Melbourne, Australia, have created a photo library of upscale frame designs. They incorporate these into their marketing and design consultations which best personalize and celebrate this achievement. Rather than just framing a photo or a diploma, they also incorporate other memorabilia from a school uniform, such as a tie and or a pocket. Note the use of suede matboard and fillet to add an extra touch of formality and prestige.
important. Matted v-grooves are also a classic design element to complement any certificate. • Understand that to each individual project, the cost of achieving (and thereby the budget for framing) may be significantly different. With post-graduate degrees, that piece of paper cost them years of their life and tens of thousands of dollars. This fact may help put this into perspective for them if possible pricing concerns arise. Money matters a whole lot less when it comes to memories. Start preparing for these opportunities now by showing off some ideas that generate inspiration and desire in your customers to buy their loved ones that special gift that lasts a lifetime. PFM
Jared Davis • Have at least two options framed up in your showroom as permanent examples. It doesn’t hurt to have a budget design and an upscale “bells and whistles” design so that they can see you’re capable of both. • Most certificates fit into a ready-made frame; however, if the customer has walked into your custom framing
Jared has 25 years of industry experience and is the business development manager for Megawood Larson-Juhl in Australia as well as a consultant for Gunnar International. In addition to writing for PFM, Jared also travels extensively as an educator and speaker, teaching at many industry shows and seminars around the world including The National Conference. Jared also serves on the PPFA Board of Directors and is the author of the book “Getting the Most Value From Your CMC.” He leads several sessions at The National Conference in Las Vegas every year. PFM March 2019 33
Product Showcase
888 Manufacturing
Decor Moulding
New EZ_Easel attaches to wood frames to form a simple easel that will work on wood frames up to 11'' x 14''. Made of steel in zinc, black, and brass finishes. Matching screws included.
Decor Moulding is pleased to announce the introduction of OSLO, a new line of eight new, contemporary, sleek styles in beautiful wood stains of light gray, dark gray, white, and walnut with accent lines in silver and gold. Available in two standard widths of 1 1/4'' and 2'' with a full 11/16'' rabbet height, these mouldings will fit so many types of art. Order corner kit #CS-OSLO to get these styles on your walls today.
Call: 888-338-3318 www.888mfgcorp.com
Call: 800-937-1055 www.decormoulding.com
Delta Picture Frame Co. Delta has just released this collection of contemporary wood floater frames with a 7/16'' face. The profile measures 1 3/4'' wide and 2 9/16'' tall. Available in gold and silver leaf as well as black, white, and espresso. For samples and pricing, please call the office. To see all new releases, please visit the website or call the office and request a 2019 Product Supplement.
Framerica Framerica’s Chalked Collection features wood tone finishes that are cerused to accentuate the graining. “Cerusing was invented hundreds of years ago to draw out the detail and character of wood grains,” notes Josh Eichner. “The technique created a beautiful ‘chalk’ effect, which is where the collection gets its name.” Chalked includes five colors and is available in profiles ranging to 3''.
Call: 800-327-5482 www.deltapictureframe.com
Call: 800-372-6422 www.framerica.com
Framing Fabrics
Larson-Juhl
The new 2019 Ambrosia fabric introduces a more distinct texture and offers beautiful, vibrant colors that will offer a wide range of use in the framing industry. The sample page is included in Framing Fabrics’ Designer Edition Fabric Sample Book, which can be purchased for $50.
Inspired by the tropical Brazilian Carnival festival, Larson-Juhl’s newest collection, Carnivale, features a bold color palette and hand-distressed finishes. The color combinations are endless! This rustic collection is versatile and works well in a number of different decor styles.
Call: 800-832-2742 www.nnigroup.com
Call: 770-279-5222 www.larsonjuhl.com
CONTENTS AD INDEX
Michelangelo Moulding
Universal Arquati
A rare blend of beauty and utility, the Michelangelo Moulding 317 series floaters are special. Both the metallic leaf patterns cover the full inside wall, the top surface, and the whole back. Measuring 1.5'' inside, 5/16'' top, and 2'' sidewall, the silver, gold, and black stocks are available.
Universal Arquati is excited to present the new Edge collection by Universal. This collection incorporates mid-century designs with tones suitable for contemporary interiors. The Edge collection features high-quality veneer finishes, as well as high gloss and mattes, in two profiles for glass framing or floater designs, with the recent addition of white wash. Samples of this collection are available now. Please contact your local sales representative or UA by phone or fax (661-362-6262). Visit the website to view these mouldings as well as UA’s entire collection.
Call: 877-422-8812 www.michelangelomoulding.com
Call: 800-668-3627 www.universalarquati.com
40 PFM March 2019
Crossword Challenge Puzzle Solution
PFM March 2019 41